• 제목/요약/키워드: Competitive structure

검색결과 663건 처리시간 0.032초

Customer Equity Drivers and CLV of the Department Stores in Seoul

  • Kim, Hyun-Sook;Min, Ji-Young;Lee, Yu-Ri
    • International Journal of Costume and Fashion
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    • 제10권2호
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    • pp.73-88
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    • 2010
  • Study aims to identify customer equity drivers and their relative importance, to represent customer lifetime value (CLV) distribution, and to investigate the effect of customer equity drivers and demographics on CLV when shopping apparels at the four big department stores in Seoul. Recently, Korean department stores marked significant decrease in sales volume and it calls for more focus on customer orientation. Customer equity is a managerial concept which considers customers as a valuable asset for business success. Sustainable competitive advantage is attainable when customer equity drivers and CLV are measured, managed and enhanced. results identified four dimensions of customer equity drivers such as 'retail brand equity: 'relationship equity', 'retail service equity', and 'price value equity'. Among them, 'relationship equity' was proved to be the most influencing factor on the customer's store patronage intention. The CLV distribution represented unique characteristics of each department store. The level of CLV depended on such demographics as age and income. Marital status influenced the relationship between perceived customer equity drivers and CLV. It also analyzed competitive structure of the four big department stores in Seoul and offered managerial suggestions. This study provided conceptual framework for the future study of customer equity related to apparel shopping at the department stores as well as managerial implications.

중전기기산업 수출시장 매력도 분석 (Export Market Attractiveness Analyses of the Heavy Electric Equipment Industry)

  • 문창권
    • 통상정보연구
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    • 제10권4호
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    • pp.277-298
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    • 2008
  • This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

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PBP(Price Based Pool) 발전경쟁시장에서의 최적입찰전략수립 (Optimal Bidding Strategy of Competitive Generators under Price Based Pool)

  • 강동주;문영환;오태규;김발호
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2001년도 추계학술대회 논문집 전력기술부문
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    • pp.57-59
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    • 2001
  • The restructuring of power industry is still going on all over the world for last several decades. Many kinds of restructuring model has been studied, proposed, and applied. Among those models, power pool is more popular than others. This paper assumes the power pool market structure having competitive generation sector and a new method is presented to build bidding strategy in that market. The utilities participating in the market have the perfect information on their cost and price functions, but they don't know the strategy to be chosen by others. To define one's strategy as a vector, we make utility's cost/price function into discrete step function. An utility knows only his own strategy, so he estimates the other's strategy using stochastic methods. For considering these conditions, we introduce the Bayesian rules and noncooperative game theory concepts. Also additional assumptions are included for simplification of solving process. Each utility builds the strategy to maximize his own expected profit function using noncooperative Bayesian game. A numerical example is given in case study to show essential features of this approach.

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급속열처리에 의한 $TiN/TiSi_2$ 이중구조막 혈성에 대한 Ti-Si 계면의 얇은 산화막의 영향 (Effects of the thin $SiO_2$ film on the formation of $TiN/TiSi_2$ bilayer formed by rapid thermal annealing)

  • 이철진;성만영;성영권
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1994년도 하계학술대회 논문집 C
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    • pp.1223-1225
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    • 1994
  • The properties of $TiN/TiSi_2$ bilayer formed by a rapid thermal anneal ing is investigated when thin $SiO_2$ film exists at the Ti-Si interface. The competitive reaction for the $TiN/TiSi_2$ bilayer occurs above $600^{\circ}C$. The thickness of the $TiSi_2$ layer decreases with increasing $SiO_2$ film thickness while the TiN layer increases at the competitive reaction. The composition of TiN layer is changed to the $TiN_xO_y$ film due to the thin $SiO_2$ layer at the Ti-Si interface while the structure of the TiN and $TiSi_2$ layers was not changed.

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상대유사도를 이용한 새로운 무감독학습 신경망 및 경쟁학습 알고리즘 (A New Unsupervised Learning Network and Competitive Learning Algorithm Using Relative Similarity)

  • 류영재;임영철
    • 한국지능시스템학회논문지
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    • 제10권3호
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    • pp.203-210
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    • 2000
  • 본 논문에서는 패턴분류문제를 해결하기 위한 새로운 무감독학습 신경망 및 경쟁학습 알고리즘을 제한한다. 제아하는 신경망은 입력 데이터의 군집을 분류하기 위한 거리측도로서 군집들 상호간의 상대유사도(relative similarity)를 기반으로 하고 있다. 이러한 까닭에 제안하는 신경망과 알고리즘을 상대유사 신경망 (relative similarity network; RSN)및 학습 알고리즘이라 이름한다. 상대유사도를 정의하고 가중벡터 학습 규칙을 구성함으로써, RSN의 구조를 설계하고 학습알고리즘을 구현하기 의한 의사코드를 기술한다. 일반적인 패턴분류에 RSN을 적용한 결과, 초기 학습률이 없음에도 불구하고 기존이 경쟁학습 신경망인 WTAdlsk SOM고 동등한 성능을 나타내었다. 반면 기존 경쟁학습 신경망의 분류성능이 저하되었던 군집이 경걔가 불분명한 패턴, 그리고 군집이 밀집도와 군집의 크기가 다른 패턴들에 대한 실험에서는 기존의 경쟁학습망보다 효과적인 분류결과를 나타내었다.

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요인비교법을 통한 물류시설 수요조사에 관한 연구 (A Study on the Demand Research for Facilities of Logistics from Factor Comparison)

  • 윤의식;김태석;이건수;강경식
    • 대한안전경영과학회지
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    • 제9권5호
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    • pp.103-110
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    • 2007
  • To build a most efficient and competitive warehouse, need to reflect tenants various opinions in advance such as location, rentable size, leasing terms, rental, configuration of the building, building structure, traffic flow and amenities. Thus a survey for major tenants which are logistics, retailers and manufactures should be done to figure out potential demand and marketing strategy to lead to be a competitive warehouse. However above survey is time consuming work and requires high cost involvement thus to avoid such an inefficient process and to facilitate investors prompt and right decision making, there should be a tool which helps to make a decision process easier with simple key factors. In other word, we have used above mentioned 'Demand Approach' so far but here I am introducing 'Factors Comparison' which reflects location factors and facility factors. I derived Kwang-myung logistics park's proper rental rate through 'Demand Approach' which analyzed Seoul Metropolitan area's rental warehouse status and rents, and also defined a size of potential demand area and rental. And this report compared the result with an outcome of 'Factors Comparison' then compared each methods and drew a conclusion of 'Factors Comparion's better convenience and efficiency.

Six Sigma를 통한 품질최적화 전략 (The Strategy of the product quality optimization through the Six Sigma)

  • 주원식;하동식
    • 경영과정보연구
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    • 제4권
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    • pp.557-572
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    • 2000
  • Nowadays, after beginning of 21 centuries, owing to simplify market, the world is in the era of an influx of new paradigm that requires infinite competition. The manufacturing industries of Korea are in need of casting off high cost and low efficiency structure. The forfeiture of competition is resulted from the lost of level in quality of product. Today, the achievement of competitive product quality is coming from the following factors, that is., quality control, quality of service, marketing, human resources, finance, etc., together with process management. While Six Sigma, a newly introduced method to achieve process qualify outcome by sector of enterprise, is now being enjoyed a high reputation as a key device for competition by superiority enterprises in the United States, it has not been introduced sufficiently in the domestic enterprises yet. In our research, we, first of all, organized systematically the materials being released up to now. Furthermore, we looked over case studies of the American enterprises that apply Six Sigma strategy very successfully. Finally, we discussed the situation of domestic enterprises which are about to importing Six Sigma strategy as well as main causation of success by adopting it. While the enterprises approach Six Sigma strategy not in the way of on time and short term but in the way of long term, consistent renovation and persistent innovation we can assure that they will produce the highest quality and globally competitive products which are second to none.

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Bacillus sp. SKU31-1가 생산하는 α-Glucosidase 저해제 분리 및 특성 조사 (Isolation and Characterization of α-Glucosidase Inhibitor Produced by Bacillus sp. SKU31-1 Strain)

  • 김신덕
    • 미생물학회지
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    • 제50권4호
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    • pp.381-383
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    • 2014
  • 미생물 기원의 ${\alpha}$-glucosidase 저해제를 탐색하는 과정에서 토양에서 분리한 균주인 Bacillus sp. SKU31-1 배양액에서 강력한 저해제 compound K을 일련의 크로마토그래피 방법에 의해 분리 정제하였고 $^1H$ NMR, $^{13}C$ NMR, $^1H-^1H$ COSY spectra 분석과 문헌조사를 통해 5-amino-1-hydroxymethyl-1,2,3,4-cyclohexanetetrol로 동정되었다. Compound K의 ${\alpha}$-glucosidase 저해 활성은 $IC_{50}$값이 maltose 기질에서는 $1.9{\mu}M$이고, sucrose 기질 사용시 4.9 mM이었다. Lineweaver Burk plot에 의해 $K_i$값이 0.15 mM 로 강력한 경쟁적 저해제 임이 밝혀졌다.

우리나라 전력시장에서의 시장지배력 행사 (Market Power in the Korea Wholesale Electricity Market)

  • 김현실;안남성
    • 한국시스템다이내믹스연구
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    • 제6권1호
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    • pp.99-123
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    • 2005
  • Although the generation market is competitive, the power market is easily exercised the market power by one generator due to its special futures such as a limited supplier, large investment cost, transmission constraints and loss. Specially, as Korea Electric industry restructuring is similar US competitive wholesale electricity market structure which discovered the several evidences of market power abuse, when restructuring is completed the possibility that market power will be exercised is big. Market power interferes with market competitions and efficiency of system. The goal of this study is to investigate the market price effects of the potential market power and the proposed market power mitigation strategy in Korean market using the forecasting wholesale electricity market model. This modeling is developed based on the system dynamics approach. it can analyze the dynamic behaviors of wholesale prices in Korean market. And then it is expanded to include the effect of market condition changed by 'strategic behavior' and 'real time pricing.' This model can generate the overall insights regarding the dynamic impact of output withholding by old gas fire power plant bon as a marginal plant in Korean market at the macro level. Also it will give the energy planner the opportunity to create different scenarios for the future for deregulated wholesales market in Korea.

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Research on systematization and advancement of shipbuilding production management for flexible and agile response for high value offshore platform

  • Song, Young-Joo;Woo, Jong-Hun;Shin, Jong-Gye
    • International Journal of Naval Architecture and Ocean Engineering
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    • 제3권3호
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    • pp.181-192
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    • 2011
  • Recently, the speed of change related with enterprise management is getting faster than ever owing to the competition among companies, technique diffusion, shortening of product lifecycle, excessive supply of market. For the example, the compliance condition (such as delivery date, product quality, etc.) from the ship owner is getting complicated and the needs for the new product such as FPSO, FSRU are coming to fore. This paradigm shift emphasize the rapid response rather than the competitive price, flexibility and agility rather than effective and optimal perspective for the domestic shipbuilding company. So, domestic shipbuilding companies have to secure agile and flexible ship production environment that could respond change of market and requirements of customers in order to continue a competitive edge in the world market. In this paper, I'm going to define a standard shipbuilding production management system by investigating the environment of domestic major shipbuilding companies. Also, I'm going to propose a unified ship production management and system for the operation of unified management through detail analysis of the activities and the data flow of ship production management. And, the system functions for the strategic approach of ship production management are investigated through the business administration tools such as performance pyramid, VDT and BSC. Lastly, the research of applying strategic KPI to the digital shipyard as virtual execution platform is conducted.