• 한국실내디자인학회논문집
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• 제17권3호
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• pp.43-50
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• 2008

Commercial space, the types of which have been increasingly various and changing rapidly, has been generating new marketing concepts for space. Especially as the environmentally friendly lifestyle spreads around, the component of natural landscape such as plant, stone, or water has been used as an important part in space design, freshly imprinting the brand image beyond the idea of simple interior property. By combining commercial space design with 'the component of the natural landscape', we can improve the brand image, create the newness in the space, lead customers to stay longer in the space, and reinforce the decorative effect. The parts of the commercial space to which we can apply the element of natural landscape are facades, walls, floors, and show windows. Various examples of real application are found according to the areas of business and goods displayed. This thesis attempts to maximize the effect of commercial space by examining and analyzing various instances of space and provide the ways of applying the space that contains an aesthetic value. For the research, 60 articles, theses, reports that have the keyword related to interior landscape and marketing strategy in commercial space were used as references. From the references, 70 cases were selected and analyzed to find landscape application patterns. Also, 4 store cases that landscape application have been the key to their success were selected for the survey. In doing this, I presented the readers with the packaging technique which improves brand image, the effect of stage direction which helps sensitive communication with users, the application as interior structure and the effect of an object that is useful to aesthetic effect in the commercial space. Finally, I endeavored to provide possible problems to be produced when applying the natural element in the commercial space and matters to be attended to in the management.

• 한국조경학회지
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• 제48권5호
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• pp.89-106
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• 2020

본 연구는 국내 복합상업시설의 진화과정을 핵심사례를 중심으로 살피고, 그 외부공간의 기능적 구성방식과 주변경관 및 오픈 스페이스, 나아가 지역사회와의 관련성을 살펴봄으로써, 복합상업시설 외부공간의 조성경향의 변화를 파악하고, 도시 속 공공적 성격의 오픈스페이스로서의 가치를 재고하고자 한다. 본고는 국내 복합상업시설의 외부공간이 상업시설 건물군과 주변경관과 맺는 상관관계를 기준으로 분류하여 내외부공간 단절형, 내외부공간 반개방형, 주변경관 투영형, 주변경관 결합형으로 구분하여 설명하였다. 각 유형의 대표적 사례들을 통해 외부공간의 기능적 구성과 조경 특성을 고찰하여 다음과 같은 결론을 도출할 수 있었다. 첫째, 외부공간이 상업건물에 종속된 역할을 주로 담당하던 것에서 나아가 각종 활동과 경험을 위한 적극적 참여형 공간으로 활용되는 외부공간의 활성화 경향을 읽을 수 있었다. 둘째, 내·외부공간의 연계방식이 활성화되어, 실내 쾌적성을 증진시키는 외부환경요소를 적극 실내로 도입하고, 내부의 특정 프로그램공간을 외부환경과 직접적으로 연결함으로써 내·외부환경이 융합된 풍부한 공간 경험을 제공하는 추세이다. 셋째, 외부공간의 기능 확대와 복합상업시설의 여가공간화로 인해 상업공간의 공공성이 증가되어 복합상업시설의 역공간적 기능이 확대되는 경향을 볼 수 있었다. 주변녹지와 연계된 교외형의 사례에서는 외부공간의 동선 기능과 조경제안을 분석하여 외부공간이 내부가로 및 도시가로와 유기적으로 연결된 주동선의 기능을 담당하고, 상업공간 조경이 공공 오픈스페이스 체계와 결합된 지역문화·녹지체계의 중심지가 되는데 기여할 가능성을 실례를 통해 살펴보았다.

• 한국조경학회지
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• 제31권1호
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• pp.23-33
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• 2003

The purpose of this study is to analyse six different factors of water space that influence interior landscape architecture of officers and commercial spaces. Six different factors of water space that influence interior landscape architecture are the height of the water space, the design form, the blending with the location environment, location, general satisfaction with the water space, and general satisfaction with whole space. The results of this study are as follows: 1. Water space of commercial space was bigger than office space. The satisfaction is the highest in 0∼0.6M(B2) of office space and 3.5M(C6) of commercial space. The cascade form in the office space and large water volume design in commercial areas, which supplies abundant sound and water volume, were the highest. 2. In the analysis of preferences, the design form and the general design of the office space influences satisfaction levels. The height of the water space, and a combination of other factors influence general satisfaction. Water space influences commercial areas in higher degrees. 3. The items were most desired or satisfactory for interior landscape architecture were a cascade, water fall, and small water fountain. 4. A place introduced with water space had higher satisfaction levels. Water space produces higher than general satisfaction and indicates water, space alone cannot make general interior space satisfactory, although it can make interior landscape architecture space satisfactory. 5. There is more general satisfaction in commercial space than in office space. 6. The design of water space influences overall satisfaction: a rest area of office space needs an impressive and aggressive approach, while the office space should harmonize with its surroundings, as a commercial space.

• 한국조경학회지
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• 제28권2호
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• pp.1-9
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• 2000

The purpose of this study is to examine influence of interior landscape in commercial spaces on the management benefit. In the course of this study, objects of survey were selected from interior landscaping specialist, manager and consumer who had experiences to visit to the hotel, bank, department store and restaurant. The main method of data collection was interview, questions and gathering materials. The cronbach's alphas program was used to measure the reliability of likert scales. The analysis program was applied a statistical methods. The results of this study can be summarized as follows: The factors considered by consumer who visits to the commercial space are design, interior landscape, traffic, parking capacity, cleanness, price, kindness of employee and event. Factors concerned with the product include branch size, traffic, parking capacity, kindness of employee. Factors concerned with facilities include branch size, traffic, parking capacity, kindness of employee. Major factors of those effects to management benefit are accessibility, time of stay, sales, efficiency of space, attractiveness and difference. In conclusion, overlap style gets the highest degree of satisfaction among total factors. Results of the survey show that factors which improve sales are overlap style and planter type. Among four commercial spaces, hotel is most effected by interior landscape. To enhance the sales of hotel, further study of interior landscape about hotel necessary. For bank and restaurant, further study of economic planter type and style is necessary. For department store, optimal use of spaces and case of maintenance are necessary.

• 한국농촌건축학회논문집
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• 제16권1호
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• pp.87-94
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• 2014

The objective of this study is to provide a townscape design guideline that harmonized with a historic landscape via condition investigation and landscape analysis of the cultural /commercial environment district where an improvement is a necessity. The followings are the conclusions: 1.To enhance the identity of Gyeongju, should pursue diversity in unity by making the image of architectural landscape a similar peculiarity. 2.The central commercial district where the tradition is valued and contemporary figures meet the tradition needs a landscape formation by CONTEXT. 3.Since a characteristic of the target area is a regional commercial center, to reduce its congestion, reforming the area to simple environment is required. 4.Induce buildings located on the streets with cultural properties to have Korean traditional tiled roof in order to fit in with their surroundings. 5.Make it a rule to partition a wall into tripartition, the wall surface exposed should be the same finishing materials. 6.Consider the visual aspect of pedestrians and a building's width, the recommendable height of the facade should be 3~3.6m. 7.For the design archetype of cornice, four traditional types based on Korean traditional eaves are suggested. 8.The design of signboards should break existing square-shapes, and seek a design to take advantage of icons that historicity and traditionalist of the city are expressed.

• 한국조경학회지
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• 제33권5호통권112호
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• pp.15-30
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• 2005

A deserted town once vibrant with active commercial activities around a railroad station now tries to find a way to escape from depression and revive its life with a renewed civic pride. An open space adjacent to the Main Street, the commercial district of Buzzards Bay, Massachusetts, is waiting to be transformed and reconfigured to be a new ecological park to boost the economy of the community. Bridge Park is 26-acre land abutting the Cape Cod Canal with a railroad bridge as a backdrop. The existing condition of the site with a small salt marsh, woodland, lawn, and the vestige of old railroad easement along with the proximity to the commercial district poses an interesting question of how to make a medium scaled ecological park within an urban context. This paper examines the winning design proposals for the Bridge Park submitted to the International Design Competition held in April, 2005. Six winning proposals were introduced and discussed in terms of categories related to the trend of contemporary landscape design such as; 1) ecological ordinariness and geometric figures, 2) topography and spatial imagination, 3) minimal programs and open put 4) time and process oriented design, 5) park and economic effects and 6) diagrammatic plan and photo montage. Bridge Park Design Competition confirms the complex characteristics representing the contemporary landscape design overcoming the dichotomy between nature and culture and the 'pastoral ecological design' and 'landscape as an art'. The Park becomes the activating agent for the community rejecting the conventional and passive role as a romantic picturesque landscape. Bridge Park International Design Competition is a meaningful event to test the idea of new ecological urban park, and to fine-tune the trend of the contemporary urban park design.

• 한국전통조경학회지
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• 제30권2호
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• pp.130-141
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• 2012

본 연구는 부산 상해거리의 상점 전면부 경관 요소의 유형과 중국 전통 경관이미지의 재현 수법을 고찰한 것이다. 연구범위는 상해거리의 화교소유 건물을 대상으로 한 건물전면부의 경관적 특징과 상호명, 그리고 가로환경 조형물을 대상으로 하였다. 그 결과는 다음과 같다. 첫째, 건물 전면부의 경관적 특징을 유형적으로 고찰한 결과를 보면, 건물의 파사드 디자인 형태는 한자간판 강조형, 걸게간판 부가형, 전통문양 부착형, 전통건축이미지 차용형, 현대건축 양식형 등의 5가지 유형으로 분류되었다. 간판 디자인에 있어서는 색의 경우 글자색은 황색계열, 백색계열배경색은 적색계열이 가장 많이 나타났다. 그리고 글자체는 모두 번체로 나타났다. 둘째, 상호명은 크게 작명 방법과 상호명의 의미로 살펴보았다. 작명 방법은 의미와 장소의 결합, 계절과 분위기의 결합, 명소 명물 세 가지로 구분되었다. 의미와 장소의 결합 명명법은 차이나타운 형성 초기부터 사용한 수법이고, 계절과 분위기의 결합 명명법은 1970년대부터 사용하였으며, 명소 명물 명명법은 상해거리 조성 이후부터 사용한 수법으로 나타났다. 상호명 의미로 살펴 볼 때 가게 번영 염원형, 풍류형, 현지 지명 지물 차용형으로 구분되었다. 셋째, 상해거리에 도입된 가로환경조형물의 이미지는 중국의 남방문화 양식에 한정하지 않고 중국의 북방문화양식과 한국적 양식이 혼재되어 나타나는 것으로 파악되었다. 넷째, 상해 거리에 나타난 중국 전통 경관 이미지 재현 수법은 부가, 치환, 병치로 분류하였다. 부가라는 경관이미지 재현 수법은 기존의 형태에 다른 형태가 평면적으로 확장되어서 더해지거나 포함되어 전과는 다른 형태를 만드는 것을 가리키며, 면 대 면의 확장과 면 대 면의 중첩이 관찰되었다. 어떤 유형의 형상을 다른 형상으로 바꾸는 것을 치환이라고 하였고, 치환에는 국부적인 것과 일차적인 것, 일련의 순차에 따라 행하는 순차적 치환이 있다. 병치는 공간적으로나 형태적으로 이전과는 다른 형식으로 배치되는 것을 가리킨다. 병치에는 동종병치, 이종병치, 이위병치가 관찰되었다. 본 연구는 차이나타운의 경관디자인 수법을 분석하기 위한 기초 연구이다. 그러나 본 연구는 부산의 상해거리에 한정하여 분석한 한계를 지닌다. 향후 다른 인천, 전주 등 다른 도시에 형성되어 있는 차이나타운을 대상으로 한 추가 연구가 필요할 것으로 사료된다. 이러한 연구는 최근 지자체에서 활발히 진행되고 있는 차이나타운 특구 개발 사업에 있어서 경관계획 부문의 기초자료로써 활용 가능할 것으로 기대한다.

• 한국조경학회지
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• 제26권2호
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• pp.1-14
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• 1998

The purpose of this study is to find out how the urban landscape of Korea, especially Seoul, changed during the last half century since 1945. The modernization of Korea, which had begun in 1960's after the chaotic period caused by Korean War, influenced the rapid growth of cities and the radical changes of its structures. But the Western-minded planning theories based on rationalism and positivism was directly applied in developing our traditional cities and consequently the modern urban landscape including urban pattern, architectural style, and commercial and residential landscape revealed disharmony, discrepancy and inconsistency in skylines, streetscape and so on. The findings are summarized as follows. 1. Because the urban structure and pattern changed in undesirable manner in terms of land use and traffic circulation, cities as a whole resulted in exclusive and heterogeneous landscape, and citizens lost their identity and felt alienated. 2. Because the architectural forms of important and monumental buildings which influenced the character of streetscape were not so successful in inventing contemporary Korean Style in true sense, we still have difficulty in creating the urban landscape of originality and legibility. 3. Because from the beginning of this era almost all highrise buildings were designed by modernism-oriented western architects, the commercial landscape of central cities did not evoke a sense of place, and after the introduction of postmodernism this tendency is ore striking even in everyday ordinary streetscape. 4. The newly formed residential landscape which was mainly composed of highly dense and highrise apartment, not only evolved very overwhelming and ugly visual impact but also exposed many social problems in living condition, neighboring and face-to-face contact. In conclusion, in ordr to define the 'Koreanness' of our urban landscape, we have to struggle to combine traditional architectural heritage and native townscape with Western shape, thought and theory, no matter how difficult it may be.

• 한국조경학회지
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• 제33권4호
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• pp.1-10
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• 2005

Recently, as urban landscape is growing in importance, urban landscape planning is being actively performed. for this purpose, classification of the urban landscape is definitely required. Therefore, this research focuses on classifying urban landscape in Daejeon metropolis by dividing the urban land use pattern. This results are as follows. 1. Urban land use pattern is divided into 20 classes. The residential, commercial and industrial areas, the old market and the bus terminal are evaluated negatively, whereas the areas of school, water reservoir, neighborhood park and train station are appreciated as being positive in landscape characters. 2. As a result of a cluster analysis, urban landscape has five different landscape types. These are: landscapes of medium diversity lacking green area, landscapes of high diversity lacking green area, landscapes rich in green area and with medium diversity, landscapes rich in green area and with high diversity, and landscapes rich in green area and with low diversity. 3. In landscape characters of beauty and harmony, landscapes rich in green area and with medium diversity are more positively evaluated than those rich in green area and with low diversity. This point should be taken into account for planning the urban landscape.

• 한국조경학회지
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• 제28권1호
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• pp.37-47
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• 2000

This research focused on the improved alternatives of the ordinance which practically control the open space in-situ, public open space and landscape construction related to city landscape for the healthy physical and mental life of the city dwellers. The contents of the study are as follows: 1. The special law of Landscape Architecture should be legislated. 2. The portion of landscaping should be changed by up-grading in the Ordinance of Landscape area and planting and the terms of landscape Facilities should include the ecological aspects in it's contents in the law. 3. The administration of local governments should actively lead and support the dwellers to make the roof gardens and the window gardens in the building area of cities or commercial districts which have relatively low rate of green space. 4. Any new construction and restoration of the buildings with preservation of the natural environment and creation of public open space should be given incentive and Set-back space in aesthetic area should have appropriate planting area and facilities in it. 5. Organizing professional landscape evaluation committee and composing evaluation standards are very important because of the contemporary proposition of the establishment of the establishment of ecological space and conservation of urban natural space. Because of the characteristics of Landscape Architecture, the Provisions of landscape Architecture Design and landscape architecture supervision of the specialist should be legislated and the Landscape Architectural Organization should be established within the Government.