• Journal of Korean Medical classics
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• v.26 no.4
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• pp.43-70
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• 2013

Objective : analysis of words related with medical concept and context of paragraphs in Suwen of Huang Di Nei Jing based on concreteness and ideality. Method : First, I extract words having medical concept out of the whole sentence of Huang Di Nei Jing. and classifies them according to the type of medical concept. Second, I classify all sentence of it on the basis of analysing of the words. Result : 1. There are not an interrelationship between the abstract and concrete words from the perspective of cause and effect. Abstract words group are divided into two different parts according to the fundamental character. There are the concept being formed from pure idea and the concept being formed from material idea. The main words composed most important part of the oriental medicine have a combination mode with these two word groups. 2. We have several data about concreteness and ideality of Huang Di Nei Jing. Subjects and contents in provisions are concrete relatively. But the logical basis of sentences is remarkably ideational. Many kinds of abstract words are used dominantly to compose logics of these basis. It confirms that concrete words can not be used to make theories and concepts in Suwen. Conclusion : I analyzed words related with medical concept and context of paragraphs in Suwen of Huang Di Nei Jing based on concreteness and ideality and I found that the concept and logical system of Huang Di Nei Jing in the objective point of view.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.1
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• pp.29-36
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• 2013

So many researchers have been interested in key success factors of technological start-ups. However, previous studies have not focussed on Concreteness of technological capabilities at the growth stages and industry in technological start-ups. The purpose of this study is to investigate the Concreteness of technological capabilities that have influence on performance of technological start-ups. Empirical data was collected from 342 firms in BI in Korea. It used the questionnaire method for the CEO, It is executed the Regression analysis to test hypotheses of influencing effects. Results of the hypothesis testing are summarized as follows: First, It was found that technological capabilities had statistically significant influence on firm performance. But the property based resources had lower significant influence. Second, This research found that the knowledge based resources had higher significant influence on technological start-ups performance at IT industry. Third, The knowledge based resources had higher significant influence on performance at growth stages. In conclusion, technological capabilities were verified as important firm resources of technology-based start-ups for firm performance. But the Concreteness of technological capabilities was significant differences by growth-stage of firms.

• Science of Emotion and Sensibility
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• v.17 no.1
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• pp.39-52
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• 2014

Use of vision and audition for video reality has made much advancement. However use of olfaction, which is effective in inducing emotion, has not yet been realized due to technical limitations and lack of basic research. In particular it is difficult to fabricate many odors required for each different video. One way to resolve this is to discover clusters of odors of similar smell and to use representative odor for each cluster. This research explored clusters of odors based on pairwise similarity ratings. 300 diverse odors were first collected and sorted them into 11 categories. We selected 152 odors based on their frequency, preference, and concreteness. Participants rated similarity on 1,018 pairs of odors from selected odors and the results were analyzed using multi-dimensional scaling (MDS). Based on the idea that low odor concreteness would support valid use of representative odor, the MDS results are presented from low to high smell concreteness. First, flowers, plants, fruits, and vegetables was classified under the easy categories to use representative odor due to their low smell concreteness (Figure 1). Second, chemicals, personal cares, physiological odors, and ordinary places was classified under the careful categories of using it due to their intermediate concreteness (Figure 2). Finally, food ingredients, beverages, and foods was classified under the difficult categories to use it because of their high concreteness (Figure 3). The results of this research will contribute to reduction of cost and time in odor production and provision of realistic media service to customers at reasonable price.

• Korean Journal of Child Studies
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• v.28 no.5
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• pp.19-36
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• 2007

This study explored proverb comprehension and use in elementary school children by familarity and concreteness of proverbs and children's age, sex, experience of living with grandparents. The 529 fourth and sixth grade participants completed a questionnaire probing knowledge of 16 proverbs; 4 each in four categories(familiar-concrete, familiar-abstract, unfamiliar-concrete, and unfamiliar-abstract). Results showed highest comprehension scores for familiar-concrete proverbs. Sixth graders obtained higher comprehension score than fourth graders in all four proverb categories. There was no difference between grades in frequency of proverb usage. An interaction effect between grade and sex showed that female sixth graders had the highest comprehension score. These results suggest a possibility of relationship between figurative language and cognitive development related to abstract thinking in late school-age children.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2000.05a
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• pp.287-291
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• 2000

후천성 한글 난동증 환자인 BHS를 대상으로 두 개의 과제를 이용하여 어휘 처리에 있어서의 구체성 효과(concreteness effect)를 조사하였다. 어휘판단과제를 실시한 결과 BHS는 구체어에 비해 추상어에 대해서 상대적으로 많은 오류를 나타내었다. 그러나 비단어에 대한 어휘 판단은 비교적 정확했다. 음독과제를 실시한 결과 어휘판단과제와 동일하게 구체어에 대한 음독수행은 매우 저조하였다. BHS는 구체어보다 추상어에 대한 처리의 손상 정도가 심한 것으로 판단된다. 이러한 결과는 심성어휘집에 있어서 구체어와 추상어가 독립적으로 표상되어 있을 가능성을 시사한다. 또한 BHS의 비단어에 대한 음독이 거의 불가능하였던 것은 자소-음소 변환 경로(조합경로)의 심한 손상에 기인한 것으로 생각된다.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.994-1009
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• 2016

Applying the S-O-R Model within an online context, a hypothesized model incorporates three review characteristics (perceived concreteness, exaggeration, and sufficient quantity of reviews) for apparel products in order to present their impact on consumer perceptions of review usefulness and consumer attitude toward and patronage intent for the online stores hosting the reviews. An online survey of Korean women (N=299) reported their experiences in purchasing apparel products online and reading apparel reviews on a regular basis. Testing of the hypothesized model showed the usefulness of reviews were determined by two review characteristics (S: perceived concreteness and sufficient quantity of reviews); however, the negative effect of exaggerated reviews were insignificant. In addition, the perceived usefulness of reviews (O-cognitive) hosted by an online store influenced online store attitude (O-affective) which subsequently led to online store patronage intent (R). This study systemically advances online retail literature by showing how the characteristics of online reviews (as a part of the online store environment) can influence attitude toward online stores and patronage intent for online stores. Long term relationships with consumers can be achieved through the building of mechanisms to enhance the perceived usefulness of reviews by employing the strategies of hosting concrete reviews and offering a sufficient quantity of reviews. This study addresses removes research gaps by testing an adapted the S-O-R Model that frames review information as an element of an online store environment using a large sample.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.3-12
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• 2014

A way to increase effectiveness of charitable donation ads is to activate or magnify emotional experiences (e.g., sympathy, empathy, psychological distress) among target audience. Past studies suggest that mental imagery and attention, which activate or magnify emotional experiences, can be influenced by verbal message attributes (i.e., message concreteness and valence) of charitable donation advertisements. Based on the previous research, the study built a conceptual framework for processing of charitable donation advertising: message concreteness and valence ${\rightarrow}$ mental imagery and attention ${\rightarrow}$ emotional experiences ${\rightarrow}$ donation intention. To verify the framework, the study investigated on the influence of message concreteness and valence on mental imagery and attention through assessing ERP responses. It also examined how message concreteness and valence have an effect on the intent to donate through measuring the amount of donation. The study revealed that concrete message activated mental imagery more than abstract message whereas negative message enhanced attentional level more than positive message. Compared to the other conditions, when the message was concrete and negative, the amount of donation was significantly large.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.224-236
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• 2022

This study tests the hypotheses that city slogan reduces the retrieval of city memory unrelated to the slogan from the long term memory and that some variables moderate this effect, using the experimental method. The theoretical basis for the hypotheses is from the structure of the long term memory and the principle of memory retrieval discussed in ANM(Associative Network Model). For the test of hypotheses, the study adopted 4 experimental groups (2(slogan relevance: high or low) * 2(slogan concreteness: high or low)) and 1 control group. Each experimental group was exposed to one slogan corresponding to its condition while the control group was not. Then, the recall score was compared among experimental and control groups. One hundred and seventy-four undergraduate students belonging to the college of the authors participated in the study. The sample group was between 18 and 27 years of age, with an average of 22.4 years, and 54 percent comprised males. Results showed that city slogan had a negative effect on the retrieval of city memory unrelated to the slogan in most experimental conditions. This effect was more evident when the slogan had high relevance or high concreteness. But the main effect did not appear when the slogan had low relevance and low concreteness.

• Korean Journal of Occupational Health Nursing
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• v.21 no.3
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• pp.175-183
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• 2012

Purpose: The purpose of this study was to investigate the relationship between nurse managers' facilitative communication as perceived by nurses and nurses' self-esteem. Methods: The subjects were 256 staff nurses at B hospital of C University in Kyeonggi-do. The data were collected between December 1, 2009 and January 12, 2010. The collected data were analyzed using the SAS program through t-test, ANOVA, Scheff$\acute{e}$ test, Pearson's correlation coefficients. Results: Nurses' self-esteem was higher when nurse managers perceived them as facilitative communicators in empathic understanding and genuineness subgroup of facilitative communication (p<.05). There was a positive correlation between nurse managers' facilitative communication and nurses' self-esteem(r=.15, p=.015). Also there was a positive correlation among the nurse managers' facilitative communication subgroups, empathic understanding; genuineness; concreteness(r=0.18, p=.004; r=0.18, p=.003; r=0.19, p=.002) and nurses' self-esteem. Conclusion: Nurse managers are in need of facilitative communication. Therefore, job education and training for improving nurse managers' communication skills particularly related to empathic understanding, genuineness and concreteness are required.

• Journal of the Korea Safety Management & Science
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• v.14 no.4
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• pp.271-279
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• 2012

Although digital contents markets grow very rapidly and are known as a higher value added industry, there is also potential risk in producing digital contents. Thus, many firms have begun to produce a firm's digital contents by outsourcing from other companies in order to catch-up new technologies and to make stable profits. However, since contracts are decided mostly based on bidding price and also standard contract are not available, there is a limit on the benefit from the contents outsourcing. Thus, this study argues that if both contract factors such as contract concreteness and flexibility are well managed, the on-line digital contents will increase the performance of a firm. This study deals with the influence on the firm's performance by the outsourcing in contract factors based on the empirical analysis. Using regression analysis with these two dependent variables, the findings showed that the contract concreteness had positive effects on both cost improvement performance and efficiency improvement performance, but the contract feasibility only had positive effect on efficiency improvement performance. In addition, the result of the study showed that the contract performance of outsourcing the digital contents have a positive impact on the partnership intention.