• 제목/요약/키워드: Content Analysis Approach

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혼례유물에 대한 내용분석 (A Content Analysis of Traditional Wedding Artifacts)

  • 최배영
    • 가정과삶의질연구
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    • 제21권5호
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    • pp.155-170
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    • 2003
  • This paper will provide a basic analysis of traditional wedding artifacts as they appear on museum websites and their value for scientific research. The results of this study are as follows: 1. There were a total of 115 wedding artifacts(72 written documents related to weddings, 43 marital items) on the website of a museum. Most of them were related to the latter half of Cho-sun Dynasty. From these artifacts, we may understand the culture surrounding wedding during the transitional period from the Cho-sun Dynasty to modem time. 2. By analyzing such wedding artifacts, we can supplement existing methods of study such as literature research and case histories. In this way, we may better understand the history and culture of weddings. 3. In order to gain a deeper understanding of the culture of weddings we need to adopt a more interdisciplinary approach of wedding artifacts.

Conveyed Message in YouTube Product Review Videos: The discrepancy between sponsored and non-sponsored product review videos

  • 김도훈;서지혜
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권4호
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    • pp.29-50
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    • 2023
  • Purpose The impact of online reviews is widely acknowledged, with extensive research focused on text-based reviews. However, there's a lack of research regarding reviews in video format. To address this gap, this study aims to explore the connection between company-sponsored product review videos and the extent of directive speech within them. This article analyzed viewer sentiments expressed in video comments based on the level of directive speech used by the presenter. Design/methodology/approach This study involved analyzing speech acts in review videos based on sponsorship and examining consumer reactions through sentiment analysis of comments. We used Speech Act theory to perform the analysis. Findings YouTubers who receive company sponsorship for review videos tend to employ more directive speech. Furthermore, this increased use of directive speech is associated with a higher occurrence of negative consumer comments. This study's outcomes are valuable for the realm of user-generated content and natural language processing, offering practical insights for YouTube marketing strategies.

유튜브 '먹방' 콘텐츠 이용 동기와 지속이용의도 통합모델: 이용과 충족접근, 기술수용모델을 중심으로 (An Integrated Model for the YouTube 'Mukbang' Content use Motivation and Continuous Use Intention: Focusing on Uses and Gratifications Approach and Technology Acceptance Model)

  • 권오천
    • 디지털융복합연구
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    • 제19권12호
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    • pp.413-425
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    • 2021
  • 본 연구는 이용과 충족접근, 기술수용모델을 통합 적용하여 유튜브 '먹방'콘텐츠 이용동기와 지속이용의도를 살펴보았다. 본 연구에서는 유튜브 '먹방' 콘텐츠 이용자 358명을 대상으로 설문조사를 통해 SPSS 21.0 프로그램과 AMOS 21.0 프로그램을 활용, 탐색적/확인적 요인분석과 경로분석 등을 실시하여 핵심 결과를 도출하였다. 결과를 제시하면, 첫째, 유튜브 '먹방' 콘텐츠 이용 동기 중 정보추구 동기와 스트레스 해소 동기, 시간보내기 동기는 인지된 유용성에, 정보추구 동기와 시간보내기 동기는 인지된 용이성에 정적 영향을 미쳤다. 둘째, 정보추구 동기, 스트레스 해소 동기, 시간보내기 동기는 공통적으로 인지된 즐거움과 인지된 독창성에 정적 영향을 미쳤다. 셋째, 인지된 즐거움은 인지된 용이성에는 정적 영향을 미쳤다. 넷째, 인지된 즐거움과 인지된 독창성은 모두 지속이용의도에 정적 영향을 미쳤다. 다섯째, 인지된 용이성은 인지된 유용성에 대해 정적 영향을 미쳤으며, 인지된 용이성과 인지된 유용성 모두 지속이용의도에 정적 영향을 미쳤다. 본 연구는 이용과 충족접근, 기술수용모델을 통합 적용하여 유튜브 '먹방' 콘텐츠의 지속이용을 파악할 수 있는 모델을 정교화하였다는 점에서 학술적 의의가 있을 것이다. 후속연구에서는 유튜브 '먹방' 콘텐츠의 지속이용의도 관련 모델의 정교화를 위해 다양한 이론과 모델들을 통합 적용해 볼 필요가 있을 것이다.

기존 영화 추천시스템의 문헌 고찰을 통한 유용한 확장 방안 (A Prospective Extension Through an Analysis of the Existing Movie Recommendation Systems and Their Challenges)

  • ;;;이경현
    • 정보처리학회논문지:컴퓨터 및 통신 시스템
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    • 제12권1호
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    • pp.25-40
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    • 2023
  • 추천 시스템은 지능적인 자동 결정을 생성하기 위해 사용자가 자주 사용한다. 영화 추천 시스템의 연구에서, 기존 접근 방식은 협업 및 콘텐츠 기반 필터링 기술을 사용한다. 협업 필터링은 사용자 유사성을 고려하는 반면, 콘텐츠 기반 필터링은 단일 사용자의 활동에 중점을 두고 있다. 또한 협업 필터링과 콘텐츠 기반 필터링을 결합한 혼합 필터링 접근법은 서로의 한계를 보완하기 위해 사용되고 있다. 최근엔 더 나은 추천 서비스를 제공하기 위해 사용자 간의 유사성을 찾는데 몇 가지 AI 기반 유사성 기법을 사용하고 있다. 본 논문은 기존의 다양한 영화 추천 시스템과 문제점 분석을 통해 가능한 해결책을 도출하여 유용한 확장 방안을 제공하는 것을 목표로 한다.

1인 미디어 콘텐츠 및 인플루언서의 속성이 이용자들의 신뢰, 시청몰입, 구매의도에 미치는 영향 (The Effects of Personal Media and Influencer Attributes on User's Trust, Viewing Commitment, and Purchase Intention)

  • 이준섭;김지영
    • 아태비즈니스연구
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    • 제14권2호
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    • pp.17-31
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    • 2023
  • Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.

지속가능한 주거 개발을 위한 가변성 개념의 유형학적 분석 (Typological Analysis of the Flexibility Concept for Sustainable Housing)

  • 모정현;이연숙
    • KIEAE Journal
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    • 제3권3호
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    • pp.59-66
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    • 2003
  • From an sustainable perspective, one unique characteristic of Open Housing is its ability to individualize variable elements (infill) from the permanent elements (support) in accordance with the residents' needs. Such environment-friendly elements of Open Housing can contribute to increasing the life span of the building, reducing the scope of reconstruction, and minimizing the amount of disposed building materials during demolition. The purpose of this research is to analyze the flexibility concept from a typological perspective, so that the concept of open housing can be better understood and its development can be promoted. The main method of this study was content analysis. Based on literature review of flexibility concept in a typological approach, a primary categories were established to describe the flexibility concept such as time for flexibility, scope, and the degree of openness. Subsequently each criterion was elaborated as follows: planning, supply, and utility in the time stage; internal and external flexibility in its scope; and fixed, semi-free, and free flexibility in its openness degree. This research exposes the lack of comprehensive knowledge of Open Housing caused by rather uniform features of previous studies. This research establishes and promotes a systematic approach for a more holistic meaning of Open Housing. This approach should contribute to the proper utilization and further development of sustainable housing.

단독 주택의 진입 외관에 나타난 주거 아이텐티티 (Housing Identity Expressed on Entrance Features in Single Detached Houses)

  • 박선희
    • 한국가정과학회지
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    • 제3권2호
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    • pp.39-46
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    • 2000
  • This research was to identify housing identity expressed on entrance features In Korean single detached houses. The data were collected from field study and content analysis method of 45 houses in Chonju city. The methods of observation, of measuring the size, of sketching. and of Photos of entrance feature in the single detached houses were used for this study. Results of this study were as follows. First. the height and the form both of main gate and of wall tended to be closed. In particular. the size of main gate tended to be shown off rather than having practical funtion. whereas the form of main gate were semi-opened and thus could not guaranteed privacy of the residents very well. Second, 53.3% of the direction of main entrance were found to be at right-an91e0 with main gate, which reflected the control needs of private life. Third. the balance of main gate and exterior was homogeneous, which expressed the increase of aethetic concern of exterior Finally. most of entrance approach were made of stones and bricks. This result indicated that the practical funtion of entrance approach was emphasized the emotional environment was not considered in building the entrance approach.

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Systems Approach to Change Management for Sustainable Tourism Development in Bangladesh

  • Bhuiyan, Bashir Ahmed;Alam, Md. Jahangir
    • 아태비즈니스연구
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    • 제5권2호
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    • pp.1-12
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    • 2014
  • Tourism has been considered as the largest industry in the world, which is contributing towards employment generation, wealth creation and pursuing social benefits. Growing concern about the impact of human activities upon the environment, increased awareness of and concern for global environment have intensified the demand for sustainable tourism and their focus on balancing of: profit-driven motives, preserving and enhancing the social as well as ecological balance. Based on secondary materials and content analysis present study evaluated existing status of sustainable tourism development and explored important change strategies for future improvement of tourism sector in Bangladesh. The study recognized different views of change management and various strategies for obtaining sustainability in tourism industry. The present study identified the institutional networks, challenges in the way of applying systems approach to change management for sustainable tourism development and suggested important options for overcoming the impediments to operate through the proposed strategic framework in Bangladesh.

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네트워크 중복을 이용한 유튜브 채널의 성공 전략 (The Successful Strategies for YouTube Channels Using the Network Overlap)

  • 신진희;손정민
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권1호
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    • pp.267-287
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    • 2020
  • Purpose Online platform companies can increase the spread of content by communicating with users who have diverse preferences through social networks. Previous studies show the mixed effect on the network overlap, and there was a limited examinations for the underlying mechanism. This study expects high academic and practical implications that can be provided by studying on the user's viewership network. The purpose of this research is to examine the effects of network overlap on the users' viewership for creators of user-generated content in YouTube. We explain the direct and in-direct effects through the content sharing and the valence of user ratings. Design/methodology/approach The data contains 45 channels and 4,085 video clips from YouTube. We control the effect of the categories, channel characteristics, and vide clip characteristics on the viewership. PROCESS macro were used to analyze the direct and in-direct effects of network overlap. Findings The analysis results showed that the network overlap directly affect on the users' viewership. The variable decreases the moderators (i.e., content sharing and the valence of user ratings). This result implies that the users can not satisfy their need for uniqueness which is achieved by content sharing and rating in the overlapped network.

Finite element based modeling and thermal dynamic analysis of functionally graded graphene reinforced beams

  • Al-Maliki, Ammar F.H.;Ahmed, Ridha A.;Moustafa, Nader M.;Faleh, Nadhim M.
    • Advances in Computational Design
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    • 제5권2호
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    • pp.177-193
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    • 2020
  • In the present research, dynamic analysis of functionally graded (FG) graphene-reinforced beams under thermal loading has been carried out based on finite element approach. The presented formulation is based on a higher order refined beam element accounting for shear deformations. The graphene-reinforced beam is exposed to transverse periodic mechanical loading. Graphene platelets have three types of dispersion within the structure including uniform-type, linear-type and nonlinear-type. Convergences and validation studies of derived results from finite element approach are also presented. This research shows that the resonance behavior of a nanocomposite beam can be controlled by the GPL content and dispersions. Therefore, it is showed that the dynamical deflections are notably influenced by GPL weight fractions, types of GPL distributions, temperature changes, elastic foundation and harmonic load excitation frequency.