• 동아시아식생활학회지
• /
• 제11권6호
• /
• pp.455-465
• /
• 2001

In a rapidly changing society, the rise in standard of living and level of education has brought about a Qualitative change in consumption, especially food consumption. Accordingly, consumers' interest in and the consumption of health foods has also grown at a rapid pace, expanding the health food market. However. because of the consumer's lack of understanding and knowledge about health foods, the reality is a difficulty in establishing sound consumption. Accordingly, this study was conducted to analyze the consumers' purchase behavior for health food. Through this study, consumers will be able to rationally plan for the use of health food items and further to provide necessary information for planning and executing effective marketing strategies producers and distributors of health foods items. The subjects of this study are the 473 Seoul residents over the age of 20 who have used health food items in the past year. The result of this study showed the use of fatigue rehabilitators, with 93.2% of the respondents saying they have used it. was the highest. with natural products honey, vitamin supplements. restorative foods, mineral supplements, young-gi fellowing in order. Recovery from fatigue. with 3.81, was the top reason the respondents started using health food items, followed by maintenance of health, supplement nutrition. and prevent disease. Family and relatives topped the list of information sources with 3.76. followed by TV and friends. On the other the Internet(2.32) and radio(2.35) were shown to be the lowest information sources. Those surveyed listed quality(4.00), safety(3.99). and nutrition(3.93) as evaluative criteria for health food items, in order of importance. The place of purchase most frequented by consumers in the survey were specialty stores(35.3%) leading the way with department stores and door-to-door sales, pharmacy following behind. On the other hand. purchases from direct mail were the lowest with 1.5% The people who bought health food Items were shown to be parent/siblings(37.2%) , self(33.6%) followed by spouse(23.7%) Purchases made by children were very low with only 4.9%. Finally, the level of satisfaction after using health food products were generally not very high. Consumers seem to be satisfied with the effectiveness(3.37) and safety (3.15) of the products. which is very minute, and they were slightly dissatisfied with the quality of the products.

• 한국산학기술학회논문지
• /
• 제18권9호
• /
• pp.267-280
• /
• 2017

본 연구의 목적은 여대생의 소비성향이 화장품 구매동기에 미치는 영향과 특성들을 분석함으로써 화장품 업체 및 연구 교육기관에게 마케팅 분야 발전 방안에 대한 기초자료를 제공하기 위해 실시되었다. 서울 및 수도권 지역의 6개월 이내에 화장품을 구매한 20대 여대생을 대상으로 실행한 설문조사로 총 506부의 설문을 최종 분석으로 사용하였다. 소비성향은 평소 메이크업 정도, 평균 화장품 구매 횟수, 화장품을 사용하는 주된 이유, 주로 화장품을 구매하는 장소에 따라 특징이 다양하게 나타났으며, 화장품 구매동기는 피부 최대 고민, 평소 메이크업 정도, 평균 화장품 구매 횟수, 화장품을 사용하는 주된 이유, 주로 화장품을 구매하는 장소에 따라 다양한 구매동기 특징을 볼 수 있었는데, 결과적으로 소비성향의 하위요인별 자원절약 성향, 계획구매 성향, 타인의식 성향, 충동구매 성향은 화장품 구매동기의 제품변환 동기, 경제적 동기, 타인지향동기, 탐미추구 동기 하위요인에 통계적으로 유의미한 영향을 미치는 것으로 나타났다(p<.05). 따라서 본 연구결과는 소비자들의 소비방향과 구매행동에 대한 다양한 관점을 참조하여 고객심리를 이용한 제품 및 마케팅전략의 향후 나아가야 할 방안에 대한 기초자료로써 화장품 업체 및 연구기관의 발전에 기여하고자 한다.

• 보건교육건강증진학회지
• /
• 제7권1호
• /
• pp.10-26
• /
• 1990

In Korean education, the health contents are scattered in various course subjects throughtout the primary and junior high school curriculum. So it is very difficult to provide systematic health education. The purpose of this study was to provide a guide for health education using health topic areas and major concepts that represent the scope of material that should be covered in health instruction. The steps used in selecting these health topic areas and major concepts were as follows: 1. A review of the literature related to health and health education was done to develop the rationale underlying this study. 2. Health topic areas basic to the growth and development characteristics of children, to human needs and to societal needs for healthful living were indentified. 3. The major concepts for each health topic area based on health sciences and children's growth and development levels were selected. 4. The major concepts selected were organized in sequence to guide health education from grade one to grade nine. The results of this study were as follows: 1. The identification of eleven health topic areas essential for health education. These include: personal habits and health healthy growth and development nutrition and health prevention of disease and disorders drugs and health mental health family life and health sex education accident prevention consumer health community health 2. The identification of the major concepts(generalizations) for each health topic area: 33 major concepts were identified as a guide in determining the health content of health education programs. These are 1) body cleaniness, 2) health of the sensory organs, 3) dental health, 4) exercise and rest, 5) growth and development, 6) body structure and function, 7) developmental tasks, 8) balanced nutrition, 9) eating habits, 10) food preparation and food storage, 11) sources of disease and disorders, 12) disease preventive behavior, 13) care during illness, 14) drug use and misuse, 15) drug addiction, 16) emotional responses, 17) human relationship, 18) self concept, 19) social adjustment, 20) health habits of the family, 21) interdependence of family members, 22) origin of life, 23) characteristics of man and woman, 24) sexual instinct, 25) safety behavior, 26) emergency measures, 27) criteria for selection of health products, 28) proper use of health information, 29) utilization of health and medical services, 30) environmental conservation, 31) environmental pollution, 32) population control, 33) function of public health services. 3. The organization of the concepts(generalizations) in sequence and for continuity in health instruction at the primary and junior high school level.

• 한국조리학회지
• /
• 제21권2호
• /
• pp.154-170
• /
• 2015

경주에 거주하는 시민을 대상으로 향토음식에 대한 실태조사를 통하여 특색 있는 음식으로 발전시켜서, 문화적 우수성을 널리 알릴 필요성이 있으며 경주지역 향토음식의 조사 빛 발굴을 통해 정부가 추진하고 있는 한류열풍 및 세계화에 발맞추어 경주의 향토음식의 문화적 우수성을 널리 알리고, 우리의 소중한 자산을 계승 발전시켜 나가는 향토음식의 기초자료로 하고자 한다. 본 연구는 274명의 경주시민을 대상으로 설문조사를 실시하였으며, spss(21.0)을 이용하여 통계분석하였다. 조사대상자의 일반적인 환경요인은 빈도와 백분율, 평균분석을 실시하였으며, 인지도와 기호도는 평균 및 표준편차 등의 기술통계량분석, 교차분석을 실시하였고, 성별에 따른 유의검증은 t-test로 하였다. 경주향토음식에 대한 결혼 여부에 따른 인지도에서는 잔치국수가 가장 높은 인지도를 나타냈으며, 기호도에서는 전복죽이었다. 향토음식을 대중화하기 위해서는 모두 청결 및 위생상태의 개선이 가장 높게 나타났다. 향토음식의 대중화에 대한 만족도에서는 모두에서 전통적인 조리법의 전수에서 만족하는 것으로 나타났으며, 향토음식의 품질속성에 대하여 중요하게 생각하는 사항으로는 음식의 위생상태가 가장 높게 나타났다. 향토음식을 발굴 홍보하고 향토음식점을 개설하여 지역주민들이 이용할 수 있도록 하는 것이 필요하다고 제시하고자 한다. 또한, 향토음식을 계승발전시켜야 하는 이유로는 기혼, 미혼 모두 식생활문화계승이 높게 나타났으며, 향토음식을 세계적 음식으로 발전하기 위해서 중요한 사항으로는 맛이 좋아야 한다가 기혼이 맛이 가장 중요하다고 하였다. 향토음식을 대중화시키기 위한 필수사항으로는 기혼은 옛 맛을 재현하여야 한다가 높게 나타났다. 또한, 향토음식을 선택할 때 가장 중요한 기준으로는 미혼, 기혼 모두 맛이 가장 높게 나타났다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제27권2호
• /
• pp.157-173
• /
• 2018

Purpose Product characteristics and price value in website have strongly effects on customer satisfaction. Especially, in the online shopping site, the scarcity limits the customer's opportunity to purchase the product. Thus scarcity has been proposed as a important factor that makes the customer highly aware of the merchantability of the product. The scarcity in the web store is used as an important variable to make purchasing decisions of users easier by psychological pressure. In the case of scarce products with price discounts in online commerce, advertising formats that highlight scarcity value in the web commerce market are very effective in enhancing purchase intentions of consumers. Unlike offline stores, the importance of scarcity becomes more important when reflecting the characteristics of online commerce. Therefore, this study intends to confirm the influence of the degree of price discounts and scarcity information presented by Web sites on consumer purchase behavior in Web purchase behavior. Design/methodology/approach This study conducted a web-based experimental study on price sensitivity and price discount. Therefore, we created experimental web-sites that offer two stimuli according to the discount rate. The 200 respondents were randomly assigned. The stimuli were fictitious based on tourism products. The first stimulus presented the price discount(15% discount) with basic explanation about the package of the tourist package. The stimuli assigned to the second group were used for groups with high price discount intensity(65% discount). In this way, the two stimuli clearly distinguished the level of price discount intensity. This paper conducted t-test analysis and structural equation to analyze the experiemental results after confirming the reliability and validity. Findings The results of this study are as follows. The difference in price discount intensity (15% vs 65%) with scarcity showed the mean difference among all the variables. Therefore, this study concluded that there is a significant difference between the price discount of 15% and 65% for the acquisition value and transaction value of users. In particular, consumers' purchase intention is greater and product recommendation intensity is stronger when the price discount is 65%. As a result, the high degree of the price discount intensity with scarcity exerts a greater influence on consumers' purchase intentions. Product scarcity also have a significant impact on perceived value of users. Therefore, purchase intention of customers increases when perceived value increases their profit and pleasure feeling.

• 공업화학
• /
• 제27권5호
• /
• pp.516-520
• /
• 2016

농축세정제는 일반세정제의 2배~3배 농도의 계면활성제를 사용하여 제조하며, 계면활성제가 35~45% (w/w) 정도가 된다. 일반적으로 단일 계면활성제는 농도의존적으로 30~60% (w/w) 영역에서 액정상을 형성한다고 알려져 있다. 혼합 계면활성제 시스템인 약 40% (w/w) 전후 농도의 농축세정제는 외관이 불투명하거나 겔상의 액정상을 형성한다. 소비자가 선호하고 사용하기 적합한 제품화를 위해 투명상과 영하의 온도에서도 clear한 상을 얻기 위해서 하이드로트로프(hydrotrope)를 적용하였으며, 효과가 우수한 하이드로트로프는 1,6-hexanediol, adipic acid와 dipropylene glycol와 같은 분자 양말단에 친수기를 가진 타입이었다. 점도가 조절되고 저온에서 상안정성이 우수한 농축세정제를 제조하기 위해서는 우수한 하이드로트로프와 함께 LAS와 SAS 같은 친수기가 계면활성제 소수기의 중간에 위치한 secondary type의 계면활성제를 적용하는 것이었다. 양말단에 친수기가 있는 하이드로트로프와 secondary type 계면활성제를 혼합 적용함으로써 약 40% (w/w) 농도의 농축세정제의 액정형성을 방지할 수 있다. 본 기술의 적용으로 저온안정성이 우수하며 점도가 적당히 조절된 농축세정제의 제조가 가능하다.

• 문화경제연구
• /
• 제20권3호
• /
• pp.3-33
• /
• 2017

영화 관객들은 영화를 선택하기 위해 정보를 수집하는 등의 과정에서 추가적인 비용을 지불할 수 있다. 본 논문은 이러한 비용을 거래비용의 관점에서 접근하여 영화 소비행위를 분석하였다. 분석을 위해 '2015 영화소비자조사'를 사용하여 영화 정보와 개인의 인구사회학적 특성을 독립변수로, 관람편수와 관람빈도를 종속변수로 삼아 회귀분석과 다항 로지스틱 회귀 분석을 실시하였다. 분석 결과, '감독', '온라인 평가' 등의 요소를 고려하는 소비자일수록 영화 소비가 활발한 것으로 나타났고, 관람 빈도별 분석에서는 저 고 관람자별로 영화를 선택할 때 고려하는 유의미한 정보가 다르게 나타났다. 이를 통해 개인이 보유한 문화자본과 취향 그리고 영화 정보를 인식하는 정도에 따라 영화 소비가 달라질 수도 있음을 알 수 있었다. 기존 연구들이 주로 영화의 흥행 결정 요인을 분석했다면 본 연구는 소비자의 입장에서 개별 영화 정보를 이용하는 것을 거래비용 관점에서 개인의 취향의 유무, 형성의 정도에 따라 차이가 있다는 것을 실증적으로 분석했다는데 의의가 있다. 상기의 결과를 바탕으로 거래비용이 영화소비에 영향을 미치고 일정 정도의 소비를 통해 취향이 형성되면 거래비용이 낮아져 소비가 늘어나는 순환적 구조라는 것을 추정할 수 있었다. 따라서 제작사는 소비자가 영화 관람에 필요한 거래비용을 낮출 수 있도록 영화 정보를 적절하게 활용하는 마케팅 전략을 수립하고 집행할 필요가 있다.

• 한국프랜차이즈경영연구
• /
• 제8권4호
• /
• pp.33-43
• /
• 2017

Purpose - Previous studies about corporate image generally explore how corporate image affects a company's effectiveness from the consumer view. However this study attempts to explore the impacts of corporate image (reliability, friendly, corporate social responsibility, and innovation) on employees' altruistic behaviors in the franchise industry context. This study also examine whether organizational trust and affective commitment play a mediating role in the relationship between corporate image and employees' altruistic behaviors. The authors developed several hypotheses to achieve these purposes. Research design, data, and methodology - The data were collected from employees in food-service franchise companies located in Seoul, Korea. Among a total of 363 questionnaires distributed, 294(response rate of 81%) questionnaires were returned. After excluding 18 invalid respondent questionnaires, 276 valid questionnaires(response rate of 76%) were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of the study are as follows: First, friendly, CSR, and innovation had positive effects on organizational trust, but reliability did not have a significant effect on organizational trust. Second, reliability and friendly of corporate image had positive effects on affective commitment, but CSR and innovation did have a significant effect on affective commitment. Third, organizational trust and affective commitment had positive effects on employees' altruistic behaviors. Conclusions - The aim of this study is to investigate the franchise corporate image as a significant influencing factor of employees' altruistic behaviors. The data were collected from only employees from franchising companies. The findings might vary from position to position. Future studies need to collect and compare data from managers. Future studies need to consider other variables that affect employees' altruistic behaviors. For example, leadership and market orientation might influence employees' attitude and behaviors. Also, future research should include other variables and it may have limitations in sample representative because of sampling franchise corporate in Seoul. Future studies will include franchise corporate all over the country. Future studies can also consider other variables (e.g., job performance and turnover intentions) to measure employee performance at the level of individuals and identify the impact of employee performance on business performance at the level of corporate.

• 한국임상약학회지
• /
• 제25권4호
• /
• pp.286-295
• /
• 2015

Objective: This experiment is to study how elderly group and their various lifestyles interact with health functional foods, according to their selection behavior. Different lifestyles will be observed closely, as well as how different health conditions and consumer involvements will affect critical decision making in selecting health functional foods. Method: Theories and discoveries from original advanced research were compared parallel to the new study. Results: First, cluster analysis and exploratory analysis were performed amongst different elder lifestyles. Lifestyle exploratory analysis was used for healthy, unique, leisure, and economical-style elders. Cluster analysis was used for material trend oriented, health oriented, complacent oriented-style elders. Health Functional Foods' selection trait Exploratory Factor Analysis showed that product's originality (function, uniqueness, specialty, compatibility, distributor, expiration date), quality (amount, daily dose, visual representation, accessibility, portability, natural ingredients), and popularity (product container, brand image, taste and smell, advertised product, domestic or import, well-known function) were the three main causes. Secondly, the amount of benefits for the elderly group health lifestyle were affected by 'Interest in health', 'Notability of the health functional food', and 'Functionality approved mark'. Specifically, the importance of, 'Interest in health', 'Notability of health functional food', and 'Functionality approved mark' were noticeably high within health oriented elders. Lastly, after examining the data from elder lifestyle's relationship with health functional food selection trait, all three different results showed equal importance. If you closely examine material trend oriented elderly group, selection trait showed distinctively high regards in 'Fundamental Attribute', 'Typical Attribute', and 'Cognitive Attribute'. Health oriented elders showed their distinctively high regards in 'Natural Attribute', and less consideration in 'Typical Attribute' and 'Cognitive Attribute'. Complacent oriented-style elderly group showed less focus on 'Fundamental Attribute', and even less in 'Typical Attribute', and 'Cognitive Attribute'. Health oriented elderly group concluded with above data from the fact that they showed most importance and involvement in health beneficial products that are scientifically proven. Material trend oriented elderly group showed balanced traits in their concluded data, showing that they prefer function, safety, as well as the brand image and their reputation. Also, they consider the products' outer elements, such as design and product name, in order to sense inner functions. Conclusion: So, Silver Business corporations must develop products to fulfill the market demands, and strategize marketing plans to better target the correct audience.

• 한국콘텐츠학회논문지
• /
• 제9권8호
• /
• pp.255-271
• /
• 2009

많은 소비자들의 문제는 온라인을 통해서 구매하고자 하는 제품에 대해 명확한 지식을 획득하기 힘들다는 사실이다. 이에 소비자들은 온라인 사용후기를 통해 먼저 이용해 본 사람들의 의견을 청취하는 행동을 취하는데, 이것은 일종의 온라인 구전으로 일면식도 없는 이들의 구전에 많은 소비자들이 영향을 받고 있다고 말할 수 있다. 결국, 온라인 기업들은 개별 이용자들의 사용후기를 적절히 관리할 필요가 발생하였으며, 이러한 사용후기의 관리를 통해 차후의 이용자들에게 보다 나은 정보와 제품을 제공해 줄 수 있을 것으로 기대하고 있다. 그러나 사용후기는 그 내용의 방향성 및 객관성 여부에 따라 그 영향의 정도가 다르다고 예상해 볼 수 있으므로 이러한 성격을 충분히 고려한 다차원적인 온라인 사용후기의 영향에 대해 이해할 필요가 있다. 연구의 결과, 긍정적이고 객관적인 메시지의 경우 메시지에 대한 태도가 구매, 재방문, 구전의도 등에 가장 큰 영향을 미치는 것으로 나타났으며, 부정적이고 주관적인 메시지의 경우에는 메시지에 대한 태도가 제품태도를 거쳐 구매의도와 구전의도에 유의한 수준에서 영향이 있는 것으로 나타났다. 즉, 메시지의 차원에 따라 제품에 대한 태도, 구매의도, 구전의도, 그리고 재방문의도가 다르게 나타나므로 단순한 사용후기 관리가 아니라 사용후기의 다차원적인 특정을 이해하는 것이 중요하다고 할 수 있다.