• Title/Summary/Keyword: Content Analysis Approach

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정보학의 연구영역에 관한 연구

  • 김정현
    • Journal of Korean Library and Information Science Society
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    • v.18
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    • pp.269-300
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    • 1991
  • Reviewing the outcomes of studies on contemporary information science during some periods and identifying the research area exposed in its studies are essential processes to develop the research and theories of information science and to establish the academic identity of information science. This study seeks to provide the some useful methodological approaches for establishing the research area of information science. The methodological approaches to research area of information science are as follows : (1) normative approach by concepts, definitions, and principles of information science, (2) content analysis of text books, (3) content analysis of curricula of graduate courses, (4) content analysis of graduate disserations or treatises, (5) IIS(Institute of Information Scientists)'s criteria for information science, (6) professors' need assessment, (7) interdisciplinary approach, etc. These are the representative types of methodological approach and have an enough validity and effectiveness in their own way. Therefore I think of that those should be integrately applied to establishing the academic identity of information science.

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Sentiment Analysis of User-Generated Content on Drug Review Websites

  • Na, Jin-Cheon;Kyaing, Wai Yan Min
    • Journal of Information Science Theory and Practice
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    • v.3 no.1
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    • pp.6-23
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    • 2015
  • This study develops an effective method for sentiment analysis of user-generated content on drug review websites, which has not been investigated extensively compared to other general domains, such as product reviews. A clause-level sentiment analysis algorithm is developed since each sentence can contain multiple clauses discussing multiple aspects of a drug. The method adopts a pure linguistic approach of computing the sentiment orientation (positive, negative, or neutral) of a clause from the prior sentiment scores assigned to words, taking into consideration the grammatical relations and semantic annotation (such as disorder terms) of words in the clause. Experiment results with 2,700 clauses show the effectiveness of the proposed approach, and it performed significantly better than the baseline approaches using a machine learning approach. Various challenging issues were identified and discussed through error analysis. The application of the proposed sentiment analysis approach will be useful not only for patients, but also for drug makers and clinicians to obtain valuable summaries of public opinion. Since sentiment analysis is domain specific, domain knowledge in drug reviews is incorporated into the sentiment analysis algorithm to provide more accurate analysis. In particular, MetaMap is used to map various health and medical terms (such as disease and drug names) to semantic types in the Unified Medical Language System (UMLS) Semantic Network.

Evaluating the Efficiency of Mobile Content Companies Using Data Envelopment Analysis and Principal Component Analysis

  • Cho, Eun-Jin;Park, Myeong-Cheol
    • ETRI Journal
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    • v.33 no.3
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    • pp.443-453
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    • 2011
  • This paper evaluates the efficiency of mobile content firms through a hybrid approach combining data envelopment analysis (DEA) to analyze the relative efficiency and performance of firms and principal component analysis (PCA) to analyze data structures. We performed a DEA using the total amount of assets, operating costs, employees, and years in business as inputs, and revenue as output. We calculated fifteen combinations of DEA efficiency in the mobile content firms. We performed a PCA on the results of the fifteen DEA models, dividing the mobile content firms into those having either 'asset-oriented' or 'manpower and experience-oriented' efficiency. Discriminant analysis was used to validate the relationship between the efficiency models and mobile content types. This paper contributes toward the construction of a framework that combines the DEA and PCA approaches in mobile content firms for use in comprehensive measurements. Such a framework has the potential to present major factors of efficiency for sustainable management in mobile content firms and to aid in planning mobile content industry policies.

An NLP-based Mixed-method Approach to Explore the Impact of Gratifications and Emotions on the Acceptance of Amazon Go

  • Arghya Ray;Subhadeep Jana;Nripendra P. Rana
    • Asia pacific journal of information systems
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    • v.33 no.3
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    • pp.541-572
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    • 2023
  • Amazon Go is a cashierless convenience store concept, which is seen as a disruption in the grocery retail segment. Although Amazon Go has the ability to disrupt the retail segment, there are speculations on how Amazon Go will be perceived by users. Existing studies have not utilized user-generated content to understand the factors that affect customer behaviour in case of Amazon Go. Additionally, in case of phygital retail, studies have not attempted at understanding the effect of emotions and gratifications on user behaviour. To address the gap of exploring user perspectives based on their experience, we have examined the impact of gratifications and emotions on the acceptance of phygital retail using user-generated-content. A mixed-method approach has been utilized using only user-generated content. Utilizing topic-modelling based content analysis and emotion analysis on 30 articles related to Amazon Go, we found themes like, convenience, technology, experience, personalization, enjoyment and emotions like, bad, good, annoyance, success. In the empirical analysis, we have utilized 522 reviews about Amazon Go from the cognition and emotion theory stance, and found that hedonic gratifications have a positive impact on challenge emotions. We also found a significant impact of emotions on customer's favourite behaviour.

Qualitative Content Approach: Impact of Organizational Climate on Employee Capability

  • KANG, Eungoo
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.4
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    • pp.57-67
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    • 2021
  • Purpose - The corporate culture's energy is recognized to go through the company and facilitate a new balance to realize success, which means that the culture in an environment of various organizations affects the performance of its employees. The purpose of the current research is to investigate the impact of organizational culture on employee performance. Research design, data, and methodology - The current research conducted a qualitative content analysis. The primary research approach applied by qualitative content analysis is an inductive methodology, and this approach is a type of reasoning that seeks the application of logic, which later helps develop a theory that will guide the future research. Result - Research findings of the present study indicated that five solutions to the problems encountered through the execution of culture are attached to how effective the organizational culture are when workers execute. Thus, culture is realized to boost structure, because the structure of an organization elevates the behavior of the organization. Conclusion - Workers will be aware of both the negative and positive implications of executing culture in the organization. Therefore, organization managers must learn that various employees are vital people in their vicinity, and creating a culture that would make a good rapport with them is vital.

The Study of the Content-oriented Spatial Design Trends - Based on the characteristic of "matter" in space - (콘텐츠 중심의 공간디자인 경향에 관한 연구 - 공간의 질료적 특성을 중심으로 -)

  • Park, Young-Tae
    • Korean Institute of Interior Design Journal
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    • v.18 no.2
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    • pp.3-15
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    • 2009
  • In the swirl of change in the world, Media, the development of information technology, and the enterprise-oriented capitalism have tied the world as one unit, and have entered the period of adaptation. With the view of introspection of these concepts, this paper is mainly written by the theory of "matter as the content" with exploration of the design of essence and scientific approach. The design process is the condensational process which is developed by the exchange of reason and sensibility. This process, which is characterized by the objective manipulation of a given condition and the intervention of extrapolation, is the new way of thinking and approach rather than the concept of the way and means. The research of this paper is based on paintings and the analysis of essential experiments in design, the definition of the terms of content in the view of philosophy and design, and the analysis of the cases in architecture and spacial design. As a result, this paper shows that these designs are not just "Simulacre" but the essential eidos, and "content" is the core of these designs which can produce prototype as machine. Also, these designs can relatively be the persuasive methodology for the reflexive modernization.

Examining Mathematics Teachers' Perception Toward Multicultural Education: Teachers' Noticing of Multicultural Contents in Mathematics Textbooks

  • Hwan, Sunghwan;Cho, Eunhye;Albert, Lillie R.
    • Research in Mathematical Education
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    • v.23 no.2
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    • pp.93-111
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    • 2020
  • The purpose of this study was to examine mathematics teachers' perceptions of multicultural education. To achieve this goal, the study explored how 10 elementary mathematics teachers noticed multicultural content in a mathematics textbook. Building upon noticing framework (Jacobs, Lamb, & Philipp, 2010), we first examined teachers' attention toward multicultural content in a mathematics textbook. Then, we examined teachers' interpretation of the content. We employed a content analysis approach to examine the collected data. The results indicated that most mathematics teachers held a content integration perspective. Their view was that "multicultural education" referred to learning about the diverse cultures of different countries. Moreover, although they noticed some multicultural content in the textbook, they wanted to discuss them in superficially descriptive ways and avoid talking about social justice issues. Additionally, some teachers believed that mathematics is a culture-free subject. They argued that multicultural content should not be presented in mathematics textbooks. We also discussed uncommon themes, which were reported by only a few mathematics teachers.

Branding and Advertising on Social Networks: Current Trends

  • Trachuk, Tetiana;Vdovichena, Olga;Andriushchenko, Mariia;Semenda, Olha;Pashkevych, Maryna
    • International Journal of Computer Science & Network Security
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    • v.21 no.4
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    • pp.178-185
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    • 2021
  • The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion. Methodology. The quantitative and qualitative research design was used to determine the main trends in branding and advertising on social networks. The methodology included the following methods: 1) analysis of the relationship between brand value and brand content strategy, 2) content analysis of the content of companies in social networks on the example of 10 world-famous brands with the highest value. The results allowed forming the criteria of effective content and communication: simplicity of content and simplicity of communication, lack of direct advertising of products, emphasis on global socio-economic problems and social orientation, unobtrusive communication, content creativity, indirect information about the product or work, the history of the company's development through various tools. The main content strategies of brands are defined: storytelling strategy; strategy of informing about the history of the company's development; entertainment and information strategy; strategy of joint interaction with the audience through the involvement of wellknown influencers or users of products. The theoretical and practical value of the results is confirmed by the conceptualization of the main content strategies of world-famous brands, which are pioneers in new ways to build relationships with users through social networks. The research proposes to use a customer-oriented approach to brand promotion. This means studying consumer behavior and predicting possible changes in behavior, which determines the level of interaction with the brand, the content strategy of the brand, and its effectiveness.

The Sources and Directions of Technological Capability Accumulation in Korean Semiconductor industry

  • Rim, Myung-Hwan;Choung, Jae-Yong;Hwang, Hye-Ran
    • ETRI Journal
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    • v.20 no.1
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    • pp.55-73
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    • 1998
  • In this paper we analyze the technological accumulation processes in the Korean semiconductor industry from the institutional approach. Institutional approach, which is closely connected with Neo-Schumpeterian tradition, has emerged as an alternative theoretical framework to neoclassical approach to understand the process of producing technological knowledge. Traditional wisdom of neoclassical approach revealed the limitation to explain the complex nature of knowledge creation and diffusion. US patent data are analyzed in terms of the increasing trend of numbers and its content to measure the rate and direction of technological capability accumulation. This analysis shows that semiconductor technologies are one of the fastest growing fields among Korean technological activities. Moreover, the analysis of patent content suggests that fabrication technologies are the most important area within the technological development of semiconductors, whilst circuit design and testing technologies are beginning to increase in significance. In addition, it is examined how private sectors and public institutions have contributed to generate technological capabilities, and the relationship between them has been changed during the development processes. It is found that Korean firms enhanced their technological capabilities from the learning and assimilation of imported technology to enhanced in-house R&D capabilities in the later stage. The support of public institution and government policy also played significant role to this successful transformation in conjunction with vigorous R&D investment of public sector.

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Development of a Method for Detecting Unstable Behaviors in Flume Tests using a Univariate Statistical Approach

  • Kim, Seul-Bi;Seo, Yong-Seok;Kim, Hyeong-Sin;Chae, Byung-Gon;Choi, Jung-Hae;Kim, Ji-Soo
    • The Journal of Engineering Geology
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    • v.24 no.2
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    • pp.191-199
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    • 2014
  • We describe a method for detecting slope instability in flume tests using pore pressure and water content data in conjunction with a statistical control chart analysis. Specifically, we conducted univariate statistical analysis on x-MR control chart data (pore pressure and water content) collected at several points along the flume slope, which we separated into three parts: upper, middle, and lower. To assess our results in the context of landslide forecasting and warning systems, we applied control limit lines at $1{\sigma}$, $2{\sigma}$, and $3{\sigma}$ levels of uncertainty. In doing so, we observed that dispersion time varies depending on the control limit line used. Moreover, the detection of instabilities is highly dependent on the position and type of sensor. Our findings indicate that different characteristics of the data on various factors predict slope failure differently and these characteristics can be identified by univariate statistical analysis. Therefore, we suggest that a univariate statistical approach is an effective method for the early detection of slope instability.