• 한국주거학회논문집
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• 제13권6호
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• pp.67-77
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• 2002

The purpose of this study is to clarify the identity of place expressed by people living in a new community. First of all, this study defines the concept of place and then grasps what the identity of place means through the documentary studies, and experiential levels of the identity of place are examined as well. Through the field survey on a new community as a case based on interviews and cognitive maps, the identity of place is analyzed in terms of physical features, activities and meanings with relation to levels of visibility, cognition and value, and besides, attractive places and unattractive places are examined for enhancing the identity of place in a new community.

• 디자인학연구
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• 제18권4호
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• pp.5-14
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• 2005

국내 각 지방자치단체의 커뮤니티아이덴티티 (community identity) 프로그램은 지역 활성화를 중요한 목적으로 한다. 커뮤니티아이덴티티는 타 지자체들과 차별화 된 이미지를 확립하고 동시에 지역주민의 애향심과 소속감을 높일 수 있는 매우 효과적인 방법 중 하나이다. 커뮤니티아이덴티티 외에도 지방자치단체의 아이덴티티를 형성하는 요소로서 꽃, 새, 동물 등의 각 지자체 상징물이나 그 지역과 연고가 있는 인물, 전통, 특산물 등을 시각화한 캐릭터가 있다. 최근에는 시티브랜드와 같은 마케팅지향의 브랜드 계획, 지역이벤트 등 다양한 프로그램들을 도입하고 있다. 본 연구는 현재 도입된 국내 지방자치단체 커뮤니티아이덴티티의 시각요소 중 심벌마크, 로고타입, 색상 등의 가장 기본적인 요소와 각 지자체의 상징물, 캐릭터의 시각요소 현황을 조사 분석하였다. 그 결과 각 지방자치단체의 커뮤니티아이덴티티 및 기타 디자인요소들의 차별성이 부족하고 여러 시각 요소들 간의 일관성도 결여된 것으로 나타났다. 지방자치단체의 차별화 된 이미지 형성을 위해서는 지역이 갖고 있는 보다 특색 있고 다양한 소재 개발과 커뮤니티아이덴티티를 중심으로 여러 시각요소들의 일관성과 상호작용을 통한 시너지효과를 유도해야 할 것이다.

• Asia pacific journal of information systems
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• 제20권1호
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• pp.57-79
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• 2010

In a virtual community, one can possess multiple identities and pretend to be different by creating self-identity in contrast with his or her actual self. Does false identity undermine the qualitative growth of a virtual community by reducing members' accountability? Or does it stimulate their contributive behaviors by ensuring freedom of speech? It is imperative to understand the effects of multi-identity considering the distinct properties of a virtual community in which people easily change their identities at little or no cost. To answer these questions, we adopted the concept of self-discrepancy from the social psychology theory rooted in the concept of the self and developed a theoretical model to predict quality of contribution of the individual member in virtual communities. Based on the self-discrepancy theory, we first identified two different domains of the self: (1) an "actual self" that consists of attributes that the person believes he or she currently possesses in real life and (2) a "cyber self" that consists of attributes the person believes he or she possesses in a virtual community. Next, we derived an index for two different types of self-discrepancy by using the differences between the actual and the cyber identities: Personal Self-discrepancy and Social Self-discrepancy. Personal Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's intelligence, education, and expertise. Social Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's morality, sociability, and accordance with social norms. Finally, we linked them with sense of virtual community, perceived privacy rights, and quality of contribution to examine how having a multi-identity influences an individual's psychological state and contributive behaviors in a virtual community. The results of the analysis based on 266 respondents showed that Social Self-discrepancy negatively influenced both the Sense of Virtual Community and Perceived Privacy Rights, while Personal Self-discrepancy negatively influenced only Perceived Privacy Rights, thereby resulting in reduced quality of contribution in virtual communities. Based on the results of this analysis, we can explain the dysfunctions of multi-identity in virtual communities. First, people who pretend to be different by engaging in socially undesirable behaviors under their alternative identities are more likely to suffer lower levels of psychological wellbeing and thus experience lower levels of sense of virtual community than others. Second, people do not perceive a high level of privacy rights reflecting catharsis, recovery, or autonomy, even though they create different selves and engage in socially undesirable behaviors in a virtual community. Third, people who pretend to be different persons in terms of their intelligence, education, or expertise also indirectly debase the quality of contribution by decreasing perceived privacy rights. The results suggest that virtual community managers should pay more attention to the negative influences exercised by multi-identity on the quality of contribution, thereby controlling the need to create alternative identities in virtual communities. We hope that more research will be conducted on this underexplored area of multi-identity and that our theoretical framework will serve as a useful conceptual tool for all endeavors.

• 한국정보시스템학회지:정보시스템연구
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• 제33권1호
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• pp.183-205
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• 2024

Purpose This study aims to identify the factors that form the social identity of metaverse community users and to investigate the processes that influence engagement behavior. Specifically, this study is to verify the structural relationship between socio-technical factors and social identity of metaverse community. Furthermore, we would figure out the role of psychological ownership and virtual assets in engagement of metaverse community members. Design/methodology/approach Hypotheses were derived through literature research and a survey was conducted for users of the metaverse community. 357 collected responses were analyzed for the structural equitation modeling(SEM) with AMOS 24.0. Findings As a result of the study, all of the proposed hypotheses were supported. As a result, it was found that technical and social perceptions of the metaverse community platform had a positive effect on social identity. Social identity affects the intention to engage in the metaverse community through psychological ownership, and its influence is reinforced by the perceived value of virtual assets.

• Journal of Information Technology Applications and Management
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• 제22권4호
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• pp.181-203
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• 2015

Customers who show high level of brand loyalty are one of the most important corporate assets. Accordingly, customers' brand loyalty has been addressed as a critical issue for the business success. In today's business environment where business channels to customers have expanded and diversified continuously, especially the use of social network services (SNSs) have drawn a lot of attention as an effective channel to promote customers' brand loyalty. This study, thus, analyzes the impact of the virtual brand community identity on customers' brand loyalty, focusing on the role of the sense of communities as mediators. The analysis was conducted by using the data collected from 239 users of Chinese virtual brand communities. The results show that both virtual brand community identity and the sense of communities significantly influence on customers' brand loyalty. Furthermore, the results reveal that both of the community belongingness and community trust composing the sense of community partially mediate virtual brand community and brand loyalty as hypothesized. Based on the results, the strategic implications are suggested and discussed, focusing on improving the customers' brand loyalty in the context of SNSs. Our findings and discussions can help companies develop their customer strategies for utilizing the virtual communities to strengthen customers' brand loyalty.

• 한국산학기술학회논문지
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• 제20권7호
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• pp.485-496
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• 2019

본 연구의 목적은 지역아동센터 이용 청소년의 부모-자녀 대화, 또래애착, 센터교사만족도, 자아탄력성, 자아존중감, 진로정체감 간 구조적 관계를 탐색하고, 성별에 따른 잠재평균 및 구조모형의 경로계수의 크기 차이를 검증하는 것이다. 지역아동센터 아동패널조사 2기 패널 4차 조사(2017년)의 청소년 438명이 분석 대상이다. 첫째, 구조모형 분석 결과, 또래애착 및 센터교사만족도는 자아탄력성과 자아존중감에 정적 영향을 미치는 반면, 부모-자녀 대화는 자아탄력성, 자아존중감에 영향을 미치지 않는 것으로 확인되었다. 그리고 또래애착 및 센터교사만족도는 자아탄력성, 자아존중감을 매개로 진로정체감에 정적 영향을 미치는 완전매개효과가 확인되었다. 둘째, 잠재평균분석 결과, 남학생이 여학생보다 자아탄력성, 자아존중감이 더 높은 반면, 여학생이 남학생보다 부모-자녀 대화 정도가 더 많은 것으로 나타났다. 셋째, 다집단 경로계수 크기 차이 검증 결과, 남학생은 여학생보다 또래애착이 자아탄력성과 자아존중감에 더 많은 영향을 미치며, 여학생은 남학생보다 센터교사만족도가 자아탄력성에 더 많은 영향을 미치는 것으로 나타났다. 본 연구결과는 지역아동센터 이용 청소년의 진로정체감을 향상시키기 위해서는 사회적 지지 체계를 통한 자아탄력성과 자아존중감을 높이는 것이 필요하며, 이때 성별에 따른 차별적 특성을 고려한 접근이 필요함을 시사한다.

• 수완나부미
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• 제14권2호
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• pp.269-303
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• 2022

Since the creation of the Association of Southeast Asian Nations (ASEAN) in 1967, the main objective of creating a "prosperous and peaceful community of Southeast Asian Nations" through regional integration remains slow. While the aims and purposes of the ASEAN include accelerating, promoting active collaboration and mutual assistance on matters concerning culture and cultural development, the desired ASEAN Integration through culture is still in question. As a multicultural region, the richness and diversity of cultures constitute both prospects and challenges. This paper discusses 1) the concept of integration vis-a-vis the ASEAN; 2) the ASEAN's goals, policies, and initiatives, concerning culture as stipulated in the key documents of ASEAN Socio-Cultural Community-Culture and Arts sector; and 3) the ASEAN identity and community vis-a-vis culture. In the end, this paper proposes a framework on the ASEAN integration through culture in the context of a single identity amidst cultural diversity.

• 한국조경학회지
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• 제34권2호
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• pp.72-79
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• 2006

Integrated CI (country identity, community identity) planning is necessary for establishing identity and a distinct image as well as for managing green tourism villages. In addition, CI planning will be helpful for improving and advertising a village's image, capitalizing on its specialties and attracting many visitors to the village. Therefore, this study mainly intended to plan and design integrated CI for a green tourism village. For this purpose, this study selected Hari village in Hongsung-Kun, Chungnam province, which the Ministry of Agriculture and Forestry designated as a green tourism village in 2003. Twenty CI alternatives were developed, and a vote was conducted with 143 visitors and rural residents attending a village festival in 2004. This study resulted in a new brand-name, 'Hanuri,' and developed symbols, logotypes, distinctive colors, signature system as a basic system and name cards, packaging materials, and signs for use. Above all, this study led the residents to pursue a village identity, village image and community spirit, which can be an effective management strategy to create a distinct image in a green tourism village.

• 한국식생활문화학회지
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• 제24권3호
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• pp.245-255
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• 2009

As multinational brands have made inroads into domestic food service industry, and its recognition has been high to consumers, This research has tried to examine the general identity of brand, their recognition, and re-purchase behaviors. The purpose of this study is to inquire into how the brand value by brand identity was caused by recent development of food service industry, and how it had an effect on the purchase behaviors of them. In particular, factors of general identity have a significant effect on the revisit and purchase intention, as the image and ads of family restaurant among brand property factors of family restaurant showed an significant effect on the revisit intention. This study was made with priority given to the brand identity as four brand factors such as product brand, organizational brand, community brand and design brand based on the confidence. Results found that the community brand and design brand had a significant difference on purchase intention. Consequently, it has been suggested that the marketing strategies to make the brand identity strong have to be established with various brand enhancement tactics in the food service industry.

• 영미문화
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• 제16권2호
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• pp.29-45
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• 2016

The purpose of this study is to research how the writer describes characters of the text who overcome traumatic experiences and restore their identity through rememory in Toni Morrison's Beloved. The writer, Morrison gives the female characters their voices to recover their ethnic identities. By breaking silence, they establish their identities and become Americans from "unspeakable thoughts" to "speaking subjects." The ex-slave Sethe and her daughter, Denver have experienced trauma which works from traces of memory and history after slavery was abolished. Sethe and Denver are isolated from the community at the 124 Bluestone Road. When Beloved, ghost who was killed by Sethe, appears, Sethe and Denver are wondering who she is. Rememorying in Beloved is the important form of narrative that Morrison uses to recover their trauma. Morrison emphasizes the need to reconcile with the community and the aid of community for Sethe and Denver to heal their truma. Thanks to Beloved who leads Sethe and Denver to the community, they can be finally one of the community members in America.