• Korean Management Science Review
• /
• v.20 no.2
• /
• pp.197-204
• /
• 2003

Comparison challenge approach is proposed as a form of challenger-activated. just-in-time Internet advertising. To develop a framework for a comparison challenge, we propose a theory of comparison value. A comparison is regarded valuable if a comparison opportunity is available and if the comparison is relevant and informative, has an appropriate level of detail, and is advantageous and trustworthy. Based on this theory, the CompareMe and CompareThem strategies are devised, and comparable objects are classified in terms of price and performance dominance as well as the scope of proximity. The idea is demonstrated with a comparison of PCs from five leading manufacturers. To assist in the planning of the comparison challenge, a mathematical programming model was formulated to maximize the value of comparison under the constraints of the comparison opportunity and budget. The model is applied to eight scenarios in terms of the range of comparing objects. The models under various scenarios are tested and contrasted with the real-world example of PCs. We found the ad effect of comparison challenge to be substantially better than banners (4.75 times) and similarity-based comparisons (2.77 times), providing customers with better performance and reduced prices.

• Proceedings of the CALSEC Conference
• /
• 2005.03a
• /
• pp.130-134
• /
• 2005

This research describes the comparison broker's role and its effectiveness measurement using a developed logical framework of comparison shopping service. And verifies that seller-led comparison challenge method provide comparison information of products to buyers more efficiently. In electronic commerce, buyer's satisfaction of purchase (S) can be defined as an interactive function between seller's competitiveness vector (P) of products that supplied to the market, and buyer's informed level vector (B) of products that is known from a lot of sources. Then the buyer's informed level can be changed through the information analysis among products by transformation process using comparison matrix (C). So the role of comparison shopping is to construct a comparison matrix and to serve it to the buyers, and to change the buyer's informed level. The changed informed level influences a buyer's satisfaction, that improved satisfaction of purchase is defined as the effectiveness of comparison shopping. As a perfect provision and usage of comparison matrix is impossible cause of cognitive limit, the most efficient method for improving the comparison effectiveness is the comparison challenge that detects the comparison elements of the largest buyer's information efficiency, and then to be compared between elementary products selectively. This research verifies the substantial superiority of comparison challenge through television market data experiments.

• The Journal of the Korea Contents Association
• /
• v.11 no.5
• /
• pp.291-301
• /
• 2011

This research describes the comparison broker's role and its effectiveness measurement framework of comparison shopping. We verified seller-led comparison challenge method provide comparison information of products to buyers more efficiently. Buyer's satisfaction of purchase (S) can be defined as an interactive function between seller's competitiveness vector (P) of products that supplied to the market, and buyer's informed level vector (B) of products that is known from a lot of sources. Then the buyer's informed level can be changed through the information analysis among products by transformation process using comparison matrix (C). So the role of comparison shopping is to construct a comparison matrix and to serve it to the buyers, and to change the buyer's informed level. The changed informed level influences a buyer's satisfaction, that improved satisfaction of purchase is defined as the effectiveness of comparison shopping. As a perfect construction and usage of comparison matrix is impossible, a more efficient method for improving the comparison effectiveness is the comparison challenge. This research shows that comparison shopping makes 9.32% and comparison challenge makes 19.11% enhancement of comparison effectiveness through television market data experiments.

• Journal of Intelligence and Information Systems
• /
• v.9 no.3
• /
• pp.137-153
• /
• 2003

Comparison shopping is the most popular functionality in the e-Marketplace. Most of their revenue has been generated kent the Internet advertisement, but the ad earning was declined as the ad costing per action method widespread. Seller less familiar to the customer shrinks from chances for advertising and exposing their products. So, we need an efficient methodology subject to the seller's ad budget and other constraints, and it also has to increase comparison broker's earning in the e-Marketplace. Our research proposed and developed an ad planning methodology using comparison challenge approach which can be applied by 3$^{rd}$ party comparison brokers. Comparison challenge planning is organized with challenge policy of competitor level, product level and specification level. With that policies and basic challenge propositions, we measure the quantified value of functional distance between the specifications of my product and competitor's product. My product challenges the comparison using the comparative ad format to the similar but inferior competitor's product based on quantified valuation. Comparison challenge planning system has two phases of comparative value generation and optimization. We developed a prototype system and applied it to the desktop PC market of five major manufacturers. Our performance was emphasized by comparing to other comparative ad methods such as random display method and minimum distance method..

• Journal of the HCI Society of Korea
• /
• v.13 no.3
• /
• pp.5-15
• /
• 2018

The biggest characteristic of Social Network Game(SNG) is that games are played through competition and cooperation with the actual acquaintances based on SNS. Even though such competition and challenge spirit have been dealt importantly as preceding factors having influence on the flow in games in the existing game area, it is rare to find researches deeply considering the characteristics of ranking competition between acquaintances in SNG. Moreover, it was not considered that such acquaintances could be the targets of competition and also challenge at the same time in SNG. Therefore, this study examined the achievements(big differences in ranking, small differences in ranking) of the targets for comparison and closeness(strong ties, weak ties) with the targets for comparison as factors having influence on competition and challenge spirit, and also empirically analyzed the influence of such factors and interactions between factors on players' competition and challenge spirit in the ranking competitive society, by analyzing the characteristics of ranking competition between acquaintances in the mobile puzzle, SNG based on SNS through the analysis on the preceding research on the self-evaluation maintenance model of the social comparison theory. In the results, when preferentially exposing competitors with small difference in ranking and also exposing competitors with stronger ties, players' competition is stimulated, so that it can improve their challenge spirit. Such results of this study can be expected to a lot contribute to the actual design work of SNG ranking table contents.

• Journal of computational fluids engineering
• /
• v.9 no.1
• /
• pp.41-47
• /
• 2004

A successful store separation analysis tool, MSAP(Multi-body Separation Analysis Program) has been applied to F/A-18C/JDAM CFD Challenge Ⅱ. The challenge was devised to challenge CFD community to use CFD methodologies to predict and match the trajectory of a JDAM MK-84 separating from F/A-l8C. Trajectory simulations for two flight conditions were performed. Comparison between computed and measured flight trajectories for both conditions shows a good agreement.

• 한국전산유체공학회:학술대회논문집
• /
• 2003.08a
• /
• pp.89-94
• /
• 2003

A successful store separation analysis tool, MSAP(Multi-body Separation Analysis Program) has been applied to F/A-18C/JDAM CFD Challenge II. The challenge was devised to challenge CFD community to use CFD methodologies to predict and match the trajectory of a JDAM MK-84 separating from F/A-l8C. Trajectory simulations for two flight conditions were performed. Comparison between computed and measured flight trajectories for both conditions shows a good agreement.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2002.11a
• /
• pp.411-422
• /
• 2002

비교구매는 e-Marketplace의 매출에 큰 영향력을 미치고 있으나 운영 수익은 대부분 광고에 의존한다. 하지만 인터넷 광고의 수익률은 열악한 상태이며, 종량제 기반 광고 방법의 확대로 소비자에게 덜 알려진 판매자의 제품 정보 노출 기회는 더욱 줄어들고 있다. 따라서 비교구매 사업자의 광고 수익을 높이면서 판매자 입장에서는 예산 및 제약 조건 범위 내에서 광고 노출의 효율성을 최적화하는 방법 및 시스템에 대한 연구가 필요하다. 본 연구에서는 비교도전을 이용한 비교광고 방법을 제안하고 그 실행 방법으로 판매자의 비교 도전 계획 모델을 사용하는 e-Marketplace기반 비교구매 사업자의 비교광고 시스템을 설계하고 구현하였다. 비교도전 계획 모델은 경쟁사(Competitor), 경쟁 제품(Product) 그리고 제품의 사양(Specification)에 대한 수준별 도전 정책을 적용하며, 양 사의 제품 사양 속성값들 간의 기능적 거리를 양적 수치화하여 판매자 제품이 경쟁사 제품에 가장 유사하지만 우세한(Similar but Superior) 쌍들에 대한 비교광고 포트폴리오를 구성함을 목적으로 한다. 비교도전 계획 시스템은 비교가치의 생성과 최적화의 단계로 이뤄진다 주요 5개 PC제조사의 데스크탑 제품자료를 사용하여 프로토타입을 구축하였으며, 타 비교광고 방법과 대비한 성능 평가를 수행하였다. 또한 e-Marketplace기반 비교구매 사업자의 비교도전에 의한 비교광고 표시 방법을 예시하였다.

• Journal of Arbitration Studies
• /
• v.13 no.2
• /
• pp.403-424
• /
• 2004

In the solutions of civil disputes, there are decision of a court and alternative dispute resolution. Arbitration is one of alternative dispute resolutions. The decision of a court is the compulsory settlement and the solution by citizenship between two opposing parties, but arbitration is the autonomous and voluntary settlement by a private person, that is arbitrator. Besides these points, arbitration has various features in comparison with a decision of a court. The procedure of arbitration is not open to the public and single trial system guarantees speedy solution of disputes In the procedure of arbitration, arbitrator who pass judgement is selected and appointed by the parties to an affair. And there are questions how the arbitrator to become independent from them. Because Arbitration is not agreed solution which based on the concession between opposing two parties but imposed solution which is alike decision of a court. This study illustrates the system of challenge on arbitrator to guarantee independence of arbitrators.

• Communications for Statistical Applications and Methods
• /
• v.29 no.2
• /
• pp.161-176
• /
• 2022

There has been active research in image classification using deep learning convolutional neural network (CNN) models. ImageNet large-scale visual recognition challenge (ILSVRC) (2010-2017) was one of the most important competitions that boosted the development of efficient deep learning algorithms. This paper introduces and compares six monumental models that achieved high prediction accuracy in ILSVRC. First, we provide a review of the models to illustrate their unique structure and characteristics of the models. We then compare those models under a unified framework. For this reason, additional devices that are not crucial to the structure are excluded. Four popular data sets with different characteristics are then considered to measure the prediction accuracy. By investigating the characteristics of the data sets and the models being compared, we provide some insight into the architectural features of the models.