• Title/Summary/Keyword: Color emotion factors

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A Study on the Images and Preference of Lighting Space - Focusing on fashion Stores - (조명공간의 이미지 및 선호도 연구 - 패션 매장을 중심으로 -)

  • Seok, Hye-Jung;Han, Seung-Hee;Lee, Jong-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.3
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    • pp.1-11
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    • 2015
  • This study comparatively analyzed the images and preference of lighting space using the emotion-based technique in order to effectively use it in clothing shops and fashion marketing. In terms of color temperature for light sources, 2,800K of lamp color, 6,500K of daylight color and 4,200K of white color were used. For the assessment, sensory evaluation technique was used. Then, the study found the followings: In terms of the image of lighting space by light source, different images were observed by light source with significant difference by the evaluation category. For factor analysis by the evaluation category, 7 factors were extracted. Among them, evaluation on lighting space was influenced by the following three images: modern space, elegant space and classical space. In particular, the modern space comprised of the following adjectives had the biggest effect on the assessment of the image of lighting space ('refreshing,' 'transparent,' 'bluish,' 'bright' and 'non-classical') (primary evaluation 30.13%). According to assessment on the preference of lighting space, the respondents' most favorite lighting space was 4,200K while their least favorable one was 6,500K in terms of color temperature. In terms of preference by the image of lighting space, they didn't like 'non-elegant' and 'non-beige' images even though they had the images of modern space. Therefore, it was confirmed that beige and elegant space images have an effect on the preference of lighting space.

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The Preferred Common Design Factors in Various Portable Electric Devices (다양한 휴대용 전자기기에서 공통적으로 선호되는 디자인요소)

  • Lee, Yu-Ri;Park, Sang-June
    • Science of Emotion and Sensibility
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    • v.11 no.3
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    • pp.301-312
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    • 2008
  • Satisfaction of consumer preferences is a key factor for the success of the products. Therefore, design mangers try to develop the profitable products through the intensive survey on the consumer preferences. Although the studies on the preferable product design and the design factors have long been carried out, most of these studies dealt only with the design factors preferable for individual product category ignoring the relationship of the product categories which are related to each other. For designers and design managers, in this study, we propose the guidelines of successful product development by finding preferred common and distinct design factors through analysis of the relations between the consumer preferences and design factors in various portable electric devices. To this end, we analyzed the preferred common and distinct design factors from portable electric devices including the electronic dictionaries, notebook computers, cellular phones, and MP3 players. We used hierarchical regression analysis for the effects of the design factors on the preferences among the product categories and regression analysis for the effects among each product category. The analysis on the preferred common design factors among the four product categories revealed that consumers did not care about the whole body type but preferred white color, metallic and glassy texture in the body. Also, the preferred design factors in the each product category are as follows; oval body shape and black color in electronic dictionaries, white color, metallic and glassy texture in notebook computers, plastic texture in cellular phones, rectangular body shape and plastic texture in MP3 players. In the case of notebook computers, the preferred common and distinct design factors were the same. We expect these results will be helpful for designers and design managers to identify the preferred design factors to consider when developing the various portable electric devices.

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Research on the Interior Circumstance Planning of a Fitness Center (휘트니스센터의 실내 환경계획에 관한 연구)

  • 조영연
    • Korean Institute of Interior Design Journal
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    • no.41
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    • pp.155-162
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    • 2003
  • The factors to limit interior circumstance and the expression of the space start In the point how to provide the order in the interior space according to the intention of design. The controlling of the natural and artificial surroundings should be focused by synthesizing and analyzing the condition of circumstance, function, and emotion to provide the comfortable room to a customer in a fitness center. A fitness center aiming at the future requires various function according to it's role depending on the change of the social values. In addition, the fitness center reflecting the various regional culture according to the change of values requires the expansion of the cultural and life space. The characteristics of fitness space like this affects the mental effect of a customer with the color and quality of the materials suitable for the characteristics of grouping, continuity, symbolism, and generation as well as the unification in the total design and the simplicity of maintenance and management. The paper aims to extract factors related to the circumstance plan of the interior and to suggest it's application in the interior design. The design applicable to the circumstance plan of the interior will keep changing according to the social change and the change of the understanding along with the factors. The continuous research on the interior circumstance planning of a fitness center could be approach to develop in a systematic method and the paper will be expected to be a little step toward it.

Development of a Smart Lamp Control Emotion Service using a Biological Algorithm (바이오리듬 분석을 통한 스마트조명 감성제어 서비스 개발)

  • Park, Hyebin;Park, Shinwoo;Cho, Hana;Yoon, Yongik
    • KIISE Transactions on Computing Practices
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    • v.22 no.12
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    • pp.687-692
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    • 2016
  • The advent of Internet of Things(IoT) has increased the need for development of smart life based on Information and Communication Technology(ICT). By using IoT technology, we are able to control connected appliances using smart devices, such as smart phone. To support the smart life, there is a need to utilize emotion information for human behavior, based on both biorhythm and environment information. Research towards this goal suggests a smart lamp control system that has an effect on the human emotion. According to the PSI theory, the control system calculates the biorhythm with an algorithm that uses the human biorhythm, weather factors and walking amounts. The smart lamp works with the recommended color lights that can control the feelings and emotions of the user. Here, we will show the effect of physical and mental stability, health care, and accident prevention.

Sensibility Evaluation of Eco-friendly Apparel Products according to Recognition of Eco-friendliness

  • Na, Young Joo;Kim, Hee Jin
    • Fashion & Textile Research Journal
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    • v.15 no.4
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    • pp.642-648
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    • 2013
  • This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

Effects Psychological Response Light & Color - Focusing on Experimental Application of 3D Image- (빛과 색이 심리적 반응에 미치는 영향에 관한 연구 - 주거공간 3D이미지의 실험적 적용을 중심으로 -)

  • Yoon Gab-Geun;Kang Kyoung-Won;Jung Sa-Hee
    • Korean Institute of Interior Design Journal
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    • v.14 no.3 s.50
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    • pp.199-207
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    • 2005
  • We recognize analysing and quantifying an effect of light and colors on people' psychological response changing according to environmental conditions as important. Therefore, this study intends to improve efficiency in realizing emotional design that contributes to creation of helpful and pleasant interior using architecture that is able to refresh human emotion or light and colors which are important factors in interior design. For the purpose, this study analyses an effect of colors in interior space and the effect of interaction between light and color through modeling to identify types of psychological response. And it is to present a generalized conclusion through an analysis of meaning of the two effects. The ultimate goal of this study is to identify the value and possibility of actual design. This study measures response on questionnaire through representative vocabulary by abstracting based on evaluation image selected through the 1st and 2nd preparatory research and grouping similar words. In next step, images represented both by light and colors are presented as virtual space and for data input and analysis based on psychological response corresponding to each image, this study uses SPSS 11.0 statistical package program to analyse data collected. The space to be experimented is a livingroom, a center of residential area.

The bibliographical study on pathogenic factor, pathogenesis, symptoms, treatment method and medicine of The gu-chang. (口瘡에 대한 文獻的 考察)

  • Hong, Eui-seok;Ko, Woo-shin
    • The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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    • v.12 no.1
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    • pp.356-368
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    • 1999
  • The gu-chang is oriental medical disease name. This study has been carried out to investigate pathogenic factor, pathogenesis, treatment method and medicine of the gu chang by referring to literatures. The results were obtained as follows; 1. Pathogenic factors are pungent taste, stir frying, rich and fatty diet, alchol, disorder of emotion, exogenous pathogen, excessive fatigue and indulgence in sexual activities. 2. Pathogenesis of the gu chang is that the fire heat go up to the mouse. 3. The symptoms are divided into two syndrome. one is sthenia syndrome(實證) - red color and swelling, unendurable pain, strong pulse(脈實), the other is asthenia syndrome(虛症) - pink color, a slight pain, relapse, loose stool, feeble pulse(脈虛). 4. The treatment method is divided into two parts. one is a sthenic syndrome (實證) - clearing strong heat (淸實熱), the other is a asthenic syndrome(虛症) - nourishing yin(滋陰) and clearing deficient heat (淸虛熱), reinforcing the spleen and strengthening middle - JIAO(健脾 補中). 5. The prescription were liang ge san(凉膈散), Ij jhong tang(理中湯) ,xie xim tang(瀉心湯), bu ja li jhong tang, (附子理中湯),liuwei wan(六味元), ba wei wan(八味元), zhuye shigao tang(竹葉石膏湯), si wu tang(四物湯), bu zhong yi gi tang(補中益氣湯) etc.

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Climbing Sportswear Purchase and Satisfaction according to Silver Consumer Age (실버 소비자의 연령대에 따른 등산복 구매 및 만족도)

  • Kim, Youn-I;Na, Young-Joo
    • Science of Emotion and Sensibility
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    • v.11 no.2
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    • pp.181-192
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    • 2008
  • The purpose of this study was to examine the outdoorwear satisfaction of silver consumers and their purchase behavior according to age. The survey participants in this study were 100 elders who were climbing the Bukhan mountain; 68 among them were new silver group in range of 55-64 years old. As the subjects were old people who had a relatively low level of cognitive ability, self-administration method and interview were employed together. The collected data were analyzed with t-Test and x2 -test. The results follow: the new silver group had purchased more and spent more money on outdoorwear. The brand recognition, purchase place, purchase criteria, and dissatisfaction factors of silver groups were different from those from new silver groups. The quality and design/color were thought to be needed for improvement for a new silver group, while quality and comfort/wearability were for silver group.

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A Study on Sensibility Image of Necktie according to Width and Color Combination of Checked Pattern (체크패턴의 폭과 색채조합에 따른 넥타이의 감성이미지 연구)

  • Choi, Su-Koung;Jung, Su-Jin;Sung, Nam-Suk
    • Science of Emotion and Sensibility
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    • v.12 no.4
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    • pp.545-556
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    • 2009
  • The purpose of this study was to investigate the sensibility image of necktie according to width and color combination of checked pattern. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 18 color pictures, in which the width(small: 0.2cm, medium: 1cm, large: 2cm), tone combination(similar, contrast), and hue combination(WR: white+red, WB: white+blue, WG: white+gray) were manipulated. The 7-point scale was used for evaluation of sensibility image. The subjects of this research were 216 female college students living in Gyeongnam. The investigation was carried out at September 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of sensibility for necktie according to width and color combination of checked pattern revealed that the concerned factors are five characteristic dimensions of attractiveness, youth, appeal, elegance, and warmness. Width showed an independent effect on appeal. Tone combination showed an independent effect on attractiveness, appeal, elegance, and warmness. Interaction effects of width and tone combination on attractiveness were found. Hue combination showed an independent effect on all dimensions. In addition, significant interaction effects of width and hue combination on attractiveness, youth, appeal, and elegance were found. Significant interaction effects of tone combination and hue combination on attractiveness, youth, and appeal were found.

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Measuring Changes of Dominance in Designs of Mobile Phones (휴대폰 디자인에 있어서 지배성 변화 측정)

  • Park, Sang-June;Lee, Yu-Ri
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.91-102
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    • 2010
  • This study investigates the dominant degree of product design factors through the process of change of design factors. The previous research suggested a concrete measurement method of dominant designs, but it did not investigate empirically the degree of dominance due to the limited data for changes of designs. In this research, thus, after collecting design data of mobile phones and we measured the dominance and structure change of the designs by year. The analyses showed the following two things. First, in design factors of mobile phone the dominance on the body form and the edge grows more and both of them as dominant design factors tend to converge into the rectangular body form and the round edge, respectively. Second, the dominance on other design factors(e.g. the button type, the open type, whether or not to have digital multimedia broadcasting(DMB) and video telephony functions, the combination of colors and the body color) increases and decreases; and hence, design levels tend to diverge. In conclusion, the measurement of dominance on product design factors contributes to marketing managers and designers who are required to establish a strategy for products under the rapidly changing circumstances of market. This research aims to provide those managers and designers with a guide line for a successful development of new product to prepare for the dominant design from this empirical study.

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