Alcohol consumption is a major source of health problems, for example, alchol consumption is related to liver diseases. In addition, the social and economic costs related to alcohol consumption are enormous. This study was conducted to evaluate the current status and influencing factors related to the recognition and behavioral intention for both drinking and alcohol-reduction programs. Three effective alcohol-reduction programs of clinic program, mass education, and alliance were considered. To explain the health behavior for drinking and alcohol-reduction programs, a five-stage behavioral intention model was built and 500 questionnaires were completed through a telephone survey. Stages of the model composed of recognition of the programs, past experiences, present drinking status, intention for drinking, and behavioral intention for alcohol-reduction programs. As a result, recognition rates of the programs were low in general, therefore the strategies of education, public relations, and advertisement need to be pursued. The alcohol dependency resulted in the fact that success rate was 30% although trial rate of alcohol-reducing was 23%. The necessity of alcohol-reduction programs were suggested. In addition, significant factors related to the intention for alcohol-reducing were individual attitude and reluctancy to pay their time and money. An insignificant factor was the attitude to their alcohol-reduction by other people. Behavioral intention rates for alcohol-reducing clinics were 4%, and those for mass education were 8%. There were very low purchase rates for clinic program, mass education, and alliance. In conclusion, evidenced-based and effective alcohol-reduction programs need to be encouraged to drinkers by medical doctors, and the strategies of education, public relations, and advertisement are also recommended. In addition, continuing legal and systematic support for alcohol-reducing would lower the drinking rate and ultimately contribute to the nation's health promotion.
The purpose of this research was to understand how individuals reflect on the frequency and quantity of foods that they consume. Participants selected 5 males and 15 females aged 30 years or older were first interviewed on the frequency of their food consumption. Then based on this data, they were given a cognitive interview using the method of verbal proving. The individual cognitive interviews were recorded with consent while being conducted after complete approval by the Seoul National University Institution Review Board. The recorded material was evaluated using a thematic analysis after transcribing them into text. By analyzing stages of reflection, the major barriers to make the device difficult are revealed: 1) More difficulty in remembering events over the course of a full year due to diversification in the types of food that people consume 2) difficulty calculating the average for seasonal foods 3) difficulty estimating the amount of consumption from the photos presented 4) difficulty estimating amount of consumption from the quantity presented 5) difficulty processing foods that people think are healthy and foods are unhealthy simultaneously 6) difficulty having to consider foods where target food goes in as an ingredient; 7) difficulties arising from having to increase frequency when the amount consumed is higher than the quantity that is presented 8) difficulty having to combine the frequency and quantity of each food item when numerous foods are clustered into one category. These findings show that the less participants were involved in cooking, the more diverse their eating habits were, and the more they tried to adhere to rules of filling out the questionnaire, the more it was difficult for them to come up with an answer to the question being asked. It therefore seems necessary to construct a Food Frequency questionnaire that is attentive to these problems that arise from the recall stages.
National preference enables a nation to achieve more advantageous position regarding international relations. Considering this benefit, the purpose of this study is to explore determinants of national preference between Korean and Japanese college students. To pursue this aim, two versions (translated to Korean and Japanese) of survey were conducted in Korea and Japan in 2015. A total of 370 (206 of Koreans and 164 of Japanese) college students were participated in the survey. Specifically, participants were asked to respond perceptions toward multiculturalism, international experiences, and consumption of media contents. Further, participants were asked to describe their knowledge and perception toward cultural contents of partnered country via open-ended questions. The results implies that Japanese music and books are significant determinants among Korean students in developing national preference toward Japan whereas Koran drama is more an effective factor among Japanese students to build national preference toward Korea. Based on the result, theoretical and practical implications were discussed.
Journal of the Korean association of regional geographers
/
v.17
no.5
/
pp.536-553
/
2011
New urbanization different from the manufacturing based urban growth has been widely discussed in post-modern city, consumption city and others to reflect the urban changes in qualitative manner. Urbanization stage models consider large cities to be in mature stage, reurbanization and the stages are assumed to be experienced successively in lower sized cities. However, since the industrial restructuring implies new urbanization experiences, this study examines new urbanization in diverse aspects such as the population change and the geographic and social characteristics of commuters and migrants for the 6 large cities in Korea. Seoul follows the urbanization stages in order while other 5 large cities are divergent in their transition from the industrial city. Regional large cities reveal broad reverse commuting and selective in-migration of economically active households for better work and housing opportunities available in central cities. Similar to the consumption city thesis with enhanced cultural and recreational amenities in western cities, the widening urban residential function including housing and other services is a new urbanization characteristic of large cities in Korea.
This study conducted an actual analysis on the effects of smart phone experience marketing by brand on consumption value and purchase intention for Chinese consumers who are interested in smart phone purchase experience or products. In addition, experience marketing was classified into five components such as sense, emotion, cognition, behavior, and relationship. The results, In the effect of the components of experiential marketing on purchase intention, sense, act, fell, and relate had an obviously positive impact on purchase intention, however The result is that think does not affect. The results of this study are more effective when considering the five components of smart phone experience marketing. This The study will contribute to the projecting and establishment of long-term experience marketing of smart phone producers by continuously providing experiences related to the direction of pursuing brand image.
Nguyen, Hung Vu;Moschis, George P.;Shannon, Randall;Gotthelf, Kristian
Journal of Global Scholars of Marketing Science
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v.19
no.2
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pp.27-39
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2009
Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behavior Nearly all previous empirical studies attempt to explain this behavior by correlating measures of compulsive behavior with independent variables taken within the same time frame. However, recent developments in social sciences suggest that such a phenomenon may best understood in the context of the person's earlier-in-life experiences. Using the life course paradigm as an overarching framework, the present research extends previous work on this topic. Following hypotheses were drawn from literature review: H1: The earlier in childhood and adolescence a person experiences family dislocation, the greater his or her likelihood of exhibiting compulsive behaviors in adulthood. H2: The earlier in life the young person experienced family dislocation, the greater the number of family disruption events the young person experienced prior entering adulthood years. H3: Family dislocation leads to (a) increased frequency of socio.oriented family communications and (b) decreased frequency of concept-oriented family communication. H4: Young adults who were raised in families characterized by a strong socio-oriented communication structure are more likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a weak socio-oriented family communication structure. H5: Young adults who were raised in families characterized by a strong concept-oriented communication structure are less likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a week concept-oriented family communication structure. H6: The relationship between family disruption events experienced during adolescence and perceived stressfulness of these events is moderated by (a) global family support, (b) emotional family support, and (c) material family support. Those reporting higher levels of family support as teenagers are less likely to report experiencing stress due to family disruption events. H7: Perceived stressfulness of family disruption events experienced during adolescent years are associated with compulsive consumption tendencies in early adulthood. H8: The greater the number of family disruption events young adults experienced during their adolescent years the more frequent was their communication about consumption with their peers. H9: The more frequent was the young persons' communication with their peers about consumption during their adolescent years, the more likely they are to report compulsive buying tendencies as young adults. We use a sample of 120 Thai undergraduate students attending classes taught in English as part of a four-year international program. Product-moment correlations, hierarchical regression analysis and partial correlation were used to analyze data. Results of testing hypotheses showed that hypothesis 2, 4, 7 and 9 were supported and hypothesis 1, 3, 5, 6 and 8 were not supported. Our study did not find a significant relationship between the age when a person experienced family dislocation and their compulsive behavior tendencies expressed as young adults. We did not find a significant relationship between family dislocation and family communication structures. But we found a significant positive relationship between socio-oriented communication structure and compulsive buying and a significant relationship between our peer communication and compulsive buying measures. Also we found perceived stressfulness due to the disruptive events to have a significant positive relationship between the perceived stressfulness and compulsive buying. Implications from these findings, limitations of this research and future research suggestions were discussed.
This study provides references to reduce consumer dissatisfaction by identifying the level of consumer dissatisfaction after the purchase and use of imported famous brand goods. In addition, it was aimed to provide basic materials for consumer education programs that will induce the rational consumption of imported famous brand goods. The survey was conducted on females in their 20s and 30s. A total of 483 questionnaires were used for the analysis. The results were as follows:(1) Consumer dissatisfaction with the purchase and use of imported famous brand goods showed a slightly higher level than the median and, (2) consumers had a lower level of consumer dissatisfaction when they had a higher ability to use internet information, greater financial stress, a higher educational level, and a greater availability of consumer education through newspapers and magazines. Additionally, consumers had a higher level of consumer dissatisfaction when they had greater holdings of imported famous brand goods, greater monthly income, and more experiences with overseas travel.
Modernity is commonly defined as a reflection of the features of modern society based on the historical experience of the West. As such, modernity includes involvement with political, economic, and social changes, a changing world-view, and changing trends in equality, gender roles, a desire for "the new," consumption, distribution based on mass production, and rational reform in fashion and dress. First and foremost, however, modernity in costume has been driven by the functional requirements of industrial capitalism. But while modernity has popularly been regarded as some sort of universal standard, in fact the West and the other societies have vastly different, unique, and particular experiences with their own respective histories of modernization. For this reason, cultural changes in the modernization process should be-indeed, must be-analyzed in the context of a country's own unique historical and cultural circumstances, rather than through the prism or strict adaptation of generalized Western concepts of modernization. Moreover, a "periodization" of the modernization of fashion and dress can be established by examining the characteristics of modernity in costume.
The recognition of emotionality becomes so important that it is called' emotional consumption society'. Emotional design, which is mostly concern about user's consensus & experiences and in the space, is appeared on commercial place. Emotional design is understanded from a Interactive point of view, human and interior-space. The purpose of this study is to examine the emotional design by analysis of multiple-commercial-functioned shopping places. Specially, the most recently remarkale Jerde partnership's shopping space in Japan. Jerde partnership' project theme is creative experience by making place and experience design. Though, they weren't claim to stand for emotional design, but presented an emotional element in the shopping mall works.
This study investigated the current situation regarding college environments and the use of disposable goods, to inquire the environmental consciousness of college student consumers, and to identify factors that affect their use of disposable products. The major findings of this study are summarized in the following. First, college students' usage of disposable products was measured in two ways: the tendency to use disposable product and the quantities of disposable products consumed. The tendency to use disposable product was found to be 2.80/5, which indicates that college students' behavior of consuming disposable goods was less than moderate. On average, a college student consumed a total of 35 disposable products per month. Second, variables that affect college students' consumption of disposable products were investigated. The students who showed a higher tendency to use disposable products were those with more spending money, those without any experiences in the environmental organizations and clubs, those who had a low personal opinion toward university policies, those who regarded environmental protection as more important than economic growth, and those who thought environmental protection to be more important than fashion.
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