• 제목/요약/키워드: Consumer's demand

검색결과 387건 처리시간 0.026초

수입대행몰에서 e-신뢰의 결정요인에 관한 연구 (An Empirical Study on the Determinants of e-Trust in Import Agency Service Mall)

  • 송채헌;송선옥
    • 통상정보연구
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    • 제11권3호
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    • pp.3-24
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    • 2009
  • Import Agency Service Mall, providing customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) has created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to be grown rapidly. This empirical research investigates online shoppers for their trust dimensions for IASM. Consequences of the research are as follows: First, perceived reputation, web-site quality have influenced upon e-trust dimension of the IASM. Second, the level of e-trust consumers is more higher, and then the level of perceived risk is more lower. Third, perceived risk have not influenced upon intention to reuse the IASM. Fourth, the level of e-trust consumers is more higher, and then the level of intention to reuse the IASM is more higher. It is necessary for IASM to be developed its reputation and web-site quality in order to obtain customer's trust. Accordingly, this research will be helping IASM have insight for marketing strategies, and constantly should be studied about action and mind of consumer.

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유기농산물 유통사례 : 초록마을

  • 이상훈
    • 한국유기농업학회:학술대회논문집
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    • 한국유기농학회 2009년도 상반기 학술대회
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    • pp.185-197
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    • 2009
  • Eco-friendly agricultural products(EFAPs) are on an increasing trend of supply, but not much enhancing the rate of consumption due to higher price premiums and safety concerns among core consumers. Recently, the overall domestic market is rapidly changing from supplier's into a consumer-oriented one with increasing preferences for well-known branded produce, large retailers, and e-commerce. To cope with marketing shifts and develop eco-friendly farming, marketing strategies should be properly prepared on the basis of consumption trends, purchase patterns, and the specific needs which is interlinked sectors of productions, distributions, and general process of consumption. The key factors for stimulating the demand for EFAPs are outlined as follows : classification of buyers(segmentation of markets), provision of more information and safety assurance, labeling of brands and reference prices, shopping convenience for consumers and more appropriate pricing. In order to motivate consumers to buy more EFAPs, the products' safety should be verified and they should be made to sell at specialty store such as Chorokmaul, It is necessary that government, producers, consumers, and distributors play their respective roles in developing feasible programs for marketing EFAPs. Consequently, the specialty store will greatly contribute to the development of domestic environmentally-friendly farming and to raising their standings and prospects as well.

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겨자.계피.산초.고추냉이의 항균성 효과 (Antimicrobial Effect of Mustard, Cinnamon, Japanese Pepper and Horseradish)

  • 양지영;한종흔;강현록;황미경;이재우
    • 한국식품위생안전성학회지
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    • 제16권1호
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    • pp.37-40
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    • 2001
  • 였고 6일 후에는 5개 모든 시료에서 곰팡이가 발생하였다. 겨자를 개는 물의 온도는 겨자의 항균성에 아무 영향을 주지 않았다. 계피와 산초의 경우 4일째부터 곰팡이가 발생하기 시작하였고, 고추냉이의 경우에는 6일째 곰팡이가 발생하였으며 겨자의 경우에는 8일이 지나도 곰팡이가 발생하지 않았다. 물에 의한 추출물 중 겨자와 고추냉이의 추출물이 항균력이 강하였고, 산초는 그보다 낮은 항균력을 나타내었다. 그러나 계피 추출물은 항균력의 거의 없었다. 에탄올에 의한 추출물 중 계피에서 추출한 것만 항균력이 조금 나타났고, 나머지의 경우에는 항균력이 거의 없었다.

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초고속 인터넷을 위한 ADSL 전송속도 향상연구 (A Study on ADSL transmission speed enhancement in High-speed Internet)

  • 김홍모;고남영
    • 한국정보통신학회논문지
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    • 제4권5호
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    • pp.1077-1083
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    • 2000
  • 인터넷 서비스의 폭발적인 증가로 기존에 사용하고 있던 통신망은 용량과 속도 등에서 한계에 부딪치며 개별 사용자가 이용하는 서비스 품질을 만족시키지 못하고 있다. 다양한 멀티미디어 통신서비스를 개별 사용자에게 제공하기 위해서는 가입자망의 광대역화가 이루어져야 한다. 그러나 가입자망의 광대역화에는 많은 시간과 비용을 필요로 한다. 따라서 FTTH(Fiber To The Home)가 일반화되기 이전까지 가장 경제적인 가입자망의 광대역화 방안으로 현행 전화선이나 전화기를 그대로 사용하면서도 고속데이터 통신이 가능한 전화선을 이용한 전송기술이 부각되고 있다. 이 논문에서는 전화선에 가변저항을 연결하여 속도향상에 관한 결과를 분석하였다.

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에너지절약태도 및 관련 행동과 전기에너지소비의 영향요인 분석 (The Analysis of Determining Factors Influencing for Energy-saving Attitudes and Behaviors Related and Electric Energy Consumption)

  • 허경옥
    • 가족자원경영과 정책
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    • 제14권3호
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    • pp.53-68
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    • 2010
  • This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

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동북아 무역 허브항으로서 평택항 활성화 방안에 관한 연구 - 중·일 항만관리를 중심으로 - (Study on the Promotion Plan of Pyeongtaek Port as the Hub in North East Asia - Focusing on Port Management of China and Japan -)

  • 김재성;박세훈
    • 무역상무연구
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    • 제70권
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    • pp.67-80
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    • 2016
  • As China, the world's work shop was transformed into consumption market intermediary products and expensive consumer goods are more in highly demand recently. These will tend to diffuse especially to the west coastal cities of China. The economic growth of China needs to develop hub port facilities more and more in these days. We don't need to explain value of hub port in international trade. Furthermore If we are to retain access convenience of merchant vessel we really must maintain hub ports in Korea. This paper aims to vitalize Pyeongtaek port in times of the Pan Yellow Sea in readiness for an increase of trade between Korean, China, and Japan absorbing economic effects. The Rise of China leads to increase of trade of Korea that make necessary to develop a big and wide port to Pan Yellow Sea times. There is a lot of competition to be a hub port to become a center of international trade in the Pan Yellow Sea market. We need to improve the surrounding environment or facilities and industry clusters flexibly of Pyeongtaek port. It will guide to cost cutting and to raise business efficiency. Ultimately Pyeongtaek port should maintain and make advance its competitiveness especially in the Pan Yellow Sea times.

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유아교육 기관에서의 안전관리와 안전교육 실태에 관한 실증적 연구 - 인천지역의 유아교육 기관을 중심으로 - (A Case Study on the Safety Management and its Education in an Infant Institution of Learning)

  • 한두희;정수일
    • 대한안전경영과학회지
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    • 제11권1호
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    • pp.7-14
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    • 2009
  • Protecting an infant from a risk of accident was an absolute responsibility and duty of parents in the past. As increase in the ratio of entering kindergartens, the demand of all day program also increases. In infancy, safety concerns are higher than other periods since infants are curious about objects and environments and that have stronger impulse of the spirit of inquiry. Since baby's functioning is poor, an ability of balance maintenance and an exercise function are not sufficiently developed. Further more, they lack a cognitive power about self-control or situation. According to Korea Consumer Agency, safety accidents in infant institution have increased in 115% as 294 cases compared with 137 cases in 2004. Major causes of infant deaths are street accidents, drowning, and deaths from a fall in order. Considering this situation, we need to prevent and deal with accidents. Therefore this thesis grasp the situation and analyze an actual condition of an safety education about teachers who work in such institutions and infants who are educated in institutions to prevent from accidents and make up pleasant environments. Then, it will suggest all efficient safety education plans for infants to them.

수요자 중심의 중소기업 ICT 정책수립을 위한 정성적 연구 (A Qualitative Research on ICT Policy Design for Small and Medium Business)

  • 배영식;장항배
    • 한국전자거래학회지
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    • 제18권1호
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    • pp.57-70
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    • 2013
  • 다양한 중소기업 ICT 지원 사업들은 우리나라 산업전반의 체질 강화와 국가경쟁력 향상을 위해 매우 큰 의의와 성과를 보여 왔다. 그러나 중소기업간 및 지역 간 ICT 격차는 여전히 해소되지 못하고 있으며, ICT를 통한 양적성과에 비하여 내실화, 체질 개선, 경쟁력 강화 등의 질적 효과 또한 뚜렷한 성과를 나타내지 못하고 있는 실정이다. 따라서 본 논문에서는 중소기업 ICT 지원 사업에 대한 문제점과 요구사항을 수요자 측면의 정성적 조사연구(Qualitative Study)를 통해 중소기업의 ICT 전략의 방향과 목표를 설정하고, 새로운 중소기업 ICT 정책수립을 위한 기초자료를 구축하고자 한다.

가정복지 실천의 장으로서의 사회복지관 효용성 연구 : 전주시 사회복지관 프로그램 및 요구도 분석을 중심으로 (A Study on the Utility of the Community Welfare Center as the Application of the Family Welfare Service)

  • 이승미
    • 가정과삶의질연구
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    • 제17권2호
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    • pp.1-18
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    • 1999
  • The purpose of this study was to evaluate the utility of the community welfare center. for the purpose this study consisted of three main subjects(1) A analysis about the programs of the community welfare center (2) A analysis about the experience of the user and non-user on the community welfare center (3) A analysis about the demand for family welfare service program For the data set 398 married women living in Jeonju were chosen. The data were analyzed with the spss pc+ program. The major findings were as follows : (1) The program of community welfare center consisted of child adolescent elder family a disabled person community welfare program Among contents of this program family welfare program is limited to level of individual needs (2) The wives experienced of community welfare center did not satisfied about equipment location program of community welfare program The 44.0 portion of wives not experience of community wlfare center have no plan using of community welfare center (3) The wives hoped to establish diversed subjects such as parents-child communication conjugal communication sexuality education for child child care techniques health and nutrition of family member time managememt and lesuire and consumer's rights and damage relief.

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대학 사이버 교육에서 학습자의 만족도 조사 및 분석 (Learner's Satisfaction Survey and Analysis in the University Cyber Education)

  • 김창수;정회경
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2010년도 춘계학술대회
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    • pp.405-408
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    • 2010
  • 사이버 교육은 디지털 시대에 사회 전 분야에 걸쳐서 진행되고 있는 지식 축적 속도의 가속화에 따른 재교육과 평생교육의 수요를 효과적으로 수용할 수 있다는 점에서 앞으로 수요자 중심의 새로운 교육방법으로서 21세기 주요 교육체제로 정착될 전망이다. 그러나 상호 작용을 제대로 하기 위한 인력 부족 등으로 인한 피드백의 지연, 읽기와 쓰기 위주의 수업환경으로 인한 특정학생에게 불리한 방식, 그리고 컴퓨터 기술에 기반을 두고 있어 관련 기술이 부족한 학생에게 불리한 점 등 많은 문제점을 가지고 있다. 이에 본 논문에서는 최근 대학 교육 패러다임의 전환 요구와 함께 사이버교육이 급격하게 요구받고 있는 실정에서 사이버 교육에서 학습자의 만족도에 영향을 미치는 요인을 분석해 보고, 대학 사이버 교육의 개선방향을 제시해 보고자 하였다.

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