• Human Ecology Research
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• 제54권2호
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• pp.119-130
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• 2016

Product complaints allow business operators to learn from and solve problems they have been unaware of and prevent customers from leaving in advance. The ability to deal properly with complaints may improve consumer loyalty and repurchase intentions. This study analyzes consumers' intention in complaining behavior towards supermarkets and traditional markets. This study provides implications for business operators in the establishment of marketing strategies to deal with complaints and perform education related to consumer complaints by the verification of variables that influence intention on complaining behavior. A survey was conducted on housewife consumers who had experience using supermarkets and traditional markets. The major results are as follows: first, in store awareness higher in supermarkets than in traditional markets. Second, determinants of consumer complaint behavior, indicated a belief there was a need to spend more money at traditional markets than supermarkets, where the possibility of complaint success and complaint attitudes were found to be low. Third, intention of complaining behavior was lower at traditional markets than supermarkets. Intentions on private complaining behavior and public complaining behavior were both low. Fourth, intention of private behavior is higher than intention of public behavior for both supermarkets and traditional markets. Fifth, complaint attitudes were variables with the greatest influence on intention of complaining behavior for both supermarkets and traditional markets.

• 정보보호학회논문지
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• 제34권3호
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• pp.505-513
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• 2024

이 연구는 OTT 플랫폼에서 '쿠키'를 통한 행태정보 수집과 이에 기반한 맞춤형 서비스에 대한 소비자 인식을 조사한다. 120명의 다양한 연령대 소비자를 대상으로 SPSS를 활용하여 4가지 가설에 대한 상관관계를 분석했다. 결과는 OTT 기업의 행태정보 수집 인지와 온라인 트래킹 인식 간의 상관관계, 행태정보 수집 인지와 쿠키 제공 의사 간의 상관관계, 그리고 가입 시 행태정보 수집 약관 확인 정도와 온라인 트래킹 인식 간의 상관관계를 나타냈다. 이로써 소비자들의 행태정보에 대한 지식 수준이 중요성과 맞춤형 서비스 이용 의도에 영향을 미친다는 결론이 도출되었으며, 이를 토대로 기업과 정부 차원에서의 규제 필요성을 제안한다.

• 한국식품조리과학회지
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• 제32권5호
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• pp.637-647
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• 2016

Purpose: This research was to understand the consumer awareness and consumption of natural carbonated drinks in Korea. Methods: A survey was conducted enrolling adults over the age of 20, residing in Seoul and its metropolitan area, and who consumed natural carbonated drinks. Data analysis of 544 valid samples was performed using SPSS 17.0. Results: The study showed that consumers mostly purchased natural carbonated water the most, primarily as a water substitute. However, many other usages that the consumer selected showed a possibility for a more versatile usages of natural carbonated drinks. As for the reason of purchase, 'interest in a new product' showed the highest mean value. The factor 'interest in a new product', 'interest in its effectiveness on skin care and diet', 'lower-calorie products', 'health benefits from the usage of natural flavoring and coloring' and 'recommendation from acquaintances' showed statistically significant higher values for women than men. The most frequent and preferred location for purchase were large discount stores, and the most preferred, major informants were in the order 'tasting events at marts and department stores', 'TV/radio advertisement' and 'recommendations from family/friends'. Analysis of the purchase intent showed high interest for non-alcoholic natural carbonated drinks. Conclusion: The study results can be used as baseline data to establish marketing strategies in the emerging natural carbonated beverage market.

• 대한영양사협회학술지
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• 제16권3호
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• pp.255-269
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• 2010

The purpose of this study was to investigate consumer awareness and demand related to country-of-origin labeling at restaurants, and to provide basic data to reexamine the need for current policies and to determine problems. The study found that 70% of the respondents thought that the implemented representation policy had improved food quality, and 81.3% of the respondents checked country-of-origin labeling at restaurants. In addition, 74.7% of the respondents answered that "reward for accusation" was appropriate policy. Regarding the degree of recognition of the meat importers, the respondents were well aware of the importing countries, but did not recognize the importing country of chicken. In terms of preference for meat importers, Australian beef was rated highest, but beef from the U.S. was ranked seventh. However, in preferences for pork and chicken, U.S. products were rated highest. According to the survey, in a question regarding the perception toward country-of-origin labeling, the respondents recognized that rice, beef, pork, and chicken were the targeted items. In addition, the respondents suggested that other food ingredients at restaurants should be designated as target items for country-of-origin labeling.

• 한국의상디자인학회지
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• 제16권4호
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• pp.63-77
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

• Preventive Nutrition and Food Science
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• 제18권4호
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• pp.242-248
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• 2013

In recent years, manufacturers of animal-based foods with health claims have encountered difficulties in the labeling of their products because of a lack of regulation on defining the functionality of animal-based foods. Therefore, this study was conducted to establish the basic requirements for the development of a definition for functional animal-based foods by investigating consumer and industry awareness. Survey data were collected from 114 industry representatives and 1,100 consumers. The questions of the survey included items on production status and future production plans, functionality labeling, promotion plans, establishment of definition, the role of the government, consumer perception, and selection of products. The results show that both industry representatives and consumers believe that legislation and the provision of scientific evidence should be improved for the development of a functional animal-based foods market. The results obtained from this study will contribute to consumer trust by supplying correct information and can be utilized in the industry as basic data for the development of functional animal-based food products.

• 한국식생활문화학회지
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• 제38권2호
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• pp.73-82
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• 2023

Since delivery food has become a new dietary culture, this study examines consumer awareness through big data analysis. We present the direction of delivery food for healthy eating culture and identify the current state of consumer awareness. Resources for big data analysis were mainly articles written by consumers on various websites; the collection period was divided into before and after COVID-19. Results of the big data analysis revealed that before COVID-19, delivery food was recognized as a limited product as a meal concept, but after COVID-19, it was recognized as a new shopping list and a new product for home parties. This study concludes by suggesting a new direction for healthy eating culture.

• 디지털콘텐츠학회 논문지
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• 제12권4호
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• pp.585-592
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• 2011

경매 매물 정보시스템은 수요자의 상황과 특성에 맞춰 원하는 경매매물의 고급 정보만을 제공하는 것을 목표로 한다. 특히, 시시각각으로 변하는 조회수와 같은 실시간 정보와 경매가 예측을 위한 고도의 분석결과를 제공받기 위해서 상황인식에 기반한 모바일 정보시스템이 요구된다. 이에 따라 본 연구는 스마트폰 환경에서 수요자의 위치, 특정 매물 조회수, 현재 입찰자 수 등과 같은 경매정보를 제공해주는 상황인식 기반의 경매매물 정보시스템을 연구한다.

• 한국지역사회생활과학회지
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• 제12권2호
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• pp.61-73
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• 2001

The purpose of this paper was to study the plans for expanding sustainable consumption. Three plans for expanding sustainable consumption were discussed. That is, 1) the plans for expanding consumer awareness of sustainable consumption, 2) for constructing green infra-structure over the country, and 3) for driving economic motives of sustainable consumption were discussed in detail.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.357-361
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• 2006

The purpose of this study is to provide the basic information and to help producers develop more realistic, idealistic and better environment-friendly interior finishing material by identifying and reducing the awareness and preference about it between the producers and consumers. The following conclusions are based on the above results of analysis. There is a lack of awareness of the environment-friendly interior finishing material and it is urgent to develop the awareness. For the developing the awareness, the government and the authorities concerned have to educate the consumers in order that they choose objective information, have to build information network accessible to them and have to share the reliable information. And in order to get the confidence of consumers, it is necessary to make institutional devices. The scientific study which can be approved in many methods and many NGOs' participation are also needed. Especially in order to meet the consumers' demand, there should be proof of the influence of the interior finishing material on the body and diversity of the design and color of the material.