• Journal of the Korean Home Economics Association
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• v.39 no.12
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• pp.253-269
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• 2001

The goal of this study is to examine the level of disposition conformity in everyday life and behavior conformity in clothes brand choice, and analyze the effects of disposition conformity and influential variables on behavior conformity in brand choice. For this analysis, the data were collected from 478 middle school and high school students in Seoul through surveys. Frequency, percentage, mean, standard deviation, Pearson's correlation coefficient, ANOVA, t-test, Duncan's multiple range test and multiple regression have been used to analyze the research objectives. Main findings are following; First, the 62.8% of the students showed high level of disposition conformity, and the 60.7% of them showed relatively low level of behavior conformity in brand choice. The adolescent consumers'disposition conformity to the reference groups in everyday life is in the order of parents, peer group, and mass media star. Second, the group differences in disposition conformity are diversified by independent variables. Among socio-demographic variables, disposition conformity to peer group differ by grade and disposition conformity to parents differ by the parents'education. Sex causes differences between groups in all disposition conformity except parents. In economic variables, the perceived level of living raises differences between groups in disposition conformity to the parent and whole disposition conformity. As the degree of disposable money gets higher in buying clothes, adolescent consumers conform more to the mass media star. Disposition conformity to parents and peer group were also differed by self-esteem. Third, significant variables, which affect the adolescent consumers'behavior conformity in brand choice, are grade, their mother's education, degree of disposable money in buying clothes, and disposition conformity to peer group and mass media star.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.575-587
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• 2010

This study identifies the effects of the perceived risk by adolescents on fashion brand conformity for peer groups. Perceived risk, self-esteem, and gender were adopted as variables in order to analyze conformable fashion brand behavior with peer group consideration. A quantitative survey used 672 questionnaires from male and female students between the ages of 14 and 18. The data were analyzed using factor analysis and regression analysis. The results are as follows. First, the dimensions of the brand conformity and perceived risk were revealed. The brand conformity dimensions were normative, informational, and identificational conformity. The perceived risk dimensions were socio-psychological, economic, exchange-refund, performance, management, and fashion risks. Second, fashion (+) and performance (-) risk significantly affected three types of brand conformity. In addition, socio-psychological and economic risk positively affected informational brand conformity. Third, there were more factors of perceived risk that affected brand conformity in the highly self-esteemed group and in the female adolescent group.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.445-455
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• 2014

The purpose of this study is to examine what variables influence on teenagers' exposure to sexual content on their smartphone. For this, the present research used demographics, self-control, parental monitoring, conformity to peer groups, sensation seeking, differential association and media use as independent variables and applied survey method based on 449 teenagers. Main findings are as follows. First, male and high school students who have high school graduated father exposed to sexual content more, and the lower self-control and higher conformity to peer groups and differential association, the more exposed to sexual content. Second, male and high school students were intentionally exposing to sexual content more, and the lower self-control and higher differential association, the more intentionally exposing to sexual content.

• Korean Journal of Psychosomatic Medicine
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• v.6 no.2
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• pp.97-103
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• 1998

A dolescence can be defined as the period between pubescence and physical maturity, and the passage through adolescence(age of 12-19) forms a critical period. Major developmental tasks of adolescence are construction of an emancipated identity, realistic ambitions, and reasonable ideals, and the further development of sexual and social identities. In early adolescence one struggles to adjust psychologically to the spurt in growth and tensions filled with sexual and aggressive impulses. There are reshuffling of peer groups due to differing rates of maturation, early adolescence crushes, sublimation of sexuality, and the resurgence of oedipal feelings. One reaches so-called period of formal operations in cognitive development. In mid-adolescence one struggles to overcome family attachments and controls, and it is a time marked by revolt and conformity. One has to overcome sexual repression while caught in reactivation of oedipal attachment. Peer groups gains in importance, and the peer group changes into a youth group that carries the youth culture. Late adolescence is a period of achieving an ego identity and capacities for intimacy. One has to prevent premature closure : Identity foreclosure limits both opportunity and the ability to guide one's own life. Gradually adolescent begins to have a loss self-centered and narcissistic orientation to one's sexual and affectional needs, and becomes involved in love relationship.

• CRM연구
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• v.3 no.2
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• pp.1-20
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• 2010

Due to the nature of teenage students' common tendency of being drawn to consumption conformity engendered by popular trends, and further expanding their unique collectivist culture, this study presumes that middle and high school female students as well have an influential factor that creates their distinctive trait. This study is intended to investigate the students' personal characteristics and effects of social reference groups, and further scrutinize how these influences transcends to deviant make-up behaviors. A total of 297 subjects, middle and high school female students, participated in a survey, using questionnaires focused primarily on the degrees of color makeup and the influences imposed by classmates. The findings of the study are as follows. First, regarding makeup behavior displayed by middle and high school female students, social self-esteem had positive influence on innovation and peer pressure. Second, perceived visibility conversely had negative impacts on innovation and peer pressure. This indicates that if perceived visibility is at a salient level, this already signifies lack of innovation. Third, makeup innovation and peer pressure demonstrated by middle and high school students all showed positive influence on their makeup behaviors. Additionally, peer pressure, in comparison to innovation, had greater influence on makeup behaviors, which indicates that peer pressure play a great role in makeup behavior of middle and high school students. Fourth, makeup behaviors showed strong impacts on makeup satisfaction and rendering deviant behaviors, which indicates that a new direction and perspective regarding middle and high school students' makeup behavior is critical.