• Title/Summary/Keyword: Consumer attention

Search Result 481, Processing Time 0.025 seconds

The Effects of Online Search on IPO Stock Prices

  • Gang, Hyeong-Gu;Bae, Gyeong-Hun;Sin, Jeong-A;Jeon, Seong-Min
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2018.04a
    • /
    • pp.183-185
    • /
    • 2018
  • Online search has recently become a popular business research field not only because the search volume is used to predict demand, but also consumer search history is effective to predict product prices and investment returns. This study analyzes the relationship between the Internet search volume of IPO stocks and their post-IPO stock returns in Korean Exchange. We find that the lower the amount of Internet search for stocks before IPO, the higher the stock returns after IPO both in short and long-term. Similar results are shown for excess returns over benchmark stocks. This finding suggests that IPO stocks with low investors' attention based on the Internet search volume may be undervalued.

  • PDF

Emotional & Behavioral Problems in Children from Broken Families (양친이 안계신 가정 아동의 정서${\cdot}$행동문제에 대한 연구 -사회인구학적 변인 및 양육자의 양육태도를 중심으로 -)

  • Lee Eun Gyoung;Park Sung Yun
    • Journal of the Korean Home Economics Association
    • /
    • v.42 no.12 s.202
    • /
    • pp.191-204
    • /
    • 2004
  • The purpose of this study was to examine emotional and behavioral problems of children from broken families. The subjects of the study were 200(100girls, 100boys) 5th and 6th grade children from P city in Kyuug-gi area. The main results were as follows; First, children from broken families showed some behavior problems such as aggressiveness, anxiety, developmental disorder, absences from school, bad-habits and attention-seeking behaviors. The parenting behaviors of broken families were characterized as negative, rejective, and inconsistent behaviors. Second, emotional and behavioral problems of children from broken families varied as a function of child sex, care giver, reason of loss and parenting.

A Study on the Images of Fashion Advertisements using Mirrors (거울을 이용한 패션 광고의 이미지 연구)

  • Choi, Yoo-Jin
    • Fashion & Textile Research Journal
    • /
    • v.11 no.2
    • /
    • pp.200-209
    • /
    • 2009
  • Mirrors often appear in fashion advertisements. This study aimed to analyze meanings of the images represented in fashion advertisements using mirrors. This study analyzed the meanings of mirror image in Western art history, and also studied meanings of female representations in the paintings. Based on previous studies, this study classified mirrors' expressions in three types and analyzed their meanings. To analyze the meanings of the three types, this study researched the symbolic meanings of the mirrors in visual arts chronologically, first. And then, this study interpreted that in the context of consumption cultures and consuming ideologies in view of feminism, consumption ideology, desire theory, and fetishism. The results of this study were as follows; 1. Narcistic body expressions associated with strong and independent women, while associated submissive being overwhelmed by consumption cultures. 2. The method of revealing the female body throughout mirrors was meant to attract the attention of consumer. 3. Multiplied body images meaning was like a commodity in fashion advertisements.

The Study on Service Model through the Case Study of Internet Bank (인터넷 뱅킹의 사례연구를 통한 서비스모델 구현에 관한 연구)

  • Park, Chong-Don
    • International Commerce and Information Review
    • /
    • v.7 no.1
    • /
    • pp.75-94
    • /
    • 2005
  • With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

  • PDF

A Study on Recognition Level of the People on Oriental Medical Services and the Need for its Improvement (한방의료서비스에 대한 인식도 및 개선요구도)

  • Yoo Wang-Keun
    • Journal of Society of Preventive Korean Medicine
    • /
    • v.7 no.2
    • /
    • pp.45-64
    • /
    • 2003
  • This study was conducted to examine the recognition level of the people on oriental medical Services and the need for it's improvement. Data were collected from 1174 residents in Daegu metropolitan city and Gyungbuk province. According to the satisfaction level with each items of oriental medical services, the respondents had positive views on efficacy, kindness, and side-effects. They, however, had negative view on the cost of oriental medical services. In regarding to the priority of improvement of oriental medical system, 'expansion of insurance benefit package' ranked first. Followed by 'safety of herbal medicine(heavy metal/pesticides)', 'improvement of scientific methods and diagnostic technique' etc. For the further development of oriental medical services in the consumer - focused and evidenced-based health care environment, much attention to implement relevant health policy reflecting user's need positively should be made.

  • PDF

Study on the Smart Charging for Plug-in Hybrid Electric Vehicle (플러그인 하이브리드 전기자동차의 스마트 충전에 관한 연구)

  • Roh, Chul-Woo;Kim, Min-Soo
    • 한국신재생에너지학회:학술대회논문집
    • /
    • 2008.10a
    • /
    • pp.349-352
    • /
    • 2008
  • The most concerning issue in these days is the energy crisis by increasing threat of global warming and depletion of natural resources. In the situations, the Plug-in Hybrid Electric Vehicle (PHEV) is drawing attention from many countries for the next generation's car which has higher fuel efficiency and lower environmental impact. This paper presents simulation results about the limit capacity of central power-grid which doesn't have enough surplus electric power for charging PHEVs. Therefore, this paper also presents a smart charging system that can charge the PHEVs with a function of distributing demands of charging. The smart charging system is an agent facility between the government and consumer, which can recommend the best time to charge the battery of PHEVs by the lowest energy cost. This function of choosing time-slots is the technical system for the government which wants to control the consumption rate of electric power for PHEVs. Finally, this paper presents the economic feasibility of PHEVs from the two kinds of price system, midnight electric price and home electric price.

  • PDF

The Effect of Displaying Products in Their Usage Context - A Field Experimental Investigation -

  • Claus, Ebster;Wagner, Udo;Auzinger, Cora
    • Journal of Global Scholars of Marketing Science
    • /
    • v.17 no.2
    • /
    • pp.99-110
    • /
    • 2007
  • The widespread use of self-service concepts in retailing has resulted in increased attention to the design of retail environments and to stimuli operating at the point of sale. One such merchandising technique, the "bundled presentation", i.e., related products are presented in close proximity to each other, is widely used by retailers but has rarely been investigated by academic consumer researchers. This study presents the results of a field experiment into the effects of presenting products in their usage context. Customers' attitudes towards the same product displayed in different ways are compared with each other. The results show that related products, i.e., products that are used together, should be presented in a coordinated display. Furthermore, the bundled presentation enhanced consumers' attitudes of the product when they saw it first in a bundled presentation and then evaluated it in front of a traditional presentation.

  • PDF

Research trend in sugar alternatives (설탕 대체재 연구 동향)

  • Park, Ho-Young;Choi, Hee-Don;Kim, Yoonsook
    • Food Science and Industry
    • /
    • v.49 no.3
    • /
    • pp.40-54
    • /
    • 2016
  • The recent much attention has been given to weight gain of the population and its consequences on the occurrence of diet-related diseases in developed countries. Sugar is considered to be the main culprit of these phenomena. Food manufacturers attempt to provide the consumer with reduced energy products with non-nutritional sugars. Some studies also showed that consumers preferred foods prepared with natural additives rather than chemical ones, due to health reasons. This article reviews issues related to sugar alternatives, as well as their use, health benefits and risks.

Improved Algorithm of Sectional Tone Mapping for HDR Images (HDR 이미지를 위한 단면 톤 매핑 개선 알고리즘 구현)

  • Lee, Yong-Hwan;Kim, Heung-Jun
    • Journal of the Semiconductor & Display Technology
    • /
    • v.20 no.2
    • /
    • pp.137-140
    • /
    • 2021
  • High dynamic range (HDR) technology has been drawing attention in the field of imaging and consumer entertainment. As tools for capturing and creating HDR contents, encoding, and transmission evolve to support HDR formats, various display capabilities are being developed and increased. Hence, there is need for remapping native HDR imagery for display on lower quality legacy standard dynamic range (SDR) displays. This operation is referred to as tone mapping. In this paper, we present a sectional tone mapping method by Lenzen, and expand upon a tone mapping approach to improve temporal stability while maintaining picture quality. Compared to the existing block-based sectional tone mapping, our method uses the edge awareness-based tone mapping. We estimate the performance of the objective metric on temporal flickering. The experimental result shows that the algorithm maintains a smoother relationship between the output luminance values, and this reveals success in reducing halos and improving temporal stability with adopted edge aware filtering.

Associations between gene polymorphisms and selected meat traits in cattle - A review

  • Zalewska, Magdalena;Puppel, Kamila;Sakowski, Tomasz
    • Animal Bioscience
    • /
    • v.34 no.9
    • /
    • pp.1425-1438
    • /
    • 2021
  • Maintaining a high level of beef consumption requires paying attention not only to quantitative traits but also to the quality and dietary properties of meat. Growing consumer demands do not leave producers many options for how animals are selected for breeding and animal keeping. Meat and carcass fatness quality traits, which are influenced by multiple genes, are economically important in beef cattle breeding programs. The recent availability of genome sequencing methods and many previously identified molecular markers offer new opportunities for animal breeding, including the use of molecular information in selection programs. Many gene polymorphisms have thus far been analyzed and evaluated as potential candidates for molecular markers of meat quality traits. Knowledge of these markers can be further applied to breeding programs through marker-assisted selection. In this literature review, we discuss the most promising and well-described candidates and their associations with selected beef production traits.