• Science of Emotion and Sensibility
• /
• v.21 no.1
• /
• pp.45-58
• /
• 2018

As information and communication technologies (ICTs) become more advanced, consumers are able to experience retailing activities such as searching for products and services in online retail shops and for Internet-exclusive branded contents. Specifically, fashion retailers are facing the need to develop more novel experiential design than one another to maximize customers' experience in Internet websites and secure sustainable competency. Confirming methods of organic integration of experiential and visual features of both online and mobile channels is an important aspect of the study of extended consumers' interfaces of retail channels. Mehrabian and Russell's stimulus-organism-response (S-O-R) paradigm and Sugiyama and Andree's attention, interest, search, action, and share (AISAS) model were used for this research. Specifically, the present study considered the effect of e-commerce website features on consumers' emotional reactions (pleasure and arousal) and the consequent impact on online consumer behaviors (search, action, and share). Hence, plus the self-reported survey methods, each subject's psychophysiological indicators (i.e., pleasure and arousal) were measured to obtain more objective and reliable data and to redeem the results of the self-reported survey. Findings revealed the implications of the e-commerce website feature by comprehending the S-O-R paradigm and AISAS model and extending the understanding of the role of variables associated with comprehended frameworks based on psychophysiological data.

• Journal of Digital Convergence
• /
• v.14 no.3
• /
• pp.105-114
• /
• 2016

As the media environment surrounding us has changed rapidly, the influences of traditional media decrease whereas promotions using new media have been developing remarkably, Under this circumstance, cross-media advertising, which strategically integrates advertisements on multiple media, is getting attention as an effective marketing communication approach. This study investigated consumer responses to cross-media advertising using both online and offline media, focusing on the effects of product involvement, attributes of media connection, and gender. The experiment was conducted towards adult consumers aged 20 to 39. Results confirmed that the interaction effect between product involvement and attributes of media connection on brand attitude and behavioral intention was significant by a moderating role of gender. Based on the results from this study, both theoretical and practical implications were discussed, as were directions for future research.

• Journal of the Economic Geographical Society of Korea
• /
• v.6 no.2
• /
• pp.471-486
• /
• 2003

Gentrification, the revitalization of inner city areas, encompasses both the changes in social and demographic composition and the alterations in the physical and economic nature of built environment. This urban phenomenon has received the bulk of attention since the 1970s, and simultaneously provided one prominent stage for the theoretical or ideological debates in the field of urban geography. Given this context, this paper deals with the consumption-based and production-based approaches to gentrification, both of which are involved in such debates. Specifically, this paper critically reviews and evaluates David Ley's and Neil Smith's explanations representing the two approaches, respectively. On the basis of the two urban geographers' seminal works published in the 1980s, this paper discusses the limitations of each explanation as a partial explanation.

• Fashion & Textile Research Journal
• /
• v.15 no.5
• /
• pp.787-796
• /
• 2013

This study is an initial report of actual wearing conditions and attitude based on a survey of wearing outdoor wear for men and women in their 30s to 50s who enjoy daily leisure sport activities. Most middle-aged men and women who enjoy outdoor activities were interested in new trends and clothing styles. The greatest area of interest was health(42.9%), followed by leisure and sports(38.4%); in addition, hiking(40.2%) was the most popular outdoor activity. The majority of subjects participated in outdoor activities for over 5 years(34.4%). The highest frequency of outdoor activities was conducted once or twice a month, and it took one to three hours for each activity. Nearly half of the respondents( 47.7%) answered that the goal of outdoor activities was to maintain their health. Subjects in their 40s and 50s were more equipped in their outdoor activities and in their 50s made ongoing investments despite costs. When wearing clothing, the subjects placed a priority on design(in the case of subjects in their 30s) and comfort(for subjects in their 40s and 50s). This survey shows that the subjects emphasized access to outdoor wear and equipment. In all age groups, the biggest complaint about outdoor wear was price; in addition, they were unsatisfied with the length and the sleeves of outdoor jackets. Outdoor wear will draw a positive attention for its practical use of clothing if it is developed according to consumer demands based on functionality for outdoor activities and convenience in daily life.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.22 no.4
• /
• pp.656-663
• /
• 2018

As the virtual reality technology, which has been attracting attention recently in the era of the fourth industrial revolution, is spreading and spreading throughout the society, expectation about virtual reality is gradually increasing. The major big companies such as Samsung and LG in Korea are concentrating on R &D and early ecosystem composition of virtual reality field as well as large global corporations such as Google and Facebook. But in Korea, the environment is not well equipped to compete with the global market and although there are many SMEs and start-up companies related to virtual reality, there are few successful companies. In this study, we analyze the domestic and foreign virtual reality market and industry and present ways of activation on virtual reality industry. We analysis by PEST analysis, SWAT and competitive structure analysis.Based on the analyzed results, ways to revitalize the virtual reality industry are suggested in this paper.

• International Journal of Quality Innovation
• /
• v.3 no.2
• /
• pp.183-198
• /
• 2002

The purpose of this research is mainly to make an analysis and comparison of the purchasing behaviors of consumers in Mainland China and Taiwan. We precede this research with a questionnaire survey. In Mainland China, we targeted consumers of 10 department stores of the Parkson Plaza Co., Ltd. that are located in 10 different cities. In Taiwan, we selected 3 department stores of the Far Eastern Department Stores in 3 cities. The results of this analysis indicate the importance of quality attributes to the consumers for both Mainland China and Taiwan, albeit with some differentiations. The consumers in China are more focused on the merchandise for example as well as imitation, quality and price. Contrarily, the consumers in Taiwan are more attentive to service quality and parking Issues. On the level of evaluation of satisfaction, the differences are not so obvious for both sides. For example, the quality attributes of “No imitation products” and “Friendly servers” are ranked as the most satisfactory items for both sides. Generally speaking, the service quality of Taiwan's department stores is very outstanding. There are also some differences in the areas of lesser satisfaction between consumers of China and Taiwan. The consumers in China identified the quality attribute “the designs of merchandising, display and the usage of each floor” as the most dissatisfactory item, while the performance on this quality attribute is well accepted by the consumers of Taiwan's department stores. Another contradiction is that Taiwan's consumers are more concerned about “Parking”; this quality attribute obtained much less attention from the consumers in Mainland China. From the analysis of determinants that will have impacts on the willingness of customers to buy again, we found that the viewpoints of consumers from both sides are quite similar. The two main factors are “quality of merchandise” and “service quality”. However, the consumers in Mainland China care more about “the price of merchandise”; this is less important to the consumers in Taiwan. We may conclude from the importance and satisfaction level of the quality attributes and determinants for return customers that differences are caused mainly by the different management of the department stores and the different living circumstances of people across the straights.

• Journal of the Korean Society of Fisheries and Ocean Technology
• /
• v.53 no.3
• /
• pp.256-265
• /
• 2017

Seafood is attracting attention as a future food industry. In recent years, the demand for fishery equipment of mechanization, automation, and unmanned was increased due to the environment affected by seafood processing, stricter regulations on safety, decline and aging of fishery worker. Ark shell (Scapharca subcrenata) was being produced in many steps in the production process. The process has been made such as collection-landing-washing-first sort (goods/non-goods)-transports-second sort (size). It was undergone first and second steps by delivering to the consumer. Here, the first step is to sort goods to collection and the second step is to sort by size. The fishery workers need ten people in first step and six people in second step. The workload of one hour per kg is 4,247 kg/h in first step and 2,213 kg/h in second step. In addition, the goods ratio by work process was 79% in first step and 98% in the second step. In this process, a lot of fishery worker and working time is needed. Therefore, this study developed elemental techniques for an automated size sorting system considering the working process problem, time and situation for washing and sorting of ark shell.

• Proceedings of the SAREK Conference
• /
• 2006.06a
• /
• pp.245-251
• /
• 2006

The main idea of this study is to turn attention on the question of good cooling ability of customer substations in large district heating networks. The main reason for that is based on our experience that the optimization of district heating very often is directed toward production, whereas questions of optimal distribution are neglected if only the necessary load can be supplied and the customer's request for comfort is met. Our view is that low return temperature(operational temperature differences, ${\Delta}T$) in district heating systems is an Important feature for efficient net operation and gives both economic and operational benefits to the district heating supplier Furthermore, it is as well a prerequisite for meeting the customers demand for reliable supply of the heat load. However, in many practical cases we have seen that district heating return temperatures are higher than necessary. Hence, the aim of the study is to propose and verify a method for detection of the most critical consumers of the net and to identify the reasons for resulting high return temperature. From the results, temperature control system is presented as one of the most important reason of high return temperature in DH networks.

• Journal of Digital Convergence
• /
• v.19 no.9
• /
• pp.299-305
• /
• 2021

This study is a case study for revitalizing services of integrated online and offline stores in the non-face-to-face era. The retail apocalypse crisis has deepened due to COVID-19, and to overcome this, the physital strategy of providing online experiences to offline stores is attracting attention. However, the response of domestic retailers is at an early stage, and strategic research is needed to improve consumer access and revitalize offline stores. Three strategies were identified through theoretical considerations according to technological development, and four strategies were summarized by investigating and analyzing domestic and foreign precedents. By categorizing the derived strategies, three core strategies were presented in conclusion. This study is a study based on literature and case studies, and is expected to be helpful in establishing strategic basic data for revitalizing online and offline integrated stores in the future.

• Journal of Korean Society of Rural Planning
• /
• v.24 no.4
• /
• pp.47-55
• /
• 2018

Currently in the drought evaluation, which is a supplier-oriented standard that applies storage rates of reservoirs, evaluation for users that use agricultural water is not done. Therefore, this study established drought evaluation items for drought evaluation based on farmers' judgement, conducted a survey on farmers and experts, compared and analyzed weighted value between two groups, and then classified the evaluation standards per each evaluation item. The agricultural drought evaluation items are 5 major items of water supply lapse rate, agricultural weather, agricultural irrigation facility, crop and soil, and 12 subsections for regional characteristics and opinions of consumers that use water to be reflected. The result of analyzing weighted value of farmers and experts' major items shows that farmers is agricultural irrigation facility(0.219), water supply lapse rate(0.211), agricultural weather(0.204), crop(0.183) and soil(0.183). Experts is agricultural weather(0.297), agricultural irrigation facility(0.202), water supply lapse rate(0.189), crop(0.162) and soil(0.150), which displays difference between the two groups. The agricultural drought criteria standards are established based on precedent studies and cases, and grades of evaluation items are 1st grade(extreme stage), 2nd grade(warning stage), 3rd grade(alert stage) and 4th grade(attention stage). The above analysis per each consumer-oriented agricultural drought evaluation item and the analysis on the standards of evaluation grades are expected to be used as a basic resource for establishing agriculture drought policy and selecting drought area in the future.