• 대한건축학회논문집:계획계
• /
• 제34권2호
• /
• pp.107-118
• /
• 2018

A primary objective the Conjoint Building Program(CBP), as articulated in the legislation proceedings as to stimulate renewal and regeneration of old deteriorated districts. By allowing the transfer of development rights between two lots located within 100m radius or the same block surrounded by 12m wide streets, CBP encourages reconstruction of old buildings with low investment value by linking it to another lot that can buy its unused floor area ration. Most of the debates and studies prior to the introduction of the new legislation focused on possible abuse in financial terms, and little research has been done to illustrate possible merits of deficiencies in term of urban morphological influences. This study offers a visual prediction of the various ways CBP can influence an urban block by reshaping and reorganizing it thrown augmented development rights to assess the pros and cons of the current program.

• 한국문헌정보학회지
• /
• 제15권
• /
• pp.141-173
• /
• 1988

The focuses and methods in Library science have been changed abreast with the development af library facilities and with the expansion and diversification of its functions. One of current trends in Library science is focussed on the social functions of library: its relations to the public, effective service for the users. and efficieniencies of the management policies, and so. on. To. deal with these issues, we need to borrow methodology from other disciplines such as management, marketing, statistics, etc. This paper is mainly concerned with how we approach to the measurement af services and thus provide tentative standard for evaluating library services. To do. this work properly, we'd better consider the users' needs and expectations. But it is not an easy work since too many factors are involved in the study of the users' needs. Users' needs and expectations are so. varying that it is difficult to find out some general and objective data. That is the reason why although many scholars have urged time after time the necessity of library's effectiveness measurement, few studies demonstrated substantial method for measuring the effectiveness of service. In this paper I propose a device for measuring service: i. e, Conjoint Analysis. Conjoint Analysis, which has originally been developed and applied in marketing research, is used to measure the priorities and preferences of purchasers on the new item. So far as Conjoint Analysis, concerning users' physical and psychological necessities, can numeralize people's needs, it may also be applied to measure service provided by nonprofit organization like library. If this approach prove to be sucessful, I hope this study to make any contribution to the appropriate direction on improving library facilities based on the result from a concret reference evaluation.

• 한국식생활문화학회지
• /
• 제24권1호
• /
• pp.51-57
• /
• 2009

The purpose of the study was to assess the relative preference for hot & spicy sauces using conjoint analysis, with focus on English consumers. From the results of the study, we were able to derive a standard with the best sauce attributes. The respondent group was selected from the CCFRA's customer database. The qualification criteria for inclusion in the sample were: the primary grocery shopper in the household, a consumer of a range of home cooked oriental & far eastern cuisines, enjoyed hot & spicy chili-based foods, and willing to buy hot chili-based oriental sauces. A total of 676 respondents completed the survey in which 76% were women, and all respondents were between the ages of 18 and 65 years. An online survey method was used and a conjoint analysis was adopted. In conjoint analysis, a product is described as a combination of a set of attribute levels, where a utility value is estimated for each attribute level. In summing up the results of this study, the sensory property (flavor) attribute was most important, the second was brand, and the third was price. For the sensory property attribute, a mild chili sauce of blended garlic, sugar, and lime scored highest. In terms of brand, Blue Dragon was selected as the best. The lesser known Korean Kochujang brand of "Hot&Joy" scored lowest with respect to brand value. Encouraging, however, was the description based on the Hot&Joy product: a hot chili sauce blended with ginger and garlic, which held appeal across age groups and genders. In terms of price, 75p per bottle had the best score.

• Nuclear Engineering and Technology
• /
• 제49권3호
• /
• pp.609-620
• /
• 2017

We studied the value of a nuclear power plant by considering Koreans' willingness to pay (WTP) for neutralizing the various problems caused by building and operating a new plant. For this, we used a conjoint analysis and ordered logistic regression. We then compared the WTP estimates between various segment groups. The results revealed that each household was willing to pay an additional 99,677 Korean Won (KRW)/mo on average to resolve the negative impacts from a nuclear plant. Therefore, the yearly cognitive and economic value of a nuclear plant in Korea was about 19 trillion KRW. Through a segment analysis, we found that the more educated, younger, and poorer groups gave higher cognitive values than the less educated, older, and richer groups, respectively. Also, people who lived far from a plant gave higher values than people living near a plant, and people with more knowledge about or interest in nuclear energy gave higher values than people with less knowledge or interest. People who felt that nuclear energy is necessary gave higher values to nuclear energy than those who did not. Our results can be used as bases to set targets for promoting nuclear energy and pursuing a national project of building a nuclear power plant.

• 한국의류학회지
• /
• 제28권9_10호
• /
• pp.1273-1281
• /
• 2004

가격반응함수는 각 가격대별로 판매량의 변화를 추적한 함수이다. 가격에 판매량을 곱하면 판매량이 되고, 여기에 비용을 차감하면 이익이 된다. 따라서 가격반응함수는 상표나 제품의 이익을 최대로 하는 가격을 찾는 바탕이다 컨조인트분석은 고객시각에서 가격반응함수를 도출하는데 신뢰성 높은 방법으로 적극적으로 권해지고 있으나, 고려상표군을 고려하지 못한다는 단점이 지적되어 왔다 이 연구는 고려상표군을 측정할 수 있는 컨조인트분석의 한 변종으로 2단계 컨조인트분석을 개발하여 미국의 한 도시의 청바지 시장에 적용하였다. 그 결과, 고려상표군 정보를 가진 가격반응함수와 그렇지 않은 가격반응함수 간의 특정가격대별 선택확률과 가격탄력성에 차이가 발생함이 발견되었다. 고려상표군 형성이 소비자의 구매의사결정과정의 한 단계임을 고려할 때, 고려상표군 정보를 가진 가격반응함수로 소비자의 가격반응을 추적하는 것이 필요함이 이 연구를 통해 실증되었다.

• 한국의류학회지
• /
• 제40권3호
• /
• pp.465-479
• /
• 2016

Some groups do ethical activities (such as ethical slogan t-shirt campaigns) only to complete the requirements for ethical duty; consequently, some people question the effectiveness of those products. The attributes of ethical slogan t-shirts should be considered seriously to reduce skepticism when planning a campaign. Researchers can also suggest a new purpose for ethical t-shirts using an ethical message. In study 1, we conduct a conjoint analysis that suggests realistic multi-attribute choice decisions. The suggested multi-attributes wear design aesthetic (high/low), price (high/low), where we donate (close/far), and the size of firm (big/small). In addition, participations were divided into two groups according to eco-friendly attitudes to confirm differences in choices between two groups. Study 1 showed that price is the most important attribute, but design aesthetic also remains important. In addition, a group that has a high eco-friendly attitude thought "where we donate" was more important than other groups. In study 2, a pre-post approach investigated wearers' attitude changes. We also divided participants into two groups and one group wear high level design aesthetic t-shirts (and vice-versa) to measure the attitude change difference. As a result of study 2, the wearers partially changed their eco-friendly attitudes. The group that wore high design aesthetic t-shirts showed a greater difference than other groups. Through this study, we conclude that customers seriously considered the design aesthetic. Finally, wearing ethical slogan t-shirts can change the attitudes of wearers.

• 기술혁신학회지
• /
• 제14권3호
• /
• pp.647-663
• /
• 2011

기업은 유능한 인재가 경쟁력임을 인식하고 조직구성원의 직무교육에 관심과 투자를 확대하고 있다. 하지만 그동안 기업교육은 대기업 중심의 이러닝을 중심으로 확대 되었으며 중소기업은 그 경제적 위상에도 불구하고 상대적으로 영세한 사업규모, 직원의 잦은 이직 등으로 관심과 투자가 부족하였다. 본 논문은 스마트 기기의 보급과 확산, 지식기반 경제의 확대 속에서 중소기업의 직무교육을 혁신 과정의 중요한 부분으로 인식하고 효율적인 교육학습 방법으로 스마트러닝을 제안한다. 그리고 이에 대한 중소기업의 이용의향과 세부 효용, 속성별 선호도를 컨조인트 분석을 통해 살펴보았다. 분석결과 중소기업은 스마트러닝 수용에 긍정적인 평가를 나타내고 있었으며, 요금 지불에 대한 이슈와 교육장소가 중요하게 고려되고 있었다. 특히 서비스 개별 속성 및 수준에 대한 일반직원과 교육담당자의 인식차이 가운데 학습 기기뿐만 아니라 교육학습 방식의 혁신으로 양방향 및 맞춤형 콘텐츠에 대한 관심이 필요함을 보여 주었다. 스마트러닝은 향후 중소기업의 변화와 혁신파정에서 차별적인 가치혁신(Value innovation) 전략의 하나로서 기업의 흡수역량(Absorptive capacity)을 향상 시키는 전략적 수단으로 활용될 필요가 있다.

• 기술혁신연구
• /
• 제12권1호
• /
• pp.189-218
• /
• 2004

In this paper, we estimate consumers' preferences for the key attributes of the future mobile telecommunication terminal using conjoint analysis. For statistical model, we estimate the mixed legit model which can reflect the heterogeneity of consumers' preferences, using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumers' preferences for the attributes of the future mobile telecommunication terminal, which justifies our using of mixed logit model. Also, the results show that most consumers prefer the medium size display and keyboard as input equipment. Additionally, far from general prediction, the results show that many consumers are indifferent to whether the future mobile telecommunication terminal is able to provide high quality internet service or not, and to operate many application programs and programs originally designed for PC. From those results, we can obtain some important implications for the R＆D strategies. Additionally, the results on the heterogeneity of consumers' preferences reveal that it is possible that the complete device convergence may not happen.

• 서비스연구
• /
• 제12권4호
• /
• pp.82-93
• /
• 2022

외식서비스산업은 지속가능한 세계 식품 소비의 주요 원동력이다. 외식소비행동을 이해함으로써, 식당 관리자들은 수요를 예측하고 소비 전(前)단계에서 음식 낭비를 줄일 수 있다. 본 연구는 식당과 카페의 영향요인과 고객 수 간의 관계를 조사한다. 이러한 요인들은 비와 기온을 포함한 날씨와 관련된 요인들과 시험 기간과 요일을 포함한 학교 관련 요인들이다. 이 네 가지 요인에 기초하여 가능한 조합은 24개였다. 각 평일 조합에 대해서는 3가지 요일을 대표일로 정하였다. 각 주말 조합에 대해서는 1가지 요일을 대표일로 정하였다. 일 년 중 총 48일이 표본으로 추출되었다. 고객 자료는 한국의 한 대학 캠퍼스에 있는 6개의 식당과 카페에서 수집되었다. 고객 수에 대한 각 변수의 상대적 중요도를 결정하기 위해 컨조인트 분석(Conjoint Analysis)이 사용되었다. 이어 효용 값 (Utility Score)를 표준화하여 고객 수가 최고점에 도달했을 때 최적의 상태를 찾도록 매핑 (Mapping) 하였다. 또한 피어슨 상관 계수(Pearson's Correlation Coefficient)를 사용하여 각 점포의 매출을 비교하였다. 본 연구 결과는 온도와 비의 영향이 고객 수와 상관관계가 있다는 것을 뒷받침하였다. 또한, 고객 수를 예측하는 데 있어서 온도가 비보다 훨씬 더 중요하다는 것이 발견되었다. 본 논문은 식음료 수요를 예측하고 식사 선택을 예측하기 위해 날씨를 사용하는 것의 시사점에 대해 논의하였다.