• 제목/요약/키워드: Commercial Market

검색결과 1,099건 처리시간 0.023초

마케팅적 성공요인 관점에서 본 미술품 전자상거래분석 (An Analysis of Artwork E-Commerce:With Focus on the Marketing Sucess Factors)

  • 이우채
    • 통상정보연구
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    • 제7권4호
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    • pp.59-76
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    • 2005
  • In this research, electronic commercial web-sites of artwork are analysed with ten marketing success factors such as, low price, variety of products convenience of shopping, ensure credibility DB marketing, providing information, virtual community, preoccupying the marketing, quick response, and strategic cooperation. The analysis showed that the main problem of the Korean fine art market is the lack of demand. Though the problem of the offline fine art market is not to be solved by websites, it seems that the solution should be brought through the operation of websites with long-term plans and patience.

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과일통조림 중에 함유된 중금속의 함량변화 (Changes of Heavy Metal Contents of Commercial Canned Fruits)

  • 위성언;김순희
    • 한국식품영양학회지
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    • 제6권4호
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    • pp.276-280
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    • 1993
  • Analytic data on the content of Pb and Sn from twenty five samples of fruit canned In the open market is as follows. The content of Pb and Sn from twenty five samples of fruit canned In the open market was less than Korean laws of food hygiene. The content of Pb and Sn increased In the long time of self life. In comparison with fruit flesh and nectar, nectar showed a tendency to less content.

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기업의 정보보안 투자에 시장이 어떻게 반응하는지에 대한 탐색적 연구 (How does the Stock Market Reacts to Information Security Investment of Firms in Korea : An Exploratory Study)

  • 박재영;정우진;김범수
    • 한국IT서비스학회지
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    • 제17권1호
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    • pp.33-45
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    • 2018
  • Recently, many South Korean firms have suffered financial losses and damaged corporate images from the data breaches. Accordingly, a firm should manage their IT assets securely through an information security investment. However, the difficulty of measuring the return on an information security investment is one of the critical obstacles for firms in making such investment decisions. There have been a number of studies on the effect of IT investment so far, but there are few researches on information security investment. In this paper, based on a sample of 76 investment announcements of firms whose stocks are publicly traded in the South Korea's stock market between 2001 and 2017, we examines the market reaction to information security investment by using event study methodology. The results of the main effects indicate that self-developed is significantly related to cumulative average abnormal returns (CAARs), while no significant effect was observed for discloser, investment characteristics and firm characteristics. In addition, we find that the market reacts more favorably to the news announced by the subject of investment than the vendor, in case of investments with commercial exploitation. One of main contributions in our study is that it has revealed the factors affecting the market reaction to announcement of information security investment. It is also expected that, in practice, corporate executives will be able to help make an information security investment decision.

지역입지특성을 반영한 전통시장의 개선방향연구 (A Study on the Development Policy for Tradtional Market Reflecting the Locational Charateristics)

  • 이민석
    • 한국실내디자인학회논문집
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    • 제22권5호
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    • pp.267-275
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    • 2013
  • A The purpose of this study is to analyze the locational characteristics of the traditional market. In Seoul, small Conventional markets are directly connected with the living of citizens and becoming an important role for organization of the urban functions in the residential area. For this study, 32 Traditional Markets located on Seongbuk, Kangbuk and Dobong-Gu, were analyzed based on GIS, and within 500m related areas of market were categorized and researched by the level of urban infrastructure state. The contents of this study are composed of following three topics, partially theoretical review, general consideration and case studies. The study found that there is in need of improving urban infrastructure in conventional market areas, which has been identified during the research of urban infrastructure. Also, the study shows that it is necessary to develop comprehensive plans by timing and phase in order to improve commercial environment of the areas related while providing essential urban infrastructure. In addition, from the perspective of conventional market regeneration policy, physical conditions of the areas concerned should be focused on the perspective of developing plans and urban infrastructure elements.

A study of Chinese distribution policies and challenges

  • Su, Shuai
    • 산경연구논집
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    • 제4권1호
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    • pp.11-14
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    • 2013
  • Purpose - The objective of this paper is to explain how the Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises given the relatively strong economic fundamentals and substantial government-led measures for boosting domestic demand. Research design, data, and methodology - The study conducted a survey on China's 2011 retail market data. After empirically analyzing the data on retail sales, online retail markets, and franchises, we believe that online retailing in China will maintain its growth momentum. Results - This study shows that 2012 is expected to be a challenging year for the retail sector, as both external and internal pressures are likely to persist. Some of the major challenges facing retailers in China are mentioned below. Conclusions - Retailers in China face several major challenges. First, the uncertain economic outlook is having a considerable impact on China's retail market. Second, China's retailers face an unfair competition environment. Third, they are suffering the impacts of product safety problems.

Perceived Subjective Features of Software Components: Consumer Behavior in a Software Component Market

  • Lee, Jang-Hyuk;Hong, Se-Joon;Sawng, Yeong-Wha;Kim, Ju-Seong
    • ETRI Journal
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    • 제31권3호
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    • pp.304-314
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    • 2009
  • Component-based software reuse has been generally regarded as a promising approach to improving software productivity and quality within software development. However, progress in component-based software reuse has been slower than expected. Much of the software reuse literature points to the lack of software components that can maximize users' benefits as the most important source of the slow progress. Considering that the underlying processes behind component-based software reuse are strikingly similar to commercial software marketing, this paper attempts to identify the aspects of software components that consumers value and to establish relationships between the identified aspects and consumer behavior in the software component market. More specifically, this paper focuses on the perceived subjective features of software components. This study was conducted in a web-based artificial market environment called "SofTrade."

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부동산 경매시장 지표간의 상호 영향에 관한 연구 (A Study on the Mutual Influence of Indicators of the Real Estate Auction Market)

  • 정대석
    • 한국콘텐츠학회논문지
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    • 제19권12호
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    • pp.535-545
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    • 2019
  • 부동산 경매시장 지표가 상관성이 있고 유의미하다면 일반 부동산과 연계되어 부동산 시장에 의미 있는 정보가 될 수 있다. 본 연구는 부동산 경매시장의 주요 지표라고 할 수 있는 경매건수, 매각률(낙찰률), 매각가율(낙찰가율)에 대한 시계열적 상관성을 규명하여 시장 수급 논리가 경매시장에서도 적용되고 있는지 여부를 밝히는 것이 목적이다. 부동산 유형은 주거용 부동산, 토지, 상업용 부동산 세 가지로 구분하여 96개월간 수도권 부동산 경매 관련 월별 시계열 자료를 집계하였다. 이 자료를 바탕으로 유형별 경매 시장 모형을 구축하고 지표 간 상호 영향 관계를 각각 분석하였다. 분석 결과, 수급지표인 경매건수와 매각률은 시장의 수급 논리에 따른 공급 및 수요의 성격을 보였다. 다만 그 상관성은 주거용 부동산의 경우가 높았으며 상업용 부동산은 상대적으로 낮게 나타나 유형별 차이가 있음을 알 수 있다. 매각률은 가격 지표에 장기적으로 영향을 미치고 있으며, 특히 주거용 부동산 경매시장의 지표는 계량적으로 설명력이 높고 유의미하였다. 경매 관련 세 지표는 정도의 차이는 있지만 상관성이 존재하고 특히 주거용 부동산의 경우는 의미 있는 정보로서 정책 의사결정에 도움이 될 수 있다.

서울의 상업용 부동산 시장에서 자본환원율을 이용한 시장 효율성과 CAPM의 검증 (Verification of Market's Efficiency and CAPM using Capitalization Rate at Commercial Real Estate Market in Seoul)

  • 박종권;이재수;전재범
    • 한국건설관리학회논문집
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    • 제18권1호
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    • pp.90-99
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    • 2017
  • 본 연구는 서울의 상업용 부동산인 오피스 빌딩 및 소매용 부동산 자산을 대상으로 체계적 위험과 자본환원율 간의 관계를 실증분석함으로써 시장의 효율성과 CAPM의 적용여부를 검증하는 것을 목적으로 한다. 이를 위하여 본 연구에서는 투자의 위험을 수반하는 자본자산의 기대수익률 결정이론인 자본자산가격결정모형(CAPM)을 토대로 서울의 3대 오피스 빌딩 시장인 강남권, 여의도 마포권, 도심권 그리고 기타권역과 소매용 부동산의 3대 시장인 강남권, 신촌 마포권, 도심권 그리고 기타 권역에 대하여, 시장포트폴리오인 증권시장선과 권역별 초과자본환원율로 산정된 증권특성선을 비교 및 분석하였으며 그 결과, 오피스 빌딩 시장에서 GBD 권역을 제외한 나머지 권역들(YBD 권역, CBD 권역 그리고 기타 권역), 소매용 부동산 시장에서는 SBD 권역 및 CBD 권역에서 체계적 위험이 증가할수록 분기초과자본환원율이 감소하여 시장이 효율적이지 않음을 알 수 있었다. 이와 함께, 오피스 빌딩 시장의 4개 권역(강남권의 GBD 권역, 마포 여의도권의 YBD 권역, 도심권의 CBD 권역, 그리고 기타 권역)과 소매용 부동산 시장의 4개 권역(강남권의 GBD 권역, 마포 신촌권의 SBD권역, 도심권의 CBD 권역, 그리고 기타 권역) 모두에서 CAPM이 성립하지 않음도 확인할 수 있었다.

Relationship Between Corporate Social Responsibility Expenditures and Performance in Jordanian Commercial Banks

  • BANI-KHALED, Sakhr M.;EL-DALABEEH, Abdel Rahman K.;AL-OLIMAT, Nofan H.;AL SHBAIL, Mohannad O.
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.539-549
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    • 2021
  • This study aims to examine the relationship between corporate social responsibility (CSR) expenditures and both financial and non-financial performance of Jordanian commercial banks during the period 2008-2018. To measure the variables of interest, secondary data published on Amman Stock Exchange (ASE) website were processed to become preliminary data suitable for the nature of the study. The study sample amounted to 13 commercial banks, which represent all Jordanian commercial banks listed on ASE.. The study found that there is a positive, statistically significant relationship between CSR expenditures and financial performance, as the study showed that the return on equity (ROE) has a positive and significant relationship with CSR expenditure, while the return on assets (ROA) and Tobin's Q model have a statistically significant negative relationship with CSR expenditure, while the market stock price (MSP) had a positive, but not statistically significant. The study also found that there is a positive, statistically significant relationship between CSR expenditures and non-financial performance, which was represented by total deposits and total training expenditures in Jordanian commercial banks. Accordingly, the study recommends encouraging banks to prepare sustainability reports and CSR reports, which are considered comprehensive, and not only with disclosures within the annual reports.

The Impact of Organizational Culture on the Sustainable Competitive Advantage of Commercial Banks: A Case Study in Vietnam

  • NGUYEN, Thi Bich Thuy;TRAN, Quang Bach
    • The Journal of Asian Finance, Economics and Business
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    • 제8권9호
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    • pp.201-210
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    • 2021
  • A bank's competitive advantage helps in enhancing its ability to maintain a competitive advantage in product consumption, expand the consumption market, and effectively use business factors to maximize economic growth. The research aims to investigate the impact of organizational culture on the sustainable competitive advantage of commercial banks in Vietnam. The study adopts a quantitative research method, through structural equation modeling analysis (SEM). A survey was conducted on 608 participants who are staff at commercial banks in Vietnam. Research results show that organizational culture has both a direct and indirect impact on sustainable competitive advantage through factors of social responsibility and knowledge sharing. Based on these findings, the study gives some recommendations to contribute to the creation, maintenance, and development of sustainable competitive advantages of commercial banks. The findings of this study have shown the importance and impact of organizational culture on many aspects of a bank's sustainable competitive advantage. These are meaningful contributions in both theory and practice to help banks gain more insight into human resources management. The study also raises an issue on the need to care about and develop an organizational culture to bring professionalism, initiative, and fairness in all activities of commercial banks.