• 제목/요약/키워드: Content Analysis Approach

검색결과 580건 처리시간 0.024초

패싯분석 기법을 적용한 방송자료의 내용 구조화에 관한 연구: 시사보도 뉴스 프로그램을 대상으로 (A Faceted Classification Analysis of TV content: Using News and Current Affairs Programs)

  • 심지영
    • 정보관리학회지
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    • 제31권3호
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    • pp.313-329
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    • 2014
  • 본 연구에서는 방송자료에 대한 지적 접근점을 제공하기 위한 방편으로, 뉴스 및 시사보도 프로그램의 내용 기술을 위한 패싯 분석 기법의 적용을 시도하였다. 랑가나단의 PMEST 기본 패싯에 기반하여, 보도 장르에 적합한 기본 패싯-'누가', '무엇을', '어떻게', '어디서', '언제'-을 생성하였으며, 보도 장르의 형식적 구조와 내용적 요소를 반영하여 패싯의 구성요소를 추출하였다. 이를 실제 방영한 시사보도 프로그램을 대상으로 적용해 본 결과, 본 연구에서 제안한 패싯이 보도 장르의 맥락적 요소를 잘 표현해주고 있었으며, 패싯의 적용은 특정 방송내용에 대한 식별을 증진시킬 것으로 기대되었다.

Ecoinformatics: A Review of Approach and Applications in Ecological Research

  • Lin, Chau Chin
    • Proceedings of the National Institute of Ecology of the Republic of Korea
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    • 제1권1호
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    • pp.9-21
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    • 2020
  • Ecological communities adapt the concept of informatics in the late 20 century and develop rapidly in the early 21 century to form Ecoinformatics as the new approach of ecological research. The new approach takes into account the data-intensive nature of ecology, the precious information content of ecological data, and the growing capacity of computational technology to leverage complex data as well as the critical need for informing sustainable management of complex ecosystems. It comprehends techniques for data management, data analysis, synthesis, and forecasting on ecological research. The present paper attempts to review the development history, studies and application cases of ecoinformatics in ecological research especially on Long Term Ecological Research (LTER). From the applications show that the ecoinformatics approach and management system have formed a new paradigm in ecological research.

회사 페이스북 메시지의 심리적 거리와 메시지 유형이 구전에 미치는 영향에 대한 탐색적 연구 (An Exploratory Study on the Effects of Psychological Distance and Message Type on Word-of-Mouth in Firm's Facebook)

  • 이성원
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권2호
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    • pp.71-94
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    • 2020
  • Purpose With the development of Social Network Service(SNS) and mobile devices, many companies have been using the Facebook as a Word-of-Mouth(WOM) channel. This study examines the effects of psychological distance and message type on WOM using the Facebook's real messages. And the moderating effect of the message type on the relationship between psychological distance and WOM was also analyzed. Design/methodology/approach A content analysis was used as a research method. A total 7,483 messages were collected from 50 companies' Facebook Fanpage (based on the ranking of socialbakers.com) and content analysis was conducted using human coding. As the influencing variables, the message type and psychological distance and the number of 'Likes', 'Share', and 'Comment' were used as the dependent variable. The R3.4.4 was used to perform descriptive statistics, cross-tab analysis, and analysis of variance(ANOVA). Findings First, a larger proportion of Facebook messages have close psychological distance for all message types(information, advertisement, event, and customer relationship). Second, 'Like' and 'Comment' number were significantly higher in messages of close psychological distance. Third, the effects of psychological distance on 'Like', 'Share', and 'Comment' number were different according to message type. However, 'advertisement' message type had significantly more numbers for all WOMs('Like', 'Share', and 'Comment') in messages with close psychological distance.

팬데믹 시기의 패션 테크놀로지에 관한 시각 - 텍스트 마이닝과 내용 분석을 중심으로 - (Perspectives on Fashion Technology during the Pandemic Era - A Mixed Methods Approach Using Text Mining and Content Analysis -)

  • 김미경;임은혁
    • 한국의류산업학회지
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    • 제24권5호
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    • pp.545-556
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    • 2022
  • To overcome the pandemic, a new strategy for innovation is in demand throughout the value chains of the fashion industry that emphasize the importance of fashion technology. Accordingly, as various viewpoints and fields of debate are unfolding to consider the direction of change led by fashion technology, it is necessary to make an active value judgment precedent by understanding the differences between various opinions. This study aims to derive keywords from fashion technology used during the pandemic, to infer the characteristics of each type of perspective and to understand their characteristics. For the research, this study combines text mining analysis and content analysis. Text mining analysis is used to find statistical patterns by collecting keywords from big data from online media, and content analysis is used to interpret the data qualitatively. After analyzing the results of this study, the following observations are made. First, the perspective of positive acceptance seeks to maximize the perception and sensory action of fashion through technology; this amplifies experience, an opportunity for innovation and efficiency. Second, critical vigilance highlights the side effects of radical changes in fashion technology, characterized by concerns about capital-centered polarization, threats to human rights, and infringement of creative thinking. Lastly, the perspective of gradual adoption is the gradual convergence of technologies, characterized by the pursuit of an appropriate balance.

Ethical Issues in Business Marketing Researches

  • HWANG, Hee-Joong
    • 연구윤리
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    • 제3권2호
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    • pp.1-5
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    • 2022
  • Purpose: Various ethical issues arise in different stages of management and business marketing research. The current study aims to take look at practices that ensure informed consent, privacy and confidentiality, deception, and legal aspect in data management in procedures involved in marketing research. Research design, data and methodology: Literature content analysis was conducted for this research and the current author has investigated journal articles mostly to guarantee a high degree of content validity and to keep the advantages of qualitative content approach. The current study explores manifest topics regarding the ethical issues of business marketing research. Results: The current study found that ethical consideration needs to be similarly significant and learning from the previous researchers' approach to handling this issue is helpful for future research and is essential to have additional guidelines. Also, four findings (Lack of Informed Consent, Deception, Invasion of Privacy and Confidentiality, and Legal Data Management) indicate that marketing researchers need to consider before undertaking any project. Conclusions: Overall, the study presents practical suggestions though unexhausted. By raising these ethical marketing issues, consumer behavior disciplines will continue to expand and contribute positively towards attaining thoughts, feelings, and decisions that positively contribute to marketing research as the foundation for effective marking practices.

A Bankruptcy Game for Optimize Caching Resource Allocation in Small Cell Networks

  • Zhang, Liying;Wang, Gang;Wang, Fuxiang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권5호
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    • pp.2319-2337
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    • 2019
  • In this paper, we study the distributed cooperative caching for Internet content providers in a small cell of heterogeneous network (HetNet). A general framework based on bankruptcy game model is put forth for finding the optimal caching policy. In this framework, the small cell and different content providers are modeled as bankrupt company and players, respectively. By introducing strategic decisions into the bankruptcy game, we propose a caching value assessment algorithm based on analytic hierarchy process in the framework of bankruptcy game theory to optimize the caching strategy and increase cache hit ratio. Our analysis shows that resource utilization can be improved through cooperative sharing while considering content providers' satisfaction. When the cache value is measured by multiple factors, not just popularity, the cache hit rate for user access is also increased. Simulation results show that our approach can improve the cache hit rate while ensuring the fairness of the distribution.

Meso scale model for fiber-reinforced-concrete: Microplane based approach

  • Smolcic, Zeljko;Ozbolt, Josko
    • Computers and Concrete
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    • 제19권4호
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    • pp.375-385
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    • 2017
  • In the present paper experimental and numerical analysis of hook-ended steel fiber reinforced concrete is carried out. The experimental tests are performed on notched beams loaded in 3-point bending using fiber volume fractions up to 1.5%. The numerical analysis of fiber reinforced concrete beams is performed at meso scale. The concrete is discretized with 3D solid finite elements and microplane model is used as a constitutive law. The fibers are modelled by randomly generated 1D truss finite elements, which are connected with concrete matrix by discrete bond-slip relationship. It is demonstrated that the presented approach, which is based on the modelling of concrete matrix using microplane model, able to realistically replicate experimental results. In all investigated cases failure is due to the pull-out of fibers. It is shown that with increase of volume content of fibers the effective bond strength and slip capacity of fibers decreases.

What Drives Consumers' Purchase Decisions? : User- and Marketer-generated Content

  • Kim, Yu-Jin
    • 감성과학
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    • 제24권4호
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    • pp.79-90
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    • 2021
  • Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

Fraud Risk Management Model: A Content Analysis Approach

  • MADAH MARZUKI, Marziana;NIK ABDUL MAJID, Wan Zurina;AZIS, Nur Kamaliah;ROSMAN, Romzie;HAJI ABDULATIFF, Nik Kamaruzaman
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.717-728
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    • 2020
  • The objective of this study is to explore the whole process of fraud risk management strategies that should be implemented by the organizations. Secondly, this study discusses the governance issues that arise at each stage of the process. For the purpose of this study, a content analysis of previous literatures is used as a technique for gathering data. This process usually involves codifying qualitative and quantitative information into pre-defined categories in order to derive patterns in the presentation and reporting of information. Based on our content analysis, we found that the fraud risk management process should be made of at least five stages which are inculcating the culture of managing risks in an organization, identifying the risks, evaluating the risks, determining preventive actions and implementing and reviewing stages. Our extended analysis of the fraud risk management process finds that a lot of governance issues arise in the fraud risk management process that should be solved by regulators and companies in order to ensure that fraud risk management process is embedded as corporate culture, not merely as a process. Among them are how to create the risk culture in an organization and whether auditors and risk management committees identify risks from each available source.

혼례유물에 대한 내용분석 (A Content Analysis of Traditional Wedding Artifacts)

  • 최배영
    • 가정과삶의질연구
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    • 제21권5호
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    • pp.155-170
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    • 2003
  • This paper will provide a basic analysis of traditional wedding artifacts as they appear on museum websites and their value for scientific research. The results of this study are as follows: 1. There were a total of 115 wedding artifacts(72 written documents related to weddings, 43 marital items) on the website of a museum. Most of them were related to the latter half of Cho-sun Dynasty. From these artifacts, we may understand the culture surrounding wedding during the transitional period from the Cho-sun Dynasty to modem time. 2. By analyzing such wedding artifacts, we can supplement existing methods of study such as literature research and case histories. In this way, we may better understand the history and culture of weddings. 3. In order to gain a deeper understanding of the culture of weddings we need to adopt a more interdisciplinary approach of wedding artifacts.