• International Commerce and Information Review
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• v.13 no.4
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• pp.151-176
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• 2011

Recently, the importance and requirement for Corporate Social Responsibility(CSR) is continuously growing in both korea and foreign countries. This paper tried to analyze on the theoretical trend of CSR and to draw out managemental implications for Korean firms' global CSR strategy by means of comparative case study for the CSR activities of Toyota and Hyundai Motor in China. The results and implications of this study are as follows. First, this study showed that these companies had carried out a systemic legal and ethical responsibility. Second, according to the model of Porter & Kramer and Ibuki Eiko, these companies had recognized the importance of CSR and had recently begun to implement their strategic CSR Third, Toyotas' CSR activities in China are more closely related to auto industry and more strategic in compare with Hyundai Motors' CSR activities in China. Fourth, therefore, the more strategic and long-term planned effective CSR activities of Korean firms in China will be needed in the future.

• Journal of the Korean association of regional geographers
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• v.22 no.1
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• pp.267-285
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• 2016

This study presents a comparative analysis of newly developed curriculum of Travel Geography as the career elective subject in high school for the 2015 revised curriculum in Korea and Tourism Geography in China. Travel Geography Curriculum comprises subject objectives, the contents organization, and achievement standards which reflect the core concept of geography. It utilizes travel as the topic and frame to raise the availability, interest and empathy in the geography classroom. The main research contents are comparative analysis on the similarities and differences of the subject character, goal, content, teaching-learning method and assessment of the national geography curriculum in Korea and China. Practical implications are presented for textbook compilation of the Travel Geography and its Practice classroom teaching-learning.

• Journal of the Korea Society of Computer and Information
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• v.24 no.1
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• pp.25-32
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• 2019

With the rapid development of artificial intelligence technology, the patenting activities related to the fields of AI is increasing worldwide. In particular, a share of patent filed in China has exploded in recent years and overtakes the numbers in the US. In the present study, we focus our attention on the patenting activity of China and the US. We analyzed 6,281 and 13,664 patent applications in the US and China respectively between 2008 and 2018, and belonging to the "G06F(Electric Digital Data Processing)", "G06N(Computer Systems Based on Specific Computational Models)", "H04L(Transmission of Digital Information)" and nine more relevant technological classes, as indicated by the International Patent Classification(IPC). Our analysis contributes to: first, the understanding of patent application trends from foreign countries filed in the US and China, 2) patent application status by applicants category such as companies, universities and individuals, 3) the development direction and forecasting vacant technology of AI according to main IPC code. Through the analysis of this paper, we can suggest some implications for patent research related to artificial intelligence in Korea. Plus, by analyzing the most recent patent data, we can provide important information for future artificial intelligence technology research.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.3
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• pp.1-9
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• 2001

The purpose of this article is to study the design and construction of Anap pond with a comparative study of ancient palace ponds in Korea, China and Japan. Anap pond was excavated in 1975-6 and is the oldest orignal pond to be found among Koran garden sites. Anap pond was made just before Shilla drove out Tang, after Shilla ruined Paekjae and Koguryo with the Tang army. This was a time Shilla enjoyed a multi-cultural situation due to interaction with Paekjae and Koguryo refugees, as well as information provided by the ambassadors sent to Tang who were well aquainted with Tang culture. Anap pond shows the influence of not only the indigenous mountain-god myth, but also the theoretical background common among Korea, China and Japan. But it also depicts the special form of space inbued with the exquisite aesthetic taste of Shilla people, which started with Anap pond hardened in Gaen temple, and which bloomed in Sukgulam. Scenery structure analysis gives a supposition of the center building on the western coatland, and sequential analysis gives the feeling of being at sea, analysised by root square shape analysis, equal ratio square shape and golden section, sow we can see the planned space organization by speculated planning. Thus, Anap pond is a garden of Shilla in which the cultural exchange has been inculturated and made our own, and the special aesthetic taste embodied.

• Cross-Cultural Studies
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• v.33
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• pp.77-94
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• 2013

This article aims at analyzing melodramas in films of Northeast Asia for seeking comparative studies of popular narrative which have been widely favored in Korea, China and Japan since the 1990s. It is explored of expectation and desire of public who have taken pleasure in watching the films in each countries of Northeast Asia as well. It is selected to Letter(1997) made in Korea, The Road Home(1999) in China and Love Letter(1995) in Japan for the research as above Melodrama of each countries has been searched at not only maintaining the traditional melodramatic convention but also corresponding to sociocultural environment of each countries for meeting tastes of public 'in the 1990s' when cultural interchanges have been more active along each countries of Northeast Asia. It will be concretely pursued to the interchanges and influence-reception relation of melodrama for follow-up research as it has been sprightly enjoying as well as transforming common cultural contents at each countries of Northeast Asia since the 1990s.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.327-337
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• 2022

With the fierce competition between universities and the diversification and rapid development of multimedia, university promotional videos have become one of the effective means for universities to instill a better brand image, increase their competitiveness, and attract more new students. There were not many studies on university promotional videos in the field of advertising promotion, and there were no comparative studies on university promotional videos in Korea and China. Accordingly, this study aims to analyze promotional videos of the top 30 universities in Korea and China by referring to the world university rankings released by the 2021 World University Rankings (QS) World University Evaluation Agency and explore the differences between the two countries. According to the results of the study, it was found that there were some significant differences between Korea and China's university promotional images in each analysis category. This study is meaningful in that it will serve as a reference for the production of promotional videos for schools in the future while presenting the differences between Korean and Chinese university promotional videos.

• Journal of Distribution Science
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• v.11 no.7
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• pp.47-56
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• 2013

Purpose - In the academic literature, the researches on a comparative study on purchase behaviors of the consumers from emerging and mature markets remain limited. Therefore, this empirical study is attempted to examine the effects of country of origin (COO), brand image and corporate image on the purchase behavior of Chinese consumers (as from emerging market) and Korean consumers (as from mature market). Research Design, data, methodology - In total, 615 valid questionnaires were collected from the main cities of China and Korea respectively, and a multiple group analysis was conducted to test the hypotheses with SPSS 16.0 and AMOS18.0. Results - Chinese consumers are not influenced by country-of-origin effect, whereas Korean consumers are sensitive to it. Both Chinese and Korean consumers are sensitive to brand image, whereas corporate image does appear to influence Chinese consumers but not Korean consumers. The effects of country-of-origin are not more influential in less developed market (China) than more developed market (Korea). Conclusions - According to the results of this empirical study, the country-of-origin effect does impact Korean consumers but not Chinese consumers' purchase behavior. Therefore, multinational companies are relatively free to make the decision, if Chinese consumers are the marketing targets, when choosing manufacturing sites.

• Korean Journal of Comparative Education
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• v.28 no.4
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• pp.137-163
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• 2018

Regarding professionalism of primary teachers, a dispute over professionalism as classroom teachers versus as subject teachers has been amplified past decades. However, these controversies tend to be resolved mainly by theocratical, political, and systematic facets. In other words, discussions on professionalism of primary teachers have been explored in various aspects, but they have not much focused on teacher preparation programmes. Moreover, although from a comparative educational point of view some research focus on teacher preparation programmes in North Americas and European countries, comparison studies of the programmes in East Asian countries, such as China, Japan and Korea have been rarely conducted. The aim of this study is to compare teacher preparation programmes between Korea and China, and based on what the research found we attempt to understand Korean programmes from a new perspective. Selecting each of 13 teacher educational universities in two countries, we analyse documentations of the universities in which the educational aims, proportions of curricula construction, curricula requirements, and types of subjects are presented. Our research offers implications for future revisions of teacher preparation programmes.

• Asia-Pacific Journal of Business
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• v.3 no.2
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• pp.42-48
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• 2012

This paper examined structural changes in export specialization of Japan, South Korea, Taiwan, and China at different levels of technological intensity. The study found significant differences across these Asian economies, with most pronounced changes for exports with high technological intensity. To account for the changing export specialization, the study applied the classical Ricardian model of comparative advantages to export patterns of Japan and South Korea. We found that the export specialization of Japan was mainly determined by differences in fixed effects across industrial sectors, with changes in relative labor productivity much less important. In contrast, changes in productivity turned out an essential factor for explaining the recent export specialization of South Korea.

• The Journal of Information Systems
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• v.28 no.1
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• pp.17-39
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• 2019

Purpose The purpose of the present study is to analyze the factors influencing the intention to use direct bank continuously from the perspective of service rather than technology. Hygiene factors including economic benefits, privacy, and unverified risks, and convenience of service as a motivator were considered as user's satisfaction. A research model integrating the relationships among user's satisfaction, its determinants, social influence, and continuous intention to use direct banks was proposed. Design/methodology/approach Structural equation modelling for validating the research model was employed. 253 valid data were collected from users of direct bank service in South Korea and China, and used to test six hypotheses. Findings User's satisfaction and social influence were determinants of continuous use intention of direct bank. Convenience of service as a motivator has a significant influence on service satisfaction, while economic benefits, privacy, and unverified risks as hygiene factors have no significant influence on the continuous intention. Managers of direct banks need to implement service differentiation strategies to gain customers' loyalty. Also they seek to find the determinants of social influence. The present study confirmed that there is a big difference between Korea and China in terms of factors affecting the continuous intention to use direct bank.