• 제목/요약/키워드: Commercial Areas Analysis

검색결과 353건 처리시간 0.033초

SNS 사용자에 의해 형성된 트렌드 중심지 도출을 위한 빅 데이터 분석 방법론 연구: 인스타그램 데이터 활용 공간분석을 중심으로 (A Big Data Analysis Methodology for Examining Emerging Trend Zones Identified by SNS Users: Focusing on the Spatial Analysis Using Instagram Data)

  • 이일섭;김경규;이애리
    • 경영정보학연구
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    • 제20권2호
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    • pp.63-85
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    • 2018
  • 최근 새롭게 등장하는 핫스팟 지역과 트렌드 중심지는 SNS를 이용하는 골목러(골목 구석구석을 탐색하며 자신 만의 멋집 및 맛집을 찾아 SNS로 공유/홍보하는 사용자)들에 의한 바이럴 효과로 인해 골목 및 블록 등으로 세분화되어 움직이는 현상이 나타나고 있다. 따라서 유의미한 트렌드 중심지(상권 및 핫 플레이스)를 파악함에 있어서, 국가에서 정의하는 상권분석 데이터 및 지하철역, 쇼핑몰 상가 등 대형집객시설과 유동인구수 등의 거시적인 지표만으로는 한계가 있으며, SNS 사용자 데이터를 활용한 면밀한 분석이 필요하다. 본 연구는 사용자에 의해 형성되는 트렌드 중심지 파악을 위해 최근 급부상하는 SNS인 인스타그램 데이터를 활용하여 "소셜 빅 데이터 분석 방법론"을 구축하고 검증하였다. 트렌드 중심지 도출을 위한 빅 데이터 분석 기법으로 국지모란지수법을 활용하여 공간분석 모델을 개발하였고, 개발된 분석 모델을 기반으로 인스타그램 데이터에 대한 공간분석을 수행하였다. 소셜 빅 데이터에 대한 공간분석 결과, 국가 지정의 국내 기존 상권 정보에는 나타나지 않는 "SNS 사용자 데이터 기반의 새로운 트렌드 중심지"가 도출되었다. 본 연구에서 제시된 분석 방법론을 통해, SNS를 활용하여 빠르게 변화하는 최신 트렌드 지역을 보다 명확하게 파악할 수 있으며, 소상공인 및 골목상권 상인들의 창업, 마케팅 등에 활용될 수 있는 유용한 실무 정보를 제공할 수 있을 것이다. 본 연구에서 제안된 분석 방법론은 앞으로 다양한 소셜 빅 데이터 연구에 활용될 수 있을 것이다.

빅데이터 기반의 Dockless형 공유자전거 이용수요 영향요인 도출 (Derivation of Factors Affecting Demand for Use of Dockless Shared Bicycles Based on Big Data)

  • 김숙희;김형준;신혜영;이현경
    • 대한토목학회논문집
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    • 제43권3호
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    • pp.353-362
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    • 2023
  • 본 연구에서는 수원시에 도입되었던 dockless형 공유자전거인 모바이크의 이용자 빅데이터에 대한 이용현황 및 이용특성을 분석하고, 이에 대한 다중회귀분석을 수행하여 dockless형 공유자전거 이용수요 영향요인을 규명하였다. 분석을 위해 2019년 수원시의 dockless형 공유자전거 이용 데이터를 구득하였고, 이를 동별로 정리하였다. 동별로 선정된 영향요인의 특성을 분석한 결과, 자전거 이용수요가 많은 지역 또는 인접한 지역의 자전거도로 연장이 큰 것으로 나타났고, 10-30대 인구 수가 많은 것으로 나타났다. 또한, 자전거도로 정비율이 높고 택지지구 인근의 대규모 주거시설과 상업시설이 밀집된 지역과 인접 지역을 중심으로 공유자전거 이용이 많은 것으로 분석되었다. 다중회귀분석 모델 분석 결과, 자전거 겸용도로(비분리), 동별 10-30대 인구, 철도역 수, 상업시설 수, 산업시설 수, 초·중·고 학교 수가 dockless형 공유자전거 이용수요에 미치는 영향이 유효한 것으로 확인되었다. Dockless형 공유자전거 이용수요에 영향을 미치는 요인을 파악하여 시민이 dockless형 공유자전거를 이용하고 싶어 하는 환경을 조성할 수 있을 것으로 기대된다. 또한, 연구 결과는 향후 dockless형 공유자전거 이용 활성화를 위한 정책적 자료에 기여될 것으로 사료된다.

판형교의 열차유형별 동적응답에 대한 수치해석 (Numerical Analysis for Dynamic Response of Railway Plate Girder Bridges according to Types of Train)

  • 오지택;박문석;최진유
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2001년도 추계학술대회 논문집
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    • pp.310-315
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    • 2001
  • In this study, railway plate girder bridges are modeled in detail for finite elements within 3-dimension and analyzed by SAP 2000N, a commercial finite element analysis tool. Especially, loads of trains gained by statistical averages of measured true loads of trains are used for analysis. When the loads are adapted, the numerical dynamic responses are very close to real measurements. Resonant speed areas by train types are evaluated from the results of numerical analyses by different driving speeds of trains. For dynamic numerical analysis of railway bridges, reasonable guides are also discussed.

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도시내 용도지역의 토지피복형태가 열섬현상에 미치는 영향 (The Influence of Land Cover and Zoning on the Urban Heat Island in Cheongju)

  • 조성모;윤용한;류을렬;박봉주;김원태
    • 한국환경과학회지
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    • 제18권2호
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    • pp.169-176
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    • 2009
  • The present study observed temperature in order to identify factors affecting temperature by zoning and to measure the intensity of their impact on temperature. The empirical results of analyzing observed data are as follows. In order to make up for multicollinearity, a problem in multiple regression analysis, and to give more specific explanations, this study conducted factor analysis and obtained desirable data with adequacy and statistical significance. In the correlation matrix, factors decreasing temperature were planted areas, water surfaces and grasslands, and those increasing temperature were bare grounds, paved areas, and building area. According to land cover patterns, commercial areas had the highest temperature lowering effect. Through the rotated component matrix, we found that factors are grouped into those decreasing temperature, those increasing temperature, and those with low significance in increasing or decreasing temperature. In order to solve the problem of multicollinearity in multiple regression analysis, we performed factor analysis between the land use patterns and temperature and confirmed the usability of factor analysis as a new analysis method in urban heat island.

도심지 상업지역의 정부 지원사업 효과 분석 (Government-funded Projects' Effects in Revitalizing the Urban Commercial District for Small and Medium Retail Merchants)

  • 강성하;이정희;황성혁
    • 유통과학연구
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    • 제12권12호
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    • pp.101-106
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    • 2014
  • Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

수도권 그린벨트가 지표면 온도에 미치는 영향 분석 (Analyzing Impact of the Effect of Greenbelts on the Land Surface Temperature in Seoul Metropolitan Area)

  • 김희재
    • 도시과학
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    • 제9권1호
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    • pp.17-31
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    • 2020
  • This study aims to analyze the relations among greenbelt, urban land surface temperature empirically in order to assess the environmental effects of the greenbelt in the Seoul metropolitan area, objectively. For this purpose, this study conducts an empirical analysis of impacts of greenbelt on urban land surface temperature using a multiple-regression model. The main data employed in the analysis include real-time air pollution data, Landsat 8-OLI Landsat imagery data, KLIS data and Jip-gye-gu data. The major findings are summarized as follows. NDVI has a negative (-) correlation with the land surface temperature, and the urban temperature is high in areas with poor vegetation. The land surface temperature is low in residential or commercial areas, while the temperature is high in industrial areas. The temperature is low in green fields, open spaces, and river areas. it is found that the urban land surface temperature is low in the greenbelt zone. In the greenbelt zone, there is an effect that reduces the land surface temperature by 1% on average, as compared to that at the center of the Seoul metropolitan area. Especially, the center of the Seoul metropolitan area, in a range from 0.6% to 1.9% of the average temperature, the temperature gets lower up to approximately 3km from the greenbelt boundary.

Effect of containment reinforcement on the seismic response of box type laterite masonry structures - an analytical evaluation

  • Unnikrishnan, Sujatha;Narasimhan, Mattur C.;Venkataramana, Katta
    • Earthquakes and Structures
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    • 제5권1호
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    • pp.67-81
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    • 2013
  • Laterite blocks are used for construction of masonry walls since ages in the South-western coastal areas of India. The south-west coastal areas of India lie in zone III of seismic zonation map of Indian code IS 1893-2002. In spite of the fact that laterite is the most favored masonry material in these regions of India, the structural performance of laterite masonry has not been systematically investigated. Again there are no previous studies addressing, in detail, the seismic performance of laterite masonry buildings. Now that these areas are becoming more and more important from point of view of trade and commerce, there is a need for a detailed research on the seismic response of laterite masonry structures located in these areas. The present paper reports the results of such a study of the seismic response of box-type laterite masonry structures. Time history analysis of these structures under El-Centro acceleration has been performed using commercial finite element software ANSYS. Effect of 'containment reinforcement' on the seismic response of box type laterite masonry structures has been evaluated.

공기구동 밸브의 구조해석 코드개발 (Development on the Structural Analysis Code of the Air-Operated Valve)

  • 이현승;이영신;조택동;고성호;신성기;이호영
    • 한국전산구조공학회:학술대회논문집
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    • 한국전산구조공학회 2006년도 정기 학술대회 논문집
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    • pp.575-580
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    • 2006
  • Air-operated valves are extensively used for process control and system isolation functions in nuclear power plant, where the safety is primary issue. The purpose of this study is to develop structural analysis code of various air-operated valves such as globe valve, gate valve, and butterfly valve. The thrust formula is derived for valve with the expected weak areas. The expected weak areas are referred from EPRI data. The structural stress analysis is carried out by analytical and commercial FEM code, ANSYS 8.0. The numerical results are compared together and verified on program procedures.

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패션 디자인 분석 시스템(Web-SFAS) 활용 국내 남성 스트리트 패션 조사 분석 -2005년 S/S를 중심으로- (A Study on Application of Web-based Fashion Information Analysis System for Domestic Men's Street Fashion, 2005 S/S)

  • 박혜원
    • 한국의류학회지
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    • 제30권11호
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    • pp.1519-1530
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    • 2006
  • This study has surveyed and analyzed in 2005 S/S domestic men's street fashion by using the Web-SFAS system that was developed and completed in the earlier research. Total of 270 men who were sensitive to fashion were surveyed around 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone was shown as follows. 1. The most interest in producing fashionable shape when they go out was in the order of clothes>hair style>shoes and it was found that the proper reason for visiting the commercial zone was to meet with friends>watching movies>shopping etc. 2. T-shirts were most preferred as upper garments and as for bottoms, blue jeans were preferred. Black, gray, and white colors were most preferred and blue color was most preferred primarily due to the preference for blue jeans. The color image was proven mainly modem and light tone, comfortable and casual items were preferred. An active comfort casual image emphasized with activeness by coordinating comfortable T-shirts or shirts with blue jeans were most preferred in 9 areas. 3. A clear difference was confirmed in color by commercial area. Blackish color was most prevalent in Daehakro whereas simple color was mostly shown around Hongik University area. Bright and unique colors such as green and violate were dominant at Dae-Gu Dongseongro, and basic colors such as white and black were preferred in Masan Hapseong-dong and Changwon Sangnam-dong. Through the results of nationwide street fashion survey, the each commercial zone has unique characteristics in fashion trend even in the same city, rather than the regional difference in Seoul and local city.