• Journal of the Korea Institute of Information Security & Cryptology
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• v.33 no.1
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• pp.117-128
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• 2023

Due to the full revision of the Digital Signature Act (enforcement on December 10, 2020), various certificates are being released and competing in the market. Under fierce competition, the certificate market share of large IT platform companies is increasing, and it is predicted that they will eventually monopolize the market. Therefore, identifying the consumer's certificate choice factors and understanding the difference in importance between the choice factors are essential elements for establishing a company's strategy for the certificate market and product positioning, and are key points in setting the government's certificate policy direction. In this study, consumers' certificate choice factors were extracted based on the details of preceding papers and surveys, and based on the extracted choice factors, 4 choice factors (reliability of issuer, program installation, certificate usage method(how to use), versatility(where to use)) were identified through a Delphi survey. As a result of conjoint analysis by conducting a consumer survey with selected choice factors, the reliability of the issuer was found to be the most important utility value. In order of importance, the certificate usage method(how to use), program installation, and versatility(where to use) appeared.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.165-173
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• 2022

Recently, competition to provide specialized services for the information and communications industry has accelerated in terms of future technology and investment strategy of the Fourth Industrial Revolution. Technological innovations related to information and communications can be seen as increasing productivity, creating added value for companies, and playing a pivotal role in the development of economic growth. Therefore, efficient management of the information and communications industry is important. This study analyzes management efficiency stones for the top 30% of KOSDAQ-listed information and communications companies using dea, presents projected values of companies for efficient operation, and confirms benchmarking company references. We evaluated CCR efficiency, BCC efficiency, ranking, Scale Efficiency(SE), and Return To Scale (RTS) of KOSDAQ-listed information and communications businesses. The analysis showed CCR efficiency of 1, 14 companies, and 1 BCC efficiency, and Nanatan companies were analyzed as ten companies. Scale yield was analyzed by the IRS as four companies, 13 CRS and 13 DRS companies.

• Asia Marketing Journal
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• v.14 no.3
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• Journal of Practical Engineering Education
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• v.16 no.1_spc
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• pp.95-103
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• 2024

With the rapid decline of the school-age population, the competition for admissions has increased and marketing through digital channels has become more important, so universities are investing more resources in online promotion and communication to recruit new students. This study uses Google Analytics, a web log analysis tool, to track the visitor behavior of a university admissions website and establish a digital marketing strategy based on it. The analysis period was set from July 1, 2023, when Google Analytics 4(GA4) was integrated, to January 10, 2024, when the college admissions process was completed. The analysis revealed interesting patterns such as geographical information based on visitors' access location, devices(operating systems) and browsers used by visitors, acquisition channels through visitors traffic, conversions on pages and screens that visitors engaged with and visitor flow. Based on this study, we expect universities to find ways to strengthen their admission promotion through digital marketing and effectively communicate with applicants to gain a competitive edge.

• Asia pacific journal of information systems
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• v.30 no.2
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• pp.397-419
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• 2020

Business analytics is a management tool for achieving significant business performance improvements. Many organizations fail to or only partially achieve their business objectives and goals from business analytics. Business analytics adoption is a multi-stage complex activity consisting of evaluation, adoption, and assimilation stages. Several research papers have been published in the field of business analytics, but the research on multi-stage BA adoption is fewer in number. This study contributes to the scant literature on the multi-stage adoption model by identifying the critical themes for evaluation, adoption, and assimilation stages of business analytics. This study uses the thematic content analysis of peer-reviewed published academic papers as a research technique to explore the key themes of business analytics adoption. This study links the critical themes with the popular theoretical foundations: Resource-Based View (RBV), Dynamic Capabilities, Diffusion of Innovations, and Technology-Organizational-Environmental (TOE) framework. The study identifies twelve major factors categorized into three key themes: organizational characteristics, innovation characteristics, and environmental characteristics. The main organizational factors are top management support, organization data environment, centralized analytics structure, perceived cost, employee skills, and data-based decision making culture. The major innovation characteristics are perceived benefits, complexity, and compatibility, and information technology assets. The environmental factors influencing BA adoption stages are competition and industry pressure. A conceptual framework for the multi-stage BA adoption model is proposed in this study. The findings of this study can assist the practicing managers in developing a stage-wise operational strategy for business analytics adoption. Future research can also attempt to validate the conceptual model proposed in this study.

• Maritime Security
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• v.7 no.1
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• pp.1-29
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• 2023

For the last 70 years, the U.S.-led bilateral security system, or "Hub-and-Spokes" system, has been applied to Northeast Asia, and the system has been successfully settled in terms of stability and economic achievements of the region. Given the increasing complexity of the security environment of East Asia, it is plausible to consider the possibility of a security system shift from bilateral alliances to collective security. In order to analyze the driver of collective security system, this study developed three factors of formation and development of collective security system - main threat, intensity of the threat, and confidence among countries in the system - by reviewing international political theories related to security cooperation. Comparing the formation, development, and achievements of NATO and SEATO, the study figures out that the existence of the main threat, the high intensity of the threat, and the strong confidence among countries in the security system are the primary drivers for a successful collective security system. Based on the result, the study also analyzed the possibility of a security system shift in East Asia. Considering contemporary international conflicts such as U.S.-China strategic competition, Russia-Ukraine War, and growing threats posed by North Korean nuclear and missiles, the study anticipates that the necessity of a collective security system that will replace the current security system of the region would arise. Still, although some issues between countries should be overcome, the growing intensity of the threats will promote cooperation among countries by improving their confidence.

• Journal of ILASS-Korea
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• v.29 no.1
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• pp.32-37
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• 2024

Macroscopic visualization of non-evaporating sprays was experimentally conducted to investigate spray tip penetration and spray angle under low-density conditions, corresponding to an early injection strategy. Furthermore, injectors with varying injection angles (146° and 70°) and numbers of holes (8 and 14) were employed to examine the impact of injector configuration. Compared to the baseline injector, 8H146, which has 8 holes and a 146° injection angle, the spray tip penetration of the 8H70 injector was found to be longer. This can be attributed to higher momentum due to a smooth flow field between the sac volume and the nozzle inlet, which is located closer to the injector tip centerline. The increase in velocity led to intense turbulence generation, resulting in a wider spray angle. Conversely, the spray tip penetration of the 14H70 injector was shorter than that of the 8H70 injector. The competition between increased velocity and decreased nozzle diameter influenced the spray tip penetration for the 14H70 injector; the increase in momentum, previously observed for the 8H70 injector, contributed to an increase in spray tip penetration, but a decrease in nozzle diameter could lead to a reduction in spray tip penetration. The spray angle for the 14H70 injector was similar to that of the 8H146 injector. Moreover, injection rate measurements revealed that the slope for a narrow injection angle (70°) was steeper than that for a wider injection angle during the injection event.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.44 no.2
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• pp.257-262
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• 2024

Today, high-speed rail is gradually increasing in importance as an eco-friendly means of transportation responsible for the movement of people between regions. In the past, problems of inefficiency continued due to monopolistic operation of the railway industry, and with the introduction of a public enterprise competition system, KTX and SRT operating organizations are making efforts to expand service quantity and improve quality. However, the high-speed rail service quality evaluation was limited to modifying and supplementing indicators from the operator's perspective suitable for past quality evaluations, and the evaluation target or method was not specific. Therefore, in this study, we developed a hierarchical model to measure high-speed rail customer service quality based on the model of Brady and Cronin(2001) and applied the analytical hierarchical decision-making method(AHP) to derive the priorities of Korea's high-speed rail competitiveness factors. Based on the results, it is believed that introducing reasonable and standardized service quality indicators will contribute to establishing a marketing strategy to improve the customer service competitiveness of high-speed rail operators.

• Journal of Chest Surgery
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• v.38 no.11 s.256
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• pp.733-738
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• 2005

Background: The possibility of incomplete revascularization and development of flow competition after revascularization of the borderline lesion made the hybrid strategy as an option for complete revascularization. Material and Method: From January f998 to July 2004, 25 $(3.2\%)$ patients underwent hybrid revascularization among 782 total OPCAB procedures. Clinical results and angiographic patencies were evalulated. Percutaneous coronary intervention (PCI) was peformed before CABG in 8 patients and after CABG in 47 patients. Result: The causes of PCIs before CABG were to achieve complete revascularization with minimally invasive surgery (n=7) and emergent PCI for culprit lesion (n=1). The indications of PCIs after CABG were high possibility of flow competition in the borderline lesion of right coronary artery territory (n=8), diffuse atheromatous lesion preventing anastomosis of graft (n=5), severe calcified ascending aorta with no more arterial grafi available (n=3), and intramyocardial coronary lesion (n=1). Mean number of distal anastomoses was $2.3\pm1.0$. Mean number of lesions treated by PCI was $1.2\pm0.4$. There was no operative or procedure-related mortality. PCI-related complication was periprocedural myocardial infarction in one patient, and complications related to CABG were transient atrial fibrillation (n=5), perioperative myocardial infarction (n=1), and transient renal dysfunction (n=1). Early postoperative coronary angiography $(1.8{pm}1.6days)$ revealed $100\%$ patency rate of grafts (57/57). The stenosis occurred in one patient performed PCI before CABG, which was successfully treated with re-ballooning. During midterm follow-up (mean; $25{\pm}26$ months), 1 patient died of congestive heart failure. All survivors (n=24) accomplished follow-up coronary angiographics, which showed .all grafts (56/57) were patent except one string sign. In-stent restenosis was developed in 2 patients who received bare metal stents. Conclusion: In selected patients, complete revascularization was achieved with low risk by taking the hybrid strategy.

• Journal of Global Scholars of Marketing Science
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• v.19 no.2
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• pp.5-16
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• 2009

Against the backdrop of the increasing trend towards economic globalisation, many international firms are indicating that decisions on how to enter foreign markets remains one of the key strategic challenges confronting them. Despite the rich body of literature on the topic, the fact that these challenges have continued to dominate global marketing strategy discourses point to someevident lacunae. Accordingly, this paper considers the variables, categorised in terms of firm contexts (standardisation, market research, competition, structure, competitive advantage) and host country-contexts (economic development, cultural differences, regulation and political risk), which influence the degree of involvement of UK companies in overseas markets. Following hypotheses were drawn from literature review: H1: The greater the level of competition, the higher the degree of involvement in the overseas market. H2: The more centralised the firm's organisation structure, the higher the degree of involvement in the overseas market. H3a: The adoption of a low cost-approach to competitive advantage will lead to a higher degree of involvement. H3b: The adoption of an innovation-approach to competitive advantage will lead to a higher degree of involvement. H3c: The adoption of a market research approach to competitive advantages will lead to a higher degree of involvement. H3d: The adoption of a breadth of strategic target-approach to competitive advantage will lead to a lower degree of involvement. H4: The higher the degree of standardisation of the international marketing mix the higher the degree of involvement. H5: The greater the degree of economic development in the host market, the higher the degree of involvement. H6: The greater the cultural differences between home and host countries, the lower the degree of involvement. H7: The greater the difference in regulations between the home country and the host country, the lower the degree of involvement. H8: The higher the political risk in the host country, the lower the degree of involvement. A questionnaire instrument was constructed using, wherever possible, validated measures of the concepts to serve the aims of this study. Following two sets of mailings, 112 usable completed questionnaires were returned. Correlation analysis and multiple regression analysis were used to analyze data. Statistically, the paper suggests that factors relating to the level of competition, competitive advantages and economic development are strong in influencing foreign market involvements. On the other hand, unexpectedly, cultural factors (especially individualism/collectivism and low and high power distance dimensions) proved to have weak moderating effects. The reason for this, in part, is due to the pervading forces of globalisation and the attendant effect on global marketing. This paper has contributed to the general literature in a way that point to two mainimplications. First, with respect to research on national systems, the study may hold out some important lessons especially for developing nations. Most of these nations are known to be actively seeking to understand what it takes to attract foreign direct investment, expand domestic market and move their economies from the margin to the mainstream global economy. Second, it should be realised that competitive conditions remain in constant flux (even in mature industries and mature economies). This implies that a range of home country factors may be as important as host country factors in explaining firms' strategic moves and the degree of foreign market involvement. Further research can consider the impact of the home country environment on foreign market involvement decisions. Such an investigation will potentially provide further perspectives not only on the influence of national origin but also how home country effects are confounded with industry effects.