• Title/Summary/Keyword: Consumer' Emotion

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Effectiveness of Restaurant Attributes and Consumer Emotions regarding Waiting Time on Revisit Intention (레스토랑 선택속성과 대기시간에 따른 고객감정이 재방문의도에 미치는 영향)

  • Lee, Jeongeun;Choi, Jinkyung
    • Journal of the Korean Society of Food Culture
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    • v.34 no.4
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    • pp.432-439
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    • 2019
  • The purpose of this study is to measure the effect of customers' waiting time on their revisit intention through their emotion. Also this study assessed the effect of restaurant selection attributes on consumers' revisit intention in Korea. This study used experimental scenario questionnaires for collecting data. Frequency analysis, Cronbach's alpha, correlation, t-tests and multiple regression analysis were assessed using SPSS. Customers preferred taste, sanitation and service when selecting a restaurant to dine out. The results of this study found that there were no significant differences between positive and negative emotions due to waiting time. Findings of this study suggested that waiting time, convenience, nutritional value, and emotion influenced consumers' revisit intention. Therefore, reducing waiting time and providing proper service will help consumers have positive emotions to return to dine at a restaurant.

A Study on Influencing Factors on Consumer Boycott intention by Applying Extended Model of Goal-Directed Behavior (확장된 목표지향적 행동모델을 적용한 소비자 불매운동의도에 대한 영향요인 연구)

  • Zhang, Meng Jiao;Lee, Seung Sin;Ryu, Mi Hyun
    • Human Ecology Research
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    • v.55 no.6
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    • pp.675-687
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    • 2017
  • This study is to apply a goal-directed model for ethical consumption behavior and to see which factors influence consumers' boycott intention. We identify factors related to a goal-directed model for consumers, level of ethical consumption tendency, and boycott desire; in addition, factors that affect boycott intentions were also analyzed. The results of this study are as follows. First, consumers' boycott intentions are not high and public intention motivation is relatively low. Second, negative anticipated emotion shows an indirect effect with boycott desire as a mediator. Third, ethical consumption tendency has a significant effect on boycott desire and boycott intention. Therefore, we have to let consumers know that boycott actually shows a consumer's right and that it is also necessary to conduct various ethical consumption education.

A Study on New Protype Generation of Korean-style Tractors (한국형 트랙터 개발을 위한 신조형 창출에 대한 연구)

  • 홍정표;양종열
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1998.04a
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    • pp.30-37
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    • 1998
  • The purpose of this study is to develop the Korean-style tractors for agriculture with international competative advantage meeting consumer needs. In order to perform this program, we induce the suitable design procisses through provide customer-oriented product design processes with academic and practitional guides from an objective design development systim by using appropriate sampling and statistic methods.

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A Study on the Post-Purchase Satisfaction of Clothing related to Shopping Value (쇼핑가치 추구집단에 따른 의류제품 구매후 만족에 관안 연구)

  • 김지영;박재옥
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.3_4
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    • pp.548-559
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    • 2002
  • Value is one of the most useful variable for achieving marketing concept that satisfy consumer needs. The issue related to which value consumers have when they're shopping and which effect this shopping value has on the process of consumer satisfaction formation, would be helpful to understand the post-purchase behavior as well as the process of pre-purchase decision making. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to the type of shopping value. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method were utilized to collect the data and subjects were 614 university students. Factor analysis, cluster analysis, frequencies, t-test, and structural equation model analysis were used to analyze the data. Two groups regarding shopping value were found, which included consumers with hedonic shopping value and consumers with utilitarian shopping value. Overall, the results revealed a similar tendency in the process of satisfaction formation between two groups. But the tendency, which expressive product performance was related to the positive consumption emotion more than instrumental product performance was and instrumental product performance was related to the negative consumption emotion more than expressive product performance was, was clearer in consumers with utilitarian shopping value than in those with hedonic shopping value. In consumers with utilitarian shopping value, expressive product performance has a greater effect on satisfaction than instrumental product performance did, but in consumers with utilitarian shopping value, expressive product performance showed a similar effect on satisfaction with instrumental product performance. Understanding of the post-purchase behavior of the consumers with hedonic shopping value and the consumers with utilitarian shopping value and practical administration of the differences of the two groups would contribute to build useful marketing strategies.

Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent (환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할)

  • Lee, Il-Han;Hahn, Ju-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.12
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    • pp.3788-3796
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    • 2009
  • The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

A Study on the Influence of Delivery App Service Failure Factors on Consumer Conflict and Consumer Complaint Behavior (배달앱 서비스 실패요인이 소비자 갈등과 소비자의 불평행동에 미치는 영향에 관한 연구)

  • Lee, Jae-Hak
    • Journal of Arbitration Studies
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    • v.31 no.1
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    • pp.173-194
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    • 2021
  • This study was conducted to investigate the effect of the factors of delivery app service failure on consumption well conflict emotion and complaining behavior targeting consumers with experience using delivery apps, and the results of the study are summarized as follows. First, when looking at the demographic analysis, the proportion of men was 58.1% and women were 41.9%, and the age group was the highest with 91.9% in their 20s. Second, as a result of testing hypothesis 1 that the factor of delivery app service failure will have a significant influence on consumer conflict emotions, failure to provide app information and failure to deliver/food service showed a significant positive (+) relationship. Third, as a result of the verification of Hypothesis 2, that consumer conflict emotions will have a significant effect on the consumer's continued use intention, it was found to be insignificant and rejected. Lastly, hypothesis 3 that consumer conflict emotions will have a significant effect on consumer complaints behavior is that negative word of mouth behavior, complaint behavior from service providers, and complaint behavior from service managers were adopted, but the complaint behavior was rejected by third parties.

Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent (환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할)

  • Lee, Il-Han;Hahn, Ju-Hee
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.245-248
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    • 2009
  • The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

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Classification of Consumer Review Information Based on Satisfaction/Dissatisfaction with Availability/Non-availability of Information (구매후기 정보의 충족/미충족에 따른 소비자의 만족/불만족 인식 및 구매후기 정보의 유형화)

  • Hong, Hee-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1099-1111
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    • 2011
  • This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.

Usability Evaluation Techniques for the Human Interface of Consumer Electronic Product (전자제품 휴먼 인터페이스의 사용편의성 평가 기술 체계화)

  • 박경수;한성호;곽지영;한수미
    • Proceedings of the ESK Conference
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    • 1997.10a
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    • pp.376-380
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    • 1997
  • This paper describes usability evaluation techniques for the human interface of consumer electronic products. The techniques include measures for evaluating the user performance and emotion/impression on the product. Evaluation method for collecting the measures were also surveyed and summarized. Finally, this paper describes a systematic way of finding appropriate methods for collecting a specific measures.

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