• 유통과학연구
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• 제22권8호
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• pp.125-135
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• 2024

Purpose: This paper aims to reveal similarities and differences in behaviors in negative consumer-brand relationships. Thus, we focused on consumer motivation which includes intensity and direction of behaviors. The motivation for negative customer behavior has been discussed in the context of brand hate, but there is only limited research that has tried to measure it using quantitative methods. We are trying to measure customers' motivation in negative consumer-brand relationships and reveal the relationship between in-field customers' negative behaviors. Research design, data, and methodology: We adopt Reactive-Proactive aggression to measure the motivation of customers' behaviors in a negative consumer-brand relationship. Also, to reveal the relationship between in-field behavior and customer aggression, we survey Korean game communities to reactive-proactive aggression and behaviors, whether they participate, in each observed behavior during the serial negative consumer movements that occurred in the Korean game industry. As a methodology, we run multinomial logistic regression. Results: We observed 9 behaviors in this case, and we found that reactive-proactive aggression is related to participation and motivation of these behaviors. Conclusions: We suggest the potential of reactive-proactive aggression as motivation for customers' complex negative behaviors. Based on this potential, we hope reactive-proactive aggression could be used to reveal similarities and differences in behaviors in negative consumer-brand relationships.

• 유통과학연구
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• 제22권8호
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• pp.137-145
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• 2024

Purpose: This paper aims to reveal similarities and differences in behaviors in negative consumer-brand relationships. Thus, we focused on consumer motivation which includes intensity and direction of behaviors. The motivation for negative customer behavior has been discussed in the context of brand hate, but there is only limited research that has tried to measure it using quantitative methods. We are trying to measure customers' motivation in negative consumer-brand relationships and reveal the relationship between in-field customers' negative behaviors. Research design, data, and methodology: We adopt Reactive-Proactive aggression to measure the motivation of customers' behaviors in a negative consumer-brand relationship. Also, to reveal the relationship between in-field behavior and customer aggression, we survey Korean game communities to reactive-proactive aggression and behaviors, whether they participate, in each observed behavior during the serial negative consumer movements that occurred in the Korean game industry. As a methodology, we run multinomial logistic regression. Results: We observed 9 behaviors in this case, and we found that reactive-proactive aggression is related to participation and motivation of these behaviors. Conclusions: We suggest the potential of reactive-proactive aggression as motivation for customers' complex negative behaviors. Based on this potential, we hope reactive-proactive aggression could be used to reveal similarities and differences in behaviors in negative consumer-brand relationships.

• 가정과삶의질연구
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• 제23권3호
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• pp.185-195
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• 2005

The main propose of this study was 1 examine the relations of parenting behaviors perceived by children to children's aggression and Unsocial behaviors with a sample of 301 6th-graders(161 boys and 140 girls) and their teachers(N=10). The children answered questionnaires regarding parenting behaviors such as physical punishment psychological control, md responsiveness. Children's aggression and unsocial behaviors were rated by their teachers. Boys showed higher overt aggression than girls. Children were more aggressive when they perceived that their parents used more physical punishment and psychological control and they were less responsive. Children showed more prosocial behaviors when they perceived that their parents used less physical punishment' and psychological control and they were more responsive. The more aggressive the children were, the less prosocial they were.

• 아동학회지
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• 제26권1호
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• pp.1-14
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• 2005

The present study aims to examine the relations between emotion regulation, aggression and school adjustment of boys and girls. A total of 321 5th-6th grades students were selected for the study. The data was collected via questionnaires. As results, there were some significant differences between boys and girls in overt aggression and peer adjustment. It was also found that emotion regulation, aggression and school adjustment were significantly correlated. And school adjustment was influenced by emotion regulation as well as overt and relational aggressions. Finally, only for boys, the relations between children's emotion regulation and school adjustment were mediated by their aggression.

• 가정과삶의질연구
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• 제25권4호
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• pp.139-149
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• 2007

This study investigated the effect of the children's perceived parenting behaviors on their aggression. Subjects were 309 (156 boys and 153 girls) 5th and 6th grade elementary school children living in Jellanamdo. The questionnaire for the children's parenting behavior evaluation and their aggression was used. The data were analyzed by frequencies, Cronbach' ${\alpha}$, t-test and multiple regression. Results showed that the children perceived their parents affectionately and rationally and especially, they perceived their mother affectionately and rationally than their father. Meantime, the children perceived their aggression at a low level on the whole. Parenting behavior and children's aggression differed according to the gender. Fathers' coercive and mothers' permissive parenting predicted the children's proactive aggression. Fathers' coercive, affective and mother's aggression-compensatory parenting predicted children's reactive aggression. Fathers' coercive parenting was only significant predictor for the children's relational aggression and fathers' coercive, aggression- compensatory parenting predicted children's total aggression. Fathers' participation for reducing children's aggression was discussed.

• 대한가정학회지
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• 제44권6호
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• pp.59-69
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• 2006

This study explored the antecedent variables associated with variability in toddler's aggressive behavior. The subjects were 182 toddlers(101 boys and 81 girls) and their mothers. Data were collected via questionnaires. The main results of this study were as follows ; First, aggression was significantly correlated with toddler age, but not with gender. Mother's parenting was related to boy's aggression, whereas both temperament and parenting were significantly related to girls' aggressive behavior. However, day-care variabes were not the significantly associated with toddler's aggression. Second, regression analyses revealed the interaction effect of child temperament and parenting, after controlling for main effects.

• 가정과삶의질연구
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• 제27권2호
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• pp.173-189
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• 2009

The purpose of this study was to find and provide the prevention method by examining the Effects of Maternal Negative Behaviors and Children's Attachment Stability on Children's Aggression. The subjects were 339 children of fifth or sixth graders in Seoul. The questionnaires were derived and modified from Young Ae Park (1995) for the maternal negative behavior, Children's attachment stability from Ok Jung (1998) and Children's aggression from In Sun Jung(2006). The date were analyzed with descriptive statistics, t-test, F-test, Pearson's correlations and hierarchical multiple regression by SPSS 14.0 program. The major findings were as follows : First, the result showed there was average level of negative relationship when mother's negative behavior was compared with children's attachment whereas it showed average level of positive relationship in aggression. And also, low level of negative relationship showed between the attachment and aggression. Second, studying the influence it gives to the children's reaction and aggression after adding the children, parent and the family's popular social variables into the maternal's negative behavior, the outcomes showed the maternal's discipline and defiance upbringing had influenced the highest and tolerance, negligence was second high. This study mainly looked at the relationship between the maternal negative behavior with the children's attachment and aggression, but not like the nations pre.studied results, changes in human relation were examined with identifying the main several factors that bring greatest influence to the children's attachment and aggression. In conclusion, the children's attachment and aggression's the cause of the children's attachment and aggression were mainly from the maternal discipline and defiance upbringing. Based on this conclusion, it is essential for the maternal to have a sound discipline with right minds for endeavor to bring up the children with bring minds with less aggression and composed attachment.

• 가정과삶의질연구
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• 제30권2호
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• pp.101-120
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• 2012

This research was conducted in order to find out the effects of boys' self-control, their parents' behaviors and marital conflict on boys' aggression. Subtypes of aggression in the present research consist of dimensions of the functions and forms (proactive-overt, proactive-relational, reactive-overt, reactive-relational). The participants of this study were 237 boys in the fifth and sixth grades in elementary schools located in Seoul and Gyeonggi province. The questionnaires were derived and modified from Lee Hong (2009) for boys' aggression, from Ju So Young and Lee Yang Hee (2008) for boys' self-control, from Jun Joo Ram (2008) and Heo Seung Yeon (2009) for maternal behaviors and from Kang Na Jung (2008) for marital conflict. In order to grasp the general characteristics of the participants, frequency and descriptive statistics were used. Also, Pearson's correlation was applied to the relationships amomg boys' self-control, marital behaviors and marital conflict on boys' aggression. Lastly, the variables that can predict boys' aggression were analyzed through multiple regression analysis by SPSS 19.0. The major results of this study were as follows. This research showed that this model fit well for boys. To summarize the important results, what is interesting in the present study is the effect of the mother's role in rearing their sons. It was found that mothers' criticism, negative behaviors, and excessive interference can cause boys' high level of aggressiveness. Also, having parents who fight frequently was strongly associated with boys' relational aggression. An interesting finding is that the mother's support influenced boys' reactive-overt aggression. Lastly, boys' self-control was highly associated with boys' proactive-relational aggression. This research may contribute to understanding boys' aggression' subtypes. To that end, the current results suggest that the dimensions of the functions and forms may be a useful tool in an effort to inform developmental theory and intervention. Also, this research may provide guidance for the resolution of problems caused by boys' aggression. Lastly, it was found that self- control training and parental education programs might prove beneficial for helping aggressive boys to overcome their aggressive impulses.

• 대한가정학회지
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• 제43권11호
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• pp.197-210
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• 2005

The purposes of this study were to examine: (1) the extent to which school-age children used computer games; (2) whether there were differences between children who played computer games to a greater extent and children who played computer games to a normal extent in their levels of depression, anxiety, self-esteem, and social anxiety; and (3) whether children's social withdrawal, aggression, and mothers' psychological control explained the extent of children's computer game playing. The subject were 270 children in the 6th grade. It was found that $55.6\%$ of the children were normal users, $39.3\%$ of the children were somewhat heavy users, and $5.2\%$ of the children were heavy users of computer games. There was a gender difference in the proportions of heavy computer game playing. That is, there were more heavy users among boys than among girls. It was also found that social withdrawal, aggression, and mothers' psychological control were significant predictors of the extent of children's computer game playing. That is, the levels of children's social withdrawal, aggression, and their perceptions of mothers' psychological control predicted the degree to which children played computer games.

• 한국생활과학회지
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• 제14권6호
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• pp.947-959
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• 2005

This study examined (1) whether romantic partners' or close friends' acceptance-rejection perceived by college students is related to their psychological adjustment indicated by hostility/aggression, dependency, negative self-esteem, negative self-competence, emotional unresponsiveness, emotional instability, and negative world view; (2) whether parents' behavioral control in childhood and romantic partners' or close friends' behavioral control perceived by college students are related to their psychological adjustment; (3) how parents' behavioral control and acceptance-rejection in childhood perceived by college students are related with each other; and (4) how romantic partners' or close friends' behavioral control and acceptance-rejection perceived by college students are related with each other. The subjects were 163 college students enrolled in universities located in Seoul or Kyungki-do in Korea. The results indicated that college students' perceptions of their romantic partners' or close friends' acceptance-rejection are related to their psychological adjustment, that college students' perceptions of their parents' behavioral control and romantic partners' or close friends' behavioral control are related to their psychological adjustment, and that college students' perceptions of parents' behavioral control are related to their perceptions of parents' hostility/aggression, indifference, and rejection and the results were the same for the romantic partners' or close friends' behavioral control and acceptance-rejection.