• 무역학회지
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• 제46권2호
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• pp.301-321
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• 2021

This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

• Human Ecology Research
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• 제57권3호
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• pp.395-406
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• 2019

This study examined what meaning East Asian women showed in their costume history through a discourse of hair adornments such as wigs and that Gache was not just a luxury decoration. In addition, we examined Gache hair trends with Eonjeun-meori (braid wraps around the entire head) in the Joseon dynasty (Korea), Gigye(旗?) hair in the Quing dynasty (China) and Mage(?) hair in the Edo period (Japan) during the $18^{th}$ and $19^{th}$ centuries. The significance of the phenomenon of East Asian Gache culture in the $18^{th}$ and $19^{th}$ centuries was analyzed from the internal desires of women. The details are as follows. First, the magnification by the hair decoration was identified with self-authority and used as a sign to express self-respect or a desire for self-esteem. The extended Gache was an external body extension to raise self-authority and increase activeness. Second, self-satisfaction through showing off was associated with a women's search for identity. There was excessive consumption to boast status, wealth and femininity, but the mania continued because women obtained psychological satisfaction by feeling that their sacrifices for the Confucian order were compensated. Third, the frenzy of Gache was accepted as a way for women to resist social regulations and find themselves as main participants in social activities. Showing their appearance in East Asian Gache culture was a way of inner self-searching and a process for women to find themselves as a social entity.

• 동양고전연구
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• 제73호
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• pp.65-89
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• 2018

'주부의 명절증후군'이라는 신조어까지 만들어낸 제사 문화와 시집살이 문화는 어쩌면 오랜 전통이 아닌 최근의 문화일 것이라는 생각에서 출발한 본 연구는 조선시대 부권(婦權)의 상실이 조선 후기 성행한 '양반-되기' 문화 때문이라는 것을 밝히는 데 목적이 있다. 조선 중기까지 여성 특히 가정 내 부인은 친정에서 가지고 온 재산과 친정과의 유대를 통해 나름의 권위를 가지고 주체적 삶을 살았다. 하지만 이러한 부권(婦權)은 임병양란 이후 영세해진 가문을 지키기 위해 딸을 상속에서 배제하면서 사라졌다. 그렇지만 전 인구의 양반화가 불가능했기 때문에 양란을 기점으로 종법제에 입각한 성리학적 가부장제가 전 인구로 확산될 수는 없었다. 성리학적 가부장제가 전 인구의 보편적 윤리가 된 것은 양란 이후 지속적 사회 변화 속에서 양반의 수가 급증하였기 때문이다. 게다가 천자부터 평민까지 모든 사람이 종법제를 지켜야 한다는 정주학의 예론은 모든 집안에 '사당'을 두어 조상의 제사를 모시라고 하는 "주자가례"를 통해 실현되었다. 경제력을 상실한 양반이 자신을 양반으로 내세울 수 있는 유일한 근거는 오직 준엄한 의례밖에 없었으며, 양인에서 양반이 된 사람들 또한 양인과의 구별을 위해 '형식적 예'만을 강조할 수밖에 없었다. 이렇게 19세기 조선의 '양반-되기' 문화는 성리학적 가부장제에 의한 예법을 공고히 했다. 이 결과 여성은 오로지 시집을 위해 종사하는 존재가 되었으며 이렇게 하는 것이 남편과 아들의 가문을 지키는 일이라 생각해 스스로를 옥죄기도 했다.

• 한국조경학회지
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• 제45권6호
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• pp.160-170
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• 2017

현관식 기념 건축물로 축조하는 패방은 정표와 장려의 기능을 가지고 있다. 시대의 발전에 따라 더 많은 역사 문화적인 내용 및 사회 기능이 부여된다. 본 연구는 타이산 명승지 중부에 위치한 홍문궁의 4기 패방을 대상으로 문헌연구와 현장조사 및 시각적 분석 방법을 통해 기본 속성, 공간 척도와 공간 느낌, 기능 등 3가지 측면을 연구하였다. 연구 구간 안에 있는 패방의 재료는 모두 석조이며, 건조 위치에 따라 명승지 및 사찰의 패방 등의 2종과 기능에 따라 표지, 기념, 문형 등 3종이 있다. 형태와 크기를 보면 '공자등림처방(孔子登臨處坊)'이라는 패방의 수준이 가장 높아 유교 문화의 지위를 중요시하였음을 알 수 있다. 패방의 입지 공간은 실체와 감성 등 2가지 측면으로 상호 작용을 통해 이해하면 전체 경관의 공간적 의미를 완전하게 파악할 수 있다. 공간 척도로 볼 때 패방은 다른 경관요소와 서로 조화를 이루고, 한정된 선형 공간 중 사물 간 또는 사물과 사람 간 상호 비교를 통해 패방의 시선 초점 기능을 강조하고, 관광객들이 패방 아래를 통과할 때의 느낌을 증진시킬 수 있다. 홍문궁 패방은 공간을 합치고 규정하는 기능을 가지고 있다. 배열방식이 시선을 더욱 뻗어 나갈 수 있게 한다. 패방 위에 있는 대련과 글씨는 등산 전의 기대감을 증가시키고, 공간의 안내 기능을 강화시킨다.

• 한국의사학회지
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• 제26권1호
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• pp.87-96
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• 2013

This study confirmed that a doctor named Lee, Seok-gan whose name has been widely known but whose real identity has remained unclear, was an active Confucian doctor in the 16th century. In addition, through the newly discovered "Daeyakbu" among his family line, writings, and relics that have been handed down in a family, this study looked into his medical philosophy and medicine culture. The author of "Ieseokgangyeongheombang"(Medical Book by Lee, Seok-gan(李石澗), Seok-gan is the same person as an active famous doctor Lee, Seok-gan(李碩幹, 1509-1574) in the 16th century. Such a fact can be confirmed through "Samuiilheombang", "Sauigyeongheombang" and the newly opened "Ieseokgangyeongheombang". Lee, Seok-gan was born in the 4th ruling year of king Jungjong (1509) and was active as a doctor until the 7th ruling year of king Seonjo(1547); his first name is Jungim with the pen name-Chodang, and he used a doctor name of 'Seokgan.' He was known as a divine doctor, and there have been left lots of anecdotes in relation with Lee, Seok-gan. Legend has it that Seokgan went to China to give treatment to the empress, and a heavenly peach pattern drinking cup and a house, which the emperor bestowed on Seokgan in return for his great services, still have remained up to the present. Usually, Seokgan interacted with Toegye Lee Hwang and his literary persons, and with his excellent medical skills, Seokgan once gave treatment to Toegye at the time of his death free of charge. His medical skills have been handed down in his family, and his descendant Lee, Ui-tae(around 1700) compiled a medical book titled "Gyeongheombangwhipyeon(經驗方彙編)". Out of Lee, Seok-gan's keepsakes which were donated to Sosu museums by his descendant family, 4 sorts of 'Gwabu'(writings of fruit trees) including "Daeyakbu" were discovered. It's rare to find a literary work left by a medical figure like this, so these discoveries have a deep meaning even from a medicine culture level. Particularly, "Daeyakbu" includes the typical "Uigukron". The "Uigukron", which develops its story by contrasting politics with medicine, has a unique writing style as one of the representative explanatory methods of scholars' position during the Joseon Dynasty; in addition, the distinctive feature of "Uigukron" is that it was created in the form of 'Gabu' other than a prose.

• 동양고전연구
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• 제43호
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• pp.183-207
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• 2011

본 연구는 현재 이루어진 종묘제례악의 미의식과 다른 관점에서 여러 사상을 배경으로 완성된 종묘제례악의 피리 선율을 중심으로 미적 요소를 찾아보고 그에 따른 미의식을 살펴보았다. 종묘제례악은 조선시대 역대 왕과 왕비의 신위를 모신 곳에 제사를 지내는 것으로, 유교제사 의례의 결정체이자 제례문화의 대표적 문화유산으로 1964년 국가중요무형문화재(國歌重要無形文化財) 제 1호로 지정되었다. 또 2001년 5월 18일에는 유네스코(UNESCO)지정 '인류구전 및 무형유산걸작'으로 한국에서는 가장 먼저 등재되어 그 우수성을 인정받았다. 오랜 기간 조선왕조와 명운을 같이한 제례문화의 대표적인 문화유산일 뿐만 아니라, 우리조상들에 의해 창조된 악 가 무에 따른 총체적 예술형태의 아름다움을 집대성한 우리음악의 정수(精髓)로 인정받으며 전해지고 있다. 또 유교사상 뿐 아니라, 예악사상을 비롯하여 음양오행사상과 삼재사상(三才思想), 팔괘사상(八卦思想)의 전통사상을 배경으로 하고 있다. 이러한 종묘제례악에는 정관미 유장미 자연미 장려미 조화미가 내제되어 있다. 정관미는 희문과 전폐희문에서 찾아 볼 수 있었다. 유장미는 정대업에만 나타나는 특징이라 할 수 있다. 자연미는 변주시 선율진행에서 노련한 연주기교로 자연스런 창작이 연결되는 부분으로 희문과 전폐희문에 잘 나타나고 있다. 장려미는 보태평 악장선율의 가장 두드러진다. 또 조화미는 종묘제례악의 불협화음이 협화로 음악에서 자연스러운 조화미적인 관점의 미의식이 두드러지게 나타나는 정대업의 소무에 잘 나타나고 있다.

• 복식문화연구
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• 제25권2호
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• pp.130-144
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• 2017

The purpose of this study is to apply iconology to discover the symbolic system of imaginary animals focused on four representative auspicious animals in Korean folk paintings. Study methods included literature review of folk paintings, iconological analytics books, and articles. A total of 16 folk paintings of four auspicious animals in the Joseon Dynasty were analyzed using Panofsky's iconology. The four auspicious animals were Yong(dragon), Bonghwang(the eastern version of the phoenix), Shingoo (divine turtle), and Kirin(one-horned combination of a dragon and horse). According to iconological analysis, Yong is a typical symbol of royal authority, a deity of water as an object of respect with a remarkable talent of transformation, and in iconographical interpretation, represents reverence for transcendent power. Bonhwang is the symbol of a king, sun worship, the emblem of nobility and integrity, and in iconographical interpretation, the psychic bing in the sky. Shingoo is fortune prophecy, longevity and immortality, an envoy of deity, and according to iconographical interpretation, the organic view of the world. Kirin is a divine benign creature, a symbol of talent and honor, mediator between sky and earth, and in iconographical interpretation, an expression of Confucian ideology. This study produced three results. First, the four auspicious animals projected the human hope to overcome human limitations through divine creatures with mythical abilities. Second, they reflected everyday common hopes and values of pursuing fortunes and happiness. Third, the four auspicious animals' iconology was not independent of each other; it seemed to be common to and combined with each other.

• Strategy21
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• 통권42호
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• pp.293-317
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• 2017

A series of immoral conducts are repeatedly occurring by some commanders and high-ranking officers in the ROK navy. They are seriously compromising not only harmony and solidarity of the organization, but also pride and morale of members of the service. They seem to be results of the fragile ethical background of the service as well as of failures in military education and training on ethics. This paper sees backgrounds of weak ethical foundations of the navy as follows: the enduring legacies of cultural factors, such as the toxic military culture of the Japanese colonization, dark side of mariners' traditions, the sea-aversive Confucian culture, and unique characteristics in any small organization or society, etc... This paper also suggests the current ethnic systems of the navy are primarily based on responsive measures against misdeeds, rather than fundamental prescriptions for immoral behaviors, in the absence of ethical instrument for warriors. The paper also emphasizes the importance of developing character-based leadership, founded on, above all, respects for human integrity and strong sense of honor. Moreover, the importance of accountability in charging the command, as advocated by the US navy, is also stressed in order to establish a more robust ethic ground within the navy. Based on these analyses, the author proposes that in order to become a stronger and healthier fighting force, the navy needs to make continuous command efforts and organizational innovations to improve ethic principle and moral standard of the service, to strengthen ethics of naval leaders by a robust system of ethical education and training programs, and ultimately to solidify a navy culture in which moral passions and energies are spreading over.

• 한국융합학회논문지
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• 제11권11호
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• pp.135-145
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• 2020

4차 산업혁명시대에 진입하면서 디자인은 초연결사회의 다매체간의 융합으로 진행되고 있다. 특히 전통문화와 브랜드의 디자인 이념과의 융합은 디자인 영역에서 큰 화제로 다뤄지고 있다. 이러한 지점에서 중국의 선사상과 디자인이 융합된 무인양품의 디자인은 매우 주목할 만하다. 중국의 선(禅)사상은 노자와 장자의 사상을 흡수하여, "무상(無相)의 모습, 무주(無住)의 근본, 무념(無念)의 종지"를 목적으로 삼아 유가철학과 도가철학, 그리고 미학이 공존하는 독특한 사상 체계를 형성하였다. 그렇다면 전통문화로서 선사상은 무인양품의 디자인 속에서 어떤 모습으로 나타고 있는가? 본 연구는 이러한 문제의식에서 출발해 중국 선사상이 반영된 무인양품의 디자인 특징을 살펴보았다. 그 결과, 중국의 선사상을 지닌 무인양품의 디자인 특징은 미니멀리즘 조형, 단일적 색채, 생태적 소재, 인간성 체험의 네 가지로 귀결됨을 확인할 수 있었다.

• 한국생활과학회지
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• 제15권3호
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• pp.469-480
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• 2006

Patterns in clothing symbolize some specific meaning that differs across cultures and religions, although patterns have been mostly used to realize human desires to overcome natural hazards in every culture or religion. This research aims to compare animal patterns of Korea (Confucian/Buddhism culture) with those of Byzantine (Christian culture), based upon a research method of literature survey. It is found through the research that both cultures used common patterns, such as dragon, butterfly, bat, honeybee, peacock, fish, and chicken. In the case of dragon patterns, Korea used it to symbolize emperor, dignity, or authority, while Byzantine used it for devil. Bat patterns had different symbolic meanings in both cultures: they mean happiness, longevity, prosperity or many off-springs in Korea while they mean misfortune or unhappiness in Byzantine. On the other hand, the rest of animal patterns, including butterfly, honeybee, peacock, chicken, had quite a similar symbolic meaning. Butterfly means change of life or beginning of new life in Korea, whereas it means resurrection in Byzantine. Honeybee symbolizes diligence, order, and cooperation. Many animal patterns were used in both cultures at the same time. Another difference can be found in terms of the kind of animals; for example, Korea used wild goose, pheasant, giraffe, deer, mandarin duck & turtle, while Byzantine used eagle, snake, pigeon. Of course, each and every animal has its own meaning, mostly positive. Except dragons and bats, both cultures have a similar meaning in most of animal patterns. Generally speaking, Korea used imaginary animals to pray for human happiness, but Byzantine used real animals to pray for resurrections.