• Title/Summary/Keyword: Color code

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An Analysis of Codes on Brand Image in Fashion Advirtsing (의류 광고에 나타난 상표 이미지의 코드 분석)

  • 한명숙;나수임
    • The Research Journal of the Costume Culture
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    • v.5 no.4
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    • pp.68-79
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    • 1997
  • In this thesis which takes fashion advertising that functions a marketing communication as an objective, I try to bear witness to the signifying system of garments though analyzing with semiotic methodology the signifying procedure on the base of the structural concept of Ferdinand de Saussure and the advertisement semiotic theory of Roland Barthes, to make clear their signifying structure and it meaning by understanding the characteristics of contemporary society and its cognitive system. Each sign of fashion advertising transfers the brand image through syntagmatic signification which contains the mythology of goods. Mannish style is encoded as tailored jacket, white shirt, H-silhouette and pants, non-color or being color, and it is presented as a clothing sign of casual wear for career women. Feminine style is encoded as X-silhouette, soutien collar suit style, various colors, and other details with womanly image, and it is presented as a clothing sign for maid or young wife 20\`s or 30\`s. Formal style is encoded as jacket vest, inner wear(blouse), two and three piece dress by pants or skirt and one-piece dress, and it is used in every age and class. Casual style is similar to formal style, but differs only in textile code. Clothing sign for housewives in middle age is encoded as H-silhouette of formal style, long jacket and pants and brown, being and grey colors. Contemporary popular phenomena in the signification of fashion advertising, and its temporal ideology reflected are as follows; According to the context of fashion advertising in the middle of 1990\`s, its fashion is that first, military look applied from the designs of various sort of military uniform and vest look and pant style applied from dandy-style imitated from man\`s wear are popuar. This mean that it reflects the change of point of view on woman\`s role in society today. That is, due to the equality between man and woman, it mirrors the ideology of feminism, and then, describes beautifully professional woman with carrer. Second, because that individualism is underlied for the change of consumer\`s consciousness, standardized popularity is disappeared, and in accordance with the mixture of various trends and personalities proposed every season, layered look that emphasizes individualism, easiness and naturalness is popular.

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Influence of Cosmetic Department Stores' Visual Merchandising Strategy on female customers' preference -Focused on female clients in Seoul- (백화점 화장품매장의 비주얼머천다이징 전략이 여성고객의 구매 선호도에 미치는 영향 -서울시 거주 여성을 중심으로 -)

  • Chang, Gyoo-Soon;Shin, Soo-Kil
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.253-262
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    • 2005
  • In suddenly changing multimedia periods, department store not only plays the role of local culture centre but also meets keen competition in working out marketing strategies, especially in the field of differentiating Promotion Surroundings Image, in order to cope with the varied consumers' pattern according to customers' pursuing new lifestyle. In particular, cosmetic stores located in the first floor of the department store have high sales rate in spite of its comparative small area, because cosmetic stores have been much essential to women's daily life who are very strong for desiring the Beauty and also in them men's buying trends have been upwards speedily. The color and P.P.(Point of Sale Presentation) of the cosmetic store design are preferred after the quality and the price of the goods, staff's services by this survey of female clients' attitude to buy cosmetics at department store in Seoul. So that cosmetic companies seem to be needed to offer the differentiated color code in each brand and display the goods' P.P.(Point of Sale Presentation) intensively to promote the sales effectively. This thesis aims at suggesting the way how cosmetic firms get and enhance their goods' competitiveness when they develop their visual merchandising strategy by considering each brand's attribute and customers' life style by age, preference factors for buying the goods through showing high qualified sonics in their differentiated displayed stores.

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An Implementation of the RGB Remote Controller for LED Emotion Lighting of AtoN Facilities (항로표지 시설의 LED 감성조명을 위한 RGB 원격 콘트롤러의 구현)

  • Jeong, Yeong-Cheol;Choi, Jo-Cheon;Cho, Dae-Hwan
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.18 no.5
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    • pp.475-480
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    • 2012
  • This study on the methode is easied to distinguish with emotional visual lighting on AtoN facility using 3colors LED, and which is controlled to on-off switching of approach light in shore or harbor. The identification have easied to provide a differentiation between the AtoN facility of red and white light and surrounding light in harbor both sides. And the integrated controller have designed to left-right and serial sequential lighting system for harbor guidance using the GPS synchronous or timer. There is expectation effect that is prevent a confusion about distinguish of facility by ship's operator and to beautify a night scene of harbor, which is expressed to emotional identification lighting and variable color lighting on AtoN body by vertical layer color lighting using LED. In addition, the performance of AtoN is implemented to display with guidance light the harbor safety message by morse code lighting. Effectiveness of system is enhanced that age and power consumption reduce by candle alternated high light LED.

A Study on the Ritual Dress used by the Religious Groups of Dankun Followers (檀君系 敎團 儀禮服飾에 關한 硏究)

  • Kim, Hyun-Gyung;Im Sang-Im
    • Korean Journal of Human Ecology
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    • v.5 no.1
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    • pp.14-27
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    • 2002
  • The purpose of this study is to identify the ritual dress used by the 12 religious bodies of Dankun followers to help understand the teachings of these currently operating religious groups in Korea. The findings from the survey and related literatures are used to analyze the characteristics of these ritual dresses in terms of their items, construction, form, and color. The results of the study are as follows: first, most of the religious groups of Dankun followers have established the code for ritual dresses and they are named as 'chaebok'(제복, sacrificial robes), 'yebok'(예복, ceremonial dress), 'chungbok'(정복, formal attire), 'pubbok'(법복, Buddhist formal dress), or 'tobok'(도복, Taoist garments). The official headgear is usually named as 'chaemo'(제모), 'soogun'(수건), 'moja'(모자), or 'yoogun'(유건, 儒巾). Though, there are some groups which do not use any specific names for headgear. Second, the ritual dresses of most groups are composed of the 'hanbok'(한복,韓服) or usual Western-style dress, a traditional outer wear, 'po'(포,袍), and a headgear, as a basic attire. Third, the traditional 'hanbok' is worn as a base garment and an outer wear is worn above. The different types of outer wear are used: mostly 'chaksu jueui jikyoun po'(착수주의직령포, 窄袖周衣直領袍) for men and 'kwangsu jikyoung po'(광수직령포, 廣袖直領袍) and other various styles for women. The headgear from the ancient times are worn by both men and women. Fourth, the most frequently-used color for ritual dress is white for both men and women's dress. The colors from the Yin and Yang ideology are also used in the ritual dresses. Finally, the kinds of materials are not considered as an important element for the ritual dresses.

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An Application of Homogenization Theory to the Coarse-Mesh Nodal Calculation of PWRs (PWR 소격격자 Nodal 계산에의 균질화 이론 적용)

  • Myung Hyun Kim;Jonghwa Chang;Kap Suk Moon;Chang Kun Lee
    • Nuclear Engineering and Technology
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    • v.16 no.4
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    • pp.202-216
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    • 1984
  • The success of coarse-mesh nodal solution methods provides strong motivation for finding homogenized parameters which, when used in global nodal calculation, will reproduce exactly all average nodal reaction rates for large nodes. Two approximate theories for finding these ideal parameters, namely, simplified equivalence theory and approximate node equivalence theory, are described herein and then applied to the PWR benchmark problem. Nodal code, ANM, is used for the global calculation as well as for the homogenization calculation. From the comparative analysis, it is recommended that homogenization be carried out only for the unique type of fuel assemblies and for core boundary color-sets. The use of approximate homogenized cross-sections and approximate discontinuity factors predicts nodal powers with maximum error of 0.8% and criticality within 0.1% error relative to the fine-mesh KIDD calculations.

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A Study on the Analysis of Interior Coordination Trend by Semiology - oriented Process - Focused on the Analysis of determinant Theme of Exhibition - (기호체계에 의한 인테리어코디네이션 트렌드 분석 - 박람회 테마전시를 중심으로 -)

  • Yoo, Yeon-Sook;Lee, Seon-Min
    • Korean Institute of Interior Design Journal
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    • v.20 no.1
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    • pp.51-60
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    • 2011
  • Analysis of trend by various information is systematically approached by strategy differentiating in Interior Design. At the present, trend is approached by intuitive viewpoint without systematic strategy and analysis system about interior coordination activity. And, it is not still established specific systematic architecture of the interior coordination by logical and academical approach. This Study set the goal at overall understanding about the Trend that shifting fast and offering objective data. Therefore, I approached the semiology-oriented process as the most suitable academical system on analysis of interior coordination trend. Object target of analysis was investigated to three domestic and overseas exhibitions announced from 2007 to 2008. These analysis was based on the context and text from the life style and the major determinant theme of the age of each exhibition. Also, it was arranged color, material and texture by the related expression system with topics and theme keywords. And it'll be considered as utilizing the code of specific application in interior coordination which is from the investigating about exhibition. Therefore, this study will be expected to help in meaning transmission and methodology establishment by more beneficial objective system, when designer work the interior coordination practically through the establishment of systematic viewpoint about interior coordination.

A Fast Implementation of JPEG and Its Application to Multimedia Service in Mobile Handset

  • Jeong Gu-Min;Jung Doo-Hee;Na Seung-Won;Lee Yang-Sun
    • Journal of Korea Multimedia Society
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    • v.8 no.12
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    • pp.1649-1657
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    • 2005
  • In this paper, a fast implementation of JPEG is discussed and its application to multimedia service is presented for mobile wireless internet. A fast JPEG player is developed based on several fast algorithms for mobile handset. In the color transformation, RCT is adopted instead of ICT for JPEG source. For the most time-consuming DCT part, the binDCT can reduce the decoding time. In upsampling and RGB conversion, the transformation from YCbCr to RGB 16 bit is made at one time. In some parts, assembly language is applied for high-speed. Also, an implementation of multimedia in mobile handset is described using MJPEG (Motion JPEG) and QCELP(Qualcomm Code Excited Linear Prediction Coding). MJPEG and QCELP are used for video and sound, which are synchronized in handset. For the play of MJPEG, the decoder is implemented as a S/W upon the MSM 5500 baseband chip using the fast JPEG decoder. For the play of QCELP, the embedded QCELP player in handset is used. The implemented multimedia player has a fast speed preserving the image quality.

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Absolute Dimensions of Fifteen High Mass Main Sequence Eclipsing Binaries

  • Surina, Farung;Kang, Young-Woon
    • Bulletin of the Korean Space Science Society
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    • 2008.10a
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    • pp.23.2-23.2
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    • 2008
  • We presented the accurate absolute dimensions and distances of fifteen main sequence eclipsing binaries. The photometric and spectroscopic solutions of the binary systems were determined by analyzing light curves and radial velocity curves collected from the literature using the Wilson-Devinney computer code. The fifteen double-line spectroscopic binaries consist of nine detached systems; QX Car, AH Cep, CW Cep, ZZ Cep, XY Cet, RX Her, V451 Oph, VV Pyx and V760 Sco, six semi-detached systems; LY Aur, IU Aur, AO Cas, DM Per, V Pup and HU Tau. The temperatures of the binary systems were determined from their colors using the color-temperature calibrations. Then the temperature of each component star were determined using the temperature ratio which was adjusted from the light curves. We estimated the possible Z values and ages for the detached systems by adopting the Y2 (Yonsei-Yale) stellar evolutionary tracks. The derived distances are in good agreement of the Hipparcos distances whose error of parallax is within 10 %. Finally these well-investigated systems will be used as the standard eclipsing binaries.

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The Fashion Formative Characteristics and Meanings in the Tech Fatale Types of the Post Digital Generation - Focusing on the Female Models of the Mobile Advertisements - (포스트 디지털 시대의 Tech Fatale 유형에 나타난 패션 조형특성과 내적 의미 - 휴대전화 광고의 여성모델을 중심으로 -)

  • Kim, Ha-Lim;Kwon, Gi-Young;Lee, Shin-Hee
    • Fashion & Textile Research Journal
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    • v.10 no.5
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    • pp.721-730
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    • 2008
  • The purpose of this study is to analyze the tech fatale fashion image in female models of mobile advertisements and to find the fashion characteristics. The tech fatale emerging as new culture code is a compound word of the femme fatale and technology. It is characteristics of the femme fatale, the post digital culture and the female leadership. The findings of the study were as follows : The tech fatale types were the independence, the transformation and the tradition. The independence was a self expression, appealed to visual image, was showed the coating fabric, denim, space look and street fashion and reflected the creativeness and digital generation. The transformation appealed to sexuality and was showed luster fabric, exposure, body-conscious, glam look. The voluptuous beauty represented the pride of the post digital generation. The tradition appealed to emotion and was showed pale color, simple line, soft texture fabric and a feminine Image. The meanings of tech fatale were the imagination, the public, the duality, the game, the purity and the recurrence. The formative characteristics reflect the mind of post digital generation who is against authority and pursues the human being worth such as the identity establishment and the pure emotion.

Optical Characteristics of the LGP with Nanometer-patterned Sizes on Its Both Surfaces (복합 나노미터 패턴 도광판의 광특성)

  • Hong, Chin-Soo;Kim, Chang-Kyo;Lee, Byoung-Wook;Kim, Kyoung-Rae
    • Journal of Institute of Control, Robotics and Systems
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    • v.14 no.6
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    • pp.530-534
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    • 2008
  • The LGP with nanometer structures resulted in enhancement of optical efficiency. Its fundamental mechanism is to recycle the polarized light via one round-trip through QWP(Quarter-wave Plate) but the maximum efficiency to reach with this method is limited up to 2. To get the larger efficiency than this a LGP with 1D PC(one-dimensional photonic crystal) nanometer-patterned on its top and bottom surfaces is suggested. For its optimum design the computer simulation is performed and suggests a grating that the spatial frequency between adjacent patterns is 500nm, its height 250nm, duty cycle 50%, and its cross section is rectangular. The angles of transmitted light are nearly the same as the results expected from the generalized Snell's law. Thus the Mathematica code, developed in this experiment, will be applied to designing the optimized LGP. The LGP with nanometer-patterened 1D PC LGP on its both surfaces shows the enhancement of transmitted intensity distribution up to 5.7 times.