• 복식문화연구
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• 제22권5호
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• pp.743-759
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• 2014

The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

• 복식문화연구
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• 제29권4호
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• pp.505-521
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• 2021

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in the Seoul metropolitan area who had experience of purchasing fashion products through internet shopping. A total of 392 questionnaire were analysis, with frequency, reliability, factor, correlation, and regression analysis completed using the SPSS statistics program. The results of the study showed that consumer confusion and shopping fatigue in internet shopping environment affected negative purchasing behaviors. First, consumer confusion comprised overload confusion, similarity confusion, and ambiguity confusion. It was found that overload confusion and similarity confusion significantly affected shopping fatigue. Second, shopping fatigue significantly affected negative purchasing behaviors, and an increased level of shopping fatigue result in, increased purchase delay and non-purchase behavior. Third, consumer confusion (overload confusion, similarity confusion, ambiguity confusion) significantly affected purchase delay behavior, while similarity confusion and ambiguity confusion significantly affected non-purchasing behavior. These results will provide useful data for e-CRM and marketing directions of internet companies and will contribute to rational decision-making of internet consumers and improve the quality of consumer life.

• 복식문화연구
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• 제29권1호
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• pp.48-64
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• 2021

Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, "greenwashing" (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.

• 대한물리의학회지
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• 제15권3호
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• pp.99-108
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• 2020

PURPOSE: This study examined the effects of the confusion level in performing dual tasks using smartphones while walking in subjects with chronic ankle instability (CAI). METHODS: Twenty subjects with CAI and 20 healthy subjects participated in the study. The spatial, temporal, spatial-temporal, and variability gait parameters were measured using GAITRite under four different conditions: general gait, web surfing during gait, texting during gait, and gaming during gait. Two-way repeated-measures analysis of variance was used to analyze the interaction according to the group (2) and confusion level in dual-tasks (4). One-way repeated-measures analysis of variance was used to compare the changes within the group according to the confusion level in dual-tasks. The changes between groups were compared using an independent t-test. The statistical significance level was set to p = .05. RESULTS: Significant interactions in the temporal and spatial-temporal gait parameters were found between the dual-task conditions and the other groups (p < .05). Significant within-group differences in the spatial, temporal, and spatial-temporal gait parameters were found according to the confusion level in dual tasks (p < .05). Significant between-group differences were observed in the temporal and spatial-temporal gait parameters according to the confusion level in dual tasks (p < .05). CONCLUSION: The effect of the confusion level in dual tasks was greater in subjects with CAI than in healthy individuals. This study suggests that to prevent reinjury to the ankle, subjects with CAI should avoid dual tasks such as using smartphones while walking.

• 한국심리학회지:학교
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• 제18권2호
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• pp.221-247
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• 2021

본 연구에서는 전문상담교사의 역할정체성 혼란이 소진 및 직무 만족에 미치는 효과를 살펴 보았다. 전문상담교사의 역할정체성 혼란이 소진 및 직무 만족에 영향을 미치는 경로를 설명하는 매개변인으로 역할갈등을, 이러한 매개효과를 조절하는 변인으로 직무의미창조를 설정하였다. 설문조사를 통해 전문상담교사 총 150명의 응답을 수집하여 분석한 결과, 역할정체성 혼란은 역할갈등 및 소진과 정적 상관, 직무 만족과 부적 상관이 있는 것으로 나타났다. 또한 역할갈등이 역할정체성 혼란과 소진 및 직무 만족의 관계를 매개하는 것으로 나타나, 역할정체성 혼란이 소진 및 직무 만족에 직접적으로 영향을 미치기보다는 역할갈등을 통해 간접적으로 영향을 미치는 것으로 나타났다. 한편 변인들의 경로에서 직무의미창조에 의한 조절된 매개효과는 없는 것으로 나타났다. 논의에서는 연구 결과의 함의와 연구의 한계에 대해 기술하였다.

• 한국도로학회논문집
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• 제14권2호
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• pp.157-164
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• 2012

도로표지는 도로의 원활한 소통을 위해 운전자에게 안내를 위한 정보를 제공하는 시설물로써, 설치 및 관리기준은 도로법 제57조 및 국토해양부장관령인 도로표지규칙으로 정하고 있다. 하지만 도로표지규칙에서 정하는 사항에 대해 준수하지 않은 경우와 예외사항을 과다 적용하는 경우가 종종 발생하여 도로표지의 혼란정도를 야기하게 된다. 이를 포함하여, 도로명 안내표지, 출구중심 도로표지 등 다양한 도로표지는 운전자에게 이해하기 어려운 것일 수 있으며, 그에 따른 혼란정도가 높아질 수 있다. 본 연구에서는 도로표지 중 도시지역의 방향표지를 대상으로 하여 혼란정도를 유발시킬 수 있는 도로표지의 요소를 제시하고, 정보표기 한정 개수를 산출하였으며, 혼란정도 인자를 그래프 이론을 통해 모형화하였다. 또한, 그에 따른 도로표지의 혼란정도를 예측하였다. 교차로별 혼란정도의 값과 3년간 교통사고 통계자료와의 비교를 통해 도로표지의 혼란정도가 교통에 미치는 영향에 대해 제시하였다.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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• pp.107-109
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• 2003

Optical sensor-based land cover categories produce spectral signature confusion along with degraded classification accuracy. In the classification tasks, the goal of fusing data from different sensors is to reduce the classification error rate obtained by single source classification. This paper describes the result of land cover/land use classification derived from solely of Landsat TM (TM) and multisensor image fusion between JERS 1 SAR (JERS) and TM data. The best radar data manipulation is fused with TM through various techniques. Classification results are relatively good. The highest Kappa Coefficient is derived from classification using principal component analysis-high pass filtering (PCA+HPF) technique with the Overall Accuracy significantly high.

• 한국실내디자인학회논문집
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• 제23권2호
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• pp.166-173
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• 2014

This study analyzed visual-perceptual centrality as a measure to solve the confusion that might occur in visitor's movement in analyzing contemporary museums that have recently expand. Also, this study proposed a new methodology to understand the relationships of the occurrence and convergence of visual-perceptual power. The existing visibility graph analysis mostly ends up in identifying nodes corresponding to the physical environment of museums while the newly proposed visibility graph analysis is a methodology that can analyze the landmark on which the visual-perceptual power occurs and converges, by setting visible space elements as analysis variables, which showed a possibility to draw more reliable results in parallel to the existing analysis, and the results of this analysis are as follows. A public museum located in downtown has a limitation that it cannot but be multi-layered as a way to enlarge for the accommodation of a variety of programs on a limited site. Also, this study found that the problem of visitor orientation occurring in the multi-layer process was solved by a major space which was visual-perceptually void. Also, its types can be summarized into two types: One is setting parameter spaces (ramps, staircases, hallways) linked visual-perceptually to the major space and the other is solving the confusion of the visitor's movement by composing a simple exhibition space. In particular, it is judged that the type solving the confusion of the visitor's movement by composing a simple exhibition space also had a relationship with changes in the characteristics of the exhibited works by period. In addition, it was found that the entrance also appeared in two types: dependent type and independent type in the major space according to the characteristics of the major space.

• 지식경영연구
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• 제10권1호
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• pp.71-100
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• 2009

Recently, many of organizations build up their performance measurement system (PMS) to measure their knowledge management performance. However, the system that doesn't well reflect the organization's strategies as well as surroundings could obstruct their performance improvement, instead. Therefore, It is really important to establish the PMS to reflect organization's surroundings and strategies. The purpose of this study is to make a diagnosis of a performance measurement practice of a domestic university's knowledge management. To serve this research purpose, we examine the uptight performance index and PMS from existing references. And we diagnose the specific practices and maturity rates of measuring performances, and the recognition of the performance index at "D" university recently adopting balanced scorecard to performance evaluation through the survey on academic affairs committee members, performance evaluation committee members, and administration members. The method analyzing data from the survey is a gap analysis which includes alignment analysis, congruence analysis, consensus analysis, and confusion analysis. We make a diagnosis of performance measurement practices at "D" university, raise several points of this performance measurement system, and present the improvement plans from these problems.

• 한국사회복지학
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• 제60권1호
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• pp.103-125
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• 2008

본 연구는 프로그램 디자인 활동의 결과물인 제안서의 분석을 통하여 사회복지실천현장에서 이루어지는 프로그램 디자인 활동의 특징들을 이해하고자 하였다. 분석대상은 민간복지재단에서 전국의 사회복지실천현장을 대상으로 공모한 사업에서 2005년 및 2006년도에 제출된 노인복지분야의 73개 제안서이다. 분석방법으로는 내용분석을 사용하였으며, 프로그램의 일반적인 특성과 프로그램 디자인의 특성에 관하여 주요 구성요소를 중심으로 분석하였다. 연구결과로서는 제안서의 구성과 작성하는 방법이 공모사업에서 이미 정형화가 되어 있지만 개별적인 제안서에서 나타나는 프로그램 구성요소상의 디자인 활동은 매우 다양하며, 구성요소의 영역별로 질적인 측면에서 수준의 차이가 있는 것으로 나타났다. 또한 프로그램 제안서 작성에서 프로그램 디자인 구성요소의 개념 및 요소간의 논리성, 조사기술의 적용, 실천현장에서의 구체적인 절차화와 관련된 다양한 어려움과 혼란도 나타나고 있었다. 끝으로 실천현장의 이러한 프로그램 디자인 활동의 어려움과 혼란을 해결하는데 도움을 줄 수 있는 연구, 교육, 실천적 과제를 제시하였다.