• Title/Summary/Keyword: Competitive Pressure

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Service Quality in the Distribution of Consumer Attitudes, Word of Mouth, and Private University Selection Decisions

  • PURWANTORO;Nurul Zarirah NIZAM
    • Journal of Distribution Science
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    • v.21 no.10
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    • pp.51-61
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    • 2023
  • Purpose: Research focuses on private universities' professional education in a competitive educational environment. Due to increased competition in the higher education industry, private universities are under pressure to improve their marketing strategies and better understand their prospective students. This study intends to investigate how information sources are used and modified by Indonesian university students when making decisions. Research design, data and methodology: This research is a case study in Riau province, which includes active university students registered in the government database. Data was collected using a questionnaire distributed via Google Forms to students at a private university, and 164 students completed the questionnaire. Results: The results show that the influence of technical quality, functional quality, and image cannot affect word of mouth, and technical quality cannot affect consumer attitudes. The results show that the distribution of high service quality and high image will encourage people to share their experiences by word of mouth to build evaluation attachment in college selection. and found that a good campus image has no direct impact on word of mouth. The spread of an excellent campus image only attracts students to evaluate it. The more talk about the distribution of service quality, the higher the decision to choose the service.

Applying QFD in the Development of Sensible Brassiere for Middle Aged Women (QFD(품질 기능 전개도)를 이용한 중년 여성의 감성 Brassiere 개발)

  • Kim Jeong-hwa;Hong Kyung-hi;Scheurell Diane M.
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.12 s.138
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    • pp.1596-1604
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    • 2004
  • Quality Function Deployment(QFD) is a product development tool which ensures that the voice of the customer needs is heard and translated into products. To develop a sensible brassiere for middle-aged women QFD was adopted. In this study the applicability and usefulness of QFD was examined through the engineering design process for a sensible brassiere for middle-aged women. The customer needs for the wear comfort of brassiere was made by one-on-one survey of 100 women who aged 30-40. The customer competitive assessment was generated by wearing tests of 10 commercial brassieres. The subjective assessment was conducted in the enviornmental chamber that was controlled at $28{\pm}1^{\circ}C,\;65{\pm}3\%RH.$ As a results, we developed twenty-one customer needs and corresponding HOWs for the wear comfort of brassiere. The Customer Competitive Assessment was generated by wearing tests of commercial brassiere. The subjective measurement scale and dimension for the evaluation of sensible brassiere were extracted from factor analysis. Four factors were fitting, aesthetic property, pressure sensation, displacement of brassiere due to movement. The most critical design parameter was wire-related property and second one was stretchability of main material of brassiere. Also, wearing comfort of brassiere was affected by the interaction of initial stretchability of wing and support of strap. Engineering design process, QFD was applicable to the development of technical and aesthetic brassieres.

A numerical study on the unsteady agglomeration behavior of algae in the ultrasonic wave pressure field (초음파 압력장에서 미세조류 응집 거동에 관한 비정상상태 수치해석 연구)

  • Ha, Ji Soo;Shim, Sung Hun;Jung, Sang Hyun
    • Journal of Energy Engineering
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    • v.26 no.4
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    • pp.67-73
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    • 2017
  • For the bio-fuel conversion of algae, several processes are needed including cultivating, agglomeration, extracting and conversion to the bio-fuel. The production cost for each process makes the total production cost of algae bio-fuel conversion. The production cost of algae bio-fuel has still higher than that of the other commercial bio-fuel. The reduction of production cost for each process enables the competitive price as a bio-fuel. It is difficult to separate the algae from water because of the similar magnitude of density each other. The agglomeration and extracting of algae using ultrasonic wave is rare effect of environmental hazard and also it is appropriate technology for the next generation energy resources. The present research is investigated for the elucidation of algae behavior in the water with the ultrasonics wave. For this purpose, the unsteady computational fluid dynamic analysis has been conducted in the ultrasonic pressure field. The velocity, pressure and algae concentration changes with time have been analysed to clarify the mechanism of algae separation by ultrasonic wave.

Study on the Changes in Allergen and Allergenicity Originated from Shrimp by Physical Treatments (물리적 처리에 의한 새우유래 Allergen 및 Allergenicity 변화)

  • Kim, Seong-Mi;Park, Jin-Gyu;Kim, Koth-Bong-Woo-Ri;Lee, Ju-Woon;Byun, Myung-Woo;Park, Sun-Mee;Ahn, Dong-Hyun
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.35 no.8
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    • pp.990-996
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    • 2006
  • This research was conducted to evaluate the changes in allergenicity of shrimp by physical treatments using competitive indirect enzyme-linked immunosorbent assay (Ci-ELISA). Shrimp was subjected to physical treatments such as high hydrostatic pressure (HHP), sonication, autoclave and microwave. Heat-stable protein (HSP) purified from raw shrimp was used as a major allergen. The binding ability of monoclonal IgG and shrimp-allergic patients' IgE to HSP treated with HHP decreased, increasing the pressure up to 400 MPa. Especially, it became less than 50% at 400 MPa. The binding ability of mAb to HSP treated with sonication (10, 20, 30 and 60 min) decreased with the treated time. Especially, it became less than 60% with the treatment for 60 min. The allergenicity change of HSP treated with autoclave and microwave little decreased. The binding ability of mAb to HSP during the treatment for 20 min became more than 70%. The results suggest that allergenicity of HSP in raw shrimp be more easily lost by HHP or sonication treatment than by autoclave or microwave treatment.

Determined Car Door Latch Injection Molding Process Conditions through the Finite Elements Analysis (유한요소 해석을 통한 차량용 도어 래치 사출성형 공정조건 결정)

  • Lee, Jung-Hyun;Lee, Seon-Bong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.10
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    • pp.499-508
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    • 2016
  • Injection molding is a method for manufacturing many products, wherein a plasticized resin is injected into a mold at high pressure and hardened. According to the method, the product can be manufactured into various forms, and the mass production of up to tens of thousands of products is possible. The purpose of this study was to determine the process conditions for manufacturing a door latch for automobiles, through an analysis of the injection molding method. To calculate an appropriate injection flow for injection molding, a primary analysis for comparing the injection time, pressure, flow pattern, consolidation range, shear stress, shear rate, and weld line, as well as a secondary analysis for determining the conditions for stabilizing the molding temperature, holding pressure, and cooling process, were conducted. The characteristics of injection molding, and their influence on the product quality are discussed. No weld line and pores were observed on the products that had been manufactured based on the process conditions determined above. In addition, there were no flaws regarding the deformation compared to the prototype. Therefore, the manufacture of a product under the conditions determined in this study can reduce the defect rate compared to the existing production, and the process is also more competitive due to reduced production time.

Mechanism of Erectogenic Effect of the Selective Phosphodiesterase Type 5 Inhibitor, DA-8159

  • Doh, Hyoun-Mie;Shin, Chang-Yell;Son, Mi-Won;Ko, Jun-Il;Yoo, Moo-Hi;Kim, Soon-Hoe;Kim, Won-Bae
    • Archives of Pharmacal Research
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    • v.25 no.6
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    • pp.873-878
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    • 2002
  • OA-8159, a new Phosphodiesterase (PDE) 5 inhibitor, has exhibited potent erectogenic potential in a penile erection test in rats and anesthetized dogs. In this study, we investigated the mechanism of its erectogenic activity by measuring the activity of OA-8159 against a various PDE isozymes and assessing cGMP and cAMP formation in a rabbit corpus cavernosum in vitro. DA-8159 inhibited the PDE 5 activity in rabbit and human platelets, which the $IC_{50}$ was 5.84$\pm$1.70 nM and 8.25$\pm$2.90 nM, respectively. The $IC_{50}$ of DA-8159 on PDE 1, PDE2, PDE 3 and PDE 6 were 870$\pm$57.4 nM, $101\pm$5 $\mu$M, 52.0$\pm$3.53 $\mu$M and 53.3$\pm$2.47 nM, respectively. This suggests that DA-8159 is a potent, highly selective, competitive inhibitor of PDE 5-catalyzed cGMP hydrolysis. The rates of cGMP hydrolysis catalyzed by human platelets-derived PDE 5 as a function of the cGMP concentration (5~100 nM) and two-fixed DA-8159 concentration (11.3 and 18.8 nM) were investigated in order to characterize the mode of PDE 5 inhibition by DA-8159. DA-8159 increased the apparent 4K_{m}$ value for cGMP hydrolysis but had no effect on the apparent $V_{max}$, indicating a competitive mode of inhibition. DA-8159 increased the cGMP concentrations in the rabbit corpus cavernosum dose dependently. In the presence of sodium nitroprusside (SNP), DA-8159 significantly sti\mulated the accu\mulation of cGMP when compared to the control level. This indicated that the enhancement of a penile erection by DA-8159 involved the relaxation of the cavernosal smooth \muscle by NO-sti\mulated cGMP accu\mulation. In conclusion, DA-8159 is a selective inhibitor of PDE 5-catalyzed cGMP hydrolysis and the enhancement of a penile erection by DA-8159 is mediated by the relaxation of the cavernosal smooth \muscle by the NO-sti\mulated cGMP accu\mulation.

A Study on Strategic Positioning for Sustained Growth of Korean Major Corporations in Age of New Normal: with a Focus on the Case of Smart Phone Industry (뉴 노멀 시대에 주력 기업의 지속성장을 위한 전략적 위치에 대한 연구: 스마트폰 사례를 중심으로)

  • Lee, Jae Yeul;Kang, Min Soo;Jung, Yong Gyu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.39-46
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    • 2016
  • For several decades, Korean corporations have achieved remarkable success in the world market pursuing a quantitative growing strategy by benchmarking developed countries such as the United States, Japan and European Union. Recently, however, since not only the world economy enters into low growth age of New Normal, but the continuously increasing pressure of emerging countries like China and India, the global position of Korean corporations has ruffled. For these reason, the purpose of the study based on searching the strategy for Korean corporations to promote sustainable growth while gaining a competitive advantage in the world market. The study uses two analytical tools, Porter's Diamond Model and Productivity Frontier by analyzing the smart phone industry where Korea, the United States and China are competing desperately. The study is aimed at analyzing and comparing the global competitiveness among Apple as a leader, Samsung Electronics as a follower and Chinese corporations as newcomers in the smart phone industry. Based on the analysis and comparison, the study focuses on searching the strategic decision of Samsung Electronics, and suggests the future strategic positioning of major corporations in different industries in the world market.

An Effects of 3PL Service Quality and Relationship Quality on the Logistics Performance (3PL 서비스품질과 관계품질이 물류성과에 미치는 영향)

  • Kwon, Young-Sik;Kwon, Min-Taek
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.19-35
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    • 2010
  • In recently, the globalization of business and the competitive pressure have led to the growing strategic importance of the logistics function within the organization. All organizations are approaching 3PL(Third party logistics : 3PL) services to manage their logistics activities to gain competitive advantages. This has placed a number of demands on the logistics system and has become a rapidly developing area of investigation. Thus the research objective is to examine the effects of 3PL service qualities, trust and commitment on logistics performance. The results shows that visibility and expertise of the 3PL service quality elements positively affected shipper's trust. And availability, visibility and communication of the 3PL service quality elements positively affected shipper's commitment. In addition, the trust and commitment of shipper's company on the 3PL corporation positively affected logistics performance.

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Characteristics of the Natural Fiber Drain Board for Environmentally Friendly Soil Improvement Method (자연친화형 연약지반개량공법을 위한 천연섬유배수재의 특성 연구)

  • Kim, Ju Hyong;Cho, Sam-Deok;Jang, Yeon-Su;Kim, Soo Sam
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.9 no.1
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    • pp.1-13
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    • 2006
  • The recent environmental protection issue has diminished the supply of sand for soft ground improvements so much that the prices of sand have shown a sudden rise. Plastic material is one of substitutes for sand material, but plastic is nonperishable and doubtable if it has potential environmental hormone disrupting substances. Moderate-priced natural fiber drain board made with coconut coir and jute filter are in the spotlight recently as an alternative material for sand and plastic drain board etc. Natural fiber drain has not only competitive price but also a characteristic of assimilation into the soils after finishing of its own function. Discharge capacity of the fiber drain board evaluated by triaxial type discharge capacity test was relatively lower than that of plastic drain board. Nevertheless, settlement and pore pressure dissipation behaviors of the fiber drain board and the plastic drain board which were installed in the clayey soil during the composite discharge capacity test were almost similar. It was also found that biodegradation of the fiber drain board was in progress until 18 month after installation in the clayey soil, but they had still enough engineering properties to use at field.

Tariff Reduction and Within-Plant Productivity: Micro-evidence from Korean Manufacturing (수입관세 인하가 기업 생산성에 미치는 효과 분석)

  • Lee, Siwook
    • KDI Journal of Economic Policy
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    • v.29 no.3
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    • pp.75-109
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    • 2007
  • This paper empirically investigates the effects of import tariff on within-plant productivity growth in Korean manufacturing, using the detailed plant-level longitudinal data of the Korea Census of Manufacturers for the period of 1993-2003. Our main findings are as follows: First, the productivity changes of Korean manufacturing for the period under analysis were mostly induced by within-plant productivity gains, rather than within-industry and/or between-industry resource reallocations. Second, after controlling for firm-specific heterogeneity, the estimation results indicate that lowering tariff-barriers has a positive impact on within-plant TFP growth. We interpret the results in a way that trade liberalization through the removal of tariff and non-tariff barriers heightens the competitive pressure, which in turn creates incentives to reduce production and managerial inefficiency and to invest more on innovative activities. Third, we also find that plant productivity growth from reducing tariff barriers is particularly conspicuous within a year after tariff changes, which implies that plants are quickly adjusting to heightened import competition. On the other hand, our results show that the trade effect on employment creation proceeds relatively slow.

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