Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis of the Consumer Consulting Types about Cosmetics

화장품 관련 소비자상담 유형 분석

  • Seo, Jeonghee (Dept. of Child & Family Welfare, University of Ulsan) ;
  • Jeong, Yoonsun (Dept. of Child & Family Welfare, University of Ulsan)
  • 서정희 (울산대학교 아동가정복지학과) ;
  • 정윤선 (울산대학교 아동가정복지학과)
  • Received : 2012.12.20
  • Accepted : 2013.05.28
  • Published : 2013.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study analyzed the consumer consulting type about cosmetics, and examined the characteristics of the consumer consulting type. The data used for the analysis are 7,126 consumer consulting cases of cosmetics, which had been applied for the consumer counseling centers, from July 2010 to June 2011. Through the consumer consulting paper, the consumer consulting types were divided into as follows : purchase, delivery, quality, product, product display and advertising, services, after purchase, simple consulting, seller's unfair bill, and other types of consulting. According to the results of the analysis, consumers were anxious about cosmetics quality and safety, and they also wanted objective information on cosmetics. Consumer consulting type were significantly different by ages. 63.3% of teenagers were consulting about purchase problem. 31.5% of the 20's were consulting about quality, and 26.0% were consulting about purchase. 30's, 40's, more than 50's groups mostly were consulting about quality. Based on that, this study suggests about policy and consumer education for how to use and purchase the cosmetics correctly.

Keywords

References

  1. An, H. K.(2005). Practical research on the actual state of usage and purchase behavior of cosmetics, Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
  2. Baek, K. J. & Kim, M. Y.(2004). Make-up purchase behavior and influential factors -focusing on clothing involvement, age, and face satisfaction, Journal of the Korean Society of Clothing and Textiles, 28(11), 20-31.
  3. Fair Trade Commission(2011). Cosmetics industry and competition policy. Seoul: Fair Trade Commission.
  4. Hong, S. J., Lee, M. J. & Jung K. J.(2011). A study on the effect of marketing strategy of cosmetic brand shop on customer purchasing behaviors, Korea Safe Management & Science, 13(1), 151-114.
  5. Hong, S. T & Park E. A.(2005). Comparison of female consumers' purchasing behavior by lifestyle types: In the case of cosmetics, Journal of Korea Marketing, 20(1), 55-89.
  6. Jeon, H. R & Jae, M. K.(2009). 20s-30s men's cosmetics purchase decision factors, Journal of the Korean Association of Human Ecology, 18(6), 1237- 1246. https://doi.org/10.5934/KJHE.2009.18.6.1237
  7. Kang, L. J & Sin, J. B.(2006). An analysis on the determinants of consumers' decision to purchase cosmetics by their consumption propensity, Journal of Consumption Culture, 9(2), 83-103.
  8. Kim, J. D.(2011). A study on the actual condition of using low-priced cosmetics and on the purchasing behavior in female undergraduates, Cosmetic Scientists Korea, 37(2), 177 - 189.
  9. Kim, K. H & Kim, D. H.(2010). A Study on the fashion leadership and basic cosmetics behavior in silver generation women, Journal of the Korea Society of Design Culture, 15(3), 1-14.
  10. Kim, M. H & Hwang, C. S.(2011). The difference of the satisfaction level according to the shopping orientation of Cosmetics - focusing on whitening, sun screen, anti-aging cosmetics, Journal of The Korea Society for Aesthetics and Cosmetics, 9(4), 153-166.
  11. Korea Consumer Agency(2008. 12. 16). The statistics of cosmetic damage related effects. Korea Consumer Agency.
  12. Lee, M. Y. & Kim, Y. S.(2006). A study on the cosmetics purchasing behavior according to the 20-30 year old men's life style, Journal of the Korean Society of costume, 56(1), 56-69.
  13. Lee, M. H & Kim, H. J.(2006). A study on purchase motives at internet shopping mall and post-purchase satisfaction of cosmetics, Journal of the korea fashion & Costume Design Association, 8(3), 87-100.
  14. Lee, M. H & Lee, E. S.(2003). A study on shopping orientation and post-purchase of cosmetics, Journal of the Korean Society of Clothing and Textiles, 27(2), 250-260.
  15. Lee, H, J & Kim, H. J.(2011). A study on man's cosmetic products attribute evaluation, purchasing behavior and use realities according to lifestyle type of 20s men's consumer, The Korean Society of Cosmetology, 17(2), 233-244.
  16. Lee, J, M.(2011). A Study on the Recognition of Cosmetics Ingredients and Cosmetics Full Ingredients Labeling for Women, Beauty Arts master's thesis, Seokyeong University, Seoul, Korea.
  17. Park, E. J & Kim, J. E.(2008). Relationships among shopping orientation, shopping-mall characteristics, consumer satisfaction, and loyalty in online market of cosmetics, The Research Journal of the Costume Culture, 16(4), 696-708.
  18. Park, E, H & Ku. Y. S.(2011). Cosmetics behavior and purchasing behavior according to female cosmetics consumer' shopping propensity typology, Journal of Fashion Business, 15(5), 28-42.
  19. Sin, H, J & Kim, J. D.(2007). Purchasing behavior and orientation of cosmetic consumers by age group, The Korean Society of Cosmetology, 13(3), 1130 - 1146.
  20. Son, J. Y & Eo, S. H.(2008). Research paper : An effect of directiveness of online transmissive information when purchasing cosmetics online on purchase intention of consumer, The Korean Society of Cosmetology, 14(3), 929-945.
  21. Yang, J. H.(2009). A Study of citizen survey on utilization of full ingredients labeling, Seoul. Korean Woen's Environmental Network.
  22. You, S. H & Kim, J. D.(2009). A study on men's lifestyle and its relations to their cosmetic purchasing habits, The Korean Society of Cosmetology, 15(3), 1019-1032.