• Title/Summary/Keyword: Consumer Education for Teenagers

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Study on the Development of Online Credit Consumer Education Programs for Teenage Consumers: A Comparison of Korean & Japanese Teenage Consumers (청소년소비자의 온라인 신용소비자교육 활성화 및 프로그램 개발을 위한 기초 연구: 한.일 청소년소비자의 비교 분석)

  • Kim, Si-Wuel
    • Journal of Families and Better Life
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    • v.25 no.3 s.87
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    • pp.169-185
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    • 2007
  • The purpose of this research is to analyze Korean and Japanese junior high school and high schools students to inquire into the attitudes these students have towards credit, the importance of credit related education, and the necessity of education on online credit. This will provide an insight into the problems associated with teenage credit related consumer education, and allow a solution to be brought up. The results of the research and the proposal are as follows. First, younger Korean teenagers are more passive in consumption than the same age group in Japan. Second, for Korean teenagers, the amount of allowance and savings were an important factor in the attitude towards credit. In Japan there was a discrepancy between gender groups in the attitude towards credit. Third, personal education sessions for teenagers and follow up is necessary. Fourth, since the current teenage population have been familiar with the internet all their lives, credit education should utilize this medium as a tool. Fifth, when looking into the requests Korean and Japanese young teenagers made on credit web sites, the contents and quality of information is more important than the outlook of the site itself. Sixth, there is a need to provide teenagers, who are accustomed to visual data, information, an experience opportunity, and access to related web sites.

Youth and Their Parents' Experiences of Young Consumers' Problem in Mobile Phone Service and Related Variables (청소년과 부모가 경험한 청소년의 이동전화 서비스 소비자문제와 관련요인)

  • Yang, Deok-Soon;Song, In-Sook
    • Korean Journal of Human Ecology
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    • v.19 no.2
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    • pp.325-341
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    • 2010
  • A study on what kind of problems young consumers experience in buying and using mobile phone services with a comprehensive and consumers oriented perspective is needed. Through this acknowledgement, we investigated (i) the degree of consumer problems that young consumers experience in purchasing and using mobile phone services, and (ii) the related variables that affect experiences of this consumer problem. The parents of the teenagers were also included in the survey because they experience the same problems young consumers' experience in buying and using mobile phone services. Data were gathered through an internet survey (www.embrain.com) and a total of 699 samples from 350 parents and 349 youths using mobile phone services were analysed. The results are as follows. First, the teenagers and parents' experience level of young consumers' problems were generally high experiencing similar kinds of problems. Second, parents experienced more young consumers' problems than the teenagers in buying and using mobile phone services, especially in misuse and abuse of the phones. Third, among the teenagers, the monthly usage fee music or game usage, the number of changes in mobile phone service operators, the number of replacement mobile phones and the gender had a significant effect on consumers' problems of mobile phone services. Among the parents, the monthly usage fee, music or game usage, confirmation of the bill, and the gender of their child were significant consumer problems. Based on results of our survey the direction of consumer policy and education was suggested for teenagers and their parents.

An Ethnography Study on the Consumer Role of Middle School Students - From the View Point of the Role of Gainer, Allocator, Buyer, User and Disposer - (중학생의 소비자역할에 대한 질적 연구 - 획득자, 배분자, 구매자, 사용자, 처분자의 역할 측면에서 -)

  • Kweon, Gyeong-Ja;Jang, Sang-Ock
    • Journal of Korean Home Economics Education Association
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    • v.19 no.3
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    • pp.19-36
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    • 2007
  • The purpose of this study is to identify the consumer roles-gainer, allocator, buyer, user and disposer- of middle school students. The methodology that has been applied to this study was an ethnography study based on in-depth interviews with ten middle schoolers selected in Changwon, Gyeongnam. The result of this study is as follows; First, as gainers, teenagers usually gained their money from their parents. Because this tends to be not periodical, allowance education should be performed to both parents and teenagers. Second, as allocators, teenagers allocated most of their money in entertaining, shopping, traveling, leaving small amount of money for saving. Thorough education supported by school and home should be held for efficient and balanced allocation of acquired allowance. Third, teenagers as buyer should be encouraged to examine carefully in their buying goods and services thus increasing their ability in solving problems related to consume. Fourth, due to the fact that teenagers' role as user is very feeble, educations related to usually consumed products and consuming environments should be strengthened. Fifth, N generation's internet-based character is reflected in disposer rules so education for better disposal in internet world should be needed. Conclusively, education for teenagers' role as consumer will be efficient is linked with school, home, and society thus providing better standard for consumers.

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A Study on the Propensity of Conspicuous Consumption and the Development for Consumer Education Programs for Middle School Students (중학생의 과시소비성향과 소비자교육 프로그램 개발에 관한 연구)

  • Ham, Hyeon-Jeong;You, Doo-Ryon
    • Korean Journal of Human Ecology
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    • v.13 no.4
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    • pp.581-598
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    • 2004
  • The purpose of this study is to analyze the conspicuous consumption propensity of middle schoolers and to develop effective consumer education programs which help improve consumer socialization. Empirical data were collected by using a questionnaire for 500 middle schoolers who reside in the city of Daegu. The results of this study are as follows: First, significant differences in materialistic propensity can be found. It results from the difference in parents' educational background, amount of monthly pocket money, influence of mass media and friends, and the consumer education hosted by schools. Second, significant differences in the conspicuous consumption propensity can be found. It comes from the difference in materialistic propensity and control of purchasing behaviors. Third, the variables affecting the middle schoolers' propensity of conspicuous consumption include influence of mass media and friends, control of purchasing behaviors, influence of materialistic propensity, amount of monthly pocket money, and mother's educational background. Lastly, this study helps develop consumer education programs for the teenagers. The program should use statistics data, Internet, presentation materials, putting higher priority on experience activities, survey, analysis, discussion, and presentation rather than theoretical education.

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Analysis of the Consumer Consulting Types about Cosmetics (화장품 관련 소비자상담 유형 분석)

  • Seo, Jeonghee;Jeong, Yoonsun
    • Korean Journal of Human Ecology
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    • v.22 no.3
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    • pp.473-483
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    • 2013
  • This study analyzed the consumer consulting type about cosmetics, and examined the characteristics of the consumer consulting type. The data used for the analysis are 7,126 consumer consulting cases of cosmetics, which had been applied for the consumer counseling centers, from July 2010 to June 2011. Through the consumer consulting paper, the consumer consulting types were divided into as follows : purchase, delivery, quality, product, product display and advertising, services, after purchase, simple consulting, seller's unfair bill, and other types of consulting. According to the results of the analysis, consumers were anxious about cosmetics quality and safety, and they also wanted objective information on cosmetics. Consumer consulting type were significantly different by ages. 63.3% of teenagers were consulting about purchase problem. 31.5% of the 20's were consulting about quality, and 26.0% were consulting about purchase. 30's, 40's, more than 50's groups mostly were consulting about quality. Based on that, this study suggests about policy and consumer education for how to use and purchase the cosmetics correctly.

Environmental Consumer Behavior of Junior High School Students - Case Study of Anyang City - (중학생의 환경친화적 소비 행동 - 안양시 지역을 중심으로 -)

  • Ahn, Mi-Young;Park, Tae-Yoon;Nam, Young-Sook
    • Hwankyungkyoyuk
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    • v.18 no.2 s.27
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    • pp.76-89
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    • 2005
  • The objectives of this study are to identify the environmental consumer behavior, to examine the degree of environmental consumer behavior of the junior high school students, and to investigate the educational system of a school which influence the consumer behavior. The data used in this study are 368 male and female students in 9th grade in Anyang City, Kyunggi-do province. Statistics used for data analysis are means, standard deviation, t-test, and Multiple Regression Analysis. The results of the research are summarized as follows : First of all, as a tendency of the environmental consumer behavior of junior high students, the primary factor to the environmental problems was media, and among those, TV and radio was the medium to environmental problems. This implies the fact that the time juveniles interact with mass media is significantly growing, which means that transmitting environmental problems by programs targeted to adolescences through mass media would be effective. Next, the disposal process showed the highest environmental consumer behavior, followed by the consuming and purchasing process. Education on the purchasing process will be necessary to encourage environmental consumer behavior. The route of obtaining environmental knowledge was basically from school and the level of the average environmental knowledge fumed out to be low. This shows the need to produce and distribute media education materials because educating the conclusion of actual experiments will be more effective than that of theoretical studies. The conformity showed general indifference on environmental consumer behavior and the environmental resources were normally collected seperated. Conformity is a cultural bond teenagers think important, therefore education available for students about the same age should be developed. Next, the value intention of the surveyed showed that the ecological intention was highest, followed by economic and convenience intentions. This means the morale of the junior high students to environmental consumer behavior is set sound. Females tended to act more environmentally, while males showed more intention to economic causes. Also, the students of the boys-only or girls-only schools showed higher environmentally sound behavior in disposal processes. Finally, the environmental consumer behavior was influenced most by environmental consumer behavior of the conformity group, followed by ecological morale, frequency of encountering environmental problems, gender, environmental knowledge, whether the school was boys-only or girls-only or not, economical morale, respectively. The largest factor affecting the consumer activity of the purchase, consumption, and disposal process was environmental consumer behavior of the conformity group, along with the ecological morale, and the frequency of encountering environmental problems. This implies that conformity group is a large factor to the juveniles and a plan to entice the environmental consumer behavior of conformity groups are necessary.

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Development of the ICT Consumer Education Program for the Second Grade of Middle School Students (중학교 2학년 기술 가정교과 '청소년과 소비생활' 단원의 ICT활용 교육프로그램 개발)

  • Jong, Yoo-Se;Lee, Yon-Suk
    • Journal of Korean Home Economics Education Association
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    • v.19 no.2
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    • pp.77-101
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    • 2007
  • The purposes of this study were to develop ICT consumer education program for the second grade middle school students using in the Home Economics and Technology class and to test the effect of this program in terms of learning the knowledge and forming the attitude to be a wise consumer. The contents of a middle school Home Economics curriculum and 10 different textbooks were analyzed. Based on these analyses 5 ICT lesson plans on consumer education were developed. The second grade middle school students as an experimental group participated in 5 ICT consumer education classes during the middle school Home Economics and Technology classes. The control group of students who had same condition with the experimental group were taught by traditional instructional methods. After experiment, the changes in knowledge and attitude to be a wise consumer of both groups were analyzed using Analysis of Covariance. The significant improvements of knowledge and attitude of it were found among the experimental group of students compared with control group of students. Thus the conclusion is that the ICT consumer education program conducted in this study was found to be more effective than traditional one in terms of learning the knowledge and forming the attitude to be a wise consumer.

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Analysis of the Reduction of Energy Consumption by Teenagers and the Demand Level for Education Related to the Reduction of Energy Consumption (청소년 에너지 절약 실태 및 교육 요구도 분석)

  • Park, Yong-Ju;Joung, Soon-Hee;Shin, Min-Kyung
    • Journal of Families and Better Life
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    • v.27 no.3
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    • pp.79-91
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    • 2009
  • The purpose of this study is to understand the reduction of energy consumption and demand level for education relating to the reduction of energy consumption by middle school students. First, the perception of the reduction of energy consumption had a significant relationship with sex and grade. Second, the demand level for education relating to the reduction of energy consumption showed a significant relationship with only sex. Third, regression analysis on the influence of perception of the reduction of energy consumption showed a correlation between theperception of a reduction of energy consumption and the demand level for education relating to a reduction of energy consumption. The research suggests that students want an education that reduces energy consumption at school implemented during experience-centered and activity-centered discretionary activities, rather than duringtheory-centered curricular activities. It also suggests that overcoming limitations of space, that is, implementation of such education at various places besides school, and the application of teaching and teaming methods which use the internet and image media are more effective for education for the reduction of energy consumption.

A Study on the Teenagers’Management of Pocket Money (제주도 중.고등학생의 용돈관리에 관한 연구)

  • 성화선;김정숙
    • Journal of Korean Home Economics Education Association
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    • v.12 no.1
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    • pp.89-108
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    • 2000
  • The objective of this study is to analyze variables that have significant effects pocket money management of adolescents. and to provide useful information for parents and educators who educate adolescents. Data obtained from questionnaires returned by 1,200 adolescents who were randomly selected from middle and high Schools in Chejudo. The data were analyzed by using SPSS Win Program. 40.3% of the adolescents were satisfied with their pocket money. Monthly average pocket money of them was 305.00₩, middle school students were 19.780₩. high school students were 41.230₩ male students were 32.880₩. and female students were 28,130₩. Pocket money expenditure of adolescents differed significantly according to gender. school, region. and pocket money. 43.3% of adolescents had experiences in doing part time for making pocket money. Gender, school, and pocket money have a statistically significant effect on it. The strongest predictor of pocket money management of adolescents is their consumer socialization. Pocket money management of them mostly was influenced by family. friends. school. and mass media.

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The Effect of Tea Etiquette Education on Emotional Intelligence of Girls in High School (차생활 예절교육이 여고생의 정서지능에 미치는 영향)

  • Park, Chun-Keun;Cho, Hee-Sun
    • Journal of the Korean Home Economics Association
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    • v.46 no.6
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    • pp.21-32
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    • 2008
  • The purpose of this study is to estimate the effect of the tea etiquette education program on girls in high school who are under the stress of school life and study, and to determine the possibility of changing the emotional intelligence of them positively through the program. In order to achieve the goals, a tea etiquette education program was designed for this study and practiced from January to March 2007. Two sample groups were selected. One is experimental group consisted of 19 students and the other is control group consisted of 38 students. The results of the study come to the conclusions as follows. In short the tea etiquette education program has a positive effect on the emotional intelligence of girls in high school, with respect to the politeness, the ability to control impulsiveness, the consideration of others and the stable relationship. Therefore, to practice the tea etiquette education program will be helpful for heightening the emotional intelligence of teenagers.