• Title/Summary/Keyword: Compete

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A Study on Product Positioning based on Conjoint Analysis in a Competitive Market (경쟁시장에서 컨조인트분석에 기초한 제품포지셔닝에 대한 연구 : 온라인 게임을 중심으로)

  • Baek Seung-Kee;Rhim Ho-Sun;Park Myung-Sub
    • Journal of the Korean Operations Research and Management Science Society
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    • v.31 no.3
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    • pp.107-125
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    • 2006
  • We introduce a two-stage game theoretic model to support decision making processes for product Positioning and pricing in competitive environment. In the first stage, firms decide on entry and product position, in the second stage, firms compete with price. 'Alpha rule' is used as a choice model. Demand parameters of the choice model are estimated by conjoint analysis. We investigate conditions for the existence of Nash price equilibria in the pricing game. Nash equilibria in the entry and positioning game are produced using a concept of stable sets. An example of the online game industry in Korea is examined.

A Study on the Development of Purchasing Decision Model by Image of Product - A Fuzzy Rule Based Analysis- (퍼지를 이용한 제품 이미지에 따른 구매결정모형에 개발에 관한 연구)

  • Park, Sang-June;Cho, Jai-Rip
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.86-91
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    • 2004
  • As many organizations are searching for ways to compete more effectively in today's market environment. Image of Product is become the most important fact to improve their competition. The objectives of this paper are to provide an overview of PDM(Purchasing Decision Factor) and to discuss how to measure it more efficiently. This study develops a conceptual 'relation model of the purchasing decision factor', which identifies only performance based measurement, and proposes Fuzzy Measuring Method which uses the Fuzzy rule based algorithm to adept survey to date sets.

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Development of Multi-Use Flowerpot Design on Desk (탁상용 다용도 화분디자인 개발)

  • Cho, Sook-Kyung;Kang, Shin-Woo
    • Journal of the Korea Furniture Society
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    • v.19 no.3
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    • pp.203-210
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    • 2008
  • This study intended to develop wellbeing flowerpots on desk which could create a healthy atmosphere in an office and raise people to joy. The pots developed by Blooming company emphasized a design as touching people's emotion through the organic design of the streamline which is different from the geometric line of the flowerpots manufactured by the company as focusing the design on the utility before. As a result, the pots derived from the organic design concepts could provide happiness or joy to the people, and would be a necessity on the narrow desk along with books or writing materials while working. Therefore, the beautifully streamlined pots are expected to compete with European market as the foreign buyers had a great interest in them at the Fair held in Hong-kong at the end of April, 2008.

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Novel Topologies Implementation for SRM Drive with Conventional Type Structure

  • Yoon, Yong-Ho;Won, Chung-Yuen;Kim, Jae-Moon
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.21 no.9
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    • pp.47-56
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    • 2007
  • This paper presents novel topologies implementation for Switched Reluctance Motor(SRM) drive used in commercial applications. For effective utilization of the developed system, a novel direct current controlled PWM scheme is designed and implemented to produce the desired dynamic speed characteristic. In comparison to conventional asymmetric converter topology, it can minimize entire system costs by reducing numbers of power semiconductors. Therefore, it may open up investigation of a new way for SRM to compete with other ac motors such as induction motors, brushless dc motors, etc. The validity of the proposed method is verified through theoretical explanation and experimental results.

Structure Learning in Bayesian Networks Using Asexual Reproduction Optimization

  • Khanteymoori, Ali Reza;Menhaj, Mohammad Bagher;Homayounpour, Mohammad Mehdi
    • ETRI Journal
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    • v.33 no.1
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    • pp.39-49
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    • 2011
  • A new structure learning approach for Bayesian networks based on asexual reproduction optimization (ARO) is proposed in this paper. ARO can be considered an evolutionary-based algorithm that mathematically models the budding mechanism of asexual reproduction. In ARO, a parent produces a bud through a reproduction operator; thereafter, the parent and its bud compete to survive according to a performance index obtained from the underlying objective function of the optimization problem: This leads to the fitter individual. The convergence measure of ARO is analyzed. The proposed method is applied to real-world and benchmark applications, while its effectiveness is demonstrated through computer simulations. Results of simulations show that ARO outperforms genetic algorithm (GA) because ARO results in a good structure and fast convergence rate in comparison with GA.

A Design and Implementation of SOAP-EJB Based Collaboration Supporting System (SOAP-EJB 기반 협업 지원 시스템의 UML에 의한 설계 및 구현)

  • Kim, Hyeong-Seon;Lee, Ju-Haeng;Kim, Hyun;Lee, Jae-Yeol
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.318-321
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    • 2001
  • A collaboration supporting system, which enables multi-user collaboration and communication in Internet environment, is being a new indispensable tool to compete and collaborate with business peers. A collaboration supporting system in distributed environment requires scalable and open system architecture to rapidly deploy a new technology and trends. In this paper, we propose such a collaboration supporting system where communication API is using XMI(Extended Markup Language)-based SOAP(Simple Object Access Protocol)protocols, which is independent on programming language and platform. In our system, sever components are developed with EJB(Enterprise Java Beans). System analysis, design, and development are based on UML(Unified Modeling Language).

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A study on structural improvement in multi-cavity mold for ham can lids (햄 뚜껑 금형의 다수 캐비티 금형구조 개선에 관한 연구)

  • Lee, Eun-jong;Choi, Kye-kwang;Kim, Sei-hwan
    • Design & Manufacturing
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    • v.7 no.1
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    • pp.40-44
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    • 2013
  • My company develops, manufactures injection mold and produces thin-walled cosmetics and food containers. Without high quality and low production cost, it is hard to compete in the market. To be competitive, a company has to utilize mold with as many cavities as possible to lower manufacturing cost. Eject plate abrasion and deformation cut down mold lifespan, troubles during injection lower productivity and foreign substances in molds cause abrasion. This study focuses on how to improve mold life and productivity, and to slow down mold abrasion.

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SUPPORTING USERS IN ELECTRONIC BUSINESS-TO-BUSINESS MARKETS

  • Roberto Okada;Akihiro Fujii;Tuyoshi Ohtani
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.04a
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    • pp.337-341
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    • 2000
  • In recent years, electronic commerce (EC) business has shown a tremendous growth, which put additional cognitive and time-consuming loads on the human users. Intelligent software agents are one key technology to support users doing real EC-business.We propose an Agent-based Business-to-Business(B2B) Marketplace on Internet, where constituent members cooperate or compete in order to get the best possible deals, with the aim of reducing user loads.In case of B2B deals, the good itself shows a complicated behaviour, e.g.price discounts depending o the lot, discounts for cross-buying and so on. It is impractical to concentrate all the knowledge about the goods and the trading strategies at the buyer/seller side. Instead, we include such information in the good itself, which allow us to model the goods as being agents.

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Re-examining Network Market Strategies from the Perspective of the Local Network: Market Competition between Incompatible Technologies

  • Choi, Han-Nool;Lee, Byung-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.10a
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    • pp.189-206
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    • 2005
  • Much of work on network externality assumed network effects are dependent on the network size. Therefore, very little consideration is given to the view that marginal benefits from joining the network may not increase with the network size if consumer benefits come from the direct interaction with neighbors, namely local network. In this study, we used the agent-based simulation method to reexamine the effectiveness of the traditional network market strategy under the presence of the local network where two incompatible technologies compete. We found that the strategy of growing an initial customer base is not effective under the presence of the local network. Our study also showed that targeting customers based on their technology Preference is not as effective as targeting customers within the same local network. As a result, the focus of a network market strategy should be directed to taking advantage of the customer network.

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Feedback Order and Problem-Solving Experience in Competitive Problem-Solving : An Empirical Analysis of Online Innovation Contests (경쟁적 문제 해결 과정에서 피드백 순서와 문제 해결 경험 : 온라인 혁신 경진 대회의 실증 분석)

  • Mun, Hee Jin;Chung, Yerim;Park, Kyung Min
    • Journal of the Korean Operations Research and Management Science Society
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    • v.38 no.1
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    • pp.29-44
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    • 2013
  • This study suggests that as receiving feedback is moved back, the effectiveness of problem-solving increases. Utilizing data from innovation contests in which a number of problem solvers compete with each other, we answer questions such as whether the order of receiving first feedback affects problem-solving effectiveness and how problem-solving experience moderates the relationship between the first feedback order and problem-solving effectiveness. Empirical results based on data collected from Kaggle, an online platform for innovation contests, showed that the order that contest participants receive the first feedback increases problem-solving effectiveness. Furthermore, the more prior experience of contest participants accentuates the suggested relationship between the order of receiving the first feedback and problem-solving effectiveness.