• Title/Summary/Keyword: Consumer' Emotion

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A PSYCHOPHYSICAL STUDY ON WEIGHT SENSITIVITY BY THE FOOT AND HAND

  • Nah, Ken
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2001.11a
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    • pp.76-80
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    • 2001
  • The weight of shoes may serve as a determining factor of perceived comfort and feel to the consumer in their purchase and repurchase decisions of footwear. People, however, seem to have trouble in accurately judging the feeling of weight of shoes on their feet. This paper made a psychophysical study of subjects′ sensitivity to weight on their feet and in their hands. The experiment consisted of 3 tests according to the motions people make when they evaluate the feel of shoes: 1) vertical lifting of a shoe on the foot ("hefting" in on the foot) 2) swing the shod foot back and forth; 3) holding and lifting a shoe by hand ("hefting" it in the hand). The method of constant stimuli and magnitude estimation were used for the experiment with 20 subjects. Weber′s ratios and the power law exponents obtained for each of the three tests were 0.156 and 0.713, 0.108 and 0.970, and 0.065 and 1.249, respectively in the same order of the previously listed tests.

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Extracting the Operation Characteristics for Integrated Interface Construction of the Network Electronics (네트워크 가전의 통합 인터페이스 구축을 위한 조작방법의 특성 추출)

  • Hong, Sang-Hui;Kim, Hyeon-Ju
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.102-105
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    • 2008
  • 본 연구는 근미래에 실현 가능할 것이라고 판단되는 홈 오토메이션 시대에 대비하여, 유저의 사용편의성 향상과 메이커 입장에서의 디자인전략 수립을 위한 홈 네트워크 정보가전의 통합형 유저 인터페이스 구축을 목표로, 대표 메이커의 홈 네트워크에 대한 현황파악과 분석을 실시하였다. 그 결과, '스테이션 의존형 시스템 구축', '조작성의 향상', '기기 간의 친화성 향상'의 필요성 규명과 함께, 네트워크 가전의 인터페이스 구축의 개념 모델의 필요성을 도출하였다. 나아가, 유저 인터페이스의 통합화가 가능한 기종의 선별과 네트워크 가전으로서의 조작방법상 특징을 추출하기 위하여, 총 34개 제품에 대한 38가지의 물리적 특성에 대한 분석을 실시, 가전제품은 크게 4가지의 조작방법에 따른 총 7개의 그룹으로 분류할 수 있었다. 그 중 Full Control과 Remote Control, Non Control, Simple Control, Direct Control의 5개 그룹에 속하는 정보가전제품들이 홈 네트워크 가전에 적합하며, 공통되는 인터페이스를 구축하는 것이 가능하다는 것을 알았다. 또한 그 제품군들의 통합형 인터페이스 구축을 위한 공통조작 요소로 Direct Control과 Simple Control, Non Control이 적합하다는 점도 규명했다.

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Daily Emotional Experiences, Depression and Stress According to the Recreation Program at Regional Children's Center (지역아동센터 레크레이션 활동 참여에 따른 아동의 일상적 정서경험과 우울 및 스트레스)

  • Yoon, Young-Mee;Lee, Wan-Jeong
    • Korean Journal of Human Ecology
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    • v.17 no.5
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    • pp.903-914
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    • 2008
  • The objective of this research was to investigate whether emotional experience and change in depression and stress in the regional children center was affected by participating in the recreation program. For the objective of research, pre-post test control group design was carried on to 21 primary school pupils and middle school students who participated in the regional children center after school. Children's emotional experience, depression and stress that children experienced while they stayed in regional children center were measured. The experimental group showed low negative emotion and high positive emotion after participating the recreation program. It can be concluded that the recreation activity in the regional children center is effective in diminishing the children's depression and stress.

Quality Assessment of Clothing Products Using a Fuzzy/Multi-Attribute Model (퍼지-다속성 모델을 이용한 의류품질의 감성공학적 평가)

  • 김주용;이지현
    • Science of Emotion and Sensibility
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    • v.7 no.2
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    • pp.149-155
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    • 2004
  • This research focus on analyzing the quality of clothing product in view of consumer's sensibility trend with a emphasis on measuring objective quality of pruduct. The fuzzy logic-based multi attribute model has been developed in order to evaluate the quality of clothing product. The overall quality of a clothing products can be divided into two distinct terms, product quality and brand value. Those two values are further analyzed with a relation to human sensibility.

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Generative AI based Emotion Analysis of Consumer Reviews Using the Emotion Wheel (생성 AI 기반 감정 수레바퀴 모델을 활용한 사용자 리뷰 감정 분석)

  • Yu Rim Park;Hyon Hee Kim
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.11a
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    • pp.1204-1205
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    • 2023
  • 본 논문은 소비자의 리뷰 데이터를 기반으로 한 새로운 감성 분석 방법을 제안한다. 긍정, 부정, 중립으로 분류하는 전통적 감성 분석방법은 텍스트에 나타난 감정의 섬세한 차이를 파악하기 어렵다. 이에 본 연구에서는 GPT 모델을 사용하여 텍스트에서 사용자의 감정을 8 가지의 카테고리로 세분화한다. 부정적 정서를 가진 리뷰에서 분노, 혐오, 실망과 같은 구체적인 감정들을 직관적으로 파악할 수 있었고, 감정의 강도까지 파악할 수 있었다. 제안된 방법을 통해 기업은 고객의 요구 사항을 정확하게 인지할 수 있으며, 고객 맞춤형 서비스 개선에 기여할 수 있다는 점이 기대된다.

Preparatory Research prior to the Development of Consumer-Tailored 3D Printing Service Platform (소비자 맞춤형 삼차원 프린팅 서비스 플랫폼 개발을 위한 탐색)

  • Lee, Guk-Hee;Choi, Hye-Kyong
    • Science of Emotion and Sensibility
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    • v.20 no.1
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    • pp.3-16
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    • 2017
  • With the development and proliferation of three-dimensional(3D) printers, consumers in modern society can now print products of what they want three-dimensionally at home. However, consumers themselves would have to produce digital design maps that are compatible with 3D printers and to set up the optimum printing quality and temperature, as well as to pay for maintenance and repair of 3D printers and to respond to any possible lawsuits related to intellectual property right about designs in order to make possible consumer-tailored manufacturing through 3D printing. However, in reality, since it is very difficult for consumers to respond to these issues, it is necessary to develop services that perform 3D printing on behalf of consumers in the desired direction. Motivated by this objective, this study investigated user experiences on Shapeways(www.shapeways.com), which is a global online 3D printing product and sales companies, from many viewpoints in order to obtain insight into 3D printing services and modes which were preferred by consumers. The study result showed that quantitative evaluations on usability, search process, price adequacy, re-visit intention, diversity of design, and satisfaction of design was scored low overall. Furthermore, this study acquired insight about consumer-tailored 3D printing services through constructive suggestions on multi-language support, openness of manufacturing process, simultaneous operation of online and offline sites, design-oriented consumer-tailored manufacturing service, services that ensure delivery safety and product durability, and surface finishing services. This study is expected to provide a wide range of opinions not only on 3D printing service platform development but also on related industry and research.

A Study on the Characteristics of Consumer Visual-Perceptional Information Acquisition in Commercial Facilities in Regard to its Construction of Space from Real-Time Eye Gaze Tracking (상업시설 공간구성의 실시간 시선추적에 나타난 소비자 시지각 정보획득 특성 연구)

  • Park, Sunmyung
    • Science of Emotion and Sensibility
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    • v.21 no.2
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    • pp.3-14
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    • 2018
  • For satisfying consumer needs, commercial facilities require a variety of sale-related space expressions and eye-catching product arrangements; space composition can also be a direct marketing strategy. The human eye is the sensory organ that acquires the largest amount of information, and an analysis of visual information helps in understanding visual relations between . However, the existing studies are mostly focused on analysis of still frames in experimental images, and there is a lack of studies analyzing gaze information based on mobile images of commercial spaces. Therefore, this study analyzed emotional responses through gaze information of space users in reality using a video of a movement route through a commercial facility. The analysis targeted straight sections of the moving route; based on the data acquired, sectional characteristics of five gaze intensity ranges were examined. As a result, section A, the starting point of the route, had a low gaze intensity, while section B had the highest gaze intensity. This indicates that, starting in section B, the subjects explored the space in a stable way and needed time to adapt to the experimental video. In relation to space characteristics of the gaze-concentrated area, display formats of the right stores in 4 of 6 sections received greater attention. The gaze of consumers was mostly focused on props, and big gaze information was revealed in showcase display formats of the stores. In conclusion, this analysis method can provide highly useful direct design data about merchandise display and merchandise component arrangement based on consumer visual preference.

Emotional Labor and Human Rights Protection in the case of airlines (감정노동과 인권보호 - 항공사를 중심으로)

  • Shin, Dong Chun
    • The Korean Journal of Air & Space Law and Policy
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    • v.29 no.2
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    • pp.87-108
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    • 2014
  • Recent examples of abuse by black consumers (including air travellers) against emotional laborers have become a serious social issue in Korea in that they are likely to violate human rights of those laborers. Emotional labor is a form of emotion regulation that creates a publicly visible facial and bodily display, and also emotional management within the workforce that creates a situation in which the emotion management by workers can be exchanged in the marketplace. Example professions that require emotional labor are: nurses, doctors, waiting staff, and television actors. However, as the economy moves from a manufacturing to a service-based economy, many more workers in a variety of occupational fields are expected to manage their emotions according to employer demands when compared to the past. One of symptoms deriving from emotional labor is smile mask syndrome abbreviated SMS, which is a psychological disorder proposed by professor Makoto Natsume where subjects develop depression and physical illness as a result of prolonged, unnatural smiling. And higher degree of using emotion regulation on the job is related to higher levels of employees' emotional exhaustion, and lower levels of employees' job satisfaction. In most part, emotional laborers are more abused and hurt by so called black consumers who are raising complaints relating to products and services purchased against service providers for the purpose of maliciously getting compensation. Against this background, the Korean Government abolished "the Consumer Protection Act" and instead promulgated "the Basic Consumer Act" in September 2006 which stipulates that consumers are expected to have protection as well as responsibility and duty. The Aviation Security Act cites the examples of prohibited behaviors (unruly passengers) while they are travelling. In addition, human rights of emotional laborers could be more protected by the enhancement of etiquettes and cavalry and improvement of culture and working environment.

A Comparative study of conspicuous consumption behavior upon instagram and real life (인스타그램과 현실공간에서의 과시소비행동 비교 연구)

  • Lee, Soo-Jin;Kim, Rando
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.205-220
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    • 2020
  • This study investigated whether there was a difference in off-line consumption behavior on and off-line. Online surveys were conducted on 218 people aged 20 to 59 who live in the country actively using Instagram, and the results of analysis through technical statistical analysis, logistic regression analysis, and linear regression analysis are as follows. There are some differences in the consumption items and expenditures of showing consumption behavior on Instagram and showing consumption in real space. In addition, there were different factors influencing the behavior of showing off in Instagram and the factors affecting the showing of consumption in real space. Age, education, and narcissism have an effect on show off behavior in Instagram, whereas age, materialism, and narcissism have been identified as factors influencing in real space. Whether on Instagram or in the real space, the positive emotions felt by consumers after showing off consumption had a statistically significant effect on consumer happiness. This study has significance in that it has empirically verified the difference between Instagram and actual consumption behaviors, and sought the direction of healthy consumption behaviors for consumer happiness.

A Study on Public Exhibition applied Emotional Marketing - Focused on Public Exhibition Proposals of the G Environment Improvement Project and D New Town - (감성마케팅을 적용한 홍보전시관 디자인에 관한 연구 -수도권 G지역 종합 홍보전시관과 D지역 뉴타운 홍보전시관을 중심으로-)

  • Yang, Hye-Jin;Kim, Nam-Hyo
    • Journal of the Korea Furniture Society
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    • v.21 no.1
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    • pp.40-53
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    • 2010
  • The purpose of this study was verified the effect of analyzed emotional factors and compare with competed design proposals of G and D public exhibition to plan the public exhibition applied emotional marketing which strengthen the effect with touching the emotion. The results are first, public consumer preferred to experience 5 senses and gives a positive effect, second, preference according to factor of scene gives differences by ages, but various ages preferred to experience the factor of scene, third the result of analyze the relation between preference of scene and 3 groups of 5 senses, which is high, middle, and low preferred had significant relation, and fourth, public consumer preferred to several levels of exhibition than only one level, the space preferred was 'experiencing' space.

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