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The Regional Mix Types and Models in Place Marketing Strategy : Focusing on Gwangju-Jeonnam Region (장소마케팅 전략의 지역믹스 유형 분석과 시론적 모델 연구 - 광주.전남 지역을 사례로 -)

  • Lee, Mu-Yong
    • Journal of the Korean association of regional geographers
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    • v.15 no.2
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    • pp.226-249
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    • 2009
  • This study aims to establish the regional mix types and models of place marketing strategy. For this purpose, eighty seven cases of place marketing in Gwangju-Jeonnam region during the last two years are reviewed, Twenty seven types of regional mix are abstracted according to space, theme, subject, target, and factor. There are five spatial types(urban mix, zoning mix, zoning urban mix, package urban mix, zoning mix, and space package mix), eight thematic types(culture mix, history mix, tourism mix, industry mix, administration mix, environment mix, transportation mix, and PR mix), five subject types(central government led public mix, local government led public mix, enterprise led private mix, civil society led private mix, and private public partnership mix), four target types(resident mix, tourist mix, enterprise mix, and common mix), and five factor types (organization mix, image mix, point mix, target mix, and channel mix). In the basis of these types, the twenty two primary model of regional mix, and the one hundred twenty six secondary model of regional mix are established.

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A Study on the Unmanned convenience Store Operation System from the Viewpoint of Visual Merchandising (비주얼 머천다이징 관점에서의 무인 편의점 운영시스템에 관한 연구)

  • Seo, Jung-Hwa;Yang, Hoe-Chang;Park, Chul-Ju;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
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    • v.9 no.12
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    • pp.45-53
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    • 2018
  • Purpose - The purpose of the study was to investigate operation system of current convenience store and competing retail store and to find out development of unattended convenience store. Operators can save labor cost and solve labor seeking when opening shop under suitable environment and commerce area, and assure of employee's safety. Customers are allowed to select commodity comfortably without disclosure of face and to shorten standby time at simple store opening, buying and paying and to produce convenient living environment by financing, delivery and goods control. This study examined effect and problems of operation of existing and unattended convenience store from point of view of visual merchandising to find out model of unattended convenience store and to strengthen competitiveness of convenience store business. Research design, data, and methodology - Research procedure of accomplishment of goal of the study was: The study investigated state of distribution business, and role and definition of VMD. First, VMD played an important role of promotion and competitiveness of unattended convenience stores. Second, the author investigated research and cases of unattended convenience stores 14 months, that is to say, from August 15, 2017 to October 15, 2018. Third, the author investigated on-the-spot three of common convenience stores, three of unattended convenience stores and three of retailers one month, that is to say, June 1, 2018 to July 1, 2018. The subject was convenience stores and retailers selling similar type of products at Seoul and metropolitan area. Results - Layout, selling place, brand identity, goods assortment, authentication system, product information cognition and control, buying and payment system, security system, salesmen, promotion and other services should be improved from point of view of merchandising. Structure, furniture, lighting, voice, façade, VP, PP, IP and POP should be developed. Conclusions - Unattended convenience stores saved operating cost and lessened labor and gave visitors convenience and comfortable shopping and made use of resources effectively. Further studies with quantitative analysis shall find out strategic conditions for promotion of unattended convenience stores.

Study on Main Factors for Imported Brand launching: Focus on Exclusive Importation Fashion Apparel Brand (수입 브랜드 도입을 위한 주요 요인 연구: 독점 수입 패션 의류 브랜드를 중심으로)

  • LYU, Moon-Sang
    • The Journal of Industrial Distribution & Business
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    • v.10 no.8
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    • pp.45-53
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    • 2019
  • Purpose - The purpose of this study was to clarify the factors to make an exclusive importation contract between foreign fashion brands and local retailers for successful business in Korea. Even though imported fashion brand market shows stead increasing in terms of sales amount, the number of store related study was very rare in fact. Meanwhile, as long as this business is glowing a lot of brands are suffering from bad business performance or getting in ruins thus these problems result in foreign currency loss. The local marketers therefore, strongly expect to know the solution for this matter. Research design, data, and methodology - For the qualitative research, 10 experts who are operating foreign brands with an exclusive contract at a department store or at duty free shop now and who had at least over 10 years of related working experience were included. The factors for the exclusive importation contract with foreign brands were drawn up through the one-to-one in-depth interview method from September 3, 2017 to January 15, 2018. The expert group for the validity analysis includes 2 professors and 5 postgraduate students. Results - As a result of qualitative study on the factors for imported fashion brand's launching with the exclusive importation contract, it turned out that there were 5 factors - safety, profitability, reliability, speed and global retailing. Safety, profitability, and reliability have been mentioned in most related surveys but some details are added and speed and global retailing have been newly highlighted and many unknown legal issues that it was not easy to get form common academic research are included. Speed simply means quick lead time and global retailing means stores where located in other countries. Conclusions - The reason that qualitative research should be done before the quantitative research is due to the scant theoretical background for this matter. Because the market of an imported fashion brand is steadily increasing, determining the factors to make exclusive importation contract is very meaningful from the point of academic and business. After this study, many marketers may get basic conditions to apply for real business and I hope the following quantitative research will give more effective results. The next study also will have extended range concerning industry area, product and distribution channel.

The Effects of Acupuncture on the Electroencephalogram of Patients with Stroke (자침이 중풍환자의 뇌파 변화에 미치는 영향)

  • Yoon, Ga-Young;Park, Ji-Min;Kim, Dong-Hyuk;Seon, Jong-In;Kang, Jung-Won;Nam, Dong-Woo;Lee, Seung-Deok;Choi, Do-Young;Lee, Jae-Dong
    • Journal of Acupuncture Research
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    • v.29 no.5
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    • pp.1-16
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    • 2012
  • Objectives : The purpose of this study was to examine the effects of manual acupuncture at the $LI_4$, $ST_{36}$ and $LR_3$ on Electroencephalogram(EEG) of patients with stroke. Methods : 32 channel EEG measurement was carried out in 35 Stroke patients(23 males and 12 females). EEG was measured for 21 minutes(made up of 7 sessions, 1 session means 3 minutes time interval) including 15 minutes(5 sessions) of acupuncture time. Power spectrum analysis was used as a measure of complexity. Statistical analysis was performed using Linear mixed model and DUNNETT's multiple comparison. Results : The results were as follows; 1. EEG amplitude was reduced during acupuncture except electrodes PG1 and PG2. 2. There was a notable change during 6~9 minutes after needling in ${\delta}{\cdot}{\beta}{\cdot}{\gamma}$ wave, and during 6~9 minutes after needling in ${\Theta}{\cdot}{\alpha}$ wave. Overall, during 6~9 minutes after needling. 3. TP8 is a common significant electrode among five wave forms. Conclusions : These results suggest that TP8 could be typical electrodes and change of EEG compared to baseline happens most often during 6~9 minutes after manipulated acupuncture at the $LI_4$, $ST_{36}$ and $LR_3$ of patients with stroke.

Spontaneous teeth migration after periodontal treatment in the patients with drug-induced gingival enlargement (약물성 치은비대로 인한 병적인 치아 이동이 있는 환자에서 치주치료 이후 자발적 치아 이동을 보인 증례)

  • Choi, Youn-Kyung;Jung, Kyoung-Hwa;Kim, So-Yeun;Jeon, Hye-Mi;Choi, Jeomil;Lee, Ju-Youn;Joo, Ji-Young;Kwon, Eun-Young
    • Journal of Dental Rehabilitation and Applied Science
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    • v.33 no.1
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    • pp.34-41
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    • 2017
  • Anticonvulsants, calcium channel blockers and immunosuppressants are representative drugs related with gingival enlargement. Clinical signs and symptoms caused by drug-induced gingival enlargment frequently appear within 1 to 3 months after medication. At initial stage, it is limited to attached gingiva but may extend coronally and interfere with esthetics, mastication and speech. Interproximal spaces are common beginning area and pathologic teeth migration could be occurred by the lesion. Withdrawal or substitution of medication would be the most effective treatment of drug-induced gingival enlargement. However, periodontal treatment and further supportive periodontal therapy should be provided where change in medication is impossible. The present study reports the cases which show the resolution of inflammation with spontaneous teeth migration without change in medication. In all cases discussed in this report could be efficiently managed with proper periodontal treatment and further supportive periodontal therapy.

In vitro Effect of High Osmolality on Plasma Membrane Activities in the Spermatozoa (In Vitro 고삼투압이 정자 원형질막의 Protein Tyrosine Phosphorylation에 미치는 영향)

  • 오영근;장재호;최인호;정노팔;신형철;곽병주
    • Biomedical Science Letters
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    • v.6 no.4
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    • pp.237-244
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    • 2000
  • It has been reported that plasma membrane activity of the spermatozoa may be susceptible to be influenced by extracellular osmolality and such membranous changes involve infracellular molecular changes, special regard to the structure of membranous lipids, and the accompanying ion-channel of which are closely related with their fluidity of $Ca^{2+}$ and HCO$^{-}_{3}$. It is of common recognition that a certain kind of sterol acceptor player an important to induce lipid fluctuation of the sperm plasma membrane which have been influenced by BSA administration and came in effect to outflow of cholesterol from the spermatozoa and resulted in changes of ionic fluidity to facilitate adenylyl cyclase, and to induce protein tyrosine phosphorylation by increase of cAMP and activation of PKA. Thus it seems likely that an augmentation of the acrosomal reaction is closely related with protein tyrosine phosphorylation. The following experimental results were obtained in the present study; Under the high osmolality conditions, the spermatozoa motility declined significantly and the structural change of the plasma membrane diminished to confirm that the response degrees to the osmolality depended upon the water transfer volume through the plasma membrane and the changes of cellular volume. Those experimental results suggest that a physiological parameter such as low temperature condition played an important role for presentation of spermatozoa and that inducement of spermatozoa activation for reinforcement of protein tyrosine phosphorylation. On the other hand, it seemed likely that the BSA administration as one of sterol accepters might represent a key role also under the high osmolality condition and their result also suggests that osmolality change, special regard to high osmolality condition may play an important role also in the processes of signal transmission.

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Conservation and Status of Waterbirds on Sihwa Reclaimed Area (시화간척지에 도래하는 물새류 현황 및 보전 방안)

  • Lee, Si-Wan;Song, Min Jung;Lee, Hansoo;Choe, Jong In
    • Journal of Wetlands Research
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    • v.6 no.1
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    • pp.73-87
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    • 2004
  • This study was carried out on Sihwa reclaimed area from January to December in 2003. We observed total 169,351 individuals of 70 species(22 species of waders, 9 species of egrets and 5 species of gulls). Waterbird population was the largest in March(95,465 individuals) and was the smallest from April to June(less than 7,000 individuals). The most dominant species was Pintail(Anas acuta: 58,627 individuals, 34.6%) and other species were Mallards(Anas platyrhynchos: 24.5%), Common Pochards(Aythya ferina: 13.8%), Black-tailed Gulls(Larus crassirostris: 6.1%), Spotbill Ducks(Anas poecilorhyncha: 5.0%) and Greater Scaups(Aythya marila: 2.69%). Sihwa reclaimed area supported many kinds of protected species such as Chinese egrets(Egretta eulophotes), Black-faced Spoonbills(Platalea minor), Eurasian Spoonbills(Platalea leucorodia), Mute Swans(Cygnus olor), Whooper Swans(Cygnus cygnus), and Eurasian Oystercatchers(Haematopus ostralegus). They foraged at waterside of Sihwa lake and rested at reclaimed area. Particularly, Eurasian Oystercatchers bred in habitats with Salicornia herbacea and Suaeda japonica. Reclamation of mud flats and construction of roads, transmission towers and tide embankments disturbed waterbirds in breeding and foraging. We suggest that waterbirds are protected in different action plans according to their status such as breeding, passaging and wintering birds. Maintaining of waterside and swamps in Sihwa reclaimed area will be useful for breeding waterbirds. It is needed to make a protect zone for ecological connecting belt from Oeji isarea, Hyeong isarea, Eum isarea to upper channel on Sihwa lake.

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The Development of Image Processing System Using Area Camera for Feeding Lumber (영역카메라를 이용한 이송중인 제재목의 화상처리시스템 개발)

  • Kim, Byung Nam;Lee, Hyoung Woo;Kim, Kwang Mo
    • Journal of the Korean Wood Science and Technology
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    • v.37 no.1
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    • pp.37-47
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    • 2009
  • For the inspection of wood, machine vision is the most common automated inspection method used at present. It is required to sort wood products by grade and to locate surface defects prior to cut-up. Many different sensing methods have been applied to inspection of wood including optical, ultrasonic, X-ray sensing in the wood industry. Nowadays the scanning system mainly employs CCD line-scan camera to meet the needs of accurate detection of lumber defects and real-time image processing. But this system needs exact feeding system and low deviation of lumber thickness. In this study low cost CCD area sensor was used for the development of image processing system for lumber being fed. When domestic red pine being fed on the conveyer belt, lumber images of irregular term of captured area were acquired because belt conveyor slipped between belt and roller. To overcome incorrect image merging by the unstable feeding speed of belt conveyor, it was applied template matching algorithm which was a measure of the similarity between the pattern of current image and the next one. Feeding the lumber over 13.8 m/min, general area sensor generates unreadable image pattern by the motion blur. The red channel of RGB filter showed a good performance for removing background of the green conveyor belt from merged image. Threshold value reduction method that was a image-based thresholding algorithm performed well for knot detection.

Better Use of Technological Advances in Communication of Information (농업기상정보교환에 있어 첨단기술의 효율적 활용)

  • Elijah Mukhala;Malgorzata, Keinska-Kasprzak
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.6 no.2
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    • pp.85-93
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    • 2004
  • In recent years, technology has advanced so much, especially in the developed world, such that its application in development activities may be lagging behind. The lag between technological advances and its application affects agrometeorological science as well. This paper discusses technological advances that may be better used to communicate agrometeorological information. It is important to bear in mind that technological advances are only channels of communication that may be used to speed up the transference of information from the source to the user. The paper begins with a review of the definitions of 'communication' to put the discussion into context. After reviewing several papers, in simple terms, communication can be defined as the sharing of meaning. The paper also looks at operational communications channels and comes to a conclusion that operational communications channels are pretty much universal irrespective of the development level of a country, although some are more easily accessible in some parts of the world than others. The common communications channels include: newspapers, farming papers, radio, television, fax, email, mobile phones (SMS) and Internet web sites. As part of technological advances, mobile phones are becoming increasingly useful all over the world. In order to make better use of this technology, it is important far those that will use this technology to understand how the technology works, not necessarily in detail, but to be able to operate the technology and obtain the data they need. When it comes to constraints, communication of agrometeorological information requires a substantial amount of resources and it is generally expensive especially when sophisticated models must be operated.

A Study on Epistemology of the Body and Christian Education (몸의 인식론과 기독교교육에 관한 연구)

  • Yang, Keum Hee
    • Journal of Christian Education in Korea
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    • v.62
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    • pp.43-74
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    • 2020
  • This paper examines the epistemology of the body and the direction of Christian education based on it. Looking at Merleau-Ponty, Damagio, and Nelson's epistemology of the body, it found that they had a common point, even though they studied in different areas like philosophy, brain science, and body theology; the body is a subject that perceives the world in a sensuous and direct way, and is a channel that mediates humans and the world, and plays a decisive role in human self-formation. In particular, theology of body revealed, that the body is a pathway for our understanding of God just as a pathway for our understanding the world. In addition, theology of body revealed that the body is regarded as the place of 'embodiment of God', and in the end, the world in which our incarnated body participates should also become the place of 'God's incarnation'. It also examined Christian education based on the epistemology of the body, focusing on 'education starting from the senses', 'education as a participation', and 'incarnational education'. From these three concepts, it found that epistemology of body suggests an alternative view of traditional knowledge-based education or schooling education. It suggests an open paradigm centered on sense and experience, personal participation, non-verbal experience, and field of education, beyond a fixed and closed paradigm of doctrine-centered, objective knowledge mediation, language-centered, and content-centered. Furthermore, this paper found that the body is like a well that can pump up metaphors that provide a basic metaphor for re-conceptualizing Christian education.