• Title/Summary/Keyword: Consumer References

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Consumer Awareness and Preferences Regarding Apparel Sizing in Online Shopping (온라인 쇼핑에서 의류 제품 사이즈에 대한 소비자 인식 및 관여도 조사)

  • Eun-Jin Jeon;Ah Lam Lee
    • Fashion & Textile Research Journal
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    • v.26 no.1
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    • pp.25-34
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    • 2024
  • This study investigates consumer awareness and concerns regarding apparel sizing in the realm of online shopping. A survey was conducted with 450 women aged 18-59 who had engaged in online clothing purchases within the past year. It was observed that consumers shop for clothes online an average of 1.6 times per month, with those under 50 shopping more frequently. The importance of size is higher when buying pants than jackets, especially in online shopping compared to offline purchases. Key references guiding online shopping decisions encompassed product sizing codes, customer reviews, and garment dimensions, which were notably favored by consumers with significant concerns. Respondents opted for Korean-style sizing codes for jackets but chose inch-sizing codes for pants. While awareness of height and weight remains high, knowledge of specific body measurements crucial for clothing size design is lacking, suggesting inadequate communication of size information. Respondents prioritized specific areas for jacket and pants fit, yet the lack of comprehensive self-measurements beyond height and weight might present challenges in determining fit based solely on product dimensions. To address this issue, online retailers should display essential garment dimensions and visually suggest clothing sizes according to various body types. These findings provide valuable insights for online retailers to effectively present size information and lay a foundational framework for consumer size education.

Research on Influencing Factors of Consumer Behavior of Fresh Agricultural Products E-commerce in China (중국 신선 농산품 전자상거래 소비자행동 영향요인에 관한 연구)

  • Gao, Ze;Kim, Hyung-Ho;Sim, Jae-yeon
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.167-175
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    • 2020
  • The purpose of this paper is to provide directional and policy references to develop a higher level of service quality and consumer-oriented e-commerce platform. This paper has established a model of consumer behavior of Chinese fresh agricultural e-commerce using customer satisfaction theory and cognitive value theory, and used survey and SPS23.0 to verify hypothesis. Studies have shown that when consumers consume fresh agricultural products, product quality, logistics and distribution service quality, interactive quality of e-commerce platform, and product price and cognitive value have a positive effect on consumer behavior. This study is meaningful in the study of consumer behavior of fresh agricultural e-commerce, and in the case of fresh agricultural e-commerce companies, consumer behavior can be understood. In the model constructed in this paper, the relationship between each influencing factor and consumer behavior is considered comprehensively, but the possible relationship between fine molecular factors has not been studied and analyzed. In the future learning process, it is necessary to make clear the characteristics and particularity of the industry, think about its influencing factors comprehensively and make in-depth analysis.

A Study on Marketing Strategy according to Exploration of the Consumer Information through Internet Community (인터넷 커뮤니티를 통한 소비자 정보탐색 -혼수용 한복을 중심으로-)

  • 유지헌
    • The Research Journal of the Costume Culture
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    • v.12 no.5
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    • pp.691-701
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    • 2004
  • The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

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Cross-Cultural Comparison of Sensory Characteristics of Makgeolli (Korean rice wine) by Japanese and Korean Panels (막걸리의 교차문화적 관능 특성 연구)

  • Yang, Jeong Eun;Choi, Jun Bong;Chung, Lana
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.5
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    • pp.529-543
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    • 2014
  • The objectives of this study were to perform a descriptive analysis to characterize and compare the sensory properties of commercial Makgeolli products as well as a cross-cultural comparison of the sensory descriptions of these products between two sensory panels (Korean and Japanese). The samples used in this study were seven different types of Makgeolli, which were commercial products. A total of 10 Korean and 7 Japanese panelists were selected in Korea. Each group was trained, and they identified product attributes and performed descriptive analyses independently. The Korean and Japanese panelists generated 34 and 28 sensory attributes, respectively, to describe appearance, odor/aroma, taste/flavor, texture, and after flavor of the products. There were significant differences among the samples for 24 attributes by Korean and 23 attributes by Japanese panelists. Although there was not a large difference in the number of descriptors between Korean and Japanese panels, the Korean panelists generated more various attributes associated with flavor than the Japanese panelists, and the attributes of Japanese panelists included references to non-food products such as rotten grass. Multiple factor analysis (MFA) was applied to the descriptive analysis data from the Korean and Japanese panels to delineate the associations between Makgeolli samples and their sensory characteristics. Both the Korean and Japanese panels clustered the JRM, JSM, KRM and KSM samples into one group and the CRM and BSM samples into another group. The ESM sample was distinguished from the other six samples. These results of the cross-cultural comparison suggest that comparative analyses of sensory profiles between cultures should be conducted regularly in future studies, and further research such as consumer acceptance tests should be conducted to determine the sensory characteristics that drive consumer acceptance of Makgeolli products in the context of increasing food product exports to other countries.

The Review & study of reformative model in Korean sacrificial rite (우리나라 제례의 검토와 제례 재구성모델 연구)

  • Doo, Kyung-Ja
    • Journal of Families and Better Life
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    • v.18 no.3 s.47
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    • pp.147-170
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    • 2000
  • The purpose of this study is to review Korean sacrificial rite and reform it to be fit for modern life, the research method is to review literatures such as ancient writings and various references for the sacrificial rite. The new model of Korean sacrificial rite is as follows; 1. New year's and chusok's sacrificial rite should be omitted and only the anniversary rite be left. 2. Time of anniversary rite should be convenient hour that all attendants can meet and the extent of attendants should be limited into the deads sons & daughters. 3. Subject of anniversary rite should be limited into the parents. 4. Foods and liquor offered to the dead should be omitted 5. Supervisor of sacrificial rite should be not only the eldest son but also dead's sons and daughters, so the anniversary rite should be rotated among brothers and sisters.

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Changes in Marine Ecosystem according to Climate Change and Fishery (기후변화에 따른 해양생태계 변화와 어업)

  • Hong, Sun-Kee
    • Korean Journal of Ecology and Environment
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    • v.47 no.4
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    • pp.302-311
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    • 2014
  • Global climate change is significant issue in marine ecosystem and fishery market. According to rising of both seawater temperature and sea-level, global fishery environment and marine ecosystem are changing drastically. Moreover, over-exploitation in fishery areas is the most important issue in the marine ecosystem conservation. In analysis and statistics of global network, major fish populations are decreasing very fastly, but fish catch are increasing annually. It means balance between product and consume is not appropriate in the global market. China as emerging new fish consumer in the world is strongly developing fishery industry and technology. In this paper, I try to review a relationship between marine ecosystem and climate change in global scale according to references. I also suggested possibility of sustainable global fishery in changing marine ecosystem by analysis of some related reports of international global fishery.

A Study on the Youth's Rural Rehabilitation Movement in Shiryang-ri, Yesan under Japanese Rule (일제하 예산군 시량리 청년들의 농촌개발운동에 관한 연구)

  • Kim, Myung-Hee;Choe, Pyeong-Ik;Yoon, Jun-Sang
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.2
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    • pp.385-404
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    • 2009
  • The youth's rural rehabilitation movement started the crusade against illiteracy and poverty with all young educated elites including Whang Jongjin(a student of Yesan Public Agricultural High School) of the village, Shiryang-ri. Deoksan-myon. Yesan-gun. Among others, Patriot Youn(1908-1932) initiated the movement. The main projects of the agricultural extension were the Evening School(1926), Reading Club, the Woljin.Hoe(1929), Puheung.Won(1928), a Mutual Financing Association for Swine Farming, Sweet Potato Cultivation, Cooperative Planting, the Shuam.Sports Club and Consumer's Cooperative Society. The idea in Nongmindokbon (Famer's Text, 1927) is based on liberalism, equality, independence, a pioneer and cooperative spirit or realization of a physiocratical Utopia. Most references about Patriot Youn are concerned with his heroic deed in Shanghai, however the youth in Shinyang-Ri are typical agricultural extension workers or in other words, a forerunner of Saemaul Undong.

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Exploratory Analysis of Platform Government Research (플랫폼 정부 연구의 탐색적 분석)

  • Shin, Sun-Young;Suh, Chang-Kyo
    • The Journal of Information Systems
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    • v.29 no.1
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    • pp.159-179
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    • 2020
  • Purpose: We present a scientometric review of the literature on platform government to serve three primary purposes: First, to cluster researches on platform government based on the research issues; second, to identify the major papers, authors, and keywords in the domain; and third, to explore the promising research areas of platform government. Design/methodology/approach: We collected the platform government research from Web of Science, and analyzed 1,536 articles that was published during time span of 1998-2019. Next, co-citation networks are constructed and analyzed by using CiteSpace to visualize the domain clusters and dynamic research trends in the platform government domain. Findings: We identified 13 sub areas of the platform government research: global investigation, consumer product quality, digital agora, civic crowd funding, and open data use etc. We also visualize the top 20 references with the strongest citation bursts, co-authors network, co-occurring keyword network, and timeline of co-citation clusters.

A Critical Appraisal of Transfer Pricing by Multinational Corporations

  • Seetharaman, A.;Patwa, Nitin;Niranjan, Indu
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.49-60
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    • 2016
  • Purpose - This paper presents how Multinational Enterprises (MNEs) operate in different tax jurisdiction could decide on its transfer pricing strategy as the optimal solution to increase their global after tax income through transfer pricing and solve their related transfer pricing issues related to distribution cost, consumer, and wholesale vendor. It has been strategy issues for an MNEs to locate its tax basis of wholesale vendor and buyer in a jurisdiction where effective rather low Research design, data, and methodology - The collection of information and data for this research project gathered from various sources of secondary data. The findings of these relevant research topic article and journal were the main source of references for this research project Results - The achievement of management's operational and financial objectives depends on transfer pricing policies availability that is consistent and supports both vendor, wholesaler, distributor and ensuring sufficient documentation and data is available to support the application and arriving at the arm length. Conclusions - The study concluded with an emphasis on the importance of web-designed information about international taxation rules and transfer pricing policy and pricing agreement among wholesale vendor and whole buyer around the world.

Development the Nursing Productivity Conceptual Framework (간호생산성 개념틀 개발에 관한 연구)

  • Park, Jung-Ho;Park, Kwang-Ok;Lee, Byung-Sook
    • The Korean Nurse
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    • v.32 no.1
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    • pp.47-60
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    • 1993
  • This study was performed to develop the conceptual framework of the nursing productivity. The study efforts were made (1) to define the concept the nursing productivity, (2) to identify the elements of the productivity, and (3) to determine the relationship among the elements. With the aim, the study employed a descriptive analysis by way of reviewing various references related w the subject. The nursing productivity consists of such elements as the nursing efficiency and Lhe nursing effectiveness which are complememary Lo each other. The nursing efficiency is the quantative input/output ratio, while the nursing effectiveness represents the integrated outcome of sch sub-elements as the degree of accomplishing nursing goals, the quality of nursing service, consumer's satisfaction, and the degree of improvement of nurse's attitude toward the quality care. The nursing prodiccivity can be estimated by summing up the nursing efficiency and the effectiveness. By employing the system theory model, the elements of the nursing producTivity consist of three elements; the input, the process, and the output. By the process elements, the system inputs are transformed to the system outputs nursing efficiency and nursing effecitveness which are input 1.0 the system, in turn, through feedback mechanism(Figure 4).

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