• 제목/요약/키워드: Competitiveness elements

검색결과 227건 처리시간 0.023초

VMO 구성요소의 패션 브랜드 태도효과에 관한 연구 (The Effect of VMD Structural Elements on Fashion Brand Attitude)

  • 박현희;전중옥
    • 한국의류학회지
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    • 제28권2호
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    • pp.224-234
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    • 2004
  • This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)'s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo's ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

Optimization of structural elements of transport vehicles in order to reduce weight and fuel consumption

  • Kovacs, Gyorgy
    • Structural Engineering and Mechanics
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    • 제71권3호
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    • pp.283-290
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    • 2019
  • In global competition manufacturing companies have to produce modern, new constructions from advanced materials in order to increase competitiveness. The aim of my research was to develop a new composite cellular plate structure, which can be primarily used for structural elements of road, rail, water and air transport vehicles (e.g. vehicle bodies, ship floors). The new structure is novel and innovative, because all materials of the components of the newly developed structure are composites (laminated Carbon Fiber Reinforced Plastic (CFRP) deck plates with pultruded Glass Fiber Reinforced Plastic (GFRP) stiffeners), furthermore combines the characteristics of sandwich and cellular plate structures. The material of the structure is much more advantageous than traditional steel materials, due mainly to its low density, resulting in weight savings, causing lower fuel consumption and less environmental damage. In the study the optimal construction of a given geometry of a structural element of a road truck trailer body was defined by single- and multi-objective optimization (minimal cost and weight). During the single-objective optimization the Flexible Tolerance Optimization method, while during the multi-objective optimization the Particle Swarm Optimization method were used. Seven design constraints were considered: maximum deflection of the structure, buckling of the composite plates, buckling of the stiffeners, stress in the composite plates, stress in the stiffeners, eigenfrequency of the structure, size constraint for design variables. It was confirmed that the developed structure can be used principally as structural elements of transport vehicles and unit load devices (containers) and can be applied also in building construction.

도시화에 따른 공공공간의 지속가능한 디자인 유형에 관한 연구 (A Study on the Design Types of Sustainable Public Spaces upon Urbanization)

  • 백승경;김주연;이승훈
    • 한국실내디자인학회논문집
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    • 제18권6호
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    • pp.158-165
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    • 2009
  • Ever since the industrial revolution, large cities have become a field of new lifestyle and urbanization, causing climate change and environmental pollution. As a result, countermeasures for revolving these problems is needed. In addition, large cities in the information age have become a space where each nation executes its public policy to express the competitiveness of each city. In this study, countermeasures for the environmental crises caused by urbanization as well as the sustainable spatial designs for the cities are investigated as a new source of urban competitiveness, and the environmental aesthetics for designing public space is considered. The purpose of this study is to suggest a direction for sustainable designs and planning that is applicable to public space. According to the definition of sustainability, the items of the spatial implementation of ecological, economical and social sustainability are categorized. Based on this categorization, the sustainable designs of public space are classified into five types, and a comprehensive analysis of good public spaces from previous literature is conducted. The concepts of design and three elements--public space, sustainability, and their instrumental meanings, are integrated in this study. The significance of this study lies in the actual application of the classification to the planning and design of sustainable public space in cities, rather than being a conceptual classification.

Social Media Adoption: Small and Medium-sized Enterprises' Perspective in Sri Lanka

  • SAMSUDEEN, Sabraz Nawaz;THELIJJAGODA, Samantha;SANJEETHA, Mohamed Buhary Fathima
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.759-766
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    • 2021
  • In this digital age, all organizational environments force businesses to adopt Information and Communication Technologies (ICT) since these technologies have immense impact on such businesses' competitiveness and productivity. Nonetheless, the productivity and the competitiveness enjoyed by such firms vary depending on the size or the organizations, context of the country; developing or developed, and what kinds of technologies are adopted. This investigation focused on small- and medium-sized enterprises (SMEs) of Eastern province of Sri Lanka where such studies are scanty. The adoption of social media (SM) by SMEs is inclined to change how organizations operate, this calls for an investigation of the elements that impact SMEs to adopt SM and such investigation. Technology-Organization-Environment (TOE) framework was based to understand the factors. Research approach was quantitative approach using questionnaire survey. Data were collected using online form to see 285 valid responses. Structural Equation Modelling was deployed to evaluate the proposed model. Results revealed that Relative Advantage, Compatibility, Complexity, Observability, Competitive Intensity, Bandwagon Pressure, and Competitive Pressure were influencing, while Trialability, Top Management Support, CEO's Innovativeness did not show statistically significant influence on SMEs' social media adoption.

한국상사중재의 국제화와 경쟁력

  • 조정곤
    • 한국중재학회지:중재연구
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    • 제7권1호
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    • pp.411-446
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    • 1997
  • This paper reports the results of an experimental companson of the winning rates in arbitral awards between the Korean Commercial Arbitration Board and the Japan Commercial Arbitration Association, and analyzed the comparative advantages of KCAB in international arbitration compared with ICC. There are so many factors to analyze the level of internationalizaton and competitiveness in the arbitration. From the recent lituratures, arbitration experts reported and debated tremendous elements which is vital to have a competition in the international arbitration market. Arbitration factors such as fairness, reliability, awareness, extension, enforcement, inexpensiveness, closed and expedited proceedings, arbitrators, expert knowledge, service, arbitral award, etc. are very important to appraise the level of the globalization and competitiveness of arbitration organizations Using these factors, I appraised current level of the globalization and competitiveness of the Korean Commercial Arbitration Board, unique arbitration organization in South Korea. Next, we are able to compare the level of fairness using the concept of 'winning rate' All over the world, only several arbitration organizations published and opened their own arbitral awards even In anonymity. The Japanese arbitration institutions published it regularly as well as the Korean When compared with these two institutions' "winning rates". there is similiar tendency in favor of domestic corporations That is to say, the winning rates in domestic arbitration cases are greater than those in international arbitration cases. This embarks an implication of unequality, a part of unfairness, in these two countries' arbitration. Finally, an analysis was conducted between the statistics of KCAB and ICC, especially to the focus on the number of arbitration cases, arbitration tribunals, arbitration places, parties' nationalities. the types of contents, the amount of arbitration, arbitration costs. There are two meanings to keep in mind for advancement of Korean arbitration. One is to establish new strategy specializing in small amount arbitration less than US$200,000. The other is to rearrange the panel of arbitration, especially in increasing field of arbitration cases such as the disputes of license, technology transfer, patent, etc.

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신 성장동력의 로봇개발 동향과 전망 (Robot Development Trend and Prospect)

  • 김성우
    • 융합보안논문지
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    • 제17권2호
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    • pp.153-158
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    • 2017
  • 로봇은 인간을 모방하여 외부환경을 인식하고 상황을 판단하며 자율적으로 동작하는 기계를 의미한다. 로봇은 제조용 로봇과 서비스용 로봇으로 구분하고 서비스용 로봇은 전문서비스용 로봇과 개인서비스용 로봇으로 분류된다. 최근 제조업의 생산성 경쟁 심화, 안전 이슈 부상, 저출산과 고령화 심화로 인해 로봇산업이 부상하고 있다. 최근 로봇산업은 첨단기술 분야의 복합체로 기술혁신성과 성장잠재력을 가지고 있기 때문에 각광받고 있는 산업분야이다. IT, BT 및 NT 관련 요소들이 융합되어 구현되는 기술로서 그 파급효과는 매우 커지고 있다. 사회구조와 생활패턴의 변화로 인해 생명 연장과 건강에 대한 사회적인 관심이 높아지고 있으며 의료관련 분야에 많은 관심이 모아지고 있다. 이제는 인공지능(AI) 산업이 급성장하고 있기 때문에 대 중소기업 협력 강화를 통한 글로벌 경쟁력을 확보하는 것이 우선 과제이다. 대기업의 장점인 R&D 투자능력과 마케팅 능력과 중소기업의 장점인 로봇 기술을 결합해야 하며 협력 모델 구축 및 M&A를 통해 글로벌 대기업과 경쟁력을 확보해야 한다.

DEA 기법을 활용한 컨테이너터미널 생산성 측정에 관한 연구 (A Study on the Measuring Model of Productivity Using DEA in Container Terminal)

  • 최형림;박남규;권해경;유동호;임성택;이선용;정봉진
    • 한국산업정보학회논문지
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    • 제11권1호
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    • pp.49-57
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    • 2006
  • 현재 선박의 대형화 및 선박의 운항시간 단축 요구 등의 환경변화에 따라 컨테이너터미널의 생산성 향상이 요구되고 있다. 컨테이너터미널의 생산성은 어떠한 생산성 평가 모델을 이용하여 생산성을 측정하는지와 투입요소인 장치장, 장비, 종업원, 시설 등의 개별적인 투입요소에 따라 서로 다른 측정 결과가 나온다. 그러나 컨테이너터미널의 생산성을 측정하는데 단순히 부분적인 생산성 평가 모델이나 기존의 일반적인 투입 요소만으로 생산성의 정도를 평가하는 것은 문제점을 가지고 있다. 따라서, 본 연구에서는 컨테이너터미널의 생산성을 측정하기 위해, 기존의 컨테이너터미널 생산성 평가 모델에 관한 분석 및 투입과 산출의 명확한 인과관계를 밝히기 어려운 의사결정단위들의 상대적 효율성을 평가하기 위해 개발된 자료포락분석(DEA) 기법을 활용하여 컨테이너터미널의 생산성을 평가하고자 한다. 더불어 투입요소의 변화에 따라 생산성의 측정 결과가 어떻게 변화하는지 파악하여 보다 정확한 생산성 평가 모델을 제시하고자 한다.

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로봇 요소품 설계 프로그램 개발 (Development of a Robot Element Design Program)

  • 정일호;김창수;서종휘;박태원;김희진;최재락;변경석
    • 한국정밀공학회지
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    • 제22권4호
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    • pp.113-120
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    • 2005
  • This paper presents the development of the design of the robot element. Robot element design is an important part of robot design since it decides the performance and life time of the robot. It is necessary that the robot kinematics and the robot dynamics are accomplished to design the robot elements. The robot kinematics and dynamics determine the design parameters of the element. We developed a robot element design program with which a designer can design the robot element with convenience and reliability. The program is composed of motor, harmonic driver and ball-screw design. The program is founded on the virtual robot design program. The virtual robot design program is the powerful software which may be used to solve various problems of the robot kinematics and dynamics. The robot element design program may be used to calculate the design parameters of the element that are necessary to design robot element. Therefore, the designer can decide upon the available robot elements available to perform the objective of the robot. The robot element design program is expected to increase the competitiveness and efficiency of the robot industry.

중소기업 근로자들의 직무스트레스 요인과 해소방법에 관한 고찰 (A Study on the Elements of Occupational Stress and the Methods to Reduce among Small and Medium sized Company Workers)

  • 이백현;정수일
    • 산업경영시스템학회지
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    • 제31권1호
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    • pp.32-40
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    • 2008
  • According to the statistic of industrial disaster in 2006 presented by the Ministry of Labor, there were 10,235 people with occupational diseases adding 2,740 more people (36.6%) compared to the previous year. Concerning the occupational diseases, 1,607 people had brain-cardiovascular diseases comprising more than 15% of all occupational diseases, and excessive workload and occupational stress seemed to play important parts. According to Korean Society of Occupational Stress, among 7,000 workers at 254 businesses in Korea, 73% of them were reported to be exposed to potential occupational stress and 22% of them were reported to be under severe stress. The increase of occupational stress among workers comes from excessive competition caused by business restructuring, promotion competition, annual salary system and so forth. Occupational stress threatens the heath and even the life of workers and lowers business competitiveness. Using the Korean occupational stress reduction model to the workers at small and medium businesses in Incheon area, therefore, the project intends to measure the level of stress among office workers and examine its relatedness to the VTD subjective symptoms. In addition, the project intends to present some methods to reduce occupational stress and increase business efficiency at work by studying and analyzing the various elements that workers use to reduce their occupational stress.

사용자 제작 게임 콘텐츠를 통한 사용자 참여를 높이는 방안에 관한 연구 (A Study on Improvement of User Participation through User Created Game Contents)

  • 김태형;오황석
    • 한국게임학회 논문지
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    • 제17권6호
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    • pp.63-76
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    • 2017
  • 본 논문에서는 게임에서 사용자들이 직접 만들어 낼 수 있는 생산적 성격을 가진 콘텐츠인 사용자 제작 콘텐츠를 통하여 사용자 참여를 높이는 방안과 실험을 통한 분석 결과를 제시한다. 직접 기획 및 제작하여 사용자들에서 서비스하고 있는 '컬러팝'이라는 모바일 게임을 활용하여 자기표현 욕구, 게임 재화 지급, 경쟁심의 3가지 요소를 대상으로 콘텐츠 제작에 사용자들의 능동적 참여를 높일 수 있는지를 실험하였다. 이를 통하여 3가지 요소의 중요도와 각 요소의 영향력을 비교 평가한 결과를 제시하였다. 이는 사용자 제작 게임 콘텐츠 사용자에 대한 이해를 높이고 사용자 제작 게임 콘텐츠를 기획하거나 제작할 때 활용될 수 있을 것이라 기대한다.