• The Research Journal of the Costume Culture
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• v.29 no.4
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• pp.505-521
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• 2021

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in the Seoul metropolitan area who had experience of purchasing fashion products through internet shopping. A total of 392 questionnaire were analysis, with frequency, reliability, factor, correlation, and regression analysis completed using the SPSS statistics program. The results of the study showed that consumer confusion and shopping fatigue in internet shopping environment affected negative purchasing behaviors. First, consumer confusion comprised overload confusion, similarity confusion, and ambiguity confusion. It was found that overload confusion and similarity confusion significantly affected shopping fatigue. Second, shopping fatigue significantly affected negative purchasing behaviors, and an increased level of shopping fatigue result in, increased purchase delay and non-purchase behavior. Third, consumer confusion (overload confusion, similarity confusion, ambiguity confusion) significantly affected purchase delay behavior, while similarity confusion and ambiguity confusion significantly affected non-purchasing behavior. These results will provide useful data for e-CRM and marketing directions of internet companies and will contribute to rational decision-making of internet consumers and improve the quality of consumer life.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.743-759
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• 2014

The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

• Korean Journal of Human Ecology
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• v.22 no.3
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• pp.455-471
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• 2013

The purpose of this study was to investigate on what kinds of consumer confusion exist and how much confusion consumers experience during their information search process. In-depth interviews and a questionnaire survey with college students were conducted to figure out the type and the level of consumer confusion. Results showed that college students were somewhat confused when they chose information channel and when they understood and used the chosen information. It was found that confusion was due to partly because of too many information and partly because of the lack of consumer searching skill.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.455-464
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• 2009

Based on the observation that Korean speakers of English have difficulties in producing English fricatives, a perception experiment was designed to investigate whether Korean speakers also have difficulties perceiving English labial consonants including fricatives. Forty Korean college students were asked to perform a multiple-choice identification test. The consonant perception test consisted of nonce words which contained English labial consonants [p, b, f, v] in 4 different prosodic locations: initial onset position, intervocalic position before stress, intervocalic position after stress, and final coda position. The general perception pattern was that the mean accuracy rates were higher in strong position like CV and VCVV than in weak position like VC and VVCV. The difficulties in perceiving the English targets resulted mainly from bidirectional manner confusion between stop and fricative across all prosodic locations. The other types of misidentification were due to place confusion as well as voicing confusion. Place confusion was generated mostly by the target [f] in all prosodic position due to acoustic properties. Voicing confusion was heavily influenced by prosodic position. The misperception of the participants was accounted for by phonetic properties and/or the participants' native language properties.

• Journal of KIISE:Software and Applications
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• v.34 no.11
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• pp.1001-1010
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• 2007

HMM tends to output high probability for not only the proper class data but confusable class data, since the modeling power increases as the number of parameters increases. Thus it may not be helpful for discrimination to simply increase the number of parameters of HMM. We proposed two methods in this paper. One is a CMC(Confusion Likelihood Model Selection Criterion) using confusion class data probability, the other is a new recognition method, RCM(Recognition Using Confusion Models). In the proposed recognition method, confusion models are constructed using confusable class data, then confusion models are used to depress misrecognition by confusion likelihood is subtracted from the corresponding standard model probability. We found that CMC showed better results using fewer number of parameters compared with ML, ALC2, and BIC. RCM recorded 93.08% recognition rate, which is 1.5% higher result by reducing 17.4% of errors than using standard model only.

• Korean Journal of School Psychology
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• v.18 no.2
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• pp.221-247
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• 2021

This study was conducted to determine if the relationships between role identification confusion and burnout and between role identification confusion and job satisfaction are mediated by role conflict and whether job crafting moderates the mediating the relationships between role conflict and burnout and between role conflict and job satisfaction. A total of 150 professional school counselors completed a survey about role identification confusion, role conflict, burnout, job satisfaction, and job crafting. The results of a correlation analysis showed that the relationship between role identification confusion and burnout was statistically significantly positive, the relationship between role identification confusion and job satisfaction was statistically significantly negative, and that role conflict mediated the relationships between role identification confusion and burnout and between role identification confusion and job satisfaction. However, the moderated mediation effect of job crafting in these relationships was not statistically significant. This paper discusses this study's limitations and suggestions for further research.

• IEIE Transactions on Smart Processing and Computing
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• v.4 no.4
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• pp.272-280
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• 2015

This paper proposes color databases that can be used for various purposes for people with a color vision deficiency (CVD). The purpose of this paper is to group colors within the sRGB gamut into the CIE $L^*a^*b^*$ color space using the Brettel algorithm to simulate the representative colors of each group into colors visible to people with a CVD, and to establish a confusion line database by comparing colors that might cause confusion for people with different types of color vision deficiency. The validity of the established confusion lines were verified by using an Ishihara chart. The different colors that confuse those with a CVD in an Ishihara chart are located in the same confusion line database for both protanopia and deutanopia. Instead of the 3D RGB color space, we have grouped confusion colors to the CIE $L^*a^*b^*$ space coordinates in a more distinctive and intuitive manner, and can establish a database of colors that can be perceived by people with a CVD more accurately. Editor - Highlight - Do these changes reflect the intended meaning? If not, please rephrase as intended.

• The Research Journal of the Costume Culture
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• v.29 no.1
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• pp.48-64
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• 2021

Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, "greenwashing" (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.

• International Journal of Highway Engineering
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• v.14 no.2
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• pp.157-164
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• 2012

Road signs serve guide informations for efficient traffic control and are regulated by Road Sign Regulation. But few road managers break the regulation because of civil complaint and cause driver's confusion. Also, as promote the road name guide signs and the new road signs on expressway, the driver's confusion being increased. This study analysis factors of driver's confusion, calculates limited information on road signs and specifies modes of driver's confusion caused by road signs. The traffic accident data during 3 years is calculated in order to see how much intimate connection between the road sign confusion and the traffic.

• Journal of the Korean Society of Physical Medicine
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• v.15 no.3
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• pp.99-108
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• 2020

PURPOSE: This study examined the effects of the confusion level in performing dual tasks using smartphones while walking in subjects with chronic ankle instability (CAI). METHODS: Twenty subjects with CAI and 20 healthy subjects participated in the study. The spatial, temporal, spatial-temporal, and variability gait parameters were measured using GAITRite under four different conditions: general gait, web surfing during gait, texting during gait, and gaming during gait. Two-way repeated-measures analysis of variance was used to analyze the interaction according to the group (2) and confusion level in dual-tasks (4). One-way repeated-measures analysis of variance was used to compare the changes within the group according to the confusion level in dual-tasks. The changes between groups were compared using an independent t-test. The statistical significance level was set to p = .05. RESULTS: Significant interactions in the temporal and spatial-temporal gait parameters were found between the dual-task conditions and the other groups (p < .05). Significant within-group differences in the spatial, temporal, and spatial-temporal gait parameters were found according to the confusion level in dual tasks (p < .05). Significant between-group differences were observed in the temporal and spatial-temporal gait parameters according to the confusion level in dual tasks (p < .05). CONCLUSION: The effect of the confusion level in dual tasks was greater in subjects with CAI than in healthy individuals. This study suggests that to prevent reinjury to the ankle, subjects with CAI should avoid dual tasks such as using smartphones while walking.