• 한국생활과학회지
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• 제4권1호
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• pp.51-61
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• 1995

The purpose of this study was to find out the characteristics of the adolescent consumers related to the attitudes toward TV advertisements on and purchasing behaviors of the sport beverages, and to test the role of the atitudes toward TV advertisements between the consumer characteristics and the purchasing behaviors of the sport beverages. The qusetionnaire method was utilized to 549 female and male junior and senior high school students in urban and rural areas. The results showed that the attitudes toward TV advertisement on sport beverage was related to the residentiae years in school, whom to buy, level of interests in sports, and level of knowledges of the beverages; purchasing behaviors of the sport beverages, whom to buy, gender, level of knowledges of the beverages, size of the allowance, and the residentiae years in school. The attitudes toward TV advertisements seemed to the intervenning role between the consumer characteristics and the purchasing behaviors among adolescent consumers.

• 가정과삶의질연구
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• 제24권4호
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• pp.37-50
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• 2006

The purpose of this study is to analyze the determinants of financial behaviors and subjective economic well-being in personal financial education through research targeted at adults. The results indicated by the research can be summarized as follows. First, there was a significant difference found in the changes of financial behaviors in accordance with the types of financial education programs, the time period, and the methods of financial education. Second, financial behaviors were higher when participating in profit financial education programs or in workplace financial education programs. Additionally, the increase was higher when participating in long-term programs. Third, the positive effects on subjective economic well-being were financial behaviors, participation in profitable financial education programs, unmarried and income level.

• 한국생활과학회지
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• 제13권4호
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• pp.581-598
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• 2004

The purpose of this study is to analyze the conspicuous consumption propensity of middle schoolers and to develop effective consumer education programs which help improve consumer socialization. Empirical data were collected by using a questionnaire for 500 middle schoolers who reside in the city of Daegu. The results of this study are as follows: First, significant differences in materialistic propensity can be found. It results from the difference in parents' educational background, amount of monthly pocket money, influence of mass media and friends, and the consumer education hosted by schools. Second, significant differences in the conspicuous consumption propensity can be found. It comes from the difference in materialistic propensity and control of purchasing behaviors. Third, the variables affecting the middle schoolers' propensity of conspicuous consumption include influence of mass media and friends, control of purchasing behaviors, influence of materialistic propensity, amount of monthly pocket money, and mother's educational background. Lastly, this study helps develop consumer education programs for the teenagers. The program should use statistics data, Internet, presentation materials, putting higher priority on experience activities, survey, analysis, discussion, and presentation rather than theoretical education.

• International Journal of Human Ecology
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• 제7권2호
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• pp.85-95
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• 2006

The purpose of this study was to examine mothers' ideal and actual parenting behaviors toward their infants in three parenting domains; social, didactic, and limit setting. A total of 264 mothers of young children under age three from Seoul, Korea completed Parental Style Questionnaires (PSQ). Mothers' self report on their ideal and actual parenting were explored as a function of child sex, age, and birth order. As expected, there were significant differences between mothers' ideal and actual behaviors in all three parenting domains: Mothers' ideal behaviors such as social interaction, didactic interaction and limit setting were higher than those of their actual behaviors. For mothers' ideal parenting, results revealed neither significant main effects nor interaction effects. However, the Parenting Domain x Birth-Order 2-way interaction and the Parenting Domain x Child Age 2-way interaction were significant for mothers' actual behaviors. Specifically, mothers reported more social and didactic behaviors with their first-born than later born children, but not for limit setting behavior. It was also found that higher limit setting behaviors were apparent for their 2- and 3-year-old than 1-year old children whereas lower social interactions were found for 3-year-old than for 1-year-old. In light of universality and uniqueness, mothers' parenting behavior toward young children has been discussed.

• 한국생활과학회지
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• 제21권5호
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• pp.957-973
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• 2012

This study analyzed consumer public complaint behaviors and the satisfaction of complaint handling among credit card users who availed of credit card services. Relatively little research has been done in this area, despite the obvious importance of understanding and improving credit card market conditions. The purpose of this study was to examine consumer compliant behaviors with a focus on public actions, such as voice responses and the third party actions among credit card users. With the goal of providing consumers with more positive expectations of credit card companies' complaint handling process, this study investigated the status of public actions and the negative effect of complaints on the overall satisfaction of post-complaint behavior toward credit card services. The responses from 1,000 credit card users were analyzed using descriptive analysis, factor analysis, multi-logit analysis, and Heckman selection estimate. The analysis provided three major results: (1) perceived service quality among credit card users was conceptualized into groups such as responsiveness, innovation, company, additional service, and fee, (2) perceived service qualities, age, residential area, employment status, and subjective economic status had significant effect on public compliant action behaviors, and (3) unidimensional factors resulting from post-complaint behaviors were analyzed and several variables, such as period of credit card use, average amount used, and perceived service quality had significant effects on the degree of satisfaction associated with complaint handling in terms of credit card services. Several implications and directions for further research are discussed.

• 한국의류학회지
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• 제30권7호
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• pp.1116-1125
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• 2006

This study investigated consumer satisfaction and dissatisfaction experiences in post-purchase product return process. As an exploratory research the study collected qualitative data of subjective consumer experiences using an open-ended questionnaire and identified and classified themes and patterns of satisfaction and dissatisfaction experiences. A total of 113 cases were categorized into satisfied experiences, unsatisfied experiences, and neutral experiences. Further, satisfied experiences were sub-categorized into kind sales associates, quick and easy return process, and services higher than expected based on sources of satisfaction in the return process while unsatisfied experiences were sub-classified into rejection of return, attitude of sales associates, and hassle of return process. In-store adaptive behaviors and intentions on future behaviors were also observed. The results indicated that service quality in the post-purchase service encounter and consumer expectation were important in determining satisfaction and dissatisfaction in the return process. Insights for research questions were proposed.

• 대한가정학회지
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• 제41권11호
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• pp.21-33
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• 2003

According as the importance of brand value has increased, it's so significant that we analysis brand loyalty and buying-behavior types in the side of various consumption. Also, it will make it for us to presuppose consumer's buying-behaviors in modem society. As an analytical result of consumer's buying-behavior type, they were divided into four type; price value consciousness type, sale orientation type, price-quality schema type, convenience type. As a result of cluster analysis and one-way ANOVA on the three type of consumer's buying-behavior : Price-orientation type, high quality orientation, convience orientation. And it was found that there was relation between buying-behavior types and brand loyalty. Specially, it was high positive relationship between high quality orientation and brand loyalty, convience orientation and brand loyalty.

• 대한가정학회지
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• 제43권11호
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• pp.211-224
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• 2005

The purposes of this study were firstly to reveal the sub-dimensions of time management behaviors and secondly to group workers by time management behaviors. The major findings of this study were as follows. (1)Factor analysis of the 36 items on the time management behaviors instrument revealed three components: factor planning, relations-intention, and urgency. (2)Workers were categorized into four types by the level of those three factors of time management behaviors: 'accomplishment type'($28.31\%$), 'chronic-urgency type'($24.39\%$), 'valuing-job type'($23.73\%$) and 'valuing-human relations type'($23.57\%$). (3)The accomplishment type gained the highest points on the time management satisfaction score, and the level of important${\cdot}$non-urgencies was the highest score, indicating that the accomplishment type had good time management. However, the level of unimportant${\cdot}$urgencies was the highest score. Therefore, this type should try to reduce the level of unimportant${\cdot}$urgencies.

• 대한가정학회지
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• 제36권8호
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• pp.13-20
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• 1998

The purpose of this study was to examine the relations of matemal parenting behaviors, child's stranger anxiety, and separation anxiety to matemal separation anxiety. A total of 288 middle class mothers having children aged from 36- to 59-month- olds answered to a questionnaire based on Maternal Separation Anxiety Scale (Hock, 1989). They also answered the questions about maternal parenting behaviors, child's stranger anxiety, and separation anxiety. The main results were as follows : 1. There were no significant differences in maternal separation anxiety as a function of demographic variables. 2. Maternal parenting behaviors such as physical contact and discipline involvement were significantly related to maternal separation anxiety. And child's stranger anxiety and separation anxiety were also significantly related to matemal separation anxiety. 3. Maternal separation anxiety was accounted for 15% of the variance by maternal physical contact, discipline involvement, and chlid's stranger anxiety and separation anxiety.

• 대한가정학회지
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• 제34권4호
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• pp.1-19
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• 1996

The purpose of this study is to clarify the tendency of impulse buying behavior and the consumer psychological characteristic factors which arouse impulse purchase and the difference in exploratory behavior according to the degree of impulse buying behaviors. For this purpose existing studies on impulse buying behaviors, consumer stimulation levels and exploratory behaviors were theoretically reviewed. And field survey was carried out for this study; 353 women impulse consumers were selected by convenience sampling method. The summarized main results of this study are as follows; 1) In relative perspectives, the consumers who has high degree of impulse buying behavior was favor of sensory buying behavior but, was lack of planned and rational buying behaviro. 2) The optimal stimulation level of high-impulse consumers is higher than that of low-impulse consumers. Especially, optimal stimulation level of impulse consumers is significantly higher than their life-style stimulation level. This means that impulse consumers are consider to a stimulation seeker. 3) The high-impulse consumers have high exploration through shopping, high information seeking behavior, high interpersonal communication level, high risk taking behavior and particulary high sensory exploratory patterns in purchase exploratory behaviors than that of low-impulse consumers.