• 제목/요약/키워드: Commercial Impact Analysis

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은행원의 Big5 성격요인이 창업의도에 미치는 영향: 디지털미디어 활용역량의 매개효과 (A Study of Influence of B anker's Big5 Personality Traits on Entrepreneurial Intention: Mediated Effect of Digital Media Utilization Capability)

  • 김경선;박우진;배병윤
    • 벤처창업연구
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    • 제15권2호
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    • pp.209-220
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    • 2020
  • 본 연구는 선행 연구를 바탕으로 5개의 시중은행(KB국민은행, 신한은행, 우리은행, KEB하나은행, NH농협은행)에 종사하는 은행원의 성격특성을 Big5 성격요인으로 분석하고, 그 성격 요인에 따라 창업의도와 디지털미디어 활용역량에 미치는 영향에 대하여 알아보았다. 또한 Big5 성격요인과 창업의도 사이에서 디지털미디어 활용역량의 매개효과가 있는지에 대한 분석도 진행하였다. 그 결과 첫째, Big5 성격요인 중 외향성, 개방성이 창업의도와 정(+)의 관계를, 성실성은 부(-)의 관계를 나타내었다. 둘째, Big5 성격 요인과 디지털미디어 활용역량과의 관계에서 친화성, 성실성, 개방성은 콘텐츠 활용역량에 긍정적인 영향을 미쳤으며 커뮤니케이션 활용역량은 개방성과 정(+)의 상관관계를 보였다. 셋째, 디지털미디어 활용역량인 콘텐츠 활용역량과 커뮤니케이션 활용역량이 창업의도에 미치는 영향에서는 커뮤니케이션 활용역량이 창업의도에 정(+) 영향을 미쳤다. 넷째, Big5 성격요인과 창업의도 사이에 디지털미디어 활용역량의 매개효과를 검증한 결과 커뮤니케이션 활용역량이 개방성과 창업의도를 매개하였다. 창업에 관심이 있는 은행원을 대상으로 은행원의 특성에 맞는 체계적이고 실질적인 창업 교육을 함으로써 퇴직 후 실제 창업에 도움을 주는 것이 필요하다. 또한 창업교육을 통하여 커뮤니케이션 활용역량을 강화함으로써 창업에 필요한 다양한 정보를 수집하고, 나아가 수집한 정보를 바탕으로 새로운 가치를 창출하여 실제 창업으로 이어질 수 있도록 교육을 활성화 할 필요가 있다는 결론을 도출하였다.

클릭스트림 데이터를 활용한 전자상거래에서 상품추천이 고객 행동에 미치는 영향 분석 (Effects of Product Recommendations on Customer Behavior in e-Commerce : An Empirical Analysis of Online Bookstore Clickstream Data)

  • 이홍주
    • 한국경영과학회지
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    • 제33권3호
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    • pp.59-76
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    • 2008
  • Studies of recommender systems have focused on improving their performance in terms of error rates between the actual and predicted preference values. Also, many studies have been conducted to investigate the relationships between customer information processing and the characteristics of recommender systems via surveys and web-based experiments. However, the actual impact of recommendation on product pages for customer browsing behavior and decision-making in the commercial environment has not, to the best of our knowledge, been investigated with actual clickstream data. The principal objective of this research is to assess the effects of product recommendation on customer behavior in e-Commerce, using actual clickstream data. For this purpose, we utilized an online bookstore's clickstream data prior to and after the web site renovation of the store. We compared the recommendation effects on customer behavior with the data. From these comparisons, we determined that the relevant recommendations in product pages have positive relationships with the acquisition of customer attention and elaboration. Additionally, the placing of recommended items in shopping cart is positively related to suggesting the relevant recommendations. However, the frequencies at which the recommended items were purchased did not differ prior to and after the renovation of the site.

유한요소해석을 이용한 센터필러(고장력강-780MPa)의 스탬핑 공정 설계 (A Study on Stamping of the Center Pillar (High-Strength Steel-780MPa) Using Finite Element Analysis)

  • 방기봉;성한샘;곽효서;김철
    • 소성∙가공
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    • 제26권2호
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    • pp.87-94
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    • 2017
  • Center pillar, which is installed in the center of flank of car body, supports roof and door and ensures the safety of driver by reducing the damage of car body caused by impact. Recently, high-strength steel is widely used to manufacture the center pillar due to high stiffness and fuel efficiency. In this study, material properties of the high-strength steel, whose tensile strength is more than 780MPa, were obtained to produce the center pillar. Stamping was performed by considering the design parameters (blank holder force, press stroke, blank size and pad pressure) used in the actual filed. The drawbeads were included in the stamping process to reduce the amounts of wrinkling and spring back. Using the commercial software, Autoform R5.2 and Minitab, effects of design parameters of the stamping process upon spring back were analyzed and applied to the design process. The restriking process meets the target of under 0.5mm in the amount of spring back.

불완전 정보 하에서 추가적인 제약조건들이 포트폴리오 선정 모형의 성과에 미치는 영향 : 한국 주식시장의 그룹주 사례들을 중심으로 (Effects of Additional Constraints on Performance of Portfolio Selection Models with Incomplete Information : Case Study of Group Stocks in the Korean Stock Market)

  • 박경찬;정종빈;김성문
    • 경영과학
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    • 제32권1호
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    • pp.15-33
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    • 2015
  • Under complete information, introducing additional constraints to a portfolio will have a negative impact on performance. However, real-life investments inevitably involve use of error-prone estimations, such as expected stock returns. In addition to the reality of incomplete data, investments of most Korean domestic equity funds are regulated externally by the government, as well as internally, resulting in limited maximum investment allocation to single stocks and risk free assets. This paper presents an investment framework, which takes such real-life situations into account, based on a newly developed portfolio selection model considering realistic constraints under incomplete information. Additionally, we examined the effects of additional constraints on portfolio's performance under incomplete information, taking the well-known Samsung and SK group stocks as performance benchmarks during the period beginning from the launch of each commercial fund, 2005 and 2007 respectively, up to 2013. The empirical study shows that an investment model, built under incomplete information with additional constraints, outperformed a model built without any constraints, and benchmarks, in terms of rate of return, standard deviation of returns, and Sharpe ratio.

VVT용 전자식 흡/배기 밸브 시스템 설계를 위한 해석 및 실험 (The Analysis and Experiments for the Design of Electro-mechanical Variable Valve Train System)

  • 박승현;오성진;이종화;박경석;김도중
    • 한국자동차공학회논문집
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    • 제9권3호
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    • pp.60-67
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    • 2001
  • As a method of variable valve train(VVT), Electro-Mechanical Valve(EMV) has been studied. Compared with conventional VVT system, the EMV system has a relatively simple structure. The system has two electromagnets, springs and an armature. The system can be operated by reciprocal action between armature and two electromagnets. And, the operating event can be controlled by electrical signal from controller. Therefore, reduction of emission and fuel consumption can be achieved through valve event control at each engine operating condition. In this study, characteristics of EMV system were investigated by simulations and experiments. The results of simulation and experiment show that the core shape and material characteristics are dominant parameters on magnetic force and delay time. In order to apply the system to commercial engine, it has a compact size and high stiffness springs(50N/mm) to increase the valve speed. Because of high valve seating velocity, loud noise and high impact force generated, which can lead to reduction of actuator durability. Therefore, further research is required to reduce valve seating velocity.

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아파트 계획에 있어서 건축적 시각 아이덴티티에 관한 연구 (An study on the Architectural Visual Identity of Apartment Plan)

  • 이동호;이승조;이경훈;김용성
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2003년도 정기총회 및 추계학술대회
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    • pp.277-282
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    • 2003
  • The purpose of this study is to investigate the architectural visual identity, and scheme of conceptional extent of architectural visual identity through literature research and sample analysis by design factors for apartment design. Korea National Housing Corporation's Mapo apartment put first caterer which is continued about 30 years to solve shortage of houses by beginning and the impact of IMF and the price decontrol on second half in the 1990s have changed the housing status to commercial goods. Construction companies have introduced brand concept to satisfy consumer's appetite in production of house goods including apartment under market situation. Importance of visual identity in apartment design occupies has risen in heftily. However most companies are in condition of stay on two-dimensional application that uses symbol, logotype, and character assistance. Several high position construction companies are trying architectural visual identity, but those are applied in partial element and those are not going forward to systematic classification and synthetic visual identity plan within peculiarity of apartment complex. This study is to grasp plan and design tendency to acquire identity of design element of construction field and goods through design examination. In conclusion visual identity in apartment design is architectural visual identity on all of 2 dimensions and 3 dimension for application. Architectural visual identity is a language of form that prescribe identity about external appearance in combination with brand image.

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A Risk-Return Analysis of Loan Portfolio Diversification in the Vietnamese Banking System

  • HUYNH, Japan;DANG, Van Dan
    • The Journal of Asian Finance, Economics and Business
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    • 제7권9호
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    • pp.105-115
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    • 2020
  • The study empirically examines the effects of loan portfolio diversification on bank risk and return in the nascent banking market of Vietnam. Loan portfolio diversification is captured through the Hirschman-Herfindahl index and the Shannon Entropy with sectoral exposures. We access each bank's financial reports to collect the required data, especially the breakdown of sectoral loan portfolios, thus constituting a unique dataset. To compute bank return, we use the traditional accounting indicators, including return-on-assets, return-on-equity, and net-interest margin. For bank risk, we utilize the loan-loss provisions and non-performing loans relative to gross customer loans. Using a sample of 30 commercial banks over the period from 2008 to 2019 and the system generalized method of moments estimator for the dynamic panel, we indicate the downsides of portfolio diversification. Concretely, we observe that all diversification measures exhibit significantly negative signs in all regressions across different bank return proxies. At the same time, the estimates display the significant and positive impact of diversification on the non-performing loan ratio. Hence, sectoral loan portfolio diversification significantly hampers bank performance in both aspects of lower return and higher credit risk. The results are robust across a rich set of bank performance and portfolio diversification measures.

영구자석형 조작기를 갖는 진공차단기의 동적거동 (Dynamic Behavior of Vacuum Circuit Breaker with Permanent Magnetic Actuator)

  • 유련;김영근;이성호;조해용
    • 대한기계학회논문집A
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    • 제31권5호
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    • pp.578-585
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    • 2007
  • A vacuum circuit breaker (VCB) with permanent magnet actuator (PMA) has been studied in this study. Electromagnetic field analysis and dynamic simulations have been carried out for optimal design of VCB by using commercial software Maxwell and ADAMS. This simulation model can be an effective method for the VCB, which has non-linear output force of PMA, friction, and impact for operations. An experiment has been conducted to evaluate correctness of the simulated model. By using this evaluated model, the displacement and velocity characteristics of the VCB have been simulated with following conditions : (1) The different output forces of PMA have been applied, (2) The friction conditions in follow lever shaft and moving part have been changed, (3) The mass conditions of moving part have been changed. The simulated results shows that the velocity characteristics are mainly determined by the output force of PMA. The effects due to the changes of friction conditions against the dynamic characteristics was small, and the mass conditions of the moving parts affect the velocity and a bouncing phenomenon of VCB. From these results, the optimal design conditions for the VCB have been derived.

Food Preservation Technology at Subzero Temperatures: A Review

  • Shafel, Tim;Lee, Seung Hyun;Jun, Soojin
    • Journal of Biosystems Engineering
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    • 제40권3호
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    • pp.261-270
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    • 2015
  • Purpose: Cold storage is the most popular method used to preserve highly perishable foods such as beef and fish. However, at refrigeration temperatures, the shelf life of these foods is limited, and spoilage leads to massive food waste. Moreover, freezing significantly affects the food's properties. Ice crystallization and growth during freezing can cause irreversible textural damage to foods through volumetric expansion, moisture migration induced by osmotic pressure gradients, and concentration of solutes,which can lead to protein denaturation. Methods: Although freezing can preserve perishable foods for months, these disruptive changes decrease the consumer's perception of the food's quality. Therefore, the development and testing of new and improved cold storage technologies is a worthwhile pursuit. Results: The process of maintaining a food product in an unfrozen state below its equilibrium freezing temperature is known as supercooling. As supercooling has been shown to offer a considerable improvement over refrigeration for extending a perishable product's shelf life, implementation of supercooling in households and commercial refrigeration units would help diminish food waste. Conclusions: A commercially viable supercooling unit for all perishable food items is currently being developed and fabricated. Buildup of this technology will provide a meaningful improvement in the cold storage of perishable foods, and will have a significant impact on the refrigeration market as a whole.

헬리콥터 강착장치 비선형 충돌해석 및 실험결과 비교 (Nonlinear Crash Analyses and Comparison with Experimental Data for the Skid Landing Gear of a Helicopter)

  • 이상민;김동현;정세운
    • 한국항공우주학회지
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    • 제34권8호
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    • pp.87-94
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    • 2006
  • 본 연구에서는 헬리콥터 스키드형 강착장치에 대한 비선형 충돌해석을 수행하였으며, 실제 운용중인 헬리콥터(SB427)의 강착장치 시스템이 해석에 고려되었다. 재료의 소성 거동특성과 두께변화를 고려한 3차원 유한요소 모델을 구축하였으며, LS-DYNA(Ver.970)를 활용하여 다양한 충돌 조건에 대한 전산충돌해석을 수행하여 특성을 검토하였다. 지면충돌에 기인한 강착장치의 비선형 천이응답이 설계요구조건에 대해 검토되었다. 다양한 충돌조건에 대해 비선형 충돌해석으로 예측한 최대 구조 변형량을 실험결과와 정량적으로 비교하였으며, 마찰의 영향을 고려하는 것이 해석결과의 정확성에 매우 중요함을 보였다.