• 제목/요약/키워드: Competitive Strategy and Edges

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경쟁전략요소에 대한 CM기업의 인식에 관한 연구 (A Study on Elements of CM Firms' Competitive Strategy)

  • 백승룡;김한수
    • 한국건설관리학회논문집
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    • 제14권5호
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    • pp.122-130
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    • 2013
  • CM시장에서의 경쟁이 심화되고 있는 상황에서 CM기업이 경쟁우위를 점하는 것은 매우 중요한 기업 현안이다. 이를 위해서는 적합한 경쟁전략을 갖추어야 하고 이를 통해 지속적으로 경쟁우위를 확보할 필요가 있다. 본 연구의 목적은 CM시장에서 경쟁우위를 점하기 위해 CM기업들이 중요하게 여기는 경쟁전략요소를 분석하고 이들 경쟁전략요소에서 나타나는 주요 특징과 시사점을 도출하는데 있으며 마이클 포터(Michael Porter)의 경쟁전략모델을 분석방법론으로 활용하였다. 연구 결과, 상위그룹에서는 차별화전략을 중요시 여기는 반면, 하위그룹에서는 집중화전략을 중요시 여기는 것으로 나타났다. 그러나 원가우위전략은 상하위 그룹에서 동일하게 상대적으로 중요도가 낮은 경쟁전략으로 인식되고 있는 것으로 나타났다. 비록 상하위 그룹에 따라 각 경쟁전략요소의 세부적인 순위에는 차이가 있었지만 종합적으로 보면 특화된 CM서비스 제공이 중요한 경쟁전략요소로 인식되고 있었다. CM기업의 경쟁전략요소에 대한 이해는 현재 CM기업들이 중요하게 생각하는 경쟁전략의 방향성과 내용을 파악할 수 있게 하며 향후 자사(自社)의 경쟁전략 수립을 위해 유용하게 활용될 수 있다.

OK저축은행 배구단의 조직혁신: TAW 모델에 의한 사례분석 (Organization Importance of OK Savings Bank Case Team: Case Study of TAW Model)

  • 도재수;김경석
    • 아태비즈니스연구
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    • 제9권1호
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    • pp.77-89
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    • 2018
  • Today, the sports teams are in a highly competitive environment where they don't know what may happen in the near future. While the front-runner teams suffer a serious slump, the teams in lower ladder stacks victories. This recent phenomenon proves that no team can secure the sustainable competitive edge over others. This is the time when a complete change of the mindset about the short-term competitive edge is needed. Therefore, we conducted the case study to the short-term competitive edges by selecting OK Savings Bank Rush & Cash volleyball team(hereafter referred to as OK Savings Bank). Thus, we presented the Transient Advantage Wave which describes the five stages of Initiating-Promotion-Utilization-Reconstruction-Withdrawal as a framework for the case study. Finally, we organized the results of the analysis and based on this result, we discussed the significance and the limitation of the short-term competitive edge that the sports team should pursue. This study contributed to the changes in strategies & tactics of various sports teams by suggesting the new strategy called short-term competitive edges that teams should utilize in order to get the best results in the sports league that has the strong quality of Time-based system.

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MODELLING THE PERFORMANCE OF A CLIENT/SERVER DATABASE SYSTEM

  • Lee, Hui-Seok
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 1994년도 DB산업기술 활성화를 위한 학술대회 및 기술 심포지움
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    • pp.49-69
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    • 1994
  • A client/server system has become the computing architecture for the business organization which seeks competitive edges. Technically, a client/server system places application processing close to the user and thus increases performance. This paper's two primary goals are (i) to present a performance model for client/server database systems and (ii) to demonstrate analytically the effectiveness of client/server computing in comparison with other computing architectures via an illustrative example. The model is most likely to be used as a practical performance guide for client/server computing.

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외식기업의 시장 지향성과 마케팅 성과 및 매개 변수에 관한 연구 (A Study on the Relationship between Market Orientation and Marketing Performance, and Mediators in Food Service Company)

  • 김기영;김이수
    • 한국조리학회지
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    • 제11권3호
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    • pp.56-69
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    • 2005
  • The world is changing so rapidly and being globalized and competitive. Also, food service companies in Korea have been making a speedy growth. In order that food service companies ran take long-term viability, they should introduce the market-orientation concept. Because market-orientation requires to investigate the factors of ever-diversified market environment on a regular basis, they can build up more detailed, practical and differentiated strategies than before. Thus, this study aimed to establish that the strategy of competitive edges based on the concepts could yield excellent marketing performance.

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전략방향과 경쟁적 환경이 비즈니스 통합정책 결정요인 구성에 미치는 영향 분석 (The Effect of Business Strategies and Competitive Environments on the Configuration of e-Biz Integration Policy Determinants)

  • 김철수;한봉호;한복우
    • 한국IT서비스학회지
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    • 제11권3호
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    • pp.67-87
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    • 2012
  • These days, firms are focusing on the improvement of relationships with business partners. The supply chain integrations are taking critical role in improving the relationships with business partners. In accordance with the development of the IT technology, it became possible for firms not only to integrate inner parts of the organization, but also to integrate the company with other organizations in the supply chain, which is open system. Therefore, in e-Biz environments, it is imperative for firms to strengthen the core capacity through the supply chain integration, and to precisely determine the components of the determinants of e-Business integration which impact the firm performance. This study analyzed determinants that have impacts on business integration in IT capacity perspectives in competetive environments. We analyzed 163 domestic companies to find out many significant suggestive points. First, IT management capacity, process innovation capacity are adopted as determinants of differentiation and competetive edges against competing firms. Second, it is analyzed that the more the companies are in intensified competetive environment, the more likley that the innovation capacity and partner management capacity become the determinants of the business integration of the companies and that they pursue new market development strategy. Third, it is analyzed that the more the companies are in high demand fluctuation, the more likley that the innovation capacity becomes the determinants of the business integration of the companies, and that they pursue new market development strategy and operation efficiency strategy. Last, it is analyzed that the more the companies are Technology dependent, the more likely that IT management capacity and process innovation capacity become the determinants of business integration, and that they pursue new market development strategy and operation efficiency strategy. These results provide us the foundation that the determinants that we have analyzed can impact the supply chain integration strategies which take into account the competetive environments.

RFID 비즈니스 어플리케이션 개발 방법론: RAM (A Methodology for Developing RFID Applications: RAM)

  • 류옥현;노성호;이재광
    • 한국IT서비스학회지
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    • 제5권2호
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    • pp.199-210
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    • 2006
  • Most of the known RFID applications are derived from RFID technology and its functionalities not business analysis or requirements, so that companies may not obtain real competitive edges by implementing RFID application systems. Developing successful RFID applications is one of the key elements for prevailing RFID use by industries. Research objective is to propose an effective methodology for developing RFID applications based on analyzing business processes. The approach is designed to figure out both technical and business requirements related to RFID applications based on BPR (Business process reengineering) and ISP (Information strategy planning) methodologies. To verify the effectiveness of our approach, we applied the proposed approach to real field cases. As RFID technologies get flourished, the proposed approach is expected to play a meaningful role as an effective tool for developing new RFID applications.

Analysis of Competitiveness Factors of Global Innovative Companies

  • Jae-Kyung Kim;Jon-Mo Yoon;Bong-Soo Lee
    • Journal of Korea Trade
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    • 제26권3호
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    • pp.63-78
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    • 2022
  • Purpose - This study's purpose is to analyze which factors are more important to strengthening the competitiveness of global innovative companies by firstly sampling global 40 enterprises, secondly investigating of study models empirically, thirdly finding out significant implications through research, and finally using this result to help improve global companies' competitive edges. Design/methodology - Developing three research models of hypothesis and using 5 variables such as technology innovation, knowledge management, human resource development, sustainable management, and corporate life, this study was empirically carried out by reliability and validity testing, correlation analysis of variables, and multiple regression analysis of three research models. Findings - Through proceeding empirical analysis study, we found out that technology innovation and sustainable management had a significant impact on strengthening competitiveness through the hypothesis test. Those two factors had positive results and a synergy effect through correlation analysis along with process change and human resource development, which are also important areas in global innovative companies. Originality/value - In line with the fourth industrial revolution era's acceleration and COVID-19's large impact on all industries, global companies are newly developing their business models to cope with external environment change. This study's results would be meaningful for global enterprises and domestic companies to improve their overall competitive edge by reinforcing their innovation strategy, preparing next growth engines, diversifying business portfolios, and setting business milestones.

건국 디자인 벤처(KKU)의 활성화에 관한 연구 (Research on Approaches to revitalize KKU Design Venture)

  • 김인경
    • 한국의상디자인학회지
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    • 제5권2호
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    • pp.93-102
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    • 2003
  • With respect to this research, the College of Arts and Design, Kon Kuk University founded Design Venture of KKU(Kon Kuk University) in July 2001 as an approach to tackle the issue on how to accept and respond to the waves of changes in paradigms of the 21st century represented by information revolution. Such move is to cope more effectively with the changes in the current educational environment with an aim to secure the competitive edges compatible with the conditions of each college under the uniform and standardized educational systems. Even the professionals in the design fields of this country try to find the significance in bringing out in the open the latent creative talents of the students by improving the quality of our daily necessities and putting the students through more practical training, and in creating international competitiveness of our design field by encouraging the students to gain more diverse experiences. Therefore, the purpose of this research is to present the approaches to revitalize Design Venture of Kon Kuk University which has been managed as part of the efforts to establish the new identity for the design of this country in the 21st century, and to present the new model for an enterprise which, rooted in the College, can grow into a high value-added business. The methodology for this research is based on the case study of Design Venture of Kon Kuk University and investigation into the literature. The contents of this research include the following three steps. Firstly, initial research is made into the background for founding the College of Arts and Design which had been promoted as a differentiated strategy for the long-term and short-term development plan of the College of Arts and Design, in Chungju Campus of Kon Kuk University. Secondly, the basic strategy for Vonchi, brand of Design Venture of KKU and the brand launching process are examined. Thirdly, Various approaches to revitalize the Vonchi brand recognition are collected and analyzed to present the conclusion and the alternative. Such research findings as given above on Design Venture of KKU may satisfy diverse consumer-oriented requirements on the strength of the characterization and differentiation of the college and may enhance the competitive edge of the college.

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생산의 국제적 분업과 내향적 국제화에 대한 연구 -FDI의 추이 분석을 통한 중소기업 GVC 편입을 중심으로- (A Study on International Production Sharing and Inbound Globalization - Focusing on the Participation of Small and Medium firms in the GVC based on the Current FDI Trend-)

  • 김종일;이성아
    • 경영과정보연구
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    • 제27권
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    • pp.101-129
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    • 2008
  • This study introduced the inclusion of Global Value Chain (GVC) as a strategy for the globalization of domestic industries. In addition, this study intended to highlight direct foreign investment as an important opportunity for enhancing the competitiveness of the domestic small and medium firms. That is, globalization could be realized not only through simple capital inflow, but also through domestic industry's participation in the overseas production network. The analysis of the trend and pattern of direct foreign investment revealed that the FDI inflows heavily dependent on the USA and Japan have been diversified steadily over time. In spite of recent decline trend of overall FDI amount, inflows from European countries in machinery and chemical industries have been rising. These rising and diversifying trends in these industries are promising since FDI inflows have the potential of playing an important role in achieving productivity growth of domestic industries, particularly in the area of comparatively fragile industries such as machinery and chemicals. In the same logic, it is crucial for future growth of Korea that the small and medium firms find their competitive edges through strengthening production networks with foreign multi-national companies. Thus, it is suggested that the policy of globalization of small and medium firms should be based on the firm understanding of GVC and FDI pattern of industries.

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시스템사고를 통한 아파트 브랜드와 주거의 상관관계에 관한 연구 (A Study of the Relationship between Apartment Brands and Housing with System Thinking)

  • 김봉식;유창규;안병주;이윤선;김재준
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2007년도 정기학술발표대회 논문집
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    • pp.603-606
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    • 2007
  • 2007년 현재 우리나라의 아파트 시장은 건설업체의 이름보다 브랜드가 더 알려져 있는 것이 현실이다. 이런 아파트의 브랜드화는 10년 전으로 거슬러 올라간 외환위기 이 후부터 존재하기 시작하였다. 외환위기 이 후 분양가 자율화와 주택시장의 구조변화로 인해 건설업체간의 경쟁은 브랜드 아파트라는 새로운 개념을 창출 해 냈고, 현재 브랜드가 분양시장에 있어서는 매우 큰 영향력을 발휘하고 있는 것은 누구나 다 알고 있는 사실이 되어버렸다. 이와 같이 브랜드가 건설업체의 중요한 요소로 두각 되고 있음에도 불구하고, 브랜드 아파트를 형성하고 있는 여러 요인들과 그것의 실제 사용자인 거주자에 관한 상관관계에 대한 연구는 거의 이루어지지 않고 단편적인 측면의 브랜드 전략과 거주자의 만족도에 대한 연구만이 진행되어 왔다. 이에 본 연구는 아파트 브랜드와 주거의 상관관계의 영향변수를 분류하여 이들 간의 상호작용을 시스템 사고 이론에 입각하여 연결하고, 그 구조를 동태적으로 파악하여 상관관계가 어떻게 이루어지고 있음을 보이고, 나아가서 아파트 브랜드에 대한 건설업체의 전략수립의 기초정보를 제공하고자 한다.

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