• 문화기술의 융합
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• 제8권6호
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• pp.341-346
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• 2022

최근 '지속가능경영'으로 패러다임이 전환되면서 기업의 사회적 책임은 기업의 지속적이고 장기적인 성장을 위한 중요한 요소로 인식되고 있다. 본 연구는 CRM을 수행하는 기업에 대한 인식과 NGO에 대한 인식이 기부에 대한 태도에 어떤 영향을 미치는지를 살펴보았다. 또한 기부에 대한 인식이 SNS구전의도에 어떠한 영향을 미치는지에 대해 실증적으로 검증해보았다. 본 연구에서는 총 180부의 설문응답이 분석에 활용되었으며, 연구의 타당성 및 가설 검증을 위해 SPSS와 AMOS 26.0을 사용하였다. 연구 결과 타당성과 신뢰성을 확보한 것으로 나타났다. 가설 검증 결과 모든 가설이 지지되었으나, CRM을 수행하는 기업에 대한 인식이 기부태도에 미치는 영향은 매우 약하게 지지되었다. 본 연구는 CRM을 수행하는 기업과 해당 기업과 협업하는 NGO에 대한 긍정적인 인식을 높이는 것이 기부태도와 CRM에 대한 SNS구전의도를 증대시킬 수 있는 효과적인 전략으로 제시하고 있다.

• 한국의류산업학회지
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• 제20권2호
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• pp.191-201
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• 2018

The main objectives of this study were to (1) examine and compare the importance of store attributes, store commitment, store attitude, and revisit intention concerning Korean mass cosmetic brand stores between female teenage consumers and those in 20's, and (2) investigate and compare the two groups in terms of the influences of five store commitment factors on store attitude and revisit intention. On-line surveys were conducted by the marketing research company, and a total of 354 questionnaires were used in the final analysis. The results showed several significant differences between the female consumer groups in 10's and 20's. The teenage respondents placed greater importance on all store attributes except price and sales, and showed higher commitment in terms of affective commitment, and normative commitment factors than the respondents in 20's. For the teenage respondents, all four commitment factors except the normative commitment significantly influenced their store attitude and revisit intention, while the affective commitment factor did not have significant influence on either store attitude and revisit intention for the group in 20's. Normative commitment factor also did not have significant influence on revisit intention of the group in 20's. For both age groups, the negative affects of the forced commitment on store attitude and revisit intention were found.

• 대한안전경영과학회지
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• 제15권2호
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• pp.151-159
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• 2013

This paper reviewed the relationship between internal marketing(management support, education, pay system, internal communication, employment security) and food safety climate(prevention, superior attitude, work condition), and the moderating effect of employment type(permanent or temporary employees) in food service company. Based on the responses from 304 responses, the results of hierarchical multiple regression analysis showed that 4 factors(management support, education, internal communication, employment security) effect positively on food safety climate(prevention, superior attitude, work condition). The positive effect of internal communication on superior attitude and work condition appeared to be more positive in permanent employees than in temporary employees. And the results of t-test analysis showed that permanent employees perceived more positively all internal marketing factors(management support, education, pay system, internal communication, employment security) and food safety climate(precaution, superior attitude, work condition) than temporary employees.

• Asia pacific journal of information systems
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• 제28권3호
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• pp.183-203
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• 2018

In the era of Web 2.0, social media advertising can simultaneously stimulate consumers' brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers' affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers' attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.

• 한국안전학회지
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• 제18권4호
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• pp.136-142
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• 2003

This study is planned to investigate the attitude toward the safety and health management of contractor company. Under the contract based production system, all of activities including safety and health management in the contractor company are depended upon the contract. How to make contract influence the worker's health of contractor company. Worker's health of contractor company can be protected by efforts of company of contract-out and contractor company, especially their safety managers. The modelling of the effective safety and health management system for contractor company should consider the need of safety manager of each company and employer of contractor company. Data is collected from safety managers of 3 contract out compaines as electronic and electrical manufacturing industry and 55 safety manager, 57 employers of their contractor compaines using self administered survey with structured questionnaire. The most of all respondents want to support from the contract out compaines. The most important items supported from contract out company is the information based on the safety information network between each company. Safety manager and employer of contactor company also itemized safety education and training in the supporting system from contract out company. These results can be generalized to survey on the other industries.

• 유통과학연구
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• 제12권11호
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• pp.67-76
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• 2014

Purpose - PB (Private Brand) refers to the product for which the distribution company plans the production independently, consigns the production to the manufacturer, or attaches the self-developed trademark and sells it. To reinforce competitiveness in such a market environment, diverse products development, systematic management activities, and marketing efforts to analyze and understand the consumers' behavior regarding PB products are emphasized. Therefore, this study aims to investigate the relationships among PB product attributes, consumption emotion, brand attitude, and brand loyalty in general supermarkets. First, PB product attributes were defined using the five categories of perceived price, store image, familiarity, perceived service, and perceived quality, based on preceding studies. This study examined the influence of PB product attributes on consumption. Further, this study examined the relation among consumption emotion, brand attitude, and brand loyalty. This study provides more detailed and concentrated strategic implications. Research design, data, and methodology - In this study, the research model was designed to examine the relation among PB product attributes, consumption emotion, brand attitude, and brand loyalty. For the data collection method, the questionnaire survey comprised multiple items for each component and the direct interview method was employed. To collect data, the questionnaire survey was conducted for customers who personally visited the general supermarket after verifying the PB product purchase experience. The questionnaire survey was performed for one month, May 2014. A total of 300 questionnaires were distributed and 240 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0. Results - First, PB product attributes had a significantly positive effect on consumption emotion. The PB product attributes perceived by the customer at the point of service contact are important to form the positive consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, the consumption emotion had a significantly positive effect on brand loyalty. Such consumption emotion is an important factor in causing the positive evaluation on the brand attitude perceived by the customer. Fourth, brand attitude had a significantly positive effect on brand loyalty. The consumption emotion was positively represented to invoke the relational continuance behavior. The relational continuance behavior accompanies the repetition of purchase, word of mouth, and recommendation activities, and influences trust regarding the brand, for which the customer maintains the transaction continuously. Conclusions - The PB product attributes perceived by the customer at the point of service contact are important factors to form the positive consumption emotion. Based on this result, the discount store service provider would prepare the measures that can make the customer recognize the positive value, and make more detailed efforts. Consumption emotion is an important factor to cause the positive evaluation on the brand attitude perceived by the customer. Based on this result, the general supermarket must make efforts to provide fun or convenience in the purchase process for consumers.

• 한국식품영양학회지
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• 제30권2호
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• pp.326-335
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• 2017

This study investigates what consumption values affect attitude and behavioral intentions toward a premium lunch box at a convenience store using VAB(Value-Attitude-Behavior) model. The main survey was conducted by a research company by means of an online survey in the form of a self-administered questionnaire. The samples were limited to customers who had tried the premium lunch box before. The survey was conducted in October 2016. The collected data were analyzed by using SPSS 21.0 for Windows and AMOS 21.0. A structural equation model(SEM) was used to verify the proposed relationships among the study variables. Three factors representing the value of the premium lunch box were identified: social & functional value, economic value, and epistemic value. The finding showed that these values had a positive effect on attitude toward the premium lunch box and that attitude had a positive effect on behavioral intentions.

• 정보화정책
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• 제20권1호
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• pp.42-60
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• 2013

정보화시대에 있어서 기업의 업무 처리는 컴퓨터를 활용하는 것이 대부분이며 컴퓨터 오남용을 방지하기 위한 억제요인에 대해 많은 투자를 하고 있음에도 불구하고 빈도와 양은 증가추세에 있다. 따라서 본 연구의 목적은 기업내에서 개인 용도로 컴퓨터를 오남용 하고 있는 요인들을 조직적 특성과 개인적 특성으로 구분하여 파악해 보고자 한다. 조직 특성으로 살펴본 윤리강령 및 징계는 태도와 의도에 유의한 영향을 미치는 것으로 나타났다. 이는 윤리강령이 명확히 명문화 되어 있고 경영정책에 반영함으로써 종업원 스스로 지켜야 한다는 의지를 각인시킴으로써 회사의 정책과 연계시킬 수 있다는 것을 시사하며, 아울러 징계의 명시화와 인사고과에 반영하는 등의 노력이 효과가 있는 것으로 판단되어 진다. 조직 충성도는 태도에 유의하게 나타났으나 의도에는 유의하지 않게 나타났다. 이는 조직충성도 강도에 따라 반드시 컴퓨터 오남용 의도로 이어지는 것은 아니며 개인의 성향, 심리적 상태, 조직 분위기 등에 따라 다소 개인적인 차이가 있을 수 있을 것으로 생각되어 진다. 컴퓨터 오남용의 행동은 태도 및 의도에 의해 유의한 영향을 받았다. 업무이외의 목적으로 회사 컴퓨터를 사용하는 것이 부적절하다고 생각하기 보다는 조직 구성원에게 피해를 주지 않거나 일과시간 외 업무이외의 목적으로 얼마든지 회사 컴퓨터를 사용할 수 있다고 판단하는 성향이 강하다는 것으로 파악할 수 있겠다.

• 유통과학연구
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• 제17권11호
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• pp.81-92
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• 2019

Purpose: The salesperson, the core of the operating activities, plays the role of connecting the inside and outside of the company, representing the company to the consumer and identifying and responding to the customer's needs. The department store industry is the most representative retail industry in South Korea, and competition among its peer group and industry is intensifying, requiring differentiated service sales activities and performance from its employees. This study divided the sales force system into activity control(process-oriented control) and output control(performance-oriented control) and verified the differential impact on the job attitude of the salesperson (e.g., job satisfaction and burn-out), respectively. In addition, the effect of job satisfaction and burn-out of the salesperson on the job performance were checked. Research design, data, and methodology: The survey was conducted on 200 sales people working at five branch stores of Hyundai department store in Seoul, and 194 of them were analyzed. The reliability and validity of the variables were analyzed and hypotheses were verified through the SEM. Results: Results have shown that activity control has a greater impact on burn-out compared to output control, and output control has a greater impact on job satisfaction compared to activity control. It has been shown that the salesperson's burn-out does not affect sales performance, but that job satisfaction has a positive effect on sales performance. Conclusions: This study examines the effect of sales force management system such as activity control and output control, on the job attitude and sales performance in department stores. According to the results of this research, each of two control systems have a discriminatory effect on the job attitude variables. For the sales managers of department store, it is recommended to increase the efficiency of sales management by increasing the use of outcome control compared to activity control.

• 방송공학회논문지
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• 제21권5호
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• pp.739-748
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• 2016

본 연구는 스마트러닝 시스템을 조기 구축하고 임직원 교육을 위해 활용 중인 국내 IT Service 전문기업을 대상으로 스마트기기를 활용한 혼합학습(Blended Learning)이 학습만족도에 미치는 영향을 정량적으로 측정하였다. 구체적으로 기술수용모형을 적용하여 스마트기기를 이용한 학습태도인 자기효능감, 개인혁신성, 인지된 유용성, 인지된 용이성이 혼합학습에서 선행학습인 스마트러닝의 수용과 오프라인 면대면 학습의 만족도에 미치는 영향에 대해 실증적으로 분석하였다. 그 결과, 스마트러닝의 학습태도는 스마트러닝의 수용에 정의 영향을 주었으며, 스마트러닝의 수용은 오프라인 교육의 학습 만족도에 정의 영향을 주었다. 추가로 스마트러닝의 학습태도는 스마트러닝의 수용뿐만 아니라 오프라이 교육의 학습 만족도에도 정의 영향을 주었다. 이는 스마트러닝 학습태도의 변인들이 자기 주도적 학습과 긍정적인 학습만족도에 영향을 미치고 있음을 시사한다.