• 경영과정보연구
• /
• 제4권
• /
• pp.29-66
• /
• 2000

The current economic environmental changes such as globalization, information and opening of the market is calling for or needing the more rapid change of management and/or marketing strategies of the company than they did before to survive in tile borderless international competition. Under this situation, this study focuses on the correspondence strategies of Electronic Commerce which is one of the key elements to overcome or lead the above demands through seeking the problems of the current EC acception and application specially in Chollabuk Do province. For the above purpose, this study surveys the questionary with business firms of above area and figures out what is the correlation between business form and size and EC acception and application and what is the problems on it. And than provides several counter strategies which are following based on the survey to keep this area companies from out of business and lead the above economic environmental changes. To expand the adoption and application of EC to this area, firstly, top managers of the company must recognize the necessity and importance of EC compared with traditional commerce and change their perception and attitude concerning EC positively, and than try to accept it as soon as possible. Secondly, the company need the retained earning to invest to EC and educate their managers and employees with total participation. Thirdly, local government has to improve its attention to EC as a best way or opportunity to reduce and overcome the economical gap and development its economy because EC can remove the physical time or distance and space, scale and capital limitations. Finally, government has to expand and establish information infrastructure such as technical infrastructure(communication and security technology), Functional infrastructure like standard protocol, Organizational infrastructure(interchange agreement, relative law) and social infrastructure to improve efficient electronic transaction which can Increase the company' international compatitiveness under the current economy trend.

• 경영과정보연구
• /
• 제4권
• /
• pp.137-159
• /
• 2000

Recently, the importance of ISP(Information System Planning) has been increased because of rapid change and severe competition in business environments. Furthermore, the role of IS in the organization has included not only the supportive activities but also the strategic activities. Organizations can get the competitive advantages through the strategic use of IT by establishing effective and systematic ISP implementation. The main focus of this study is investigate the relationship among three subunits(organizational factors, the role of IS and effective ISP) based on the contingent settings which the process of ISP is implemented. The reasons that conceptual framework of this study is based on the contingent theory are as follow: First, ISP process itself has a series of complicated work which various elements in a company are involved. ISP externally must have the process to evaluate information technology (technology related with IS). Internally ISP process has a serious of works including determining information requirements to develop successful IS for other functional departments and identifying strategic opportunity of IS aligned with business strategy. Secondly, the activity of ISP is occurring on the continual basis. Business environments in which ISP process has implemented are changing continuously. Specific ISP methodology which was appropriate in a certain period of time does not work any more because of the rapid changes in business environments. For this reason managers can hardly expect successful ISP without considering external environments or internal environments such as organizational or management side. For this study, 240 survey questionnaires were mailed and 71 questionnaires were returned. 57 samples were used for the final analysis and 14 samples were excluded from analysis in that they didn't exercise official and systematic ISP. As the result of analysis, among the internal factors(organizational size, time frame of decision making, budget, management style, organizational culture) organizational culture, management style and time frame of decision making are identified as contingent factors on the effective ISP. The result of this study may have meaning in suggesting the way to develop effective ISP through the formalization of business process, more favorable users attitude toward IS and selection of an appropriate ISP methodology.

• 한국병원경영학회지
• /
• 제4권2호
• /
• pp.106-130
• /
• 1999

The main objective of this paper is to perform an empirical analysis on the relationship between various marketing activities and financial performance of Korean hospitals. A survey was conducted through structured questionnaire for 495 hospitals, and data from 218 hospitals were utilized in the final anaylsis.(response rate: 44%) Survey items include general characteristics of the hospitals(size, type, location), degree of competition, financial performance. marketing organization! budget, and level of various marketing activities in service development, access improvement, promotion, and pricing. We examine descriptive statistics of the response scores on marketing activities to evaluate the current status of marketing management of Korean hospitals, compare the results across hospital size, type and location, and perform regression analysis to investigate the relaionship between marketing and financial performance. Major findings are as follows: 1) About 46% of the responding hospitals have marketing departments although they are named as 'planning' or 'PR' departments, and the marketing budget on average represents 1.74% of the total expenditures. 2) Average level of marketing activities is calculated to be about 3.32 on 5-point scale, meaning that Korean hospitals implement their marketing programs 'somewhat actively'; however, the scores on the areas of marketing plannning and strategy are relatively low. 3) Large hospitals tend to be more active in marketing than small hospitals, and public hospitals' activities in marketing are not lower compared to private hospitals. 4) Level of overall marketing activities is positively related with financial performance measured by various finacial indicators except for profitability, implying that marketing is successful in revenue generation but needs to be more cost-effective. Also, when the marketing variables are separately included in the regression, no significant relationship is found, which means that various marketing activities are more effective when they are collectively implemented.

• 한국지역지리학회지
• /
• 제14권5호
• /
• pp.480-491
• /
• 2008

세계화와 탈산업화 속에서 장소간 경쟁이 치열해짐에 따라, 많은 도시는 문화전략을 통해 도시재생과 경쟁력 강화를 꾀하고 있다. 이 글은 일본의 지방도시에서 전개되고 있는 문화전략에 주목하여 '지역다움'이 그 핵심 키워드가 되고 있음을 밝히고, 이에 담겨있는 논리를 밝히고자 하였다. 일본의 지방 도시는 고도경제성장 이후 사회적 가치관의 전환, 중앙정부의 일련의 문화정책, 지자체의 적극적인 문화전략 속에서 '일본인의 고향'으로 자리매김 되었다. 최근에는 분권개혁 속에서 지역다움'이 지방도시 문화전략의 강력한 담론으로 등장하고 있다. 지역다움은 표면적으로는 '지역의 개성' 또는 '실존적 장소성'이라는 논리로 정당화되는데, 그 이면에는 행위주체간 사회적 역학관계가 지역다움을 정의하는 주요 논리로 작동하고 있다. 결과적으로 일본에서 지역다움은 국가다움의 틀 속에 제한되는 문제가 나타난다. 지리학에서는 지방도시의 문화전략에서 지역다움이 구성되는 논리에 주목하여 이를 신중하게 접근할 필요가 있다.

• 한국의류학회지
• /
• 제31권4호
• /
• pp.507-518
• /
• 2007

This study aimed to investigate the competitive advantages of Chinese fashion industry and firms to Korean fashion industry by applying the generalized double-diamond theory. Data collection was done by internet and fax survey. Questionnaires were distributed to the Korean textiles and apparel firms who entered China for production anuor distribution. List of firms were provided by KOFOTI, KOTRA, and Korea Apparel Industry Association. Total 198 questionnaires were distributed, and 77 questionnaires were used for final analysis. The results were follows. Korea's competitiveness scores of double-diamond model were higher in every aspects, such as demand condition, infra/supportive industry, firms's strategy and competition except factor condition. Glottalization score in double diamond model measured by the degree of glottalization which was determined by international diamond factors which make firm's multinational/international activities possible. Chinese fashion industry's globalization score of factor condition was significantly higher than Korea, but for the rest of aspects, Korean fashion industry showed higher scores. Therefore, Korean fashion firms can overcome comparative disadvantage of factor condition by utilizing Chinese fashion industry no matter what type of entry. In addition, considering the growth rate of Chinese fashion industry and its power of influence in the world market, the entry to the global market of the Korean fashion industry can be possible.

• International Journal of Quality Innovation
• /
• 제7권2호
• /
• pp.50-68
• /
• 2006

Innovation fuels organizations evolving them to withstand rapid changes in markets and challenges from competition. While diversified concepts of innovation are examined, a generic framework for managing organizational innovation is established to portray the notion in a methodical approach. Substantiation of the determinants for organizational innovation is carried out in order to examine the framework against the practical situation. Subsequently, expectations and actual accomplishments of the determinants for organizational innovation from the industry are determined so as to understand the industrial view towards the framework. This paper summarizes the empirical findings of a survey of organizational innovation with a sample of 208 electronic and electrical manufacturing companies in the Greater Pearl River Delta (GPRD), China. On one hand, the survey findings confirm the readiness of the generic framework from the practical perspective of the industry. On the other hand, rankings are obtained for the expected importance and company accomplishment of the determinants for organizational innovation, namely in the areas of management leadership and commitment, employee capability and attitude and strategy development for innovation. The improvement area is also verified by the shortcomings of the expectation in comparison to the company accomplishment in each determinant. Meanwhile, it is believed that a directional attitude towards the determinants can facilitate the accomplishment of the determinants of organizational innovation. Further results will be generated from a more in-depth analysis of variables. The confirmed framework will be further developed into an assessment system for organizational innovation with the support of best practices in each determinant.

• 기술경영경제학회:학술대회논문집
• /
• 기술경영경제학회 2002년도 제20회 동계학술발표회 논문집
• /
• pp.133-149
• /
• 2002

This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the introduction of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. E-commerce has been a major agenda for e-business. Recently, collaboration among electronics companies through e-marketplace has emerged as an important issue. A web-based e-commerce standard, so called RosettaNet, has been developed for facilitating e-transactions of electronics firms. The development of digital technology has dramatically increased the processing speed and sophisticated the virtual reality technology. As simulation becomes easier and more effective, the uncertainty and risk involved in R&D has decreased significantly. Another positive impact is closer cooperation between R&D and manufacturing functions. Taking advantage of automated and flexible production technology, has a new type of firm, so called, EMS (Electronics Manufacturing Services) emerged, whose strategic focus is on manufacturing only. The EMS can be seen as a kind of innovative organization, that is, a modular organization for production function. Digital technology has made convergence of computer and communication possible at early years but right now the convergence has been accelerated in extensive areas of communication, broadcasting, information appliances, software, contents, and services. Firms' effort for an innovative product and service has been intensified and the competition for a new standard product and service has become severe in electronics industry. Business activities are always realized in a specific organizational context. Accordingly building up innovation-friendly organization has emerged as a critical concern. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

• 문화경제연구
• /
• 제19권2호
• /
• pp.147-170
• /
• 2016

본 연구는 세계 한국어방송사의 경영개선을 통해 모국의 지원정책 방향을 수립하고자, 미국과 캐나다, 중국, 호주 뉴질랜드을 중심으로 해외 한국어방송사의 미디어 운영환경과 경영자원, 모국에서 10년간 운영중인 지원사업 등을 분석하였다. 연구결과, 미국과 캐나다는 치열한 경쟁에 노출된 완전경쟁시장으로 한국어방송사간 경쟁, 자국내 미디어와의 경쟁, 뉴미디어도입에 따른 경쟁, 모국 미디어와의 경쟁이 존재했다. 중국은 정부의 규제 및 소수민 미디어에 대한 지원이 시행되어 제한적 현지화가 구현되고 있었으며, 호주 및 뉴질랜드는 동포의 수가 적고 밀집도가 떨어져, 방송시장의 규모 또한 영세하거나 미발달했지만, 잠재적 성장을 기대할 수 있는 시장으로 구분되었다. 각 국가별 해외 한국어 방송사 활성화를 위해 미국의 한국어방송사들은 콘텐츠 차별화를 위한 사업구조와 조직개선을 위한 지원과 협력이 필요하며, 중국은 재무자원 다각화 및 콘텐츠 역량 강화가 시급한 것으로 분석되었다. 호주 및 뉴질랜드의 경우 양질의 콘텐츠확보를 위한 모국의 지원 및 협력강화가 중요한 이슈로 연구되었다.

• 대한토목학회논문집
• /
• 제39권5호
• /
• pp.623-630
• /
• 2019

아시아 건설시장의 전략적 중요성이 높아지면서 기업 간 경쟁이 더욱 치열해지고 있다. 기존의 아시아 건설시장에 대한 연구는 주요 국가로의 진출전략 도출, 분야별 리스크 평가에 대한 정성적 접근이 주류를 이루었던 반면, 다수 기업의 역동적인 경쟁구도를 정량적으로 설명한 연구는 드물었다. 이에 본 연구는 국내 건설기업이 2009년부터 2017년까지 계약을 체결한 3,996건의 프로젝트 정보를 바탕으로 아시아 지역의 계약실적 구조를 분석하였다. 정태적 분석에는 시장 집중도, 동태적 분석에는 시장 이동성 및 불안정성 개념을 각각 활용하였으며, 이에 대한 수학적 모델을 소개하였다. 분석 결과, 정태적 측면에서는 아시아 건설시장에서 국내 상위 기업군의 시장 점유율 집중 현상이 나타나고 있으며, 동태적 측면에서는 산업설비 공종을 제외한 대부분의 경우 시장 지위가 약하고 안정성이 떨어지는 것으로 밝혀졌다. 본 연구에서 제시한 분석 방법론과 결과는 산업 차원의 실적에 대한 체계적 진단을 가능케 하며, 향후 경쟁전략 수립을 위한 기초자료를 제공하였다는 점에서 의의가 있다.

• 한국철도학회논문집
• /
• 제16권3호
• /
• pp.233-239
• /
• 2013

본 논문에서는 개인은 물론 조직에 치명적인 해악을 초래하고 엄청난 경쟁력 상실을 가져오는 도시철도기관사의 스트레스를 알아보고 기관사의 직무 스트레스에 대처하는 방안들을 모색하였다. 도시철도기관사의 직무스트레스로 인하여 발생되는 여러 스트레스에 미치는 악영향의 요인을 최소한 줄이기 위해서는 첫째, 전문성 제고를 위한 교육훈련 확대 및 사고발생시 기관사에 대한 보호조치로 시설개선이 필요하다. 둘째, 정신적 보상이나 조직시스템 등이 직무스트레스를 유발하므로 경영자의 리더십 교육과 같은 전형적인 조직차원의 접근이 근본적인 문제를 해결할 수 있을 것이다. 셋째, 개인적 차원에서의 규칙적인 운동, 금주 등의 바른 생활습관으로 직무스트레스를 낮춘다. 넷째, 과도한 성과 지향과 불공정한 평가를 피하고 기관사의 심리상태를 이해함으로써 근무환경을 개선하고, 근무시간을 조정하는 등의 조직적 차원에서의 복합적인 건강증진 및 관리프로그램 등 제도적 장치를 마련하는 것이 필요하다.