• Asia-Pacific Journal of Business
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• v.10 no.1
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• pp.39-54
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• 2019

The purpose of this study is to research the effect of organizational culture on trust and communication. Also, the study explores whether trust and communication affects innovative behavior and the mediation effect on innovative behavior among organizational culture, trust and communication. This study analyzed the mediating effect with SEM using data from the HCCP in 2015. The results of the study are as follows. First, it was found that innovative, collective and rational culture positively influence but hierarchical culture negatively influence trust and communication. Second, trust and communication have a positive effect on innovative behavior and trust has a positive effect on communication. Third, the effect innovative, collective hierarchical and rational culture on innovative behavior is mediated through trust and communication. Therefore, this study suggests creating an innovative, relationship-based and goal-oriented organizational culture which increases trust and communication that facilitates innovative behavior.

• Journal of the Korean Graphic Arts Communication Society
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• v.29 no.3
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• pp.65-76
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• 2011

This research attempts to analyze communication effect of book-trailer as the promotion tool for book from various genre. For this research, existing book-trailers were classified into five types and prospective readers were selected as respondents for this research. Letter explanation type, Interview, cinematic production, stills and straplines, and animation were major type of book-trailer. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, interview type, b) cinematic production and animation are founded as similar groups creating communication effect. Result of this research proposed the direction of production and practical use of book-trailer by scientific basis for publication marketer and book-trailer producer. ANOVA was used for analysis of hypothesis; measuring communication effect according to the type of book-trailer and sexuality.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.1
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• pp.71-82
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• 2022

This study investigated the effect of non-verbal communication of beauty service employees on customer trust and revisit intention, and verified the mediating effect of trust in the relationship between non-verbal communication and revisit intention. The results of this study are as follows: First, the relationship between non-verbal communication and customer trust of beauty service employees found that non-verbal communication had a significant effect on trust. Second, the relationship between the non-verbal communication of beauty service employees and customer revisit intention found that all non-verbal methods of communication, except body language, had a significant effect on revisit intention. Third, it was found that trust had a significant effect on revisit intention. Fourth, as a result of analyzing the mediating effect of customer trust on the relationship between non-verbal communication of beauty service employees and customer's revisit intention, spatial language, and appearance language showed that customer trust had a full mediating effect on the relationship between revisit intention.

• Journal of the Korea Safety Management & Science
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• v.20 no.2
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• pp.55-63
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• 2018

This study empirically verified the effect of enterprise SNS usage on communication and work performance and the effect of communication on work performance for corporate employees. To accomplish the purpose of this study, we proposed a research model, set up research hypotheses, and verified the hypotheses based on previous studies. For this study, we surveyed the employees of manufacturing companies located at Ulsan city. The results of this study are summarized as follows. First, the use of enterprise SNS has a significant effect on communication. Second, communication has a significant effect on work performance. Third, the use of enterprise SNS has a significant effect on work performance. Through the results of this study, it can be confirmed that the introduction and utilization of enterprise SNS suitable for enterprises leads to the satisfaction of employees' communication and improvement of the work performance.

• Journal of Families and Better Life
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• v.35 no.2
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• pp.17-29
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• 2017

The purposes of this study were to analyze the effect of perceived parent-adolescent communication on SNS addiction tendency among high school students and to investigate the mediating effects of self-control on the relationship between above variables. 567 students who were registered in three high schools located in D city completed a questionnaire on parent-adolescent communication, SNS addiction tendency, and self-control. Structural equation models were conducted to compare the research model (complete mediating effect) and the competing model (partial mediating effect), and bootstrapping was conducted to investigate the mediating effects of self-control with SPSS 23.0 and AMOS 23.0. The results are as follow: First, while the parent-adolescent communication did not directly have an effect the SNS addiction tendency, the self-control had a direct effect on the SNS addiction tendency. Second, the research model was selected as a final model which implied that parent-adolescent communication had an indirect effect on SNS addiction tendency among high school students. Third, self-control had a significant mediating effect on the relationship between parent-adolescent communication and high school students' SNS addiction tendency. Based on the results of this study, it can be concluded that parent-adolescent communication had an indirect effect rather than a direct effect through self-control on high school students' SNS addiction tendency. This result indicates that the SNS addiction tendency rate of high school student can be lowered, by mediating self-control. Finally, this study suggests that the implicit points on counseling methods to remedy self-control of high school students, and shortcomings and limits of this study and advice for follow-up studies all be discussed.

• Journal of the Korea Society of Computer and Information
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• v.21 no.7
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• pp.77-83
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• 2016

This study aims to examine the effects of communication, mindfulness, and self-efficacy on the performance of online collaboration. The survey method was used for this study, and data from a total of 80 university students were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, communication and mindfulness have positive effect on self-efficacy. Second, communication do not have a direct effect on online collaboration performance but self-efficacy mediates the communication effect. Third, mindfulness do not have a direct effect on online collaboration performance but self-efficacy mediates the mindfulness effect. In this study, we suggested the importance of self-efficacy in building the performance of online collaboration.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1267-1274
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• 2021

This study aims to analyze the effect of corporate communication and service quality on loyalty mediating satisfaction. The population of this study is 384 Islamic bank customers in North Sumatra. This research is quantitative research using the survey method. The number of research samples was 384 customers. Characteristics of this research sample were (1) Savings customers who actively carried out transactions in Islamic banks (2) Savings customers who had used bank services for at least 1 year (3) Savings customers who used services directly and individually. The data analysis technique used in this study was the Partial Least Squares-Structural Equation Model (SEM-PLS) analysis technique, using Warp-PLS 3.0 software. This study investigates the largest Islamic banks in North Sumatra, namely Bank Syariah Mandiri, Bank BNI Syariah, and Bank BRI Syariah. The results show that company communication has a positive and significant effect on satisfaction, service quality has a positive and significant effect on satisfaction, company communication has a positive and significant effect on loyalty, service quality has a positive and significant effect on loyalty, satisfaction has a positive and significant effect on loyalty. There is also a significant effect of satisfaction on the relationship between company communication and loyalty, and the relationship between service quality and loyalty. This study contributes to Islamic banking to increase customer loyalty.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.192-203
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• 2016

The purpose of this study is to investigate the effects of task conflict on job attitudes (organizational commitment & job satisfaction), focusing on the mediating effects of supervisory communication & co-worker communication. Recently, the importance of communication as a research topic has been increasing. According to prior research, communication satisfaction has a positive effect on job performance. However, studies which take into account the different types of communication are lacking. Therefore, this study considered two types of communication (supervisory communication and coworker communication). A research model and hypotheses were developed in order to examine the theoretical research issues and questions. The sample consisted of 280 survey data drawn from employees in firms located in Korea. The data was analyzed by the statistical packages, SPSS 21.0 & AMOS 21.0 for Windows. The findings of the analysis are as follows. Firstly, it was found that task conflict had a negative (-) effect on organizational commitment & job satisfaction. Therefore, H1a & H1b are supported. Secondly, it was found that task conflict had a negative (-) effect on supervisory communication. Therefore, H2a is supported. However, it did not have a significant effect on co-worker communication. Hence, H2b is not supported. Thirdly, as regards the mediating effect of supervisory communication, it was found that supervisory communication mediated the effect of task conflict on job attitudes (organizational commitment & job satisfaction). Therefore, H3a & H3b are supported. Finally, the mediating effect of co-worker communication was not significant. Therefore, none of the sub-hypotheses of H4 are supported. Based on these findings, this study suggested directions for future research.

• Journal of the Korea Institute of Military Science and Technology
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• v.18 no.1
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• pp.46-54
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• 2015

Wargame simulators are widely used in the field of defence modeling and simulation. Because of increasing importance of communication effects on the warfare, the war game simulator is also required to reflect communication effects. One way to satisfy the requirement is the interoperation simulation between war game simulator and communication effect simulators. This paper shows the application of interoperation simulation between war game and communication effect simulators using HLA(High-Level Architecture)/RTI(RunTime Infrastructure). The war game simulator mainly deal with the engagement of troops and the troops communicate each other at the mission execution level. In the other hand, The communication effect simulator perform communication actions between the troops in the engineering level. Using the interoperation simulation, we can reflect the communication effects on the war game simulation. We show various applications of the interoperation simulation with the point of the war game and communication effect simulator. with a case study, we explain the interoperation simulation improves the reality and fidelity of the war game simulator and how the interoperation simulation can be applied to developing doctrines and real communication system.

• The Journal of Korean Academic Society of Nursing Education
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• v.26 no.4
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• pp.348-356
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• 2020

Purpose: This study aimed to identify the effect of nursing students' empathy and self-esteem on problem-solving ability through the mediated effect of communication skills. Methods: Data were collected from 179 nursing students between 1 October and 30 October, 2018 from three universities in Gyeonggi-Do. Data on subjects' general characteristics, empathy, self-esteem, communication skills, and problem solving ability were collected using a structured self-reporting questionnaire. Results: Of the total subjects, 89.9% were female. The subjects' empathy was 3.40±0.36, self-esteem was 3.16±0.56, communication skills was 3.65±0.48, and problem-solving ability was 3.52±0.42. Communication skills showed a partial mediating effect on the relationship between empathy and problem solving ability. Communication skills also showed a partial mediating effect on the relationship between self-esteem and problem solving ability. Conclusion: These findings indicate that it will be more effective to develop strategies that can improve empathy, self-esteem, and communication skills together when developing programs that improve problem-solving ability.