• Title/Summary/Keyword: Company Characteristic Factors

Search Result 75, Processing Time 0.027 seconds

A Study on the Comparative Analysis of Difference between Korean and Japanese University(Graduate) Student Consumers on Service Affiliate Program Satisfaction (서비스 제휴 프로그램 만족도의 한.일 대학(원)생 소비자 비교 분석에 관한 연구)

  • Choi, Heung-Sub;Kong, Hee-Sook
    • International Commerce and Information Review
    • /
    • v.12 no.2
    • /
    • pp.291-322
    • /
    • 2010
  • Many companies make active use of loyalty programs to improve their customers' loyalty to the company. Loyalty programs are widely used in various industries and sectors, including oil, telecommunications, credit card, department stores, and internet shopping malls; their performance seems to be successful in building a positive relationship with customers. This study emphasizes the role of affiliate programs in creating loyalty, thereby helping companies to maintain their competitive advantage. To objectives of this study are to investigate which antecedent variables(affiliate program benefit, service company characteristic , consumer characteristic) have significant effects on consumer perceived affiliate program satisfaction and to examine whether these factors have differences between Korean and Japanese consumers. The useful results will provide marketing strategy for marketers of service companies. The results also show that affiliate program is very important in order to maintain relationship with customers in service companies.

  • PDF

A Study on Organizational and Information System Characteristic Influencing Information Systems Planning's Performance (정보시스템계획 성과에 영향을 미치는 조직특성 및 정보시스템특성에 관한 연구)

  • Jung, Lee-Sang
    • Asia pacific journal of information systems
    • /
    • v.10 no.2
    • /
    • pp.177-196
    • /
    • 2000
  • Information Systems Planning(ISP) has gained considerable interest among researchers and practioners in recent years because of the impact of information systems on organization performance. This study aims at analyzing organizational characteristic factors, information system characteristic factors influencing ISP's performance. The organizational characteristic variables are considered organizational strategy, organizational culture, and managerial leadership. And the IS characteristic variables are considered IS resource and IS strategic role. The ISP's performance variables are measured BP-ISP integration effectiveness and ISP efficiency. For data on the 493 sampled company, a mail survey using a questionnaire was conducted in this study. The following results were obtained. First, there was significant relationship between organizational characteristics and ISP's performance. Specially, organizational strategy and organizational culture affect the both of BP-ISP integration effectiveness and ISP efficiency. Second, there was significant relationship between Information Systems characteristics and ISP's performance. Specially, IS resource and IS strategic role affect ISP efficiency.

  • PDF

A Marketing Strategy for Brandapartment of Construction Companies (건설 업체의 브랜드아파트 마케팅 전략 방안)

  • Lee, Sang-Beom;Jo, Yeong-Jun;Im, Nam-Gi
    • Journal of the Korea Institute of Building Construction
    • /
    • v.4 no.3
    • /
    • pp.153-159
    • /
    • 2004
  • The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is raised as an important point of sale competition in the apartment market. But now the market is occupied by a few construction companies, which have well recognized brand. So it's difficult for a construction company without brand to enter the apartment market because of consumer's ignorance. domestic construction companies are spending lots of money and effort to advertise their characteristic brandapartment based on classified consumer's desire and offer consumers what they want. Therefor, This study investigated the factors of recently characteristic brandapartment focusing on design, environment, materials, home automation and surveyed residents preference of a brand by P.O.E methods. Based on such results of survey, this study suggest the basically reference information on characteristic strategy of an brandapartment.

A Decision-making Model for SCM System Selection (SCM 시스템 선정을 위한 의사 결정 모델)

  • Seo Kwang-Kyu
    • Journal of the Korea Safety Management & Science
    • /
    • v.7 no.4
    • /
    • pp.165-177
    • /
    • 2005
  • Supply Chain Management(SCM) system is a critical investment that can affect future competitiveness and performance of a company. Selection of a right SCM system is one of the critical issues. This paper provides the characteristic factors of SCM system selection and the SCM system evaluation and selection model based on Analytic Hierarchy Process(AHP). The proposed model can systematically construct the objectives of SCM system selection to support the business goals. A empirical example demonstrates the feasibility of the proposed model and the model can help a company to make better decision-making in selecting SCM system.

A SCM System Selection Problem using AHP Technique based on Benefit/Cost Analysis (편익/비용분석 기반의 AHP 기법을 이용한 SCM 시스템 선정 모델)

  • Seo, Kwang-Kyu
    • Journal of the Korea Safety Management & Science
    • /
    • v.11 no.2
    • /
    • pp.153-158
    • /
    • 2009
  • An optimal selection problem of SCM system is one of the critical issues for the company's competitiveness and performance under global economy. This paper presents a hierarchy model consisted of characteristic factors for introducing SCM system and an AHP (Analytic Hierarchy Process) based decision-making model for SCM system evaluation and selection. The proposed model can systematically construct the objectives of SCM system selection to meet the business goals. This paper focuses on selecting an optimal SCM system considering both all decision factors and sub-decision factors of a hierarchy model. Especially, the benefit/cost analysis is applied to choose SCM system. A case study shows the feasibility of the proposed model and the model can help a company to make better decision-making in the SCM system selection problem.

A Fuzzy AHP based Decision-making Model for SCM System Selection (SCM 시스템 선정을 위한 Fuzzy AHP 기반의 의사결정 모델)

  • Seo, Kwang-Kyu
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.30 no.3
    • /
    • pp.158-164
    • /
    • 2007
  • Supply Chain Management (SCM) system is a critical investment that can affect the competitiveness and performance of a company. Selection of a right SCM system is one of the critical issues. This paper presents the characteristic factors of SCM system and a Fuzzy AHP (Analytic Hierarchy Process) based decision-making model for SCM system evaluation and selection. This study focuses on quantitative factors, applying the fuzzy concept to various evaluative factors. The proposed model can systematically construct the objectives of SCM system selection to achieve the business goals. A empirical example demonstrates the feasibility of the proposed model and the model can help a company to make better decision-making in the SCM system selection problem.

A Study on Influence of Information Security Stress and Behavioral Intention for Characteristic factors of Information Security Policy Perceived by Employee (통제수용자에 의해 인지된 정보보안정책 특성요인이 보안스트레스와 보안준수의도에 미치는 영향에 대한 연구)

  • Im, Kwang-su;Kwon, Hun Yeong
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.16 no.6
    • /
    • pp.243-253
    • /
    • 2016
  • Company strengthen various information security policy and activity in order to protect important information assets that the company has been dealing with and prevents information security accidents such as personal information spill. However, some study said these policy and activity increase employee's information security stress and still information security accidents by employees have happened so far. Therefore, this study will review preceding theories and studies used in many various fields including Information Security areas needed to explain human's behavioral intention and determinants and summarize characteristic factors that have influence on control of human's behavioral intention in the results of the above theories and studies. Secondly, this study will implement exploratory analysis on characteristic factors perceived by employees that has been stemmed from various company's information security policy and activity in order to increase employee/'s information security compliance intention under the its surrounding security circumstance. Thirdly, this study will fulfil multiple-regression analysis in order to identify cause-effect relationship between employee's perceived information security stress and employee's perceived characteristic factor. Finally, this study will explain casual relationship with same analysis methods between information security stress and information security compliance intention based on results of the survey conducted on the financial firm's employees with same analysis methods.

A Study on Logistics Information Characteristic Influencing Logistics Performance (물류성과에 영향을 미치는 물류정보특성에 관한 연구)

  • Ha, Chang-Seung;Jung, Lee-Sang
    • Journal of Fisheries and Marine Sciences Education
    • /
    • v.19 no.1
    • /
    • pp.74-83
    • /
    • 2007
  • These days business logistics has become one of the very important factors of logistics cost reduction and customer service satisfaction. In order to control business logistics more effectively, many companies must be concerned about logistics performance.This study aims at analyzing information system characteristic and logistics performance. The information system characteristic variables are considered IS resource, IS strategic role. The logistics performance variables are considered logistic cost, customer service.For data on the 301 sampled company, a mail survey using a questionnaire was conducted in this study. The following results were obtained.First, IS characteristic variables were significant for logistics performance. Specially, efficient management of IS manpower and IS planning, present IS were significant for logistics performance. Second, there also were IS manpower and IS planning, present IS that indentifing high logistics performance group and low logistics performance group.

Identifying the Effect of Personal, Foodservice and Organizational Characteristics on Foodservice Managers' Job Satisfaction by the Contract Management Company Scale (위탁급식업체 규모에 따른 급식관리자 직무만족에 영향을 미치는 개인, 급식소 및 조직특성 분석)

  • Han, Jeong-Hye;Yi, Na-Young;Hong, Wan-Soo
    • Korean Journal of Community Nutrition
    • /
    • v.14 no.2
    • /
    • pp.216-228
    • /
    • 2009
  • The purpose of the study was to investigate the influences of contract foodservice managers' personal characteristics, foodservice characteristics and organizational characteristics on job satisfaction, including interpersonal relationships, self-actualization and promotion opportunity categories. A survey was administered to four hundred contract foodservice managers of five large companies and five small/medium companies in the Seoul and Kyungin areas. The final response rate was 66%(N=265), and the data were analyzed using SPSS Windows(ver. 12.0). The respondents were 76.1% female, average age 28.8 years, and 73.0% were regular workers. Contract foodservices have profit and loss contracts(69.1%), single menu types(59.6%) and buffet serving styles(37.7%). There are significant differences of job satisfaction by some personal characteristic variables(gender, martial status, age, education, position, work hours, period of working for the present company, and payroll per year) and foodservice characteristic variables(type of contract and charge of food costs). In three job satisfaction categories, foodservice managers reported the highest interpersonal relationship satisfaction, following self-actualization satisfaction and promotion opportunity satisfaction in both large companies and small/medium companies. However, foodservice managers of large companies tended to be more satisfied regarding their promotion opportunities than foodservice managers of small/medium companies(p<0.05). Work hours, number of meals served/day, male, workload, communication with the clients, relationship with co-workers, obvious role and autonomy were significant factors to increase the job satisfaction in contract foodservices of large companies. On the other hand, relationships with co-workers and males were significant factors to increase the job satisfaction in contract foodservices of small/medium companies. This research suggests that contract foodservice companies need to understand the characteristics of their managers, foodservices and organizations to enhance the job satisfaction of foodservice managers and to develop specified human resource management strategies that can be applied to each company scale.

The Role of Open Innovation for SME's R&D Success (중소기업 R&D 성공에 있어서 개방형 혁신의 효과에 관한 연구)

  • Yoo, In-Jin;Seo, Bong-Goon;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
    • /
    • v.24 no.3
    • /
    • pp.89-117
    • /
    • 2018
  • The Korean companies are intensifying competition with not only domestic companies but also foreign companies in globalization. In this environment, it is essential activities not only for large companies but also Small and Medium Enterprises (SMEs) to get and develop the core competency. Particularly, SMEs that are inferior to resources of various aspects, such as financial resources etc., can make innovation through effective R&D investment. And then, SMEs can occupy a competency and can be survive at the environment. Conventionally, the method of "self-development" by using only the internal resources of the company has been dominant. Recently, however, R&D method through cooperation, also called "Open Innovation", is emerging. Especially SMEs are relatively short of available internal resources. Therefore, it is necessary to utilize technology and resources through cooperation with external companies(such as joint development or contract development etc.) rather than self-development R&D. In this context, we confirmed the effect of SMEs' factors on sales in Korea. Specifically, the factors that SMEs hold are classified as 'Technical characteristic', 'Company competency', and 'R&D activity' and analyzed how they influence the sales achieved as a result of R&D. The analysis was based on a two-year statistical survey conducted by the Korean government. In addition, we confirmed the influence of the factors on the sales according to the R&D method(Self-Development vs. Open Innovation), and also observed the influence change in 29 industrial categories. The results of the study are summarized as follows: First, regression analysis shows that twelve factors of SMEs have a significant effect on sales. Specifically, 15 factors included in the analysis, 12 factors excluding 3 factors were found to have significant influence. In the technical characteristic, 'imitation period' and 'product life cycle' of the technology were confirmed. In the company competency, 'R&D led person', 'researcher number', 'intellectual property registration status', 'number of R&D attempts', and 'ratio of success to trial' were confirmed. The R&D activity was found to have a significant impact on all included factors. Second, the influence of factors on the R&D method was confirmed, and the change was confirmed in four factors. In addition, these factors were found that have different effects on sales according to the R&D method. Specifically, 'researcher number', 'number of R&D attempts', 'performance compensation system', and 'R&D investment' were found to have significant moderate effects. In other words, the moderating effect of open innovation was confirmed for four factors. Third, on the industrial classification, it is confirmed that different factors have a significant influence on each industrial classification. At this point, it was confirmed that at least one factor, up to nine factors had a significant effect on the sales according to the industrial classification. Furthermore, different moderate effects have been confirmed in the industrial classification and R&D method. In the moderate effect, up to eight significant moderate effects were confirmed according to the industrial classification. In particular, 'R&D investment' and 'performance compensation system' were confirmed to be the most common moderating effect by each 12 times and 11 times in all industrial classification. This study provides the following suggestions: First, it is necessary for SMEs to determine the R&D method in consideration of the characteristics of the technology to be R&D as well as the enterprise competency and the R&D activity. In addition, there is a need to identify and concentrate on the factors that increase sales in R&D decisions, which are mainly affected by the industry classification to which the company belongs. Second, governments that support SMEs' R&D need to provide guidelines that are fit to their situation. It is necessary to differentiate the support for the company considering various factors such as technology and R&D purpose for their effective budget execution. Finally, based on the results of this study, we urge the need to reconsider the effectiveness of existing SME support policies.