• Title/Summary/Keyword: Consciousness of Professionalism

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Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers (몽골 여성 소비자의 명품 소비가치 세분화와 브랜드 개성 및 구매행동에 관한 연구)

  • Amarjargal, Ganbold;Kim, Jonghoon;Park, Jee-Sun
    • The Research Journal of the Costume Culture
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    • v.26 no.3
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    • pp.427-449
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    • 2018
  • The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

An Action Research to Improve Nursing Ethics and Professional Course using Visual Thinking and Window Panning (비주얼 씽킹과 윈도우 패닝을 적용한 간호윤리와 전문직 교과목 수업개선에 관한 실행연구)

  • Choi, Hanna;Kim, Suhyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.362-373
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    • 2021
  • This is an action research study of mixed methodology design to confirm the implementation process and effects of applying visual thinking and window paning on improving nursing ethics and professional courses. Based on the conceptual model for action research, a quantitative and qualitative approach was taken. The data was collected and analyzed in an integrated manner. The survey analysis was done using the SPSS WIN 23.0 program. The participants were interviewed after experiencing the techniques in class and content analysis was used on the answers. As a result of applying visual thinking and window paning, ethical decision-making confidence (t=6.748, p<.001) and nursing professional intuition (t=-3.52, p<.001) showed statistically significant changes. There was, however, no significant change in biomedical ethics consciousness (t=1.291, p=.199). Qualitative analysis found that they had fresh experience, an unfamiliar but comfortable feeling, feeling of being mine, insufficient time, systematic case study approach based on theory, were able to cultivate cooperation and coordination ability through discussion and experience in various professional fields, pride, ethical responsibility consciousness and were able to apply learning content in the field. Visual thinking and window paning foster diverse competencies in nursing education and help integrative learning. Therefore, based on the results it is proposed that visual thinking and window paning are applied to the improvement of instruction in other courses to develop core nursing competency.

The Qualities of an Effective Teacher Recognized by Secondary Teachers (중등교사가 인식하는 유능한 교사의 자질)

  • Chang, Han-Kee;Chang, Hong-Seok
    • Journal of Fisheries and Marine Sciences Education
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    • v.13 no.1
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    • pp.37-62
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    • 2001
  • This study examined the qualities of an effective teacher needed to accomplish educational reform successfully and prepare for a rapidly changing knowledge-based society. To achieve the purpose of the study, the following specific questions were looked into; (1) knowledge, skills, attitude of an effective teacher. (2) a proposal for staff development programs to improve the effectiveness of teachers. (3) a proposal to support teachers' efforts to improve their effectiveness. (4) the factors inhibiting the improvement of teachers' effectiveness. In this study, 'in-depth interview' was used for data collection because the study deals with the "subjective consciousness" of teachers, and qualitative research methods are useful to such a case. The research was done on teachers from secondary schools in Pusan City. According to the teachers interviewed, an effective teacher needed in the new age has such knowledge, skills, and attitude as; (1) knowledge in their major, general culture and common sense, psychology of educational counselling, social science, and knowledge and information related to curriculum. (2) effective instruction skills, skills to guide student behavior, skills related to administrative clerical work, using the computers, extra curriculum activities, educational evaluation, using teaching materials, developing educational programs, and good communication skills. (3) attitude relevant to willingness to understand and converse with students at their cognitive level, positive expectations and concern toward students, democratic problem solving, continuous self-study and development, thoroughgoing mission and professionalism, will for educational reform and innovation, neat appearance and refined language, and successful interpersonal relationships. The teachers also said that the current staff development system, as a program to provide necessary qualities for teachers, has improved in the last 3 years through diverse curriculum and systematic programs. However, due to the problematic promotion system, the staff development program has turned into just a 'point collecting' game from the role of in-service training program; teachers take training courses as the means just collecting points for promotion purpose. Factors inhibiting the improvement of teachers are (1) overload of formal paperwork over emphasizing outcome, (2) mannerism of teachers not perceiving their lack of professionalism, (3) the general attitude in the teaching profession resisting change and reform, (4) supervisory activities lacking rigid regulation, (5) research just as the means of point-collection only for promotion, and (6) staff development programs lacking efficiency. These factors, interacting each other, inhibited the improvement of teachers.

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The Effect of Purchase Reviews of Internet Shopping mall on Benefits Sought of Sales Promotion, Fashion Customer's Purchase Satisfaction, Repurchase Intention, and Word-of-Mouth Intention (인터넷 쇼핑몰의 구매후기 특성이 판매촉진 추구혜택과 구매만족도, 재구매의도 및 구전의도에 미치는 영향)

  • Lee, Su-Jin;Shin, Su-Yun
    • Fashion & Textile Research Journal
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    • v.16 no.1
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    • pp.79-90
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    • 2014
  • With the development of modern society, not only have the Internet and e-commerce been progressed but they also made 'consumption patten' diverse. Despite the internet clothing market growth, there is critical a disadvantage, which is consumers is not able to wear the products presented via online pictures. Thus, pictures on the internet are the only information customers can get, which has caused consciousness on the importance of dealing with 'customer review'. In spite of the fact that 'customer review' has undeniably evolved to be one of customers' essential requisites, the research on this subject is very limited. Until now, the studies on the internet shopping consumers' behavior mostly has to do with the features of 'customer review' such as 'a sense of exaggeration', 'usability', 'duality', 'purity', 'professionalism', 'reliability', and the 'similarity', etc.) Therefore, this study categorizes the characteristics of online shopping reviews to 'the number of reviews', 'the article-length', 'the existence of photos', 'the rewards for reviews', 'the contents of the reviews' and 'the freshness of the reviews' and reviews the impact of an features of 'customers' reviews' affecting the internet shopping sales promotion. Moreover, it is to contribute to the marketing strategies of a shopping mall by analyzing consumers' 'purchasing satisfaction', 'the intention of repurchasing', and 'the factors of viral marketing'.

A Study on the Effect of Human Rights Consciousness and Manpower Type on Service Quality of Long-Term Care Facilities for the Elderly : Focusing on the Mediating Effect of Self-Efficacy (노인 장기요양시설 종사자의 인권의식과 인력형태가 서비스질에 미치는 영향에 관한 연구 : 자기효능감의 매개효과를 중심으로)

  • Kim, Weon-Cheon;Ahn, Joon-Hee
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.173-179
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    • 2022
  • The purpose of this study is to investigate the effects of human rights awareness and types of employers on the service quality of long-term care facilities for the elderly. In this relationship, the study is also to analyze the mediating effects of self-efficacy. The results showed that human righrs awareness had significant direct effects on the service quality, while types of employers did not. Additionally, the mediating effects of self-efficacy was found to be partially significant; mediating effects of self-confidence and task-preference as sub-factors of self-efficacy were significant beween human rights awareness and service quality. Based on the results, it was suggested to develop an education system that raises human rights sensitivity and to secure professionalism through continuing education on human rights.

Influencing factors on perception of patient medical information protection in dental hygiene students (치위생(학)과 학생의 환자 의료정보보호 인지 관련요인)

  • Kim, Young-In;Kim, Sook-Hyang;Jang, Jong-Hwa
    • Journal of Korean society of Dental Hygiene
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    • v.15 no.4
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    • pp.743-750
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    • 2015
  • Objectives: The purpose of the study is to examine the correlation and influencing factors among ethics position, self-esteem, and perception of patient medical information protection in the dental hygiene students. Methods: This is a cross sectional study using the structured questionnaire. A self-reported questionnaire was completed by 202 dental hygiene students using the stratified sampling method from September 1 to November 1, 2013. The questionnaire was modified and complemented from Ethics Position Questionnaire (EPQ). The questionnaire included EPQ, self-esteem, and perception of patient medical information protection. Data were analyzed by independent t-test, one way ANOVA, Duncan's multiple comparison analysis, Pearson's correlation analysis, and stepwise multiple regression analysis using IBM SPSS Statistics 21.0 program. Results: There was a positive correlation among all the variable including idealism position, self-esteem, and perception of patient medical information protection, The factors influencing on the perception of patient medical information protection were idealism position (${\beta}=0.271$, p<0.001) and self-esteem (${\beta}=0.248$, p<0.001). The corrected explanation power of the model was 15.1%. Conclusions: As the idealism position and self-esteem become higher, the perception of patient medical information protection gets higher. Therefore, this study suggests that it is needed to develop and vitalize implement the appropriate programs enhancing ethics consciousness, proper position, and self-esteem in the dental hygiene students receiving the education for their professionalism in the dental hygiene curricula.

The Relationship between the Emotional Labor and the Organizational Commitment of Employees in Senior Employment Agencies : Mediating Effect of Self-efficacy (노인일자리전담기관 종사자의 감정노동과 조직몰입 : 자기효능감의 매개효과)

  • Lee, Byoung-Rock
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.349-354
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    • 2021
  • This study made an analysis of the relationship between the emotional labor and the organizational commitment and the mediating effect of job satisfaction of employees in senior employment agencies. A survey of 253 employees in Daejeon and Chungcheong areas was conducted. The important analysis methods are confirmatory factor analysis and bootstrap verification. The analysis results are employees' emotional labor had a negative effect on organizational commitment and the mediating effect of self-efficacy was proved significantly. For reducing emloyees' emotional labor, it is important to offer guidelines for improvement of emotional labor, regular inspection and education, and the proper measures of the administrators. To advance their self-efficacy, we need to offer education for the improvement of practice-based professionalism, education and administrative support to improve ethical consciousness, and appropriate emotional support service.

The Exploratory Study on Working Experience of Poor Female-Headed Families in Social Enterprise - Focusing on Empowerment Process - (사회적 기업 활동을 통한 빈곤여성가구주의 취업경험에 관한 탐색적 연구 -임파워먼트 과정을 중심으로-)

  • Kim, Hyo Soon
    • Korean Journal of Social Welfare
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    • v.65 no.1
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    • pp.175-199
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    • 2013
  • This study was to investigate working experience of poor female-headed families in social enterprise focusing on empowerment process. For this study, nine female-headed women were interviewed and the collected qualitative data were analyzed through phenomenological research method. Main results of this study provided eight main construct factors, such as the intersection of hope and unhappy, economic independence through being alone, finding myself strong and worthy, consciousness of horizontal bondage, trouble situation, professionalism and pride, capacity to problem solving and self-importance of contribution to society. Based on the results of this study, working experience of poor female-headed families in social enterprise was strengthened from personal level and relational level to social level. Therefore, various policies and practical programs should be prepared to improve empowerment of female-headed families in poverty working in social enterprise.

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A Study on the Exploration of the School Arts & Culture Education Policy : Application of Cooper's Four Dimension Model (현행 학교 문화예술교육 정책의 맥락에 관한 탐색 연구 : Cooper 등의 4차원 정책분석 모형 적용)

  • Choi, Hyeon-Rak;Jang, Deok-Ho
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.57-67
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    • 2018
  • The purpose of this study is to examine the issues of school arts & culture education policy in Korea, using the four dimensional model of Cooper, Fusarelli, & Randall(2004). Research method is literature analysis, the accumulated policy documents and academic papers were used as the basis data. As a result, the followings are required for effective policy outcome: From the normative dimension, overcoming the pursuit of national growth ideology and bureaucratic rationality; from the structural dimension, securing of practical forms and content through the reform to the teacher mandate system in curriculum operation; from the constituentive dimension, clear division of roles among members through the change of awareness about arts & culture education; and finally from the technical dimension, rational allocation of resources based on firm educational criteria. Building upon the results, promotion of basic academic research, accepting the opinions of arts & culture education parties concerned, expansion of opportunities for cultural art experience of teachers, building up the integrated arts & culture education teacher training system, the reorganization of the teacher training system, and raising the professionalism of teaching artists.

A Study on Outplacement Countermeasure and Retention Level Examination Analysis about Outplacement Competency of Special Security Government Official (특정직 경호공무원의 전직역량에 대한 보유수준 분석 및 전직지원방안 연구)

  • Kim, Beom-Seok
    • Korean Security Journal
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    • no.33
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    • pp.51-80
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    • 2012
  • This study is to summarize main contents which was mentioned by Beomseok Kim' doctoral dissertation. The purpose of this study focuses on presenting the outplacement countermeasure and retention level examination analysis about outplacement competency of special security government official through implement of questionnaire method. The questionnaire for retention level examination including four groups of outplacement competency and twenty subcategories was implemented in the object of six hundered persons relevant to outplacement more than forty age and five grade administration official of special security government officials, who have outplacement experiences as outplacement successors, outplacement losers, and outplacement expectants, in order to achieve this research purpose effectively. The questionnaire examination items are four groups of outplacement competency and twenty subcategories which are the group of knowledge competency & four subcategories including expert knowledge, outplacement knowledge, self comprehension, and organization comprehension, the group of skill competency & nine subcategories including job skill competency, job performance skill, problem-solving skill, reforming skill, communication skill, organization management skill, crisis management skill, career development skill, and human network application skill, the group of attitude-emotion competency & seven subcategories including positive attitude, active attitude, responsibility, professionalism, devoting-sacrificing attitude, affinity, and self-controlling ability, and the group of value-ethics competency & two subcategories including ethical consciousness and morality. The respondents highly regard twenty-two outplacement competency and they consider themselves well-qualified for the subcategories valued over 4.0 such as the professional knowledge, active attitude, responsibility, ethics and morality while they mark the other subcategories below average still need to be improved. Thus, the following is suggestions for successful outplacement. First, individual effort is essential to strengthen their capabilities based on accurate self evaluation, for which the awareness and concept need to be redefined to help them face up to the reality by readjusting career goal to a realistic level. Second, active career development plan to improve shortcoming in terms of outplacement competency is required. Third, it is necessary to establish the infrastructure related to outplacement training such as ON-OFF Line training system and facilities for learning to reinforce user-oriented outplacement training as a regular training course before during after the retirement.

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