• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.282-285
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• 2007

The attitude of community members plays a key role for sponsorship response. Theory of identification is very important to understand the attitude of community members. Community identification can effect to behavior and attitude to sponsors of community members. This study examines antecedents of community identification and relations between community identification and sponsorship response. I found that sense of community effect to community identification and community loyalty. Satisfaction of need, membership, and emotional ties effect to community identification and community loyalty. But influence effect only to community loyalty. Community identification effect to community loyalty. And community loyalty effect to sponsorship response.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.93-102
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• 2008

The attitude of community member plays a key role for sponsorship response. Theory of identification is very important to understand the attitude of community members. community identification can effect to behavior and attitude to sponsors of community members. This study examines antecedents of community identification and relations between community identification and sponsorship response. I found that sense of community effect to community identification and community loyalty. Satisfaction of need, membership, and emotional ties effect to community identification and community loyalty. But influence effect only to community loyalty. community identification effect to community loyalty. And community loyalty effect to sponsorship response.

• The Korean Journal of Community Living Science
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• v.16 no.1
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• pp.73-88
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• 2005

As the proportion of the elderly population in rural Korea has increased rapidly, the quality of life of the rural elderly has become a major public and policy concern. In this regards, most of the researches on rural elderly have focused mainly on the 'risk factors or problems' of rural areas, ignoring the 'positive or protective aspects' of rural community on the quality of life of elderly. This study attempts to explore the possible positive influence of rural community on the quality of life of elderly and to examine the linkage among ecological characteristics of the communities, social interaction and quality of life of rural elderly. To achieve this goal, a community case study was conducted in four Korean rural villages. The data were collected using participant observation method and in-depth interviews (person-to-person, group interviews). All the interviews were tape-recorded and transcribed verbatim for the analysis. The data was analyzed using the reflective qualitative analytic technique. The major findings of this study are as follows : All of the four villages have strong community ties and provide contexts which make it possible for older people to share their everyday life with neighbors and to actively participate as a community member. Although the four villages were geographically not far from each other, the pattern of social interaction and the nature of everyday-life of the elderly were nevertheless different depending on the ecological environment of each community, the relationship history among the community members, and the shared experience of historical events in recent Korean history. Elderly men have smaller networks and have less frequent contact with community members than elderly women. The political and practical implications of this study are discussed.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.559-568
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• 2020

The purpose of this study was to conduct a survey and analysis of 249 children of the Fragment Love Sharing Society to find out the impact of the association program on children. Correlation analysis was conducted using the SPSS Statistics 23 program to confirm the relationship between scholarship students and scholarship management institutions, and regression analysis was conducted to confirm the impact of the relationship between scholarship students and the scholarship management institution. According to the analysis, the higher the satisfaction level of scholarships, the higher the level of career proficiency and yesterday's happiness, and the more satisfied the child is with the benefits of the crumb scholarship, the higher the sense of self-respect, career maturity, and yesterday's happiness. Based on these findings, support measures were discussed for children with ties.

• Journal of Information Technology Services
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• v.12 no.2
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• pp.119-129
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• 2013

The degree to which people share knowledge has major impacts on the effectiveness of virtual community of practice (VCoP). As an extension to the previous study which investigated the effect of individual cooperative types (cooperator, reciprocator, and free rider) on knowledge sharing, it is investigated how much increase in the degree of cooperation will enhance knowledge sharing when there are more knowledge contributors and strong ties exist across the community. Simulation method is adopted to measure the effect of the cooperative type and tie strength on knowledge sharing. The results reveal that the tie strength positively affects knowledge contribution in VCoP and strongly tied VCoP generates equivalent level of knowledge contribution as that of weakly-tied VCoP with 5% more contributors.

• Korean Journal of Organic Agriculture
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• v.28 no.1
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• pp.69-93
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• 2020

The paper is to compare two villages in Songak-myeon, Asan, Cnungnam Province in Korea. It tries to show how the joint village project, which began with the support of the same external organization, produces different results depending on the internal conditions and circumstances of the village. From the end of the 1990s, Pyeongchon-ri and Sugok-ri started developing villages under the influence of the environmentally friendly farming movement. And subsequent supports were provided by local organizations for the development of the village. However, the village project in Sugok-ri, which focused on economic performance, later turned out to be a failure, and the residents changed to pursue activities for their own economic interests individually. On the other hand, In Pyeongchon-ri, the cooperation among villagers was strengthened in implementing support projects by similar external agencies. In addition, community ties and identity have been strengthened as problems have been solved through cooperation among residents in the process of promoting the village project. Nevertheless, projects undertaken in Pyeongchon-ri for the purpose of increasing economic performance was all failed. Through these findings, the paper asserts that the neo-endogenous development approach utilizing external support on the basis of internal cooperative network among villagers must be a very useful method for rural development in contemporary societies.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.87-98
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• 2022

Purpose: The is study aimed to examine the impact of consumer ethnocentrism on reasoned action and brand equity on Generation Z in Vietnam. Research design, data and methodology: A quantitative study was undertaken on 302 Generation Z members. The data for the study was collected using a Google Form-based questionnaire from December 2021 to January 2022. Descriptive statistics, Cronbach's alpha, and structural equation modeling were among the data analysis techniques employed. The results: The results show that consumer ethnocentrism has a direct positive impact on reasoned action (subjective norms and attitude toward domestic goods) as well as an indirect positive impact on brand equity, including brand awareness, brand quality, and brand image. Major findings: According to the findings of this study, governments should continue to push propaganda and advocacy programs, call for national pride and encourage home consumers to support and use domestic goods. Domestic brands must strengthen their ties to the community and invest in community-oriented programs that promote domestic consumption. Vietnam's domestic fashion brands need to promote the exploitation of community-oriented and nationalistic content to call on domestic consumers to support them to consume domestic brands.

• Journal of Agricultural Extension & Community Development
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• v.24 no.2
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• pp.143-154
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• 2017

Saemaul Undong (SM U) initiated in Korea in the 1970's is widely acknowledged as a successful model for rural community development, despite its limitations. This paper investigates the success factors of the SMU model and the lessons thereof for Sam Sang Model of Lao PDR, which appears ineffective over the years. Results show that land reforms, social ties among villages, strong institutional support and leadership and incentive system as well as "top-down" and "bottom-up" development approaches are among the factors that significantly contributed to the success of the SMU. However, rural development program would not be effective if residents are unwilling to participate. Therefore, to successfully achieve rural community development in Lao PDR, the government should through the Sam Sang model employ top-down and bottom-up approaches to enhance local participation and address the exact needs of the local people.

• 한국신재생에너지학회:학술대회논문집
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• 2005.06a
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• pp.678-683
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• 2005

Korea is utilizing geothermal resources mainly in the bathing and swimming facilities with very few applications for industrial processes or space heating. It is estimated that geothermal capacity and annual utilization are 36.2MWt and 761TJ/year as compared to global capacity and annual utilization of 15,145MWt and 190,699 TJ/year. RETScreen software is a user's friendly tool for analyzing the technical and financial pre-feasibility of potential Renewable Energy (RE) projects that promotes the use of RE applications through the capacity building of planners, decision-makers and industries for successful implementation of RE projects. Strong ties between Canada and Korean organizations such as Korean Solar Energy Society (KSES) and the Korea Institute of Energy Research (KIER) exist for knowledge transfer about RETScreen. In this paper, an overview of RETScreen and its ground source heat pump (GSHP) model with a practical example of an existing project of a community hall in Canada are described to illustrate effectiveness of RETScreenin the implementation of RE technologies. The same community hall project is then evaluated hypothetically considering its location at Kangnyng, Korea. The main objective is to demonstrate how RETScreen GSHP model can also be utilized effectively for GSHP applications in Korea.

• Journal of Korean Academy of Nursing
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• v.34 no.4
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• pp.636-645
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• 2004

Purpose. A natural disaster negatively affects children's emotional and behavioral adjustment. The purpose of this paper was to examine the prevalence, symptoms, and correlates of PTSD after the occurrence of Typhoon Rusa. Method. 261 elementary school children living in Kimcheon, which was a devastated rural area in South Korea by Typhoon Rusa, were selected. Data were collected 4 months after the disaster using the PTSD Reaction Index categories recommended by Frederick, severity of PTSD. Results. 12.3% of the children had either moderate or severe PTSD symptoms; 22.7% reported mild symptoms; and the remaining 65% had sub-clinical symptoms of PTSD. The most frequent symptom was recurrenct fear(67.0%). 13% to 17.2% of children exhibited difficulty in concentration, sleep disturbance, and guilt feeling. The regression model of severity of PTSD was composed of the level of exposure to traumatic experiences, grade in school, gender, negative coping style, and social support, and explained 34.3% for PTSD symptoms. Exposure to traumatic experiences was the strongest factor of all predictors. Conclusion. Emotional support from friends and coping style were correlated with PTSD severity. School-based interventions that emphasizes coping with disaster related problems and problem-solving may prove to be useful, and may aid in building close and supportive ties with teachers, classmates, and friends.