• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.1055-1062
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• 2021

This study aims to determine the effect of consumer preferences and awareness on interest in organic vegetables. Factors observed in this study were information, consumer preferences, consumer awareness, and consumer buying interest toward organic vegetables. This research uses descriptive quantitative method. The data sampling technique uses accidental sampling method. The data was collected from respondents consisted of 100 consumers of five major retailers in the city of Bogor in Indonesia. The respondents consist of 80 female (80%), and 57 respondents are 25-34 years old (57%). In terms of education, type of job and monthly income of respondent, the sample can be categorized as middle-class segment. The data obtained were analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS). The results of this study indicate that the information obtained by consumers significantly and positively affects consumer preferences and consumer awareness of organic vegetables. Then, consumer preferences and consumer awareness significantly and positively affect the interest of consumers to buy organic vegetables. Consumer preference for organic vegetables is still considered quite low. The factors that influence the low consumer preference are the price of organic vegetables, which is more expensive than non-organic vegetables and the unattractive packaging of organic vegetables.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.480-494
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• 2016

This study focuses on influential relationships for consumer's cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October $5^{th}$ to $20^{th}$ in 2011. The results of the analysis were: First, consumer's cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer's cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer's cognition for sponsorship was notably larger than others.

• Korean Journal of Agricultural Science
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• v.49 no.3
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• pp.607-617
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• 2022

As the number of households raising pets increases, the pet food industry is also growing. Since pets cannot express their intention explicitly, it appears that the owner's perception mainly affects the selection of products related to pets. In this study, consumers were categorized based on their interest in food choices and the factors influencing their interest in pet food were empirically analyzed. For the analysis, a cluster analysis, factor analysis, and Tobit analysis were conducted using consumer survey data for raising companion animals. The major findings of the study were as follows. As a result of the factor analysis and cluster analysis using questions for consumers' food consumption choices, consumer types were classified into high-interest, low-interest, and practical-seeking types. The degree of interest in pet food was high in the order of high-interest, practical-seeking, and low-interest type. Demographic characteristics such as gender, education, and household type correlate with differences in the degree of interest in pet food, and the food selection criteria of consumers also affect the degree of interest in pet food. These results show that consumers who are more interested in their food choices are more interested in pet food, and this will make possible to know pet owner's purchasing behavior for pet food.

• Journal of the Korean Home Economics Association
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• v.26 no.4
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• pp.101-112
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• 1988

This article is the consumer protection policy-making process analysis through consumer protection law case study. Interest group theory has application to this analysis. Discussion is then focused on input and oupput of each interest group's demands through the enactment process of consumer protection law.

• The Research Journal of the Costume Culture
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• v.29 no.5
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• pp.634-650
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• 2021

This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

• Human Ecology Research
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• v.56 no.2
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• pp.167-174
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• 2018

This study investigated consumer innovativeness by examining a relationship model of innate innovativeness, product interest, product-specific innovativenss, and actualized innovativeness for eight product items as well as observed gender differences in the variables. The eight product items for the survey were smartphones, movies, clothing, cars, skin care products/cosmetics, traveling, AI products, and books. An online survey was conducted in January 2018, and 400 responses from male and female consumers in their twenties and thirties, were analyzed using reliability test, descriptive statistics, regression, and ANCOVA. The positive effect of innate innovativeness and product interest on product-specific innovativeness, and positive effect of innate innovativeness and product-specific innovativeness on actualized innovativeness were confirmed. Product interest was found to have a stronger power on product-specific innovativeness than innate innovativeness. Gender differences in product interest, product-specific innovativeness, and actualized innovativeness were identified as hypothesized. Female consumer's clothing interest, clothing innovativenss, and actualized clothing innovativeness were higher than male consumers; in addition, male consumer's cars and AI interest, cars and AI innovativenss, and actualized cars and AI innovativeness were higher than female's. The controversial results that indicated the higher innate innovativeness of male consumers useful to further in-depth discussion and research. This study contributed to the theory construction of consumer innovativeness research areas and offered practical implications for new product launching and customer relationship management.

• Journal of Korea Game Society
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• v.17 no.5
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• pp.81-88
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• 2017

In this study, the influence of player motivations in FPS(First Person Shooter) online game on flow, consumer satisfaction and loyalty was analyzed. Research results show that player motivations can be classified into five factors: control, relationship, boasting, de-stress, and interest. The most influential factor that affects flow is interest, and control, relationship, and de-stress are following. In terms of consumer satisfaction, relationship, interest, and control are most positive factors. When it comes to consumer loyalty, relationship, control, and interest are most positive factors. Flow has a strongly positive influence on both consumer satisfaction and loyalty.

• Journal of Fashion Business
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• v.11 no.5
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• pp.64-78
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• 2007

The main findings are as follows: First, both male and female group, image display was showed higher scores than the product display in the dimensions of 'interest' and 'impression, and the product display presented higher scores than the image display in the dimensions of 'information'. Second, in the dimensions of 'interest', more interest was demonstrated in image display for both male and female consumer group irrelevant to clothing shopping values. The pleasure pursuit consumer group of male and female presented more interest toward the both types of window display. Third, in the dimensions of 'information', the product display had more effect for both sex groups and the pleasure pursuit consumer group was seeking more information than the others groups through the window display. Fourth, in the dimensions of 'impression', the image display formed stronger impression and image for both male and female consumer group and the pleasure pursuit group showed higher score of impression formation than the other two groups.

• Journal of Korean Home Economics Education Association
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• v.11 no.2
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• pp.65-76
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• 1999

The purposes of this study are (1) to research the purchasing consumption and disposing skill of adolescents and related variables and (2) to provide some informations about the consumer education program and policy for adolescents. The survey of this study was conducted using questionnaires. The data used in this study included 649 adolescents in Phohang. The statistics used for data analysis were frequency distribution, mean, standard deviation, analysis of variance(ANOVA) with Scheffe'-test. T-test, Multiple Regression Analysis, using the SPSS Win program. The results of this research were as follows：1) Purchasing skill was different significantly according to sex, grade, mother’s educational level, the degree of keeping an account book, the degree of checking after using the pocket money, interest on the contents related with consumer’s daily life and communication about consumption with their friends and parents. Consumption skill was different significantly according to grade, amount of pocket money, the degree of keeping an account book, the degree of checking after using the pocket money, interest on the contents related with consumer’s daily life and communication about consumption with their parents. Disposing skill was different significantly according to grade, from of school amount of pocket money, the degree of keeping an account book, the degree of checking after using the pocket money, interest on the contents related with consumer’s daily life and communication about consumption with their parents. 2) The most influential variable of purchasing, consumption & disposing skill was ‘communication about consumption with their parents’ and ‘the interest on the contents related with consumer’s daily life’respectively.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.639-649
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• 2020

This study investigates consumer opinions of clothing care and provides fundamental data to decision-making for oncoming development of clothing care system. Textom, a web-matrix program, was used to analyze big data collected from Naver and Daum with a keyword of "clothing care" from March 2019 to February 2020. A total of 22, 187 texts were shown from the big data collection. Collected big data were analyzed using text-mining, network, and CONCOR analysis. The results of this study were as follows. First, many keywords related to clothing care were shown from the result of frequency analysis such as style, Dryer, LG Electronics, Product, Customer, Clothing, and Styler. Consumers were well recognizing and having an interest in recent information related to the clothing care system. Second, various keywords such as product, function, brand, and performance, were linked to each other which were fundamentally related to the clothing care. The interest in products of the clothing care system were linked to product brands that were also naturally linked to consumer interest. Third, the keywords in the network showed similar attributes from the result of CONCOR analysis that were classified into 4 groups such as the characteristics of purchase, product, performance, and interest. Lastly, positive emotions including goodwill, interest, and joy on the clothing care system were strongly expressed from the result of the sentimental analysis.