• Title/Summary/Keyword: Commercialization Process

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A Case study of firm growth and new market creation through commercialization of standard technology - Collaboration between ETRI and Initech - (핵심표준기술의 기술이전사업화를 통한 기업성장 및 신산업 창출 사례연구 - 이니텍(주) ETRI 협력사례를 중심으로 -)

  • Son, Ik-Soo;Ko, Young-Hee
    • Knowledge Management Research
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    • v.14 no.5
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    • pp.15-34
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    • 2013
  • In a turbulent environment, it is important for a firm to obtain competitiveness through acquiring new technologies and new knowledge. Many studies has shown that R&D has positive effects on innovation and performance. However, the limitation of resources and research personnel for SMEs leads to the needs of collaboration between government R&D and SMEs. The quantitative results of government R&D comes in the form of patents or publication of papers while the qualitative results comes in the form of commercialization (revenue increase or cost reduction) of the SMEs acquiring the technology through technology transfer. Korean government invested 16.9 Trillion Won in 2013 and achieved remarkable quantitative results but the qualitative results are still yet to be improved. The technology transfer rate in 2011 was 26.0% while the success rate of commercialization of the transferred technology is only 23.6%. Therefore it is meaningful to study the success factors of the technology commercialization in Korea. In this study, a case of technology commercialization between ETRI and Initech is studied. Initech was a venture firm which started in 1997 with 2 employees and after transfer of technology from ETRI in 1999, it has grown to a firm of 238 employees. In this study, Jolly's commercialization model was used to analyze the success factors of the commercialization. It was shown that four main factors that leads to the success are (1) mobilizing interest and endorsement through customer oriented R&D by ETRI, (2) mobilizing resources for demonstration through systematic technology commercialization process by ETRI, (3) mobilizing market constitutents through government standardization that leads to the reliability of the participants, and (4) mobilizing complementary assets for delivery by management strategies of Initech.

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Government R&D Technology Commercialization Policy Case Study: Focusing on Technical Information Distribution (정부 R&D 지원사업의 공공 기술사업화 정책 사례연구: 기술정보 유통 확산을 중심으로)

  • Yun, Jeong-Keun;Kwon, Jae-Chul;Choi, Sun-Hee
    • Journal of Distribution Science
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    • v.17 no.2
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    • pp.53-69
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    • 2019
  • Purpose - National scientific technology R&D investment is exceeding 60 trillion won per year, and the results of patent applications and technology transfers are visually improving. However, despite the improving research results of national R&D, the practical results of technology startups are mediocre. It is now time to expand the construction of the technology commercialization ecosystem, where the expansion of national R&D leads to the results of technology startups. Therefore, this study discussed the measures to increase the competitiveness of technology startups through the factual survey of the companies that benefitted from R&D support programs. Research design, data, and methodology - This study targeted 996 companies that benefitted from the R&D projects of the Technology Transfer Center for National R&D Programs, and deducted itemized issues through the survey replies. Survey questions were prepared to estimate the national R&D results, and the technology recognition path, the purpose of detailed introduction of the technology, investment of the commercialization fund, economic results, and the factors of success and failure were analyzed. Results - As for the recognition rate of technology during the process of corporate technology commercialization through the technology transfer, recognition through project participation showed a high response rate, and diverse implications of technology commercialization were deducted through the analysis of economic results. As for the resolution alternatives, the proliferation of technology commercialization platform that can create excellent technology for the companies in early stages and the measure of expanding the distribution of technology infrastructure were suggested. In this study, public technology commercialization strategy is established, and the innovative marketing strategy is presented. Conclusions - This study reveal that the result of creating scientific technology jobs should be deducted, in order to produce the revolutionary results of job creation by suggesting the success models of technology commercialization based on domestic scientific technology. In particular, even though the support systems for public research results are being diversely suggested, accurate studies on their actual conditions are currently lacking. Therefore, this study suggest realistic political alternatives to assure results in the process of public technology commercialization, by examining the current state of public research results of R&D support institutions and diagnosing the issues.

Determinants of Growth of Public Technology Based Start-up: Focused on Subsequent Support of Technology Subject (공공기술 기반 창업기업 성장 결정요인: 기술주체의 후속지원을 중심으로)

  • Bong, Kang Ho
    • Knowledge Management Research
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    • v.21 no.2
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    • pp.41-58
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    • 2020
  • A plan to promote public technology-based start-ups as a way to enhance the use of public technology has been emphasized. However, the problem of creating commercial value has persisted due to the lack of reproducibility and readiness of public technology. Although gap exists in the linking process between the public and private sector, it is difficult to find objective empirical evidence as most of them are only qualitative research. Our empirical works examine the impact of subsequent support of the public research institute on the commercialization of public technologies. Then, we analyze how commercialization of public technologies affects the growth of technology-based startups using 2-stage least square (2SLS) model. We find that the linkage with the technology subject contribute to the successful commercialization of public technology, and further to the survival and growth of technology-based start-ups. Our finding suggests that knowledge management system, to facilitate interaction between technology developer and consumers, is needed for the success of public technology-based start-ups.

Evaluating a Technology Transfer and Commercialization Support Program: A Korean Case Study

  • Park, Mun-Su;Chang, Soonwoo Daniel
    • Asian Journal of Innovation and Policy
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    • v.9 no.3
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    • pp.257-280
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    • 2020
  • The study analyzed the effectiveness of a technology transfer and commercialization support program to Korean technology transfer offices and firms. The study created a logic model to design a questionnaire to analyze how the support program, directly and indirectly, affected the technology transfer offices and the firms' performances. The study found that technology transfer offices are focused not only on potential firms' excavation activity to process the technology transfer but also on providing strategic support to provide practical assistance to the firms' needs. Not only has the number of technology transfer cases increased during the two-year program duration, but other activities, such as technical guidance and various strategic consulting for commercialization of the transferred technology, have also appeared to have increased considerably. Support program has helped strengthen the firms' internal capabilities, expand new market capabilities, and increase the firms' indirect performances.

An Empirical Analysis of the Valley of Death: Large-scale R&D Project Performance in a Japanese Diversified Company

  • Osawa Yoshitaka;Miyazaki Kumiko
    • Journal of Technology Innovation
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    • v.14 no.2
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    • pp.93-116
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    • 2006
  • The purpose of this study is to contribute reference material that provides insight into innovative process management that increases R&D output in commercializing new products. A model of a process from research to commercialization with the cumulative profit and loss curve is put forward and hypotheses related to success and failure are developed at the stages up to product launch. Seventeen large projects that have resulted in successful product launches have been examined from the initial research stage to commercialization. Prefect duration, standardized cumulative R&D expenditures and research resource concentration are analyzed in terms of statistical method and patterns in cumulative profit and loss curves after product sales, as well as the reasons for and other aspects of success/failure are investigated and analyzed. Consequently, valuable information on future management tasks has been obtained such as: (1) project duration differs depending on market sectors, product types and presence/absence of materials research (2) cumulative profit and loss curves can be categorized into four patterns (3) reasons for failure can be divided into technological and market problem categories and (4) these factors have an impact on product sales.

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A Study on the Effects of SME's Technology Planning Competency on the Success of Commercialization (중소기업의 기술기획 역량이 기술사업화 성공에 미치는 영향에 관한 연구)

  • Lee, Jongmin;Noh, Meansun;Chung, Sunyang
    • Journal of Technology Innovation
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    • v.21 no.1
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    • pp.253-278
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    • 2013
  • SMEs in Korea have increased their investment in R&D as they have recognized the importance of technology development. However, Korean SMEs have been lacking in technological competencies and commercialization capabilities. Also, SMEs often have difficulties in technology planning and preliminary research in R&D process. Under this background, this paper analyses the effects of SMEs' technology planning competency on the success of their commercialization, as their low technological competencies are due to the low capabilities of technology planning. The result shows that SMEs' cooperation partnership and market orientation are significant determinants to the success of their technology commercialization. The study used logistic regression analysis model.

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Industrial Market Analysis System for Supporting Technology Commercialization of SMEs

  • Kim, Ji Hui;Jung, Ye Lim;Yoo, Hyoung Sun
    • International Journal of Contents
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    • v.16 no.3
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    • pp.33-44
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    • 2020
  • Small and medium enterprises need a wide range of information regarding technologies, industries, market conditions, other companies, and products to facilitate identification of new growth opportunities and to respond quickly to changes in the business environment. Collecting such information, however, requires the input of resources (human resources, cost, and time), and the lack of marketability resulting from the shortage of such resources is often cited as the reason small and medium often fail in their effort to commercialize their technology. The purpose of this study was to analyze the environmental factors such as market concentration and the current level of competition to enable companies to make the necessary decisions when considering market entry following R&D planning and technology commercialization, or after the development of a new product. Also, an expert-based 5FORCE analysis can be performed using the KMAPS, an industry and market intelligence system: this facilitates automatic production of analyses based on the corporate finance and transaction data. The key contribution of the study is that it facilitates conveniently and quickly analyzing the 5 Forces, which had been a difficult task in the environmental analysis, and that the outcomes of this study empower companies in the decision-making process.

A Critical Review of Discourses on Commercialization of Korean Press (한국 언론의 상업화 논의에 관한 비판적 검토 -'1933년 상업화론'과 '1960년대 후반 상업화론'의 비교)

  • Lee, Jung-Hoon
    • Korean journal of communication and information
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    • v.62
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    • pp.315-328
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    • 2013
  • With a view to grasping how media commercialization is understood and discussed in the media-related academic community, this study compares and reviews other researches on the commercialization process of Korean press. Full-fledged studies have been rarely performed on the history of commercialization, but similar or related studies have been conducted intermittently: One is the commercialization theory in 1933 and the other is the commercialization theory in the late 1960s. Both of them decided Korean press had been commercialized as a strategical option in the midst of political pressure. It gives a clue leading us to understanding on why Korean press shows partisanship which is pointed as one of social maladies. Korean press acquires less economic benefits if they play in the market than if political parties they support or share the same political interest take power, so they are a commercial press as well as a partially partisan press. In this context, commercialization of Korean press is still underway, and genuine commercialization hitting the balance with politicization may have yet to begin.

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A Study on the Success Factors of Technology Transfer and Commercialization in the High-Technology Industry: Collaboration between KETI and Probe Card Company (하이테크 산업에서 기술이전을 통한 사업화 성공요인에 관한 연구: 전자부품연구원과 프로브카드 회사의 협력 사례를 중심으로)

  • Lim, In-Jong;Lee, Sang Myung;Lee, Jeonghwan
    • Journal of Korea Technology Innovation Society
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    • v.17 no.3
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    • pp.490-518
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    • 2014
  • This study investigated the success factors of technology transfer and commercialization in the high-technology industries. We specifically analyzed the case of technology transfer between KETI and probe card company. The main purpose of this research is to seek and analyze the most influential factors which can lead to successful technology transfer and technology commercialization both in terms of government policy and corporation strategy. This research oversees the previous research works. framework setting and case study analysis to derive implications in the following points of views: technology receiver, technology provider, technology's characteristics, technology transfer's process. The important findings of this study are as follows. In the terms of technology receiver, the experience in technology transfer and commercialization, will to support for R&BD and rich technology pool are also important. In terms of technology provider, acquisition strategy, will to push, complementary assets and absorptive capacity are very crucial. In terms of technology's characteristics, R&D stage, technology category and connectivity of existing technology are closely related with successful transfer and commercialization. Finally, Support of TLO and active participation of transfer process are important factors in terms of technology transfer's process.

From R&D to Commercialization : A System Dynamic Approach

  • Choi, Kang-Hwa;Kim, Soo-W.
    • International Journal of Quality Innovation
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    • v.9 no.3
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    • pp.123-144
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    • 2008
  • This paper describes a comprehensive approach to examine how technological innovation contributes to the renewal of a firm's competences through its dynamic and reciprocal relationship with R&D and product commercialization. Three theories of technology and innovation (the R&D and technological knowledge concept, product-process concept, technological interdependence concept) are used to relate technology and innovation to strategic management. Based on these theories, this paper attempts to identify the dynamic relationship between product innovation and process innovation using system dynamics by investigating that aspect of the dynamic changes in the closed feedback circulation structure in which R&D investments drive the accumulation of technological knowledge. Further, such knowledge accumulation actualizes product innovation and process innovation, subsequently resulting in an increase in productivity, customer satisfaction, profit generation, and.