• 유통과학연구
• /
• 제22권5호
• /
• pp.67-79
• /
• 2024

Purpose: The purpose of this study is to shopping medium determinants and consumer behavior differences based on the value of consumption. Methodology: The subjects of the survey were adult men and women in their 20s or older living in Korea, and 283 valid responses were obtained. A Logit model was used to identify consumption value factors and shopping medium choices. A t-test was conducted to analyze the differences between consumer behavior based on preferred shopping medium (on/offline). Results: The inclusion of community-oriented factors such as eco-friendliness and social contributions lead to higher likelihood of choosing offline shopping. In addition, consumers who value self-expression and who are price sensitive are more likely to choose online stores. Conclusions: It was found that community-oriented factors lead shoppers to choose offline shopping, and the need for self-expression lead shoppers to choose online stores.

• 한국식품과학회지
• /
• 제12권3호
• /
• pp.165-169
• /
• 1980

실험실(實驗室) 소비자(消費者) 파넬을 대상으로 시판(市販) 우유에 대한 기호(嗜好) 조사(調査) 시험(試驗)을 실시하여 다음과 같은 결과(結果)를 얻었다. 1. 시판(市販) A 우유와 각종 우유 사이에 대한 2점(點) 기호(嗜好) 조사(調査) 시험(試驗) 결과(結果), 소비자(消費者) 기호(嗜好) 선택(選擇)에 있어서 5% 수준(水準)에서 유의적(有意的)인 차이(差異)가 인정(認定)되지 않았다. 2. 시판(市販) 우유에 대한 기호(嗜好) 척도(尺度) 시험(試驗) 결과(結果), 시료간(試料間)이나 파넬원 간(間) 모두가 5% 수준(水準)에서 유의적(有意約)인 차이(差累)가 인정(認定)되지 않았다. 3. 시판(市販) 우유에 대한 기호(嗜好) 빈도(頻度) 시험(試驗) 결과(結果) ‘기회만 있으면 언제나 먹겠다’가 39%로 가장 높았다. 4. 우유의 시음(試飮) 온도(溫度)에 따른 우유 풍미(風味)에 관한 기호성(嗜好性)을 조사(調査)한 결과(結果), $20^{\circ}C$에서 마실 때가 가장 높았다. 5. 전보(前報)(한국식품과학회지, 12 (3), 150 및 158(1980))에서 행한 차이(差異) 식별(識別) 시험(試驗)이나 묘사(描寫) 시험(試驗)에서는 시판(市販) 5개(個) 회사(會社) 제품별(製品別) 우유 풍미(風味)에 대한 차이(差異)가 인정(認定)되었으나 순위(順位) 시험(試驗)이나 기호(嗜好) 선택(選擇) 및 기호(嗜好) 척도(尺度) 시험(試驗)에서는 유의적(有意的)인 차이(差異)를 나타내지 않음을 알 수 있는데, 이것은 순위(順位) 시험(試驗)이나 기호(嗜好) 선택(選擇) 및 척도(尺度) 시험(試驗)이 파넬원들간의 기호성(嗜好性)의 차이(差異), 품질(品質) 기준(基準)의 차이(差異) 등(等)에 의하여 많은 영향을 받는다는 사실을 시사하는 것으로 고려된다.

• 복식문화연구
• /
• 제18권3호
• /
• pp.408-422
• /
• 2010

The purposes of this study is to investigate the attitudes and value of fashion product description and consumer replies used in online shopping malls, and to examine the differences in the perceived reliability(objectivity, expertise, trustworthiness) preference and purchase intention toward the product as determined by the appeal type (evaluation-sentimental vs. factual-information) of the product description, the direction(negative vs. positive) and type(factual vs. evaluative) of consumer replies for the product in online shopping malls. Data was collected from female college students with fashion products purchase experience at online shopping malls by questionnaire survey (N=424) and analyzed by using frequency analysis, t-test and ANOVA. Results showed that consumers respondents tended to read product description and other consumer replies before purchasing, when shopping for fashion products through an on-line shopping mall. They thought that sellers' product description and the consumers' replies were helpful in making their decision; but, they were also skeptical about product description. Respondents showed higher perceived reliability, preference and purchase intention to the factual-information type product description than the evaluation-sentimental type. Positive consumer replies were more effective in yielding higher preferences and purchase intentions. Factual replies tend to yield higher reliability than evaluative replies.

• 가족자원경영과 정책
• /
• 제14권3호
• /
• pp.1-14
• /
• 2010

The purpose of this study was (1) to investigate the changes in consumer competencies according to the types of shopping value, (2) to reveal the effects of shopping value on consumer competencies. The subjects of this study were 266 university students dwelling in Seoul. A questionnaire was used as the survey method. The data was analyzed by Cronbach's alpha, frequencies, percentile, mean, factor analysis, K-mean cluster analysis, t-test, ANOVA and Duncan's multiple range tests, multiple linear regressions. Computations were conducted by SPSS WIN 12.0. The study produced the following results. First, college students can be categorized into 3 shopping values by K-means Cluster analysis of 13 items: the hedonic shopper (shopping value), the utilitarian shopper (shopping value) and the balanced shopper (shopping value). Second, there were significant differences in grades, satisfaction with life and shopping value. That is, grade 3and utilitarian shopping value group had a higher level of consumer competency. Third, the variable that influenced consumer competency was the utilitarian shopping value, influencing consumer attitude and consumer skill. These results imply that consumers should be constantly educated and that there needs to be a campaign to promote utilitarian shopping value.

• Human Ecology Research
• /
• 제58권3호
• /
• pp.401-416
• /
• 2020

Service providers have introduced interactive devices such as self-service kiosks to provide convenient and efficient services to consumers. Self-service kiosks are one of the most diverse technological forms of self-service technologies that provide control and freedom to consumers as well as reduce the frustration of line-ups. This study explores the predictors of consumer resistance and continued use intention with regard to self-service kiosks. It adopts three constructs on the following variables: perceived innovation characteristics, consumer characteristics, and gamification. An online self-administered survey was conducted, and 343 users of self-service kiosk services, aged between 20 and 59, were included in the analysis. The study used the SPSS 23.0 program to perform a descriptive analysis along with, t-test, ANOVA, correlation analysis, and regression analysis. First, convenience, controllability, and gamification negatively influenced consumer resistance to self-service kiosks. Second, human alienation and sociability positively influenced consumer resistance to self-service kiosks. Third, convenience and gamification positively influenced the continued use intention with regard to self-service kiosks. Last, the risk of functionality, human alienation, and sociability negatively influenced continued use intention with regard to self-service kiosks. The results contribute to the literature because few studies have examined what drives the resistance of users and continued use intention with regard to self-service kiosks. It also provides service providers and practitioners with insights and strategies on how to overcome consumer resistance.

• 한국생활과학회지
• /
• 제18권2호
• /
• pp.363-379
• /
• 2009

The purpose of this study is to provide a meaningful thought to professionals and administrators of Korea working for Consumer General Education development at their Universities. Also, tips for organizing and meaning Consumer General Education Curriculum effectively are provided. Finally, the study suggests essential elements to improve qualities of Consumer General Education in Korea Universities. This study's method are content analysis through web site and survey. The subjects of this survey were 257 students. The data were collected by questionnaire developed by researcher and analyzed by frequencies, correlation Analysis, One Way Anova, Duncan Test, Factor Analysis, Multiple Regression Analysis. The major findings were as follows: University students's satisfaction level about General Education was low and the needs level about Consumer General Education was high. And the education service quality showed factors to be administrative service element, professor service element, classroom environment element, communication element. And Multiple Regression Analysis on each of the education service quality factors had been significant effects for find out the differences in the degree of satisfaction.

• 한국식품조리과학회지
• /
• 제28권6호
• /
• pp.721-729
• /
• 2012

This paper aimed to investigate the influence of consumer lifestyle on consumer selection of bakery cafe attributes. Data were collected through a self-administered questionnaire by 403 random consumers between the ages 20s and 30s in several bakery cafes in Seoul and Gyonggi area. Different methods of statistical analysis had been used such as frequency analysis, factor analysis, k-means clustering analysis, cross tabulation, one way ANOVA and Duncan's multiple range test with SPSS for Window 13.0 package. First, when analyzing the 16 questions of comsumer lifestyles, four factors were extracted: 'dining out-oriented factor', 'achievement-oriented factor', 'brand-oriented factor', and 'health-oriented factor'. Second, the respondents were divided into three groups by k-means cluster analysis: no interest group, dining-out & value oriented group, and health-brand oriented group. Third, consumer's bakery cafe attributes were categorized into five factors including 'food', 'convenience and image', 'store promotion', 'positive dining experience', and 'menu & merchandises'. Finally when analyzing the differences in the selection of bakery cafe attributes according to consumer's lifestyles, it showed a significant differences.

• 한국의류학회지
• /
• 제29권8호
• /
• pp.1125-1135
• /
• 2005

The purpose of this study were to clarify differences in information processing type in relation to the consumer knowledge and involvement of apparel and to clarify differences in demographic characteristics in relation to the information processing type of consumer. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. Major statistical methods were Chi square test and discriminant analysis. The results were as follows: 1. Consumer knowledge was found to be significantly related to the classification of information processing type. Low knowledge group tended to process infarmation rationally but high knowledge group utilized both rational and experiential process. 2. Consumer involvement was found to be significantly related to the classification of information processing type. Low involvement group tended to process information passively. High involvement group utilized both rational and experiential process 3. Information processing type was related to consumer's demographic characteristics such as age, education level, marriage, and purchase expense of apparel

• 가정과삶의질연구
• /
• 제20권6호
• /
• pp.95-107
• /
• 2002

This study examined which factors were related to the amount of consumer information and the level of consumer satisfaction in electronic commerce. The sample (n＝ 426) was composed of those who had already engaged in e-commerce. T-test and ANOVA were completed to investigate how the amount of information and the level of satisfaction differ by socioeconomic, internet-related, and purchase-related characteristics of the consumers. The results of this study were as follows: First, consumers who were female and college graduates were more likely to search lots of information in e-commerce. The amount of consumer information was positively related to both the years of internet experiences and the time used on internet per day. Second, consumers who were male, aged on 30s, and who were college graduates with higher incomes were more likely to gather information about product functions, while consumers who were female with less experiences of internet shopping were more likely to consider the brand name. Third, income and education level were positively associated with the level of consumer satisfaction in e-commerce. Those who have experienced lots of purchase in e-commerce were generally satisfied with the shopping in e-commerce. Fourth, the amount of consumer information was positively related to the level of consumer satisfaction, especially satisfaction regarding product qualify and the convenience of shopping in e-commerce.

• 아태비즈니스연구
• /
• 제14권4호
• /
• pp.129-150
• /
• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.