• Journal of Distribution Science
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• v.14 no.6
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• pp.81-87
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• 2016

Purpose - In recent, a research finds that advanced selling can influence a consumer's choice(Kim et al., 2013). Advanced selling is defined as the new product launching strategy which company allows consumers to preorder new product before its release(Chu & Zhang, 2011). Prior researches have focused on the benefits of advanced selling(e.g., information gathering for demand prediction, an advantage for pricing strategy, and so on) for companies using this strategy(Chen, 2001; Chu & Zhang, 2011; Li & Zhang, 2013; Tang et al., 2004; Xie & Shugan, 2009). However, Kim et al.(2013) find it can also influence a consumer's choice. In detail, they suggest that when consumers use advanced selling, they are likely to prefer high-performance options rather than low-price options based on construal level theory(Trope & Liberman, 2003). In this paper, we tried to expand the prior researches for finding the mechanism of the influence of advanced selling on a consumer's choice. The purpose of this research is to test the mediating effect on the influence of advanced selling. Research design, data, and methodology - To find the mechanism of the influence of advanced selling, we designed an experiment for testing mediation effect. we recruited 93 students from a university. We assigned participants into one of two groups using randomization method. The participants with each group were given a scenario describing the sales strategy. Finally, they made a choice between high-performance option and low-price option. Sequentially, they also responded some questions for testing mediation effect. Results - First, we replicated prior research to test the influence of advanced selling. As a result, we could find that consumers prefer the high-performance option when they preorder it to purchase at the time of consumption. Thus, the replication result is the same as prior research. Second, we tested that advanced selling can influence the perception of temporal distance. The results confirmed that consumers perceived longer temporal distance in advanced selling condition(β = 1.575, SE = 0.272, p < 0.001). Third, we predicted that temporal distance can increase the importance of desirable attributes and decrease the importance of feasible attributes. The results suggested that temporal distance decreased significantly the importance of attributes related to feasibility(β = -0.19, SE = 0.07, p < 0.01), however, it had non-significant effect on increasing the importance of desirable attributes. Finally, we used Sobel-test for testing mediation effect, and it confirmed that the importance of feasible attributes had mediating role of the influence of advanced selling(Sobel test statistic = -2.110, SE = 0.111, p < 0.05). Conclusions - In this paper, we tried to find the mechanism of the influence on advanced selling from a consumer's choice. With an experiment, we confirmed that the importance of feasible attributes could mediate the effect on advanced selling. Therefore, we suggested some theoretical and practical contributions from this research. Finally, we discussed research limitations and suggested future research topics.

• Journal of the Korean Society of Marine Environment & Safety
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• v.13 no.4
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• pp.87-93
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• 2007

Tourists' needs are changing rapidly and new niche markets, such as nature tourism, eco-tourism, and marine tourism, are flourishing in response to consumer demand. Especially, the estimating demand & supply of manpower in marine tourism is a very important issue for basic tourism HRD policy. This research is focused on the estimation of growing demands of manpower and suggests the method to estimate the proper number of manpower in marine tourism industry.

• Journal of Families and Better Life
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• v.23 no.6 s.78
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• pp.117-131
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• 2005

In this paper, 1 examined role gratification and role strain of South Korean working mothers. The results show that South Korean working mothers experienced very similar level of role gratification and role strain as taking their multiple roles. The findings also show that the factors of caregiving demands, employment demands, caregiving resources, employment resources are not strongly related to role gratification and role strain. Among the 12 caregiving demand variables and employment demand variables, number of children, type of family, number of hours worked were significantly related to producing role gratification. Among the 12 caregiving demand variables, number of hours worked, number of husbands absence due to night work were significantly related to producing role strain. Among the 8 caregiving resources, participants satisfaction due to income contribution, look to make a purchase new electric home appliances were significantly related to produce role satisfaction. Among the 8 caregiving resources, number of family support policies in the husbands workplace, participants satisfaction due to income contribution were significantly related to producing role strain.

• Journal of Families and Better Life
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• v.23 no.3 s.75
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• pp.217-230
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• 2005

The purpose of this study was to examine factors related to the purchase of cash-value life insurance of households. Based on human capital and bequest motive theories of the demand for life insurance, this study developed a conceptual model of the demand for life insurance of households. In addition, in order to capture the beneficiaries' preference and expected lifetime utility, expected future financial needs were included in the conceptual model. Using Heckit analysis, the model was estimated by two stages. The results supported that human capital, bequest motives and expected future financial needs were significant factors on both decision to have insurance and the mont of insurance. Specifically, if the household's head expected to have a higher potential in the future, the household was more likely to have insurance. If a household had dependents, the household was more likely to have insurance. As income or monthly expenditure increased, the probability of haying insurance and the amount of the insurance increased However, savings or social insurance were positively related to the purchase of insurance.

• Industrial Engineering and Management Systems
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• v.11 no.1
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• pp.30-38
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• 2012

This paper discusses a clearance pricing on daily perishable products considering a reference price of consumers. The daily perishable products are sometimes sold at a discount price before closing time to stimulate demand when the number of unsold products is more than initially envisioned. The discount pricing results both in an increase of the revenue of the day and in a decrease of the disposal cost. The discounting, however, also declines a reference price of consumers which is a mental price and serves as an anchor price to judge if a current sales price is loss or gain for the consumers. An excess discounting decreases the demand for the products sold at a regular price in the future and diminishes long-term profit. This study conducts a mathematical analysis on the clearance pricing problem for a single period with stochastic variations both on demand and on the inventory level at clearance time. The expected profit function especially depends on the response of consumers to the clearing price against their reference prices. A procedure is proposed to derive an optimal clearance price when consumers are loss-neutral. A sufficient condition is shown to obtain an optimal price for loss-averse and loss-seeking consumers by an analogous procedure.

• Journal of Energy Engineering
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• v.22 no.4
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• pp.370-375
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• 2013

This paper attempts to estimate the city gas demand function in Korea over the period 1981-2012. As the city gas demand function provides us information on the pattern of consumer's city gas consumption, it can be usefully utilized in predicting the impact of policy variables such as city gas price and forecasting the demand for city gas. We apply lagged dependent variable model and ordinary least square method as a robust approach to estimating the parameters of the city gas demand function. The results show that short-run price and income elasticities of the city gas demand are estimated to be -0.522 and 0.874, respectively. They are statistically significant at the 1% level. The short-run price and income elasticities portray that demand for city gas is price- and income-inelastic. This implies that the city gas is indispensable goods to human-being's life, thus the city gas demand would not be promptly adjusted to responding to price and/or income change. However, long-run price and income elasticities reveal that the demand for city gas is price- and income-elastic in the long-run.

• Journal of Energy Engineering
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• v.22 no.3
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• pp.245-249
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• 2013

This paper attempts to estimate the kerosene demand function in Korea over the period 1981-2012. As the kerosene demand function provides us information on the pattern of consumer's kerosene consumption, it can be usefully utilized in predicting the impact of policy variables such as kerosene price and forecasting the demand for kerosene. We apply least absolute deviations and least median squares estimation methods as a robust approach to estimating the parameters of the kerosene demand function. The results show that short-run price and income elasticities of the kerosene demand are estimated to be -0.468 and 0.409, respectively. They are statisitically significant at the 1% level. The short-run price and income elasticities portray that demand for kerosene is price- and income-inelastic. This implies that the kerosene is indispensable goods to human-being's life, thus the kerosene demand would not be promptly adjusted to responding to price and/or income change. However, long-run price and income elasticities reveal that the demand for kerosene is price- and income-elastic in the long-run.

• Journal of Korean Library and Information Science Society
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• v.36 no.2
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• pp.263-281
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• 2005

This study was to elucidate the theoretical backgrounds and realities of consumer health information services from a review of the literature, to manifest the actual conditions of consumer health information services by domestic hospital libraries and public libraries, and then to activate library services at least to meet the needs of the services by enhancing their role for consumer demand for health information. This paper propose to activate consumer health information services, as follows : First, librarians both in hospital and in public libraries cognize that consumer health information services really are needed. Furthermore, they expect that when consumer health information services are implemented, the function of the library would be expanded even to the realm of preventive health medical care for consumers and as well as to the patients' right to know. Second, it is recommended that hospital libraries should actively perform their consumer health information services, along with the active collection of health information and materials and develop related bibliographies for hospital libraries to provide patients and their families with medical information. Public libraries also are required to actively collect, maintain and manage health information and to equip themselves with special books in their reference rooms. Third, it is recommended to launch such a cooperation network with a subsystem of MEDLIS as CHIN or CHIPS in the United States of America, to construct an integrated database of consumer health information and materials, an interlibrary system, a reference room service system as well as a cooperation network among hospital and public libraries.

• Proceedings of the KIEE Conference
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• 2005.07a
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• pp.48-50
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• 2005

New environment change of electric power system focused in consumer's energy supply and demand. But electric power reliability preservation and reliability improvement countermeasure also need for long-term. It is need that change equipments that is composing electric power system in well-timed time and by maintaining, prevent breakdown beforehand and prevent consumer's power interruption by equipment fail. However, as only quantitative estimation is available by reliability estimation method that is presented in existing, it is no to use in dictionary fault prevention. Therefore, applied optimum reliability preservation through existent equipment fault data analysis of electric power system in equipment replace side, and this when maintain equipment replace of electric power system for reliability preservation using responsiveness analysis to base ordering evaluate. In existing about main equipment plain that this paper is power system the valued failure rate use this by score and precedence of electric power system equipment for replace of system considered expense.

• Journal of the Korean Home Economics Association
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• v.42 no.12 s.202
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• pp.175-190
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• 2004

The purposed of this research was to suggest a basic material of Korean-typed cohousing plan for a dual-income family by examining the difference of cohousing residing environment needs. Selecting Employed and unemployed housewives as this research's subject, the following results were drawn from the analysis between the two groups. 1) The housewives takes responsibility of the household works regardless of whether or not they are employed. Also, more than half of employed housewives stated that the time of nursery facilities was shorter than their needs and that they favored a nursery facility located inside the residential area. 2) The most meaningful difference of cohousing residing environment needs was the demand for sharing household work in terms of cohousing need of the subjects. The desirable cohousing area is the suburbs of the metropolitan areas and the preferable resident organization is need to be organized by people sharing the same goal through an announcement. 3) The need of cohousing and residence intention were generally low, but the employed housewives' need was higher than the unemployed ones.