• 복식문화연구
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• 제29권4호
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• pp.505-521
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• 2021

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in the Seoul metropolitan area who had experience of purchasing fashion products through internet shopping. A total of 392 questionnaire were analysis, with frequency, reliability, factor, correlation, and regression analysis completed using the SPSS statistics program. The results of the study showed that consumer confusion and shopping fatigue in internet shopping environment affected negative purchasing behaviors. First, consumer confusion comprised overload confusion, similarity confusion, and ambiguity confusion. It was found that overload confusion and similarity confusion significantly affected shopping fatigue. Second, shopping fatigue significantly affected negative purchasing behaviors, and an increased level of shopping fatigue result in, increased purchase delay and non-purchase behavior. Third, consumer confusion (overload confusion, similarity confusion, ambiguity confusion) significantly affected purchase delay behavior, while similarity confusion and ambiguity confusion significantly affected non-purchasing behavior. These results will provide useful data for e-CRM and marketing directions of internet companies and will contribute to rational decision-making of internet consumers and improve the quality of consumer life.

• 복식문화연구
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• 제22권5호
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• pp.743-759
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• 2014

The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

• 한국생활과학회지
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• 제22권3호
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• pp.455-471
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• 2013

The purpose of this study was to investigate on what kinds of consumer confusion exist and how much confusion consumers experience during their information search process. In-depth interviews and a questionnaire survey with college students were conducted to figure out the type and the level of consumer confusion. Results showed that college students were somewhat confused when they chose information channel and when they understood and used the chosen information. It was found that confusion was due to partly because of too many information and partly because of the lack of consumer searching skill.

• 한국콘텐츠학회논문지
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• 제9권1호
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• pp.455-464
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• 2009

영어 마찰음을 발음하기 어려운 점은 잘 알려졌는데, 한국 대학생들이 마찰음을 포함하는 영어 순자음을 인지하는데도 마찬가지로 어려움을 느끼는지 알아보기 위하여 40명의 한국 대학생들을 대상으로 영어 순자음이 들어간 임시어를 4가지 다른 운율적 위치(초성, 종성, 강세 앞 모음사이, 강세 뒤 모음사이)에서 인지하는 테스트를 실행하였다. 실험 참가자들은 초성이나 강세 앞 모음사이처럼 강한 위치의 자음을 종성이나 강세 뒤 모음사이의 약한 위치보다 더 정확하게 판별하는 인지패턴을 보여주었다. 한국 학생들의 인지의 어려움은 모든 운율 위치에서 영어 목표자음의 조음방법 혼동 때문에 대부분 발생하였다. 그밖에, 조음장소와 유무성의 혼동도 일어났는데, 조음장소의 혼동은 모든 운율 위치에서 주로 [f]의 음향적 속성 때문에 일어났으며 유무성의 혼동은 운율 위치의 영향 때문에 발생하였다. 이러한 조음방법, 조음장소, 유무성의 혼동은 목표자음의 음성적 속성 그리고/또는 피실험자의 모국어 속성으로 설명되었다.

• 한국정보과학회논문지:소프트웨어및응용
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• 제34권11호
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• pp.1001-1010
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• 2007

HMM은 파라미터의 수가 많을수록 모델링 성능이 향상되어 해당 클래스 데이타는 뿐만 아니라 혼동되는 다른 클래스 데이타에 대해서도 높은 확률을 출력하는 경향이 있다. 그러므로 단순히 파라미터 수를 증가 시키는 것은 변별력 향상에 도움이 되지 않는다. 본 논문에서는 혼동되는 클래스 데이터의 확률을 이용한 혼동 확률 선택 기준CMC(Confusion Model Selection Criterion)과 혼동 클래스 데이터를 구성하여 혼동 모델을 만들고 이것을 이용한 새로운 인식 방법인 RCM(Recognition using Confusion Models)을 제안하였다. 제안한 인식 방법은 혼동되는 클래스 데이타의 구성으로 혼동 데이타 집합을 만들고 이것을 이용하여 별도의 혼동 모델을 훈련한 후, 혼동 모델의 확률을 해당 표준 모델의 확률에서 차감하여 해당 클래스 데이타의 오인식 가능성을 억제한다. 모델 선택 기준 CMC를 온라인 필기 숫자 데이타를 대상으로 실험하여 기존 모델 선택 기준인 ML, ALC2, BIC와 비교 분석한 결과, 제안한 방법인 CMC가 적은 파라미터로 좋은 결과를 보였으며, 제안한 혼동 모델 인식 방법인 RCM은 93.08%의 인식률을 보여 표준 모델만을 사용한 인식한 방법보다 정인식률이 약 1.5%향상되었고, 이는 오류의 17.4%가 감소된 결과이다.

• 한국심리학회지:학교
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• 제18권2호
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• pp.221-247
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• 2021

본 연구에서는 전문상담교사의 역할정체성 혼란이 소진 및 직무 만족에 미치는 효과를 살펴 보았다. 전문상담교사의 역할정체성 혼란이 소진 및 직무 만족에 영향을 미치는 경로를 설명하는 매개변인으로 역할갈등을, 이러한 매개효과를 조절하는 변인으로 직무의미창조를 설정하였다. 설문조사를 통해 전문상담교사 총 150명의 응답을 수집하여 분석한 결과, 역할정체성 혼란은 역할갈등 및 소진과 정적 상관, 직무 만족과 부적 상관이 있는 것으로 나타났다. 또한 역할갈등이 역할정체성 혼란과 소진 및 직무 만족의 관계를 매개하는 것으로 나타나, 역할정체성 혼란이 소진 및 직무 만족에 직접적으로 영향을 미치기보다는 역할갈등을 통해 간접적으로 영향을 미치는 것으로 나타났다. 한편 변인들의 경로에서 직무의미창조에 의한 조절된 매개효과는 없는 것으로 나타났다. 논의에서는 연구 결과의 함의와 연구의 한계에 대해 기술하였다.

• IEIE Transactions on Smart Processing and Computing
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• 제4권4호
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• pp.272-280
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• 2015

This paper proposes color databases that can be used for various purposes for people with a color vision deficiency (CVD). The purpose of this paper is to group colors within the sRGB gamut into the CIE $L^*a^*b^*$ color space using the Brettel algorithm to simulate the representative colors of each group into colors visible to people with a CVD, and to establish a confusion line database by comparing colors that might cause confusion for people with different types of color vision deficiency. The validity of the established confusion lines were verified by using an Ishihara chart. The different colors that confuse those with a CVD in an Ishihara chart are located in the same confusion line database for both protanopia and deutanopia. Instead of the 3D RGB color space, we have grouped confusion colors to the CIE $L^*a^*b^*$ space coordinates in a more distinctive and intuitive manner, and can establish a database of colors that can be perceived by people with a CVD more accurately. Editor - Highlight - Do these changes reflect the intended meaning? If not, please rephrase as intended.

• 복식문화연구
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• 제29권1호
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• pp.48-64
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• 2021

Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, "greenwashing" (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.

• 한국도로학회논문집
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• 제14권2호
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• pp.157-164
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• 2012

도로표지는 도로의 원활한 소통을 위해 운전자에게 안내를 위한 정보를 제공하는 시설물로써, 설치 및 관리기준은 도로법 제57조 및 국토해양부장관령인 도로표지규칙으로 정하고 있다. 하지만 도로표지규칙에서 정하는 사항에 대해 준수하지 않은 경우와 예외사항을 과다 적용하는 경우가 종종 발생하여 도로표지의 혼란정도를 야기하게 된다. 이를 포함하여, 도로명 안내표지, 출구중심 도로표지 등 다양한 도로표지는 운전자에게 이해하기 어려운 것일 수 있으며, 그에 따른 혼란정도가 높아질 수 있다. 본 연구에서는 도로표지 중 도시지역의 방향표지를 대상으로 하여 혼란정도를 유발시킬 수 있는 도로표지의 요소를 제시하고, 정보표기 한정 개수를 산출하였으며, 혼란정도 인자를 그래프 이론을 통해 모형화하였다. 또한, 그에 따른 도로표지의 혼란정도를 예측하였다. 교차로별 혼란정도의 값과 3년간 교통사고 통계자료와의 비교를 통해 도로표지의 혼란정도가 교통에 미치는 영향에 대해 제시하였다.

• 대한물리의학회지
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• 제15권3호
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• pp.99-108
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• 2020

PURPOSE: This study examined the effects of the confusion level in performing dual tasks using smartphones while walking in subjects with chronic ankle instability (CAI). METHODS: Twenty subjects with CAI and 20 healthy subjects participated in the study. The spatial, temporal, spatial-temporal, and variability gait parameters were measured using GAITRite under four different conditions: general gait, web surfing during gait, texting during gait, and gaming during gait. Two-way repeated-measures analysis of variance was used to analyze the interaction according to the group (2) and confusion level in dual-tasks (4). One-way repeated-measures analysis of variance was used to compare the changes within the group according to the confusion level in dual-tasks. The changes between groups were compared using an independent t-test. The statistical significance level was set to p = .05. RESULTS: Significant interactions in the temporal and spatial-temporal gait parameters were found between the dual-task conditions and the other groups (p < .05). Significant within-group differences in the spatial, temporal, and spatial-temporal gait parameters were found according to the confusion level in dual tasks (p < .05). Significant between-group differences were observed in the temporal and spatial-temporal gait parameters according to the confusion level in dual tasks (p < .05). CONCLUSION: The effect of the confusion level in dual tasks was greater in subjects with CAI than in healthy individuals. This study suggests that to prevent reinjury to the ankle, subjects with CAI should avoid dual tasks such as using smartphones while walking.