• 제목/요약/키워드: Competition Strategy

검색결과 839건 처리시간 0.049초

도시 기혼여성의 간편가정식 선택속성이 구매에 미치는 영향 (Effect of Selection Attributes for Home Meal Replacement(HMR) on Purchasing of Married Women Living in a City)

  • 류시현;김희경;소미
    • 한국식품영양학회지
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    • 제29권5호
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    • pp.643-654
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    • 2016
  • The purpose of this study was to investigate the purchasing behavior and selection attributes for Home Meal Replacement (HMR) and to identify the selection attributes affecting purchasing frequency and purchasing costs of married women living in a city. Among 837 questionnaires distributed to HMR married women consumers, 752 complete questionnaires (89.8%) were analyzed. The younger married women group showed higher frequency of purchasing HMR than the older age group. The 20s and 30s age groups showed higher purchasing costs for HMR than the 40s and older age groups. A higher proportion of employed married women purchased HMR three or more times per week and spent an average of more than 20,000 won per purchase in comparison with unemployed married women. HMR selection attributes were classified into five factors: 'taste and sanitation', 'economic efficiency', 'health and nutrition', 'convenience', and 'reliability and awareness'; mean scores of these factors' importance levels were 4.28, 3.93, 3.59, 3.54, and 3.50 out of 5 points, respectively. The importance level of 'taste and sanitation' factor was significantly greater as married women's age decreased. However, the importance level of 'health and nutrition' factor was significantly greater as married women's age increased. The results of the logistic regression analyses indicate that the 'taste and sanitation' and 'health and nutrition' factors affected frequency of purchasing HMR. The 'reliability and awareness' factor had the most significant impact on cost per purchasing HMR. Therefore, a product differentiation strategy according to married women's age and employment status should be applied. Product qualities and brand value should be improved to enhance competition in the HMR market.

중국의 재료과학분야 연구현황과 우리의 대응방안 (Chinese Research Trends in Materials Science and the Korean Countermeasure)

  • 노경란;길상철;남수우
    • 한국재료학회지
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    • 제23권12호
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    • pp.745-756
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    • 2013
  • Recent rapid development of the Chinese economy based on science and technology is challenging Korean industries and economy. Since the driving force for this rapid development of China is known to be scientific technologies, the purpose of this research is to confirm the current status of Chinese scientific research in the field of "Materials Science and Engineering" and propose a strategy for competition with China. Even though there are numerous journals of "Materials Science and Engineering", the 10 most popular journals with high impact factors were selected to cover general materials, nano materials, bio materials, and electronic materials. It was found that the number of scientific papers written by Chinese scientists for the materials field in the 10 journals was slowly increasing from the year 2000 until 2005, but has been rapidly increasing since 2005. This research found that Chinese research activities in the traditional metallic materials and nano materials have tremendously increased to occupy around 30 % or more papers published in several major journals related with materials science and engineering. On the other hand, bio materials and electronic materials research has not been pursued so actively; however, very recently the number of publications in these fields is also beginning to increase. To compete with this tremendously growing Chinese scientific development, Korea should have a policy of "selection and concentration" in materials-related fields, including basic science in nano, bio, and electronic materials.

정보화경영을 접목한 품질관리방안 연구 - 정보화경영체제 표준모델 발전방향 중심으로 - (A Study on a Quality Management System onto which Informationized Management is Grafted: - With Centering on the Direction for Development of a Standard Model of the Informationized Management System -)

  • 박선국
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2007년도 춘계학술대회
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    • pp.127-143
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    • 2007
  • As the informationized society develops, for companies to be industrially competitive in global competition, innovation of business administration through informationization is a nation-wide task that must be driven. Small-to-mid size companies also tend to recognize the need for informationization and build the information systems, improving their informationization levels. To reduce errors in bringing in and running the information systems and increase efficiency In using them, the need for the standard and guide for informationization in small-to-mid size companies has increased. Accordingly, the national office of small and medium business administration has developed the informationized management system (IMS) certification standard in order to provide a national motive to secure the means for management innovation of small-to-mid size companies and have them recognize informationization as a business strategy. Now, there arises the need for the IMS certification standard, which was developed in early 2000, due to changes in environments of small-and-medium businesses and problems that have been revealed in field applications. In this research, we have examined the current situations of informationization in small-and-medium businesses that were revealed by the 2005 survey on the levels of informationization in small and medium business, have drawn the problems that have occurred in the process of applying the IMS in many small-to-mid size companies, have devised the measures against those problems, and have proposed a new IMS certification standard that reflects those measures. This research has proposed only the direction for development of the IMS certification standard. Future researches should deal with detailed items and criteria for evaluation and continuous improvement of them.

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온라인 환경에서 젊은 고객 수요층에 적합한 반지 마케팅 전략에 관한 연구 - 마케팅 서비스전략 중심으로 (A Study on Ring Marketing Strategy Digital Contents suitable for a class of Young Customer at Online Environment - focusing on marketing service strategies)

  • 이현창;신성윤
    • 디지털융복합연구
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    • 제14권2호
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    • pp.169-173
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    • 2016
  • 온라인 환경을 통한 전자상거래 활동은 IT 기술발전과 더불어 급속하게 다양한 형태로 성장해가고 있다. 더욱이 온라인 시장의 확대는 온라인 쇼핑 운영업체들 사이에 경쟁을 더욱 가속화시키는 결과를 초래하고 있다. 또한, 온라인 환경에서 판매 전략을 위한 다양한 디지털 콘텐츠 제작 및 환경구성에 대한 연구가 이루어지고 있다. 이에, 반지와 관련되어 온라인 판매 활성화를 위한 마케팅 전략 개발이 필요하며, 이를 위해 본 논문에서 검색 상위에 랭크되어있는 업체들의 온라인 콘텐츠 구성요소 분석을 통해 반지 산업에 적합한 구성요소를 도출하였다. 특히, 젊은 고객 수요층을 목표로 온라인 구성 요소 개발과 이를 기반으로 구축 결과에 관하여 살펴보았으며, 향후 젊은 고객수요층을 대상으로 경쟁력 있는 반지 마케팅을 기대해 볼 수 있을 것이다.

과학영재아동의 창의성과 동기와의 관계 -전라북도 과학영재교육원 영재아동을 대상으로- (The Relationship between the Creativity and Motivation of Scientifically Gifted Students)

  • 허진휴;이영환
    • 영재교육연구
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    • 제18권2호
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    • pp.343-363
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    • 2008
  • 본 연구는 과학영재교육원에 선발된 과학영재아동 297명을 대상으로 이들의 창의성과 동기와의 관련성을 분석하였다. 연구 결과 첫째, 본 연구대상 과학영재아동은 창의적 특성과 학습동기가 높고 도전적인 상황에서 회피하기보다 적극적으로 대처하는 경향을 보였지만 외부적 동기인 경쟁동기도 높은 것으로 나타났다. 둘째, 과학영재 여학생의 창의성 점수가 남학생보다 높았으며, 반면 남학생이 여학생보다 경쟁동기가 더 높았다. 세째, 과학영재아동의 창의적 동기는 학습동기와는 정적상관을, 회피동기와는 부적인 상관을, 그리고 경쟁동기와는 상관을 보이지 않았다. 따라서 영재아 지도에 있어서 경쟁이나 비교보다 자발적인 동기와 흥미를 갖는 과제를 학습하도록 하여야 함을 시사한다.

동시공학을 통한 공기단축 의사결정 모델 (A Decision-Making Model for Shortening Construction Period through Concurrent Engineering)

  • 최도승;이재섭
    • 한국건설관리학회논문집
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    • 제8권6호
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    • pp.197-206
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    • 2007
  • 지금은 '개발기간 단축, 고품질'을 위한 종합적인 대처를 요하는 시대이다. 제품은 점차 복잡화되고 그 종류 또한 다양화되어 가는 반면 제품의 생애주기(Life Cycle)는 축소되고 있다. 이러한 무한경쟁시대에 있어 적자생존의 확실한 해답은 기업스스로 개발기간 및 납기를 단축시키고 제품개발에 앞장서며, 제품의 생애주기 원가를 절감시켜 성능과 가치 양면을 동시에 고객에게 감동 줄 수 있는 품질을 확보하는 데에 있다. 이와 같은 측면에서 프로세스의 각 공정을 동시 병행적으로 개발하는 '동시공학'은 건설에 있어 중요한 개념으로 인식되고 있다. 본 연구는 동시공학을 성공적으로 적용하기 위하여 문헌 및 여러 가지 사례를 조사, 분석하고 그것들이 각 프로세스에 미치는 영향을 시뮬레이션 실행을 거쳐 의사결정 모델로 제시한다.

내부고객 지원활동이 종업원의 시장지향성과 고객지향성에 미치는 영향에 관한 연구 (A study on the Effects of Internal Customer Assistance Activity on Market Orientation and Customer Orientation)

  • 이근홍;장병집;윤지은;김용범
    • 대한안전경영과학회지
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    • 제14권3호
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    • pp.245-257
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    • 2012
  • Business environment, competition among firms in recent years, diverse and fragmented by the symbol of the consumer has become very complex and intense. Nevertheless, for the best performance of firms differentiated their company strives to have unique core competencies. In this study, reviewing the internal customer support activities and existing research on market orientation and then how it affects the future strategy for the internal customer support activities. Through the results of this study, first, to appear understanding of the effect of education and training to customers in enterprise-wide, strategic plan through competitor analysis, improved communication between departments, etc need to design to be effective in performance of company in a long term when in planning and training for employees such as job training, service training and training for improving service mind. Second, employment stability and internal communications to the employee's customer orientation showed no significant affect. This is considered for employees due to lack of fear or anxiety, so the employer could focus on his role in the current organization willing to participate actively for goals of the organization. Finally external customer orientation in the employee's customer orientation did not affect the analysis results which is appeared to in companies are constantly communicating with employees through the company's position and the difference between the employee's position is necessary to look for ways to narrow down.

21세기 블루오션, 한의학의료관광활성화를 위한 탐색적 연구 (A Study on the Strategies for Stimulating Medical Tourism in Oriental Medicine Blue Ocean of the 21st Century)

  • 김형순;주종천
    • 사상체질면역의학회지
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    • 제21권2호
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    • pp.137-143
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    • 2009
  • 1. Objective : This study aims to evaluate the medical tourism structures in countries with prosperous medical tourism industry such as Thailand, Malaysia, Singapore and India in order ro propose optimal strategies that can promote the medical tourism in Korea. 2. Methods : All pertinent literature concerning medical tourism directly and indirectly were assessed, and reviews of medical tourism strategies found in various countries were evaluated. 3. Results : Evaluation of related literature reveals that medical tourism is a recent burgeoning industry that has grown In market size considerably in the last five to ten years. Also, it shows that oriental medicine is a highly likely candidate amidst the various medical fields for attraction foreign patients. 4. Conclusion : The Korean government should support and install appropriate legal and administrative bodies in order to attract medical tourists; Korea-specific medical tourism programs (ie. traditional Korean medicine package tours) should be developed in order to attract medical tourists from the western world and the middle-east. In addition, low-price policy of medical tourism is not a proper strategies for the competition against advanced medical tourism destinations such as Thailand, Malaysia, Singapore and India. Differentiated medical tourism package such as oriental medical tourism program rather than provision of low-price policy seems to be more effective strategy for the medical tourism in Korea. Future studies on strategies for promoting medical tourism should focus on how foreigners recognize traditional Korean medicine, what diagnostic approach might be appealing to them and how the legal system concerning the medical procedures may be altered and modified.

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이용과 만족 관점에서 본 청소년들의 모바일게임 이용에 관한 연구 (A Study on Mobile Game usage of adolescent from Use and Gratifications perspective)

  • 한광현;김태웅;김영기
    • 컴퓨터교육학회논문지
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    • 제8권2호
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    • pp.61-73
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    • 2005
  • 이동통신 단말기가 생활필수품이 되면서, 모바일게임은 혁신적 디지털 엔터테인먼트의 새로운 버전으로 각광받고 있다. 다른 컴퓨터 게임과 마찬가지로 모바일게임도 사용자에게 가상공간에서의 독특한 경험을 가질 수 있게 해준다. 본 연구에서는 청소년들 대부분이 소유하고 있는 모바일 단말기를 이용한 게임에 대해 이용과 만족 관점에서 연구를 하였다. 설문조사를 토대로 분석한 결과, 청소년들의 모바일게임 이용동기는 현실에서의 탈출, 자극과 환상감, 도전과 경쟁, 시간보내기와 기분전환, 사회적 상호작용 등으로 밝혀졌다. 인구통계학적인 요인과 게임경험 등을 독립변수로 하여 만족도와 동기요인 등에 관한 추가분석을 시도한 결과, 대부분의 인구통계학적인 요인들은 통계적으로 유의한 것으로 나타났다. 본 연구의 결과는 향후 모바일 단말기를 활용한 모바일 에듀게임의 개발과 서비스 확산에 도움이 될 것이다.

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Comparison of Hybridization Behavior between Double and Single Strand of Targets and the Application of Asymmetric PCR Targets in cDNA Microarray

  • Wei, Qing;Liu, Sanzhen;Huang, Jianfeng;Mao, Xueying;Chu, Xiaohui;Wang, Yu;Qiu, Minyan;Mao, Yumin;Xie, Yi;Li, Yao
    • BMB Reports
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    • 제37권4호
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    • pp.439-444
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    • 2004
  • Double stranded targets on the cDNA microarray contain representatives of both the coding and noncoding strands, which will introduce hybridization competition with probes. Here, the effect of double and single strands of targets on the signal intensity and the ratios of Cy5/Cy3 within the same slide were compared. The results show that single stranded targets can increase the hybridization efficiency without changing the Cy5/Cy3 ratio. Based on these results, a new strategy was established by generating cDNA targets with asymmetric PCR, instead of conventional PCR, to increase the sensitivity of the cDNA microarray. Furthermore, the feasibility of this approach was validated. The results indicate that the cDNA microarray system based on asymmetric PCR is more sensitive, with no decrease in the reliability and reproducibility as compared with that based on conventional symmetric PCR.